YouSaid · the spoken record

Bonnie Harvey

lines on the record: 93
first: 2024-09-16
most recent: 2024-09-16
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, I If you're looking for things that are solutions and you believe that there's a solution, you're more likely to find them. So preparation is the greater part of luck in my view. Chance favors those who work.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Well, first of all, I believe in luck. I believe in good luck. Everyone has good luck every day, but they have to move and take action on it. So that's where the hard work comes in. It's not just a pile of gold that you stumble over. You might have to dig up that treasure chest. So yes, it was very fortunate that I met Michael that day and it was fortunate that he was able to make a trade. But that's because of the actions that we both took and the decisions that we made after that.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Amazing. When you guys think about this incredible journey you took, right, even sort of just the chance meeting at that bar and then asking Michael to go collect the money and then how really that was a one-off job and how it led to all this. How much of it do you attribute to the grind and the work and how much do you think it had to do with luck?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“We're just glad it's on the shelf. We're just glad that they have been successful with this brand and that it kind of goes ahead of us. So for that, we're happy for Gallo success.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“That's true. And we do see the wine everywhere. We get pictures of barefoot wines throughout the world that people send us that we've made friends with. Say, hey, look where we saw your wine. They still call it our wine.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“We worked for 20 years at this. Fair enough. So you stayed on for another year's consultants, and then that was it. You were free and clear. You are today, of course, we're talking 2024. You have no connection to barefoot wines. The only connection you have is that you created it, but you have no financial relationship with Gallo. You've got no stock in the company as it's family owned, so there's no stock, but you've got no equity. That's it. You're out of it, right?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Yes, that's exactly what we were looking for, Guy. We were very happy to have brought it to life, but we knew we weren't the people to bring it to the success that it was capable of. It had the capacity, it just didn't have the manpower”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“I think it's choice too. Once we realized that the key to consumer packaged goods is staying in stock on the shelf and that that's more important than anything. Because if you're not there, they can't buy it. And then we realized what that physically took to police it and to oversee it and to do everybody's job for them. Once we realized that we said, no, this is not what we want to do with our life. We're looking at an exit. And now's the time to do it.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“I mean, it seems like a pretty, I mean, 40 employees, you're doing 25 million at least a year, seems like things are going pretty well. I mean, was there any part of you that thought, let's just keep this going? Let's just grow and grow, or did it feel like we're just not going to be able to scale because compete against the big big guys because we don't have the resources to do that?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“First, we got into the same distributorships, a couple of them that Gallow had pretty much monopolized. By doing that, they became more aware of barefoot and the fact that it was selling some of their brands were being outsold by Barefoot. And I understand now that some of the distributors were saying, hey, you ought to take a look at this brand because they're growing, you know, they could be a serious competition for you. So by being in those two or three distributorships, the word kind of got back to the company.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“That's right. So, all of a sudden, we had our marching orders. We knew we had to achieve the 500,000 case level before we would start.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“You know, we actually went to lunch with a broker and we asked the broker, have you sold any wine brands that are at our price point for what we're doing? What does that look like? And what we found out was not just what sold and how much it sold for, but how big they were when they sold in terms of volume. And that's when we realized that we had to be selling over a half a million cases a year before any serious acquirer would even look at us.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“All the time No, it took us a few years to realize that it had to reach a certain volume in order to be attractive to anybody else. I mean, we knew that we weren't making much profit and we were trying to build the volume. So our real goal was to open more territories so we'd have a higher volume and become more important to our potential buyer.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“I'm curious about at what point, at a certain point, did you think about creating a legacy brand that you would run for 40 or 50 years, or did you guys know pretty early on that you wanted to get this to a certain level and then sell it?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“It went out. It was in London Times. It was all over Europe. Thank God, you know, it was a slow news day, right? For them to take something that corny and make a big deal about it. But we took copies of that and said, you know, let's put this article up on the shelf next to our bottles.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Always pull for the underdog. And so I said, well, we agree with the Baron, there might be some confusion. And if there was confusion between his wines, which are like $150 a bottle and our wines, which were $5 a bottle, we'd be ruined. So we're going to change it. We're not going to use that term anymore. And thanks for pointing it out, Baron. And they said, well, what are you going to call it? And I said, well, I guess we're going to call it Chateau something of the lower leg.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“He does. I immediately take it out of the fax machine and I put it right back in the fax machine. And I send it to, we had a friend who was a writer for the LA Times. And we sent it down to him because I would bug him all the time and say, you've got to write about barefoot, you got to write about barefoot. He said, Hula Han, don't call me unless you've got some real news. So I sent it to him and it was real news, you know, this thing with the bear. He writes it up. Oh my gosh, it like hit the AP, the UPI. The phone blew up. It was over the Thanksgiving weekend. And they wanted to know, you know, what I was going to do about the potential of being sued by the Baron, one of the richest guys in Europe. We said, you know, this is what we've been waiting for. Because Americans don't like the idea of snobbery, really.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Well, we heard secondhand that one of the barons' relatives was in the class and took the t-shirt back to France. We get a call from a very expensive attorney in New York. He says, I represent the Baron Rothschild and he's taking umbarge to your use of the term Chateau Lafitte of California wine. He thinks that it would cause confusion. And so I said, well, if you're going to threaten me, you've got to threaten me in writing. You can't just call me up on the phone. In those days, we had fax machines. I said, you type it up and, you know, I'll go stand by the facts.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“That's right. So we were bold enough to print up t shirts that said barefoot, chateau la feet of California wine. And Michael was giving a talk to UC Davis to their enologist convention, which was really throughout the world students would come in and winemakers throughout the nation would come in. So we're passing out these shirts and they were very popular. Michael loved to throw them out into the audience, said Chateau Lafitte. Well, what do you know, Michael, who was in the class?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“We had a report we called it the Cliff Report. We finally got an account and we said, Look, we want to report that tells us how long we have before we can't pay our bills. We call it the Cliff report because we're going to fall off the cliff. How far is the cliff away? Is it a week away? Is it a month away? Is it three months away? Okay, so the whole time we had the business, I mean, if it was three months away, we were smoking cigars. But the fact of the matter was most of the time it was between a week and two weeks away because we threw everything right back into it.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“The brand, you know, by 1990, now you're four years in, you're growing steadily. Do you remember either of you remember roughly what your annual revenue was by 1990? Had you broken a million dollars in sales?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“We did eventually come up with a commission and salary combo for the salespeople. And they had to make sales in order to make the money that they wanted to have in their pocket. So that helped us a lot in our hiring efforts. We also had to expand only as quickly as we financially were able to. So we had to make some profits along the way so we could hold these profits aside and say, what is the next state or territory that we can open up and hire a salesperson who does know the market and does know the buyers and is incentivized by the large commission? There was no limit on the commission. The more they sold, the more they made.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“But what really did it for us was when we began to realize that it wasn't that the product was not popular, which it was. It was selling so fast that it wasn't getting replaced. And the distributors were not replacing it, and even the retailers were not replacing it. So we had to have wine cops in every market that would be policing the back rooms of the world and pulling the wines out of the back room and putting it on the shelf for the retailer. If they were pricing items on their hands and knees on the linoleum and stores in places like Tallahassee, Florida that you never heard of, just to keep it scanning on the gatekeeper screen. So we wound up creating jobs for people to do things like call the distributor up every week to stay on top of their inventory. Because if they ran out, we'd be out for two weeks. If we were out for two weeks, there was no sales for two weeks and we would lose our shelf position, which means that in some stores there'd be no sales forever.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Well, one quick story. I was told that one of the main stores in the Minneapolis-St. Paul area was not selling barefoot, and I was told by the distributor, well, you can't expect to sell it everywhere. I got on a plane the next day and I went there. And what did I find? I found that the potato chips were in front of the barefoot And they'd been there for two weeks. Just stop the sales. So rather than the distributors seeing that and doing something because they're selling thousands of brands, what do they care? This is just one of them. They let the potato chips stay there. So it physically blocked the customer from seeing the product. So I removed the potato chips, you know?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“First, yes. And then we produced what was called the time blush or white zinfandel. Which is now called Rose. And we started expanding into different states. And because we weren't able to be there or keep track of the salespeople that we'd hired for those states or the distributors, it didn't do very well.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Okay, now here's my question. This is the late 80s. Wine is really starting to kind of gain more and more traction. I mean, more and more people are drinking wine. It's becoming more mainstream in the US. And how was the health of the business? I mean, were you still losing money on every bottle of wine you were selling?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“He decided to give us a test market only in the Bay Area, which was where we were strong. And we executed that very well. And then he went to all his 225 stores in Northern California”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Well, there's something that happens before I go into talk to Don that I want to say. Was advised to go talk to these people in Southern California who they said were just as crazy as we were and they had three stores and everybody thought they were going to fail and was called Trader Joe's. They had one in Pasadena and they had a couple others in LA and I mean the guy who was the head of the store was the captain and the clerk was the first mate and they had a big net on the wall with a lot of things and we went to Trader Joe's and we said look you're crazy we're crazy we've got something here that we think we can work together on what do you think about putting barefoot in so they put barefoot in their three stores and they expanded rapidly I mean within a year they had like 27 stores or something in California it was just amazing and they put barefoot in all of them so that's was one of the things that pushed Don Brown over the high”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“All right, so let's go back to Don Brown, the buyer from Lucky. Now you're two years after your initial meeting with him, and he takes another meeting with you. This is summer of 88. I mean, you had to make a case to him or show him that you had some traction. What did you do at that point?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Hadn't touched the debt at that time. Mark had continued to help us with winemaking and fronting us grapes. You know, we were slowly growing. One of the problems that we had was in some accounts. The brand was so popular it would run out on the shelf. So that was a big problem being so popular that you ran out of product on the shelf. So of course all sales stopped at that point. So we were learning our lessons well and Michael was continuing to go back to Don Brown to see if he could get an order.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Got it. Okay, so the idea was you were not going to pay this debt off quickly. It was going to take time because it sounds like I'm sort of jumping a little bit ahead here, but we're in the summer of 1988. This is two years, really a little over two years in, because I think you first bottled it in March of 86. And you're far from profitable at this point, right? And probably still far from paying off the debt.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“I would say nothing or less than nothing, but if you took the debt away and you took some of the other costs away and you took the cost of expansion away, we were probably making about 10%.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“So in 1985, that was not a cheap, it was an affordable, right? Because I think today anything between sort of 8 and $20 is considered the sweet spot What was your margins in the wine at that time? I mean, you guys had, if you're selling a bottle for $4.99, what were you guys making on it?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“What happened is instead of selling the wine based on its benefits or its pricing or its profitability, we started to find out what the retailer really needed. They wanted help decorating their store for events that happened during the year. So products that had marketing material that, for instance, celebrated autumn or celebrated Mother's Day or whatever. And if it was the summertime, you know, we would have, say, something to do with the barbecue or with the 4th of July or fireworks. And we would show pictures of what our displays looked like and say, you know, you can do a 4th of July display right here in your store, right on that corner. And this will put people in the right mood.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Again, we were business people. We were not wine people. So when we looked at the business, we didn't say it's the wine business. We said it's the alcohol beverage business. And we said, okay, what's selling? The answer is beer. What are they doing right? And we saw how beer was being marketed. And we said, let's apply beer selling concepts to the wine industry. It had never been done before.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Exactly It was like a beer slogan. Beer was out selling wine by far. And the posters were a little more like beer ads. And so we took a lot from the successful beer industry and used it in the wine industry.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“That's right, and more importantly, I think, we gave them a social reason to buy our product and to advocate for it. They said, oh, these guys are on our side. These guys are trying to help us achieve our goal here. And so we said, well, heck, if it works with that neighborhood, let's try another neighborhood. So we try to another neighborhood in San Francisco. We went to a group that was trying to clean up a stream. And they had a big fundraiser and we provided all the wine and whatnot. But this time we got smarter about it. We actually said where they could buy it and put our name up and got them to announce us from the podium and a bunch of other stuff. Sales took off in that neighborhood. And so we thought, gee, maybe we've learned something. Maybe we've discovered an alternative to advertising”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“And he says, okay, well, he wasn't very happy because he wanted to get the check, but he took the wine begrudgingly about three weeks later, we see a big upsurge in the three or four accounts that were in the same neighborhood as the neighborhood organization. And so I looked at Bonnie and I said, look at these sales. I said, something's happening here.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“One day we get a telephone call. It's a guy from in San Francisco from kind of a neighborhood group. They want to build a kids after school park. He says, oh, you know, you're a very wealthy wine maker up in Sonoma County. We only need $30,000 to build this park. Won't you donate $30,000 to our cause? And I said, well, I really appreciate what you're doing, you know, keeping the kids off the street is great. I said, but I don't have $30,000. I said, I don't even think I have five at this point. But I do have all this wine. And I would be happy to donate some of this wine to your fundraiser.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“We were selling the sizzle and not the steak, as they used to say. We were selling the idea of a romantic place that you could go to in your mind later on. That poster became really popular in places like Iceland and Canada where they don't even see the sun because they had this California vision of the beach. But when we did it in San Francisco and in Santa Barbara and up and down the coast of California, people identified with it right away. We got a younger crowd. We got a predominantly female crowd. They said, okay, this is our wine.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Well, what we did was convince the store owner that if he was going to introduce our product, that people had to stumble over it. And so he needed to buy several cases of wine to build a display. And we would show him a couple on the beach going out at sunset, a very romantic picture that we would put on top of the stack.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Well, the pitch was really threefold. Number one, we are going after a wine drinker that has not been properly addressed. The second pitch was, interestingly, we're not in the supermarket. This is something you as an independent can have that they don't have in the supermarkets. And then the third thing that we said is this is a transition. You know, barefoot is a bridge between beer and wine. And if we want to increase the size of the wine industry, we have to have inexpensive, easy drinking wine so that people's first experience with wine will be a good one. And they're not going to get introduced to wine by having a $40 pinotir as their first try. This will increase the amount of business that you have for your upscale wines because now you're going to get more people who try”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Saying Exactly. And they say the same thing. They say, Well, are you going to advertise it? Nobody's ever heard of barefoot. You know, you put a foot on it, it's pretty radical. You know, I said, yeah, well, people will remember it this way. And it's fun. You know, they said, well, tell you what, we'll put it in, but if it doesn't sell in three months, you know, we're going to discontinue it.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Now I'm out there on the street and I'm trying to sell it in San Francisco to little stores, little bodegas, independents and whatnot.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“I didn't want to put him off and say, hey, man, I did exactly what you say you owe it to me because I knew that I'd be back in there within a year or two asking him to put it in again and whatever hoops I had to jump through. I figured I would jump through him. You know, you don't swim halfway across the English Channel and get tired and swim back. I think the thing that saved me was I was not from the industry. I was from the business industry, and I'd worked with lots of businesses, and many of my clients had the same problem starting off. It took them a long time to get traction. They had to eat humble pie for a long time, but it's sort of like, yes, you want to show them, but it's not so much you want to show them. You want to show yourself.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“You know, I was rather naive, like a kid with a straight A report card showing it to his dad, right? Here you go. Everything you ask for. You know, how many truckloads do you want? Talk about Hutzpah. So when he shut me down, I was like really shocked and my mind was racing, what does this mean? You know, I've got all this wine bottled up. We took this big risk. We got Mark Lyon behind us and we're facing a real traumatic situation at this point. And the idea of going out on the street, see, because our plan A was, you know, sell it to a supermarket, right? How hard could it be?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. And he says, Well, because nobody knows the name. He wants me to advertise it. And if I don't advertise it, he won't put it in. He says, you know, so what are you going to put a million dollars into advertising? And I said, million dollars. I said, I don't have a million dollars. I don't know how to do that. So I have to back off. And I say, okay, well, you know, what am I going to do, Don? We bottled it all up for you. He says, well, I guess you're going to have to sell this to every independent, every mama papa, every corner grocery store, every restaurant until it becomes a household name. When that happens, I'll put it in. And I said, but that's going to take years, Don. He says, that's right. You better get started. So he kicks me out the office.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“And he takes the bottle in his hand and he spins it around a couple times and he looks at me and he goes, are you crazy? He says, I can't put this in. You put a foot on it. You can't put a foot on wine. He says, no box store, no chain store in the country is going to take this.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“Said, here you go, Don. Everything you asked for, you know, it's a salt and pepper act. It's as good as Bob and it's in a pig. How many truckloads do you want?”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT
“No, it was too much of an inspiration when you get those kind of flashes of inspiration. It's kind of hard to question where they came from or everybody's going to have complaints no matter what you do. So I knew that there was going to be a big foot on the label.”
2024-09-16 · How I Built This with Guy Raz · Barefoot Wine: Bonnie Harvey and Michael Houlihan · IDENTIFIED FROM THE TRANSCRIPT