YouSaid · the spoken record

Bob Moore

lines on the record: 49
first: 2018-05-21
most recent: 2018-05-21
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I think it permeates me as far as that's concerned. The whole concept of whole grains I got from the very first page of the Bible, you know, when you go to seminary, they start you off with the first page. So I have it with me. I can read it to you. There's only a couple of lines God said, Behold, I have given you every plant yielding seed which is upon the face of all the earth and every tree with seed in its fruit you shall have them for food. And I read these words in 14 different translations, and I learned to figure it out in the original Hebrew, it still says the same thing, simple, unequivocal, comforting, just made perfect sense to me, guy, and the fact that I could establish a business around it was just unbelievable, and I'm not doing too bad at it. It's working pretty well.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Guy, I've always worked hard. I'm crazy. I get up at six. Here I am almost 90. I get up at six every morning. I go down to my own store, my own restaurant, and have cereal. I don't like anything besides hot cereal, cooked cereal. And then I, well, I get into bed a little bit early, but I work till five or six every day. I've always worked hard. So if working hard is a secret to success, I've done that. I know what it feels like. And I probably never will do anything different.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“You are slowly With no money. Guy, if there's anything I can tell you, I'm giving it away because I want to. I mean, the Bible to me was so clear to do unto others as you would have them do unto you. Now that's the basis of how I think and how I feel. If you do these things, the feeling, the return, your life is appreciably improved. And I have that feeling. I know what that is. It's a different feeling than I had when I was 50 years old or younger.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“No, I said no because, all right, it wasn't any money anyway. Besides, I knew as soon as they bought me out, even though they always tell you that everything's going to stay the same, but everything changes, and I didn't want my life to change. I thought it was really swell. It was a good life guy”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah, yeah. Different investors who wanted to invest in me and actually different companies that just simply wanted to buy me. It was a lot of that”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“The distributors were there at the show too. They went and got their distributor, and they brought him down. They said, we want these products So they took my products on. So almost overnight, we kind of hit the jackpot and we had to go back and work pretty hard to catch up with their orders.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“That's correct. Yeah. And we got a little 10 by 10 booth at the back of this thing. And we brought all the products that we were making. There's quite a few, actually, several hundred. And I tried to have all natural whole grains and every form of them. We could take one item, corn, for instance, and we could make corn grits. We could make fine corn meal, regular cornmeal, coarse cornmeal. I ended up with, you know, six or seven products over one basic grain. I did the same with wheat and I did the same with oats and everything else. So, I mean, it was a unique way of doing it. I wanted everything. I didn't sell as well, some salt better than others. But when the industry down there in Anaheim saw this, I had some people come to me and they said they wanted it. Who's your distributor? And I said, well, I don't have a distributor. So those people...”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Well, actually, there was. I was told that I'd never go anywhere or be anything unless I became a part of the National Food Industry. So I joined that. It wasn't very expensive. And we went down to Anaheim, California, where I just got back.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Remember now, I started many years ago with my sons in Redding, California, and my wonderful son, Bob, had a milling operation that we had all built as a family, and he allowed one of my people to go down there and grind my whole wheat flour and my cornmeal and things like that at night, you know, and then they put it in a truck and brought it back up. So all these things began to work almost immediately that gave me a pretty good degree of comfort with getting things going.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“We tried first, of course, to rebuild the mill, and that was impossible. But I had a warehouse across the street, about a 10,000 square foot warehouse directly across the street. So, even though the mill burned down, I had some resources. I was able to save the millstones. So we almost immediately moved across the street to the 10,000 square feet that we had. It wasn't enough, but we tried it. And I had the business. Guy, I had awesome business. People wanted our products. They kept bugging me when I was going to open or read my retail part, which of course burned up. And we just kept trying and trying to keep machinery going. Yeah.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“And that sunk in pretty deep. Charlie looked at me, and I guess what she was saying and what I was thinking in my mind is that there's probably not going to be any thoughts of not continuing this thing somehow will make it work. There's an awful lot of things that have motivated me over the years. And a lot of those things came out because of David and Eileen and the fire. So I felt that I had a weighty responsibility staring me in the face. And there's a lot of things that go through your mind in those kind of situations. And certainly I had every thought you could think of.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Well, that's pretty much what I thought. But there were some things that changed my mind. And even that very night, David, at that time, my oldest employee, his wife came down. Eileen was such a lovely lady. She was at the bank where we banked, and that's how David met her. And we took them, the two kids on their first date together for dinner. And they got married. We went to their wedding and everything else. And David had been with me almost 10 years by that time. And that night, within a few minutes of my arrival there, Charlie came. And she and Eileen were talking and I overheard them and Eileen told Charlie, oh, Charlie, I don't know what we're going to do. We just signed the papers on our home. David doesn't have a job now.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“And they immediately had a saw. They just whacked a big square hole in it, and he planted one of the firemen there on the ground with the fire hose aimed through the hole for the entire time of the fire he kept direction inside the mill room, which actually saved all three mills.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“And you don't know what to think. You don't know how to think. You don't know whether to cry or what. I just got down there pretty quickly. The fire chief came up to me, who I knew. They used to make inspections of the mill. And he said, we got all the water we need. But if you could tell me what part of the mill is the most precious that would keep you going in business, I can direct a whole fire department at that point. And of course the millstones were the most important part of the whole thing. We walked over to the mill. It was pretty hot there, but the fire departments were throwing a lot of water on the building, but we walked over and I pointed out on the building side of the building where the mills were inside.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Well, I got a call in the middle of the night. Bob, Bob, your mill's on fire So I got up and put my clothes on, jumped in the car, and got on down. And as I went around the corner, I lived just one mile from the mill. And I was looked up on a hill, and the mill was down in the valley. And when I came around the corner and I could see this fire reaching into the heavens and realizing that that was my business.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's kind of crazy people running around. I didn't know this person at all, and it wasn't any like an ex-employee or anybody mad or with any grievance or anything. I don't think any of us knew what was coming. And boy, I'll tell you, with that old wooden building that was really old, you know, why it really caught fire and it was full of grain. It was a very active company. Lots of paper and just everything.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we had a lot of help, like Readers Digest came out with an article on BRAN and why that was so healthy for you to keep your bowels in good order. And just one thing right after another kept coming out. And, of course, everybody had a TV. And there were shows on health. And we really begin to realize that we had a kind of a tiger by the tail over this whole thing. There's a lot of revelation in this stuff. We didn't start out with any huge intent or anything. It just seemed like the right thing. First off, we were eating that stuff ourselves and we all felt the benefits of all this. That's one thing, that you're in a business that you believe in. And I think that's one of the biggest things that made this thing work.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but what else came in was we had a group of markets here called Fred Meyer, one-stop shopping center. And their buyer came in. He was a vice president. And he said, Mr. Meyer would like to open health food stores in all 44 of his stores. And he'd like to put your products in there. And they gave me a list of the grains they wanted, the flowers they wanted. And of course, with the Fred Meyer chain, others came to us safeway, I know, and Albertsons and some of those and ask us if we had enough production. Keep them going. And without too much effort, we got pretty good business going”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Three months to the day Well, I had a lot of help. I put every Tuesday was the food ads in the local paper, and I put a two-column. The mill is now running, come and enjoy fresh stone ground, whole wheat flour, and I'm a pretty good shouter. I can yell it out pretty loud and make it work pretty well. And channel two here came out with Kathy Smith. And within two weeks of opening the mill, I was on the evening news with Kathy saying the nicest things about Bob's red mill. And then I could fill a parking lot in no time.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“But how did people like when you opened the doors after three or four months from the moment you bought it? Three months. Three months in the morning to the day, and you're processing grains and you know how to do this stuff, how did you get the word out? Were you just waiting for customers to show up and buy flour and grains?”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“I took three months. I gave myself three months to the day to get the doors open. And I began a concerted effort to make my life what I thought I was capable of doing with this building now. The building was everything. It was just a godsend, to be honest with you. I think that's a good term.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“We walked over. There's probably six blocks from the seminary. And I went up on the steps and I looked in the window and I could see Bucket elevators, grain cleaners. I could see all the milling equipment. I could not believe what I was looking at. And there was a phone number. And I called a number and I got a hold of the guy that owned the property. And when I told him I was interested, he says, what are we talking about here? He owned a lot of property. I said the old mill, Mill, Mill, Mill. Oh, he said, yeah, that property. He said, yeah, we're going to tear the building down and we're going to have the property as two acres, and we're going to have it for sale. So it's going to be a really good buy without that old mill on it. I said, what are you going to do? Tear that mill down? And I thought, this is just the most fantastic thing in the world. I can't believe what's happening.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“We were reading vocabulary cards back and forth. We had Greek verbs on one side and nouns on the other. And so anyway, one day we were walking down a particular street. And much to my surprise, I looked over and there was a mill. And it'd been there for a long time. And in front of it was a for sale sign. I couldn't believe it. I said to Charlie, I said, Han, that is an old mill.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Well, that's hard work when you haven't been into languages. It's a tough one, actually. I had to do a lot of studying, and Charlie was right with me. What really changed the whole thing was one day we were walking along.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“I counted all my buckets that I had, and I said to Charlie, I think we could last this way for four or five years. And I think I could get my education. And once I got that, I would get some kind of direction I felt, whether it was spiritual direction or what, and would be able to reroute my life into something that was worthwhile. And we both agreed that what appealed to us both. So that's what we did.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“This is interesting, Bob, because at this point, when you decide to completely change directions and just go and study at a seminary, you are about 50 years old. So just a little bit older than the age when your father died. And this was going to be your retirement, the beginning of you sort of winding down from work, I guess, right?”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“I had an intense desire to learn to read the Bible in the original languages, Hebrew and Koine Greek. And we did a little scouting about and found here that Portland, where I am right now, was one of the greatest spots for seminaries. And we enrolled in one of the seminaries here and began to learn to speak Bible in its original languages”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Okay, but you must have still been kind of restless because I guess it was around this time you kind of made a radical shift. You decide to retire. One of your sons takes over the mill and then you take off to go study at a seminary.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Oh, no, no, no. I kept my job at pennies for two years, and Charlie, of course, she worked a store and talked with people, and she was a great believer in whole grains. And it was all very nice. We were having a great time.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Oh, actually, I created a 10 grain cereal that we're using now. We ground whole wheat. There's a lot of kinds of wheat. There's a durum wheat, which is a hard white wheat. There's a red wheat, which is high in protein and makes wonderful bread. Oh, and then soft wheat. There's a soft white wheat for pastries and biscuits. So you get a little knowledge of what grains are and how to use them. Then you create some recipes and put them in a bag. And then you pedal them. And that's just what we did. We put large windows across the wall from the store into the mill room. And they could see one or two or three mills running all the time.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Well, we didn't build a flower mill. We rented a piece of property that had a building on it. There were so many things that happened in our favor. I got a job at Penny's JCPenney Company in Redding, California, opening a brand new auto center. And so we ended up in Reading, California. There was a delightful old quonset hut on the south end of town, and it was vacant. And we built walls inside, built a store, a real quaint store with cedar planking on the walls. We covered the whole front of the building, made it try to make it look like a flower mill, and called it Moore's Flour Mill. And we converted this building into what was a reasonable facsimile of a mill. And we had three stone mills that we set here and there. And begin the process of grinding flour, whole wheat flour, cornmeal.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“This hobby thing of starting a mill, you know, it You know, guy, I don't know why I didn't have much resistance. I didn't feel that I had to back up to anybody or apologize. I think that I felt it was time for healthier food to come along. Our world needed better food, needed more whole grains, it needed most of the nutrition put back in the food that we were feeding people through the grocery chains. And the whole thing began to take on a real form and make sense to me and when I talk to people, certainly my wife and others, it made sense to them too. So, well, maybe you should try it.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“So I ended up for not a whole lot of money with my garage stacked full of old, very ancient stone mills dated 1870, 1860, 1880.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Interesting Yeah, I did a lot of talking. I did a lot of talking to Charlie. And the boys were all in their teenagers by that time. And I got them interested too. And one thing I did was I went to the library and they had a 12 volume group of American manufacturers of equipment. And in there, they had pages of companies who made flour mills and equipment for mills. And I wrote some letters, rather naive because I really, I was talking about stuff in the 1800s and asking them about stone mills. And I wrote about 10 letters. And I think I only received a response back from about two of them. One of them gave me the name of a fella who they knew had a stone mill. His name was Dewey Sheets, and he lived in Muncie, Indiana. And he had been.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“That's exactly right What why? All of a sudden he makes a statement in the book that the most delightful thing was whole grains when he ground all these wonderful whole wheat flour and whole rye flour and cornmeal and all this that the public beat a path to his door. I remember those words. I underlined them and tagged them and showed it to my wife. If we could do this, if we could get a mill and do the same thing, the public would beat a path to our door. And we would be in business”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Yes, a book called John Goffy's Mill, written by George Woodbury. I have it in front of me right now. And George was a very well educated archaeologist. He got a letter in the mail that said that he had inherited his family's mill, which was about 600 acres in Bedford, New Hampshire. Well, I mean, if you got a letter like that, you're going to go down and see what you had. And that's exactly what George did. He went down to the mill and spent the next 10 years of his life restoring John Goffe's mill, which is still down there”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“On somebody else with the three boys, you know, when you get down, you feel helpless like a baby. There's no strength left in you. You don't even know how to retaliate or fight. We needed a helping hand.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think we were at the lowest point. We moved in, we had a minister of the church that we decided to go to at the time. He was caretaking apartment, three unit apartment. And one of the units didn't have a shower that worked. And he said, well, Bob can let you and Charlie and the boys live in that for a while. And we took him up on it because we didn't have any money. I remember the kitchen was very small and Charlie and I put a mattress in the kitchen and slept on the floor. And the boys, the two youngest boys, slept together on a fold-up bed. And Ken, the oldest at that time, slept in a sleeping bag. And that's how we slept. We didn't have any furniture. So that was about the lowest point in our life when we were living.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“One year almost to the day we got down to Sacramento, and I got a job at Sears and Roebuck in the hardware department selling everything. I mean, lawnmowers and all the stuff that was there to sell.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Nothing, no business It was crazy. There was already a shell station up there that had been there for years and years and years, and everybody loved him and went there for their gas and for everything else. And frankly a guy by the almost one year to the day we just ran out of money. And there's only one way I could go, and that's to get ourselves out of there, which I did. And Charlie and I and the three boys took off for Sacramento where I changed my direction in life.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Well, LA had a lot of problems. It was very smoggy. It was so intensely uncomfortable that we talked about, well, now that I have a gas station, we could really move anyplace. We could get a gas station in any town. And we decided that Mammoth Lakes was the right place to go. The Mammoth Lakes Lodge had just built a big ski resort up at the top of the mountain, which I believe is still a very active ski area. I sold my station and we sold that house. So we had enough money, I think at the time we had about $17,000, which in 1959.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Oh, it was about $6,000. And I can tell you that the excitement of having my own business, it's still with me. Guy, it's still with me. It fulfilled every single thing my dad and I had talked about. And only I didn't have my dad.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Well, Dad and I were always going to go into business together. Well, that didn't happen, of course. And one day I was driving down Crenshaw Boulevard in Los Angeles, and they had just put up a big sign on a corner that said, coming soon on mobile gas station. And I wrote the phone number down and called it because I wanted to find out how much it would cost to get a gas station. I didn't even think there was enough money in the world for me to do that, but they came through with a figure that seemed fairly reasonable to me. And so we put the house up for sale and sold it immediately and got the money we needed to buy the gas station. And that's what I did.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“I have a picture of him in my office that was taken the same year he died. He looks as fresh and normal as anybody at forty nine years old, certainly didn't look like he was ready to die, and he just keeled over one day and the doctor said he was dead by the time he hit the ground. He had a massive heart attack.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“After Bob finished high school, he joined the army for three years. And when he got back to Southern California, he met his wife, Charlie, and eventually they had three boys. For a couple years Bob worked for an electric motors company, and he thought that's what he would do for the rest of his life. But then his dad died unexpectedly.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Guy that was probably the greatest thing that society did for Bob Moore was to give me that kind of responsibility when I was that young. And I almost cried and he said, we will pay you a dollar an hour. Gosh, that was a lot of money at that time. But I walked out of his office. I didn't walk out. I flew out. I was just in seventh heaven. And it was probably one of the most magnificent moments in my life was having that happen to me.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. I rounded up a job from the May company in Los Angeles, which was their headquarters, I believe. I got a job in the warehouse. They had a master warehouse that fed the other May Company stores. And because there wasn't men around, the people that were running the warehouse were all old guys, at least in my mind. They were really old. And they weren't draftable. And I can remember after working at the May Company warehouse for quite some time, I was called down to the office, and his name was Mr. Howes, and he smoked cigars. And he was ominous in my mind anyway. And I knocked on his door. And of course, I thought they were going to fire me. And I was just shaking. I was so nervous to go in there. And Mr. Hal said, well, sit down, Bob. And he asked me if I would like to have a department of my own. At 16 years old”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“Just look for Bob's friendly white bearded face on the package. And what's really amazing about this story? Bob started the company after he basically retired when he was almost fifty years old. Right around the time he decided to study theology at a Christian seminary in Portland, Oregon. And at the time, Bob was not a rich man, but we'll get there. For now, here's what you need to know. Bob grew up in the LA area during the Great Depression. His dad drove a truck selling wonderbread. And around the time of the Second World War, all the young men went off to fight. Bob wasn't quite old enough to enlist, but he was old enough to work.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT
“I got a call in the middle of the night, got up, put my clothes on, jumped in the car. I lived just one mile from the mill, and I was lifted up on a hill, and the mill was down in the valley. And when I came around the corner and I could see this fire reaching into the heavens and realizing that that was my business.”
2018-05-21 · How I Built This with Guy Raz · Bob's Red Mill: Bob Moore · IDENTIFIED FROM THE TRANSCRIPT