YouSaid · the spoken record

Brian Johnson

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2022-08-22

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2022-08-22

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1. “But I always worked out a lot. And when I started doing these things, the deeper that I got into it, the much more favorable my body composition, my strength, my recovery got. And so as you go further down these nine ancestral tenets, you know the basis of them all. You do them better, and you're going to be like, you know what I mean? I maintain a six pack with a lot less effort, and you're going to become such a true believer. I believe that you're going to help me spread the message as well.”

   2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

2. “You know what? You'll be amazed. I've heard you talk about this, you know, like the things you're doing, how you're tracking 81% of the time you're working out and this and that. When you start adopting more of these nine ancestral tenets, you'd be amazed at how effortless it is to maintain the body composition that you want. I get it. You know, like I said, I know I work out a lot.”

   2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

3. “Down the hatch This makes you a I'm so glad you said that because a lot of people are so apprehensive about it. This is fresh.”

   2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

4. “I was fucking terrified We did bring some liver. Because anywhere I go, it's like it's my favorite thing, you know, is liver. And it's the best thing I know to give, to share.”

   2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

5. “You know what? I don't need to go through it. That's what I thought. I'm like, do I need to go through this shit again? Like, I got a pretty good life. I love my family, you know. I feel like I live a grand life in all aspects of my life. I'm like, do I really need to do this? But I knew that if we're going to take this message mainstream, right? Because this goal, we got to fight this fight so that we can help other people. And I'm like, okay, I'm going to put myself in front of the camera. We're going to see what happens. And I think we're doing it. I know I'm doing a decent job.”

   2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

6. “And sometimes we'd go talk to them all together, which was easier, but never went well because I think it was intimidating. And so it was less intimidating for the girls if one guy approached. And, you know, the first several times I did it and I pretended to say something and I came back and I was like, yeah, here's what happened, but nothing came out, you know. And then eventually something did come out, you know, after maybe 20, 30 times. And then it's 100 times, and then I met my wife. No problem and running towards it. I knew that the same thing would happen. doing this and I'm sure it is the fear of rejection I was rejected for a long time.”

   2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

7. “I was socially rejected. Oh, absolutely. I was. And I remember meeting a group of guys that took me in. And I was probably 15, 16. It was the first time anybody really took me in. And we would practice, you know, hey, you go talk to those girls.”

   2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

8. “Now, when they go to talk to girls, I see that same crippling, I don't know if it's genetic. I don't know if they, I think they got it from me. I don't know. But it's so, I can see the heart. They're getting nervous. The heart's going a million miles. And it's almost so hard. But they're getting the reps in. And I think it's getting a little bit easier.”

   2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

9. “Rather look like an idiot, rather look stupid, than look like a pussy. You got to show up to do your job. So, you know, I think that if I told her, I think she would have lifted me back in the eye. She would have seen how crippling that fear was and that I wasn't sleeping and how it's tearing me up and how one thing might lead to another and now I'm going to be doing a podcast a week and I can't sleep and I can't move forward in life. The truth is, you know, after we did it, I thought, oh my God, I did it. I can't believe I did it. And then I did share with the kids. I did share at dinner. Do you guys know how hard this has been? It wasn't right afterwards. It was after some time. Do you know how hard how I thought this thing was impossible to do? But I signed up for it and I did it. And there's going to be so many opportunities, so many things like this in your life that you're going to think are impossible to do. But I want you to regret what you attempt to do as opposed to not doing it at all. And I see them.”

   2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

10. “Yeah. Yeah. It's never easy. Just the other, it was a week ago and we were at a PFL fight and the owner of the PFL said, hey, we're going to put you on ESBN Live. I said, yeah, you know, that's why knee jerk reaction. I tell my kids regret what you do, not what you don't do. You'd rather regret what you do, so take massive action, do it, course correct, figure that shit out. And while I've been on a couple of podcasts, it has gotten a little bit easier. I'd never been on live TV before. And the guy next to me is trying to tell me what's to say. I can't fucking process anything. You know, I can't believe I'm about to do this. I don't know what to say. I can't get two words out, you know, and once again, it's like, you know what? Nobody knows who I am. That's what I tell myself is nobody knows who I am. Nobody knows this message. I'm not competing with anybody. Like what I'm trying to do is get this message out. And I might fuck up the whole thing. I'm already kind of thinking, how did I do today? I'll give myself an F. I'll give myself a solid F on how I did today. But you know how much better it is to give myself an F than to not show up at all. You know, again, I tell my kids this all the time. You'd rather look like an asshole.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

11. “I wanted all of that. I would say I wanted all of it. Almost feel like maybe I would have made it true. I almost feel like I would have manifested it. I also feel like I would have cried sharing it. And it would have been like, uh... I would have seen back in her eyes, hey, you don't have to do this. Why are you doing this? You don't have to do this. You know, I knew that I did have to do it. I know that I have to do it having this opportunity, the truth is. I told you earlier, hell yeah, the first thing was like not again.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

12. “This message has to get out. I don't even know how the fuck I. You cut the consequence in half. It's like, holy shit, you know what? Maybe that's true. Maybe we should do it. And then Logan Paul invited me on the impulse. And I was like, oh my God, nobody knew that I didn't sleep for the longest time leading up to that because I didn't want to tell anybody how terrified I was of this. I knew I had to do it. If I'm going to be successful getting this message out, I knew that I had to do it. But I didn't dare tell my kids. I didn't tell. I told nobody. You know, I took that shit, those waking hours of the night thinking about this. Again, I've tried to contemplate what is it that I'm so terrified of. And all I could come back with is I've tried this and it didn't work. Words don't come out. The words don't actually come out of my mouth. I mean, it's so crippling. The heart's going a million miles an hour. I can't breathe. The words just don't come out. And so I kept thinking, is that going to happen again?”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

13. “I've tried and words don't come out. You know, there's maybe this is the anxiety, but the anxiety is so extreme. It's so crippling that words actually don't come out. And I don't know what it is that I'm, you know, particularly scared of, you know, when it comes to that, I said I would never do a podcast. I would never do a podcast. Like I said, I didn't want to go on social media. Now we have the opportunity to make a TV show, which is exciting. But again, it's like I know what my job is and my job is to take this message mainstream because kids like my kids deserve a better shot at life. There's this kid Saw that run across the Brooklyn Bridge when I was doing barbarian and goes, hey, Liver King, Lever King, it's Sawul, I'm the kid that DMs you. I lost 60 pounds because of you. I stopped drinking alcohol. I got the confidence to reconnect with life. There's so many stories why I do this.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

14. “Something that comes to mind, but I have told my family this. Part of the reason why I never wanted to publicly come out as the Liver King is because I've been completely terrified of public speaking. In fact, I don't know if I've ever told my family. I've shared Liver Queen knows that, but to the point where it's completely crippling, words don't come out. And everybody thinks, oh, there's no way because you're so gregarious and you can talk with, and I've led teams, and I'll get, but like, you know, it starts with one person in my company and then it's two. And you know what? I've gotten to know you guys around the table so well. And then there's this assumption like, oh, hey, no problem. Like you got this engagement. Go do this.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

15. “See me cry, oh God, don't make me do this again. When I talk about Rad, you know, when I talk about him going through pandas, you know, if this comes up, this is the thing for me that brings me to my fucking knees. When I do barbarian. When everything else leaves me, you know, if I need the power, that's what I think about. I think I would rather do barbarian every single day of my life than have Rad live another day like that. So I get choked up, you know, when I talk about that because it's just, I feel it. I feel how desperate, you know, I was. I feel how horrifically he was hurting. So they see me get choked up. And I would say, yeah, probably one other time. I can't remember what it was about But I don't cry a lot, but I've cried”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

16. “When I said, I think what we do is far more important than what we say. I hope that that's happening. I know so many friends. Whose dad never told them that they loved them and they can't say it to another guy. And I'll hug one of my friends. This happened just the other day, and I tell him, hey, man, I love you. And I do. And usually they'll say it back, but it's so hard. You know, or I'm like, wow, you know, I don't know if I believe you. The way that you said it was almost like you had to say it back. I want my kids, you know, like when that primal authentic true version of you comes out, you know, to be able to share it back. If you do. And if you don't, hey, man, I don't love you back. Let's talk about that.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

17. “You know, I think that what I try and teach them is through modeling, you know, I never had, I didn't have a dad grown up and I never had a dad tell me I love you. I never had a dad, you know, affirm me the same kind of way. So part of me is like, you know what? I wish I had that. I do. And so I tell my kids, you know, every night before they go to bed, we give each other hugs. I tell them how much I love them. It's not just an exercise. I need to feel your fucking heart, man. You're going to give me a big hug. I'm going to feel that. And I'm going to tell you I love you. I want you to feel. I want you to really know that I love you. I don't know how much I've really taught them vocally, conceptually about emotions. They get to see me and Liver Queen argue about things. We try not to hide any of that stuff from them. They get to see us make up. They get to see the affection that we have for one another. So I think earlier.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

18. “Yeah, yeah. I said, hey man, you know when you lose your patience like that, you know you're not thinking clearly, right? You know that you're not going to make the right, you know, I'm sure he got it from me. I'm sure he got it from me. So I do need to do better. I need to, I think that you really just opened my eyes because what I want to show the kids, what I want to show them. I'm going to do better.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

19. “I don't know I don't know I don't know Fuck, you got to keep looking at me. Okay. You know, here's the thing I think that if anybody's the same person, you know, in three months or a year, we're catastrophic failures, right? Like we got to continue to grow and progress in everything that we do. My social, my relationship with her, I spend 10 hours with her every Saturday. It's part of our system. We do this together every Saturday. And then the things that we unpack, the things that... So, yeah, I think if I really think about it, I could do better.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

20. “And so here's the thing. 10 years ago, she would have let me have it. Don't you fucking talk to me that way? Don't you do how embarrassing that? And now the way that she handles herself, in fact, I look like a fool. I make myself look like a fool. I make myself look like an ass. And the way that she handles it with such class, I think what she might say is, and actually the kids told me this today. I don't have a lot of patience. I don't have a lot of patience. I feel like at some point one day we were doing mushrooms. We were on the top of this hill. And she said to me, when did you become a dick? When do you think you became a dick? And I was like, you know what? When I ran out of time, when I started to run out of time, you know, I used to write down some things in my journal too. You know, and I stopped when I ran out of time. I stopped being extra nice to people, saying these extra when I ran out of time. Like, I feel like I became more honest, more primal, more authentic, you know, when we have to go out and achieve. So I think she might say, I should have more grace. I should have more.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

21. “This is the thing. You know, when you are with your complimentary opposite, it's, and we've been together, we just celebrated our 18th anniversary. And I do this thing. Here's what Liver King's having for dinner today. Every day I record my dinners. And by the way, someone should tune into the stories because if you're confused about how to, I show it every single day on my stories. One day I'm looking for this protein that I have. It's called the whole beast. It's going to be called the Whole Feast protein. And it has all these organs in it. Liver heart, pancreas, blean, blood. Anyways, I'm looking for this bag, the whole feast. And we're getting ready to tape. And I get, I said, where the fuck is the bag? And there's a few people around. And she brings me a bag. And I kind of yelled a little bit. Hey, don't waste my time. And she whispers in my ear, it was in your office. It was in your office. And she said it was so nice to me.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

22. “at the deepest level in all aspects, and you think there's nothing more beautiful physically, then that physical attraction just grows more over time. So that's what I believe about that. I wouldn't have it any other way.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

23. “Gym, you got to express your highest, most dominant form physically, socially, emotionally, mentally, spiritually. You can do that holistically together. Something happened in society today where somebody said you can put your best foot forward to meet somebody. And then you guys meet each other and then you're comfortable. Then you gain 20 pounds. You lose 20 pounds for the wedding. You take your pictures. And then you gain another five pounds a year in perpetuity. You wake up to somebody you barely recognize, right? You wake up to that person. You love that person, sure. But do you lust for that person? Do you want to have sex with that person? Do you have that kind of fire, that kind of intensity, that kind of passion for that person, right? I believe if you do, you invest it. I say you owe it to your fucking self. You owe it to her too, to keep what you deem as attractive and sexy in your marriage. You got to express your highest and most dominant physical form. She'll do the same, her highest and most dominant, beautiful form, right? And then polygamy means nothing, right? Because imagine the ability to wake up with your soulmate that you connect with.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

24. “So you get various responses. When I visit with primitive culture tribes, half are monogamous, half are not. And so I don't know how far back you'd have to go, how many different tribes you'd have to study. This is my way. I think that it confers parental investment advantages. I think it confers our ability to pass on wisdom. And so I do believe that there's some truth to that. But again, to me, it's like What I talk a lot about, this is crazy. A lot of, I get a lot of young kids saying, how do I get a queen? How do I get a queen? I'm like, oh my God, you're asking me for advice on how to get. And so I started thinking about how do I serve these people, right? And so what I share back is you attract your complimentary opposite. And if you really want to be with a 10, you got to become a 10, right? If you want to be with a queen, you got to become a king. You got to invest in yourself. You got to put yourself in.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

25. “And just you help yourself to it. As soon as I met her, it's like, we sit down every day. Oh my God, we sit down every day. And then with the kids, we sit down every single day from the beginning. And then we go and we have dinner with our parents once a week and everyone sits around. And this is the staple every single day. Yeah, so she's really taught me how to be a family man. And there's a lot of incredible qualities that I would attribute to her.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

26. “There's a couple little examples, like some white lies that I would tell here and there. I remember, and she caught me. She's like, hey, that's a white lie. I was like, this is a white lie. You know how many people do white lies, right? I grew up with white lies, you know. And she goes, no, like not a single white lie ever again. And this is not easy. And maybe this is why I come off as a dick sometimes, because I tried to not sugarcoat things. And so there's so many little things like that. Generosity, you know, what was a big thing. And I believe that we became so generous at one point that it was to our detriment. This was through that 10-year stint of us failing in business. And other people were doing pretty well, but we weren't doing very well. And it's like, you know what, we got to take that back. But I would say more than anything, you know, she's shown me what it's like to be a family man. And I grew up having TV dinners. Mom might put some food out.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

27. “And I said, hey, I know this mountain pretty well. Can I show you around? And she said, yeah. And I tell my kids this all the time, like, this is why we have to get good at interacting with people, right? This stuff doesn't happen over an app or a text message, right? We got to interact with people. We got to feel that chemistry and that electricity. And it may take you going up to 100 or 1,000 individuals to find your soulmate, but I found my soulmate and I knew immediately. And she knew immediately. And we moved a million miles an hour. And I knew immediately that if I didn't rise to the occasion, that she would see right through me. And I knew I could become anything. I'd done enough things in my life. I know I have the discipline. And I immediately knew from a character ethics standpoint, I had to be better. And she would see right through me if I wasn't. And I made a decision. I'm going to be better now for the rest of my life. I'm going to be better. So she really challenged me to do that. And so, you know, I would say”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

28. “So I've said this before, but I believe because of the rites of passage we've talked about, I figured out how to be a man, right? I figured out how to be strong and courageous and develop mastery level skills and be honorable to an honor system of other men and accountability with other men. So I think I had figured that out. I was pretty good at that. But I wasn't really a good man. And so when I met her, I met her snowboarding. I met her snowboarding. She was already on the mountain. was strapping into her snowboard getting ready to take off. I'm coming off a chairlift. I'm with at the time my best friend, Jeff Parchman.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

29. “The role that it's played now in our personal lives, a lot of people say, hey, you can do all these things because you have money. And it's like, if you look at actually the amount of money that we spend to have Liver King Ranch, it's self-sufficient. In fact, we make money from selling meat from Liver Kanch. And so You know, I don't know if that answers your question, but I would say it hasn't really changed a whole lot other than creating a vehicle to be able to go and to deepen the experiences and say, hey, let's go to the Abu Dhabi fight. Let's go to the UK fight. Let's go do those things as a family and let's go on to some adventures.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

30. “Money just amplifies more of what you are, right? And I don't know who coined this, who first said it. But if you're an asshole before you had money, now you get money, you're more of an asshole, right? If you're a generous person, you know, and you amplifies your ability to be generous. Every once in a while we go wakeboarding, or I'll give you this example. When I was growing up, I snowboarded a lot. When I was in college, I would take off snowboarding after college. I would take off snowboarding. And I went by myself all the time. But immediately I would seek out somebody to bond with to go snowboarding with. And so I was always, you know, hanging out with people. And that's what made it special, right? I talked to my friend Paul Saladin. I'm like, hey, imagine going wake surfing by yourself. You just got like a driver out here. You're wake surfing back here. Nobody's back here cheersing for you. You know, it's not about our ability to get. It's about our ability to give and to share and have these altruistic goals personally and professionally.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

31. “Not much. I mean, I have Liver King Ranch. We have plenty of acreage. We have all of our food out there. We're here in the UK. We decided a couple days ago, hey, let's go to the UK. It's so easy to get on the plane, to go to the UK, to check out a badass fight, to build a podcast with you today. So I would say.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

32. “Bullet to it, but this is part of it, is getting out there and knowing what this true strength feels like. Again, this isn't just about physical strength. You come back and you'll know physical strength. But again, the real strength is, holy shit, I did this thing. It took active suffering and struggling and discipline. And I practiced this thing and look at what I'm capable of. And now I'm capable of doing this in a business, in a relationship. You're capable of doing pointing this process at anything so that you can take extreme ownership and create the life that you want to live in and those statistics that I talk about start to fall away.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

33. “Move men along this continuum so that they know hard times so that they know what they're capable of, so that they can believe in themselves. So yeah, every once in a while somebody tells me something like that. And I'm like, you know, we've lost this kind of value. You know, our own forefathers were offered more value and perpetuity than we do today, right? Had more strength, courage, mastery, and honor than we do today. We got to take that back. And people like, oh, where is the scientific proof? Sometimes I hear that. I'm like, if you just look at these statistics, look at the statistics. And I don't know if we talked about this earlier, but 80% of people are struggling living paycheck to paycheck. We have 70% that are overweight, 50% on prescription medication. We have 20% that can't have babies, right? That want to be healthy enough to be fertile enough, to propagate our species, and they can't have kids. And one 40% half cancer will get kids. We got some major, major stuff going on today. And so this isn't the silver.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

34. “You know what? There's nothing toxic about masculinity. Number one, number two, we live in a society today that's a soft, we have a soft manicured man problem, right? We need to do more hardship like this. And I put this hard thing in front of my boy, right? And I was going to make sure that he got it done. I remember what he took off. Liver Queen says, I'm going to go check on him. I said, no fucking way. You're going to check on him because I know if she made eye contact with him in that moment of suffer. You know, she would let him know, hey, I'm here to protect you. I'll bring you in. And if he can feel that for a second, you know what that does, you know, to the being. And so I said, there's no way you can check. His brother can drive the Ranger way out front to make sure he's not passed out or something. But you're not going to check on him. So you know what I would say today is we've got a soft manicured man problem where a lot of men today hate the person that they've become. And we got to do something.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

35. “He knows that's not an option. What I told him before starting is I don't care how many days it takes you. If you need to fall down on the side of the road, if you sprained your ankle, if you've broken something, you're going to take a rest on the side of the road. I'll bring you a fucking blanket if I need to bring you a blanket. You're going to sleep here until you go out, you complete this, you come back, you changed forever. And it's the hardest thing people will do. There's a point in time where it's like your soul leaves your body. It's the hardest thing you've done physically. You have nothing physical left in you. And so now something else takes over and has to move through the rest of that rite of passage. And when you complete that, when you do that, you're changed.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

36. “I made my son do it when he turned 15. We had him do the barbarian and then we took him. I took him on a sacred hunt. But I like how you said against Liver Queen's wishes because nobody. I mean, he's grown up tall and he's not a real muscular guy yet. He's adding muscle. I mean, he's added a lot of muscle recently, but everyone just thought, oh, first of all, he can't do it. Secondly, if he attempts to do it, he's going to get hurt. His own CrossFit coach said, he doesn't need to do this. I remember at dinner, she said the same thing. Oh, this is dangerous. And I just, I put the fucking hammer down. I said, there's no way anyone's talking us out of doing it. He's doing it. He's going to train for it. And when he does it, he's going to show all you guys what you thought was impossible. It's possible. And he's going to know what he's capable of. This is his rite of passage. Don't take that from him.”

    2022-08-22 · The Diary of a CEO · Making $100 Million A Year Eating Raw Liver: Liver King · IDENTIFIED FROM THE TRANSCRIPT

37. “Of people won't be able to complete it, period. But that's what the barbarian is. And so this is a rite of passage that anyone can do today”

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38. “You buy a car, you might have a sweet 16 party There's no effort, there's no rite of passage, there's no leave, cross this chasm, and now you know what you're capable of. There's none of that anymore. So that's why I created the barbarian is I wanted something like that. And I remember the first day, I did it. It's 70-pound kettlebells in each hand. It's 70 pounds in a backpack. It's 120 pounds on top of a sled, 20 pound ankle weights, and you go one mile. You go one mile. And I remember I left the house like this, and I remember it scared the shit out of me because I didn't know if I could complete it. And I know you and I can talk about this. Hey, you could just put the weights down. You could come back. Not in my mind. In my mind, I had to go through the whole circle. I had to complete the one mile. And it scared the shit out of me. And it took me several hours to complete. And I came back and I said, oh, that's it. That's the rite of passage. I'm going to bring this forward and I'm going to share this with my friends. And I've shared this with my friends. Some people can do it quickly. Some people take six or eight hours.”

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39. “It's tough to say, hey, you're going to go through four years of this living hell. So I know I need to create some rite of passage for my kids. And when I figured this out with my kids, I also want to bring this mainstream so adults and young people today will also have a right of pass. Every primitive culture tribe has had a rite of passage. You know, the Spartans at seven years old leave for the next 13 years to become warriors, to become men. You have the Aztec at 13. They have to capture a neighboring tribe and bring them back for sacrifice. That's the rite of passage, right? There's a lot of modern-day tribes. You'll leave for three months, go on a vision quest. You may or may not come back, right? Everyone's had to write a path. We've lost this rite of passage. When people turn 16 today, you know what we do for them?”

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40. “You know, once again, they are doing great. And I can't take credit because I'm not CEOing any of these companies anymore. I moved over to CEO the Ancestral Lifestyle And at the end of the day, it's like, do you have the right people in the right positions doing the right things for the right reasons? And the other day I gave a talk about advice to entrepreneurs. And I always say, number one, you got to figure out how to let that primal guy out. Because how the fuck are you going to scale and lead a team if you can't do that yourself? You know, I see so many young guys that are so incredibly immature. And I don't see them really focusing on themselves scaling and leading themselves to do that with a team. So I say figure that out. And if you need help on figuring that out, go learn the barbarian. This is a workout that I created. It's the hardest thing. It's a rite of passage, a modern day rite of passage. Learn the barbarian, train the barbarian, become the barbarian, and then renew that rite of passage often and frequently. You do this. You're going to figure out how to scale and lead yourself. You're going to know true strength, and you're going to figure out how to scale and lead a company.”

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41. “And if I needed a dentist, I wouldn't have to go far because my wife is a retired dentist every once in a while. I've like, hey, just take a look. I just want to know. I just want to know. She'll take a look. And she's like, you got some plaque in there. But everything looks great. Everything looks great. And so if somebody has a dental issue, they're going to the respective expert that they believe is a dentist looking for help, right? And so what we try to do is create a company in every category to still spread this message, right? You still need sunlight. You still need a bond. If you're not sleeping, you're not going to heal anything, right? It's all nine ancestral tendencies. It's this kind of nourishment from the inside out that's going to get us healthy. And so I always say that an evolutionary hunter leaves the comfort of the cave, right? To do something different for the betterment of humanity. So all my companies are based on getting out this ancestral message so that it goes mainstream. A lot of the companies are dietary supplement companies. And then I'm involved also with the supply chain upstream and downstream.”

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42. “So I own, I would say 10 or 12 companies right now. They're all ancestral related. We do have some real estate stuff from back in the day. But some of the companies are dietary supplement companies like ancestral supplements, strong jaw. There's the fittest. So there's a whole bunch of them, including heart and soil. These are all companies. I want to have 100 of these in every different category, right? And just remember every single company is based on taking this ancestral message mainstream. So if somebody has a dental issue, recurrent or chronic decay, they can't figure it out. They're brushing their flossing. I always say our early ancestors didn't brush, didn't get cavities, right? But today we say, hey, go brush, go floss is this hygiene hypothesis. I haven't brushed in a decade.”

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43. “I would say that there's probably a lot of mixed emotions in that timeframe over that decade. I'm sure there's a lot of that in there, a lot of worrying how we're going to make payroll, a lot of losing my shit on that. And I would say more than anything, it just drove me. It drove me to, you got to figure this out. All these people, all their families are counting on you, are depending on you. And so you just sacrifice your sleep. You sacrifice everything you need to sacrifice in order to make it happen.”

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44. “And so, when you don't know how you're going to make payroll, and you start to, you know, this happens so many times. And I don't think that it ever gets any easier. You're freaking out. They need to get paid, you know, so that they can provide for their own family. People are really depending on this level of success. So, you know, I never considered that anxiety before. Maybe that is anxiety. But I've definitely lost my shit trying to figure that out. And then going and asking anyone and everyone for help. I remember one time I asked Ben, our lab technician, if he had any money he could loan me to help make payroll for the whole company for 23 people. You go and you ask everybody. At some point, you know, everybody says no. And you still got to figure it out.”

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45. “Now that you say some of those examples, there's about a decade that my wife and I struggled in business. And that was another rite of passage that we went through. And this was really never our fight. And we fought for about a decade. And I'm sure you probably know as a business owner, you get paid last. Everybody else gets paid.”

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46. “So I would identify that I have these feelings that resonate with me, that tell me something, that you better fucking get to work. You better fix this shit, right? And so I'll say like, if I have really low energy, if my motivation is kind of gone, you know, I'm like, okay, I got to fit. Life's too short. I got to fix this. I do a five-day water-only fast. I'll take some kind of massive action to be like, this is not okay. I got to fix this. If I feel anxious about something like, okay, I got to take massive, I don't sleep until I fix it. Or if I get up at one o'clock and I'm thinking about this thing, like, I got to do this right now. So I've never experienced any of a depression or anxiety long term like that. But what I would say is I think that I've had some of the symptoms and I've really kind of used that as a signal like I better get to fucking work. I better do something because I can't exist. There's too many important roles and goals.”

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47. “Okay, you know we're done crying and now we just got to get back to work and figure this out. I mean, nothing in life means anything. You know, it's like my companies didn't mean anything to me when this was happening. This is the only thing that mattered. And so it's, yeah, this was everything and just got to figure it out, which we did.”

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48. “I don't know how much I would identify with the guilt. Sure, I'm sure there's, but you know, more than anything, it was like how the fuck do we fix this? Is there something toxic in the house? You know, we have all the walls shielded with shielding paint to make sure non-native EMFs and signals don't come in, you know, could there be something toxic in that? Is he interacting with something in the house that talked? We got everything tested again and again and again. We went to different environments to see if he still, you know, for extended periods of time. Did he still exhibit those symptoms in different environments? The answer was yes, you know. So I feel like obviously there's a sense of that. But more than anything, I'm like, I'm so goddamn driven that we're just going to take massive action and we're going to course correct and course correct and course correct. We're going to try whatever we need to try until we figure out this thing. So guilt was definitely a part of it, but more than anything, it was like.”

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49. “There's so many different feelings. Of course, you feel totally helpless. At the same time, I always say that. Your woman and you as a man, you need to know that you can protect in a dark alley. And I mean it literally, but really figuratively, right? Like you got the strength and courage to do that. If that time comes, she needs to know you're going to do it. You need to know that you're capable of it because the financial crisis is going to come too. She needs to know that you're going to be able to protect and fight in that financial crisis. The health crisis is going to come too. And so I think that we've been through enough together that I knew that I would never stop fighting for this until we figured this out. So on one hand, There's a totally helpless feeling. On the other hand, it's like you just keep fighting. You know, you just keep fighting and you keep having conversations and you keep looking and there's no limit. There's no end that I would have gone to until we sorted this out. So yeah, it's like a helpless feeling, but of course you're never going to stop. You're going to figure it out.”

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50. “And I think this is an important thing to share. My wife and I talked about this for a long time that we wouldn't share this publicly. I don't even know why. Maybe to protect him, you know, but I can just imagine how many kids out there that have the same thing and the parents have lost hope. And there are so many things that can be done. You just need to continue to fight. And I don't know if he was allergic to something in the chocolate or the honey, but taking those things out and doing a strict keto carnivore diet. You know, maybe just doing a strict keto diet, you know, is it so anti-inflammatory with the brain, you know, maybe that, I don't know. But all I know is he got better. And we got him back. And what we realized is he had been suffering with lighter symptoms for the last couple of years. And we look back at some of the pictures. And it's almost like his personality had been taken away slowly and slowly. And then it led up to this point. And then we got him better.”

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