YouSaid · the spoken record

Brian Scudamore

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67
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2024-11-07
most recent
2024-11-07
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  1. Engineer was Neil Rouch. Our production staff also includes Carrie Thompson, Alex Chung, Chris Massini, Devin Schwartz, Catherine Cypher, Sam Paulson, JC Howard, and Elaine Coates. I'm Guy Raz, and you've been listening to the advice line on how I built this lab.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  2. Thanks so much for listening to the show this week. Please make sure to check out my newsletter. You can sign up for it for free at guyroz.com. Each week it's packed with tons of insights from entrepreneurs and my own observations and experiences interviewing some of the greatest entrepreneurs ever. And if you're working on a business and you'd like to be on this show, send us a one-minute message that tells us about your business, the issues, or questions you'd like help with, and hopefully we can help you with them. And make sure to tell us how to reach you. You can send us a voice memo at hibt at id.wonderie.com or call us at 1-800-433-1298 and leave a message there. And we'll put all this in the podcast description as well. This episode was produced by Carla Estevez with music composed by Ramtina Bluey. It was edited by John Isabella.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  3. I was learning much more running a business on the streets versus studying in school, and I remember sitting down with my father, who's a liver transplant surgeon. But I remember having to sit down to him and just say, Dad, got some good news for you. And I presented it as good news because to me it was good news. And I thought if I could get him excited, he might agree with me. And I told him I was leaving school. He said, you're dropping out of school to become a junk man?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  4. And by the way, if you haven't heard Brian's original How I Built This episode, you've got to go check it out. It's so funny, it's so good. We'll put a link in the podcast description. And here is one of my favorite moments from that interview.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  5. So, I think young entrepreneurs and old entrepreneurs, people beat themselves up over their mistakes, but if they're able to sort of open their heart and their mind to go, hold on, there's a gift here. There is something I'm going to learn that will lead me to a bigger, better place. It has been absolutely liberating for my journey as an entrepreneur over 35 years. That's the one thing I'd want to know.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  6. Yeah, we talked about it a little bit with one of your guests, with Theo. I think I wish I had known at a younger age how many times I would fail and how there was a gift in every one of those failures.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  7. Brian, before I let you go, last question for you, which is now that you have got all of this experience, I know you do a lot of mentoring, what do you wish you knew when you were starting out that you think might have been helpful for you to know?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  8. Yeah, and this is really interesting because this is a version of that where you're taking some businesses and learning about them on the fly and asking some questions and applying some advice. So thank you for having me. This was fun.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  9. Know what I actually mentored someone for an hour. He came in and wanted to talk about his business, nothing to do with eggs. But as a thank you, he came in the next day and brought me a dozen eggs from his own farm and his hobby farm. And there were blue eggs, green eggs, different sizes. I was like, whoa, had no idea.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  10. Yeah, no, that was a big part of it for me was the failure because I know that if I had just been successful out the gate, I would have just been looking at a bigger failure down the road when I was farther even deeper in. And so I was actually really grateful for that first experience that went terribly because now I know what not to do.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  11. Absolutely. You're starting small, and that's the best place to be. You get to try new people and new things with the business and make some mistakes and fail. And like you've done before, but then pivot and adapt and relaunch.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  12. Well, it sounds like Theo is on to something kind of similar to your start, right? There's this one person, one business doing all the jobs, and maybe it might be worthwhile bringing somebody else on to grow it.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  13. Dark chocolate brown eggs. An egg carton. And by the way, if anybody listening gets one of those eggs, don't use it in a cake or a, like just poach it. Just poach that egg or soft boil it. You got to eat the egg. Don't mix it into the batter.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  14. I wonder, and you can't really pay people in eggs anymore. Payment cash. You pay me an eggs. You know, by the way, I've got a bunch of friends who have chickens, and they're always like, what can we bring? And I invite people for dinner. And I'm going to be honest, I don't like when people bring food to my house when I make dinner. Because if I'm making dinner, I want to serve you the food I'm making. I don't want a bunch of different, I don't want your like marshmallow walnut fruit salad. Like, I don't want that. You know what I mean? So I will often say, just bring me eggs from your chickens. And it works out.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  15. Yeah, guy makes a great point. I think that you can try before you buy and you can test out an employee and see if they're really the right fit for you. Because let's face it, delegating is one thing and can save you a lot of time. But if you're delegating to the wrong person, all that does is cost you more time.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  16. Know it's a pretty big commitment, even for a small business, but it could be, it could really scale your help scale your business. So you're looking at paying somebody, what, I think, 20 bucks an hour in California, I would start by bringing somebody in on a one-month contract and seeing how that goes and seeing whether you can afford it. Because if that person is really helping you fulfill more orders and deliver more orders, then ultimately you want the employee to generate enough revenue that more than pays their salary.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  17. I would also consider California, Brian, as you probably know, is a challenging place to do business. Especially if you're a small business. For a variety of reasons, and I would consider Theo starting out working with somebody on a temporary contract. Just to see A, if it's going to work out, B, if you can afford it. Because eventually, if you do hire that person, there's a pretty high minimum wage in California. And there are other requirements as a small business owner in terms of the unemployment insurance requirements. And so

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  18. And then the things I don't like to do, and I'm not good at, I try and find other people to do. Because if they can do a better job than I can, there's better delivery drivers out there perhaps than you who might enjoy that more than you that frees your time up to do the raising of the chickens or whatever you might be doing, I think it's trying to determine where's the best use of your time dollar for dollar.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  19. Yeah, Theo, nice to meet you. It's a great question. I think that as any business starts to grow in scale, you've got to look at how much revenue are you doing and how many hours are you putting in and do the math. If you're doing $100,000 in revenue and you're spending 100 hours running the business, you're probably spending more than that. But just for simple math, your time is worth a thousand bucks an hour. So then you look at all the things you're doing in the business that you could pay someone much less than that $1,000 an hour to do and start delegating things so that you can free your time up for what's most valuable. The way I identify for me what's most valuable and always have is I look at what do I love to do and what am I good at? And there's often overlap there.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  20. Perfect question for Brian Scudermore because you started your business by yourself with a truck. Then eventually the demand was so high, you had to hire some buddies. Theo, before we get to your question, just could you just give us a sense of roughly what are you doing 10, 20, 30, $50,000 in revenue more a year?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  21. And so I'm assuming that if somebody was like, yeah, I needed like 10 chickens because I want to eat them, would that be weird? Would you still sell them the chickens?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  22. Okay, so right now it's got to be it's a pretty local business. And what do most people do with the chickens? Are they for eggs or do they actually slaughter them and roast a chicken?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  23. Alright, let's bring in our last collar. Hello. Welcome to the advice line you are on with Brian Scudamore. Please tell us your name, where you're calling from, and a little bit about your business.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  24. Alright, we're gonna take another quick break, but we'll be right back with another caller. Stay with us, I'm Guy Ross, and you're listening to the advice line right here on how I built this lab. Welcome back to the advice line on how I built this lab. I'm Guy Raz, and today I'm taking calls with Brian Scudamore. So Brian, why don't we bring on our next caller?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  25. Now knows I'm looking at you differently here now. Well, I do. Of course, I take very good care of my teeth. But just a base washing regimen. I'm just not very consistent. But I tell you what I do do, I use sunblock every day. Know I'm about to turn 50, Brian, so I gotta, you know, gotta protect my skin from the sunspots.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  26. I got to be honest with you, I'm terrible at regularly washing my face. I'm embarrassed to even say that on national podcast years.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  27. I mean, he's your grandfather. I don't know the age difference there, but this has to be an old photo that you can find and then recreate that photo with you today. You have instant credibility in the cosmetics space because it's a third generation family business. I think you've got a cool product and I think you got a great business ahead of you.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  28. Know about wisdom, but I'm just excited for you. I like your brand, I like your story, and I think that if you make some changes in how you tell your story and tap into your history, you know, something on your website, if you've got a photo of your grandfather doing anything in the cosmetics space.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  29. I mean, to me, I could see you taking this to the proper hotel in downtown LA or in Santa Monica or, you know, one of these really cool boutique hotels and seeing if they'd be willing to carry it in the gift shop. Would you be willing to offer this in the rooms, something like that? Because that's also where, and we did an episode on Sunbum, which you should take a listen to if you haven't heard it about a year ago. And I mean, this is a version of what they did. They essentially started selling Sunbum in boutiques in Hawaii. Right, because the idea was hey, if tourists go to Hawaii, they'll see the brand in the shops and they'll go back to wherever in the US or oftentimes back to Asia and they'll bring it with them. And that's actually how it started. And so it could be interesting to experiment with some of those boutique hotels.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  30. I like that. That's cool. I like that idea. I mean, this is also the kind of product that you may want to consider. Look, you're in LA. This is the media capital of the United States, right? New York, too. And you have an advantage for being in Los Angeles. There's celebrities. There's a lot of influential. It's a cultural capitalist where trends start.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  31. And I'll have random comments from when I was doing those TikTok ads. Around the country with this, and I have never had one problem, and I've done an experiment where I've taken a traditional face cleanser and just like put it in to see what would happen. And of course, it got thrown away.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  32. I think that there's maybe, by the way, we're hearing from everybody across the board, and Brian, you may even be facing this issue, which is that customer acquisition through social media has just become much, much harder. There's just so much more noise out there. I wonder whether you target travelers, people who travel frequently, you know, who just don't want to have to take all their stuff out of their bag when it goes to the TSA line. And a lot of frequent travelers are TSA prey. They got to get to their flight quickly. And if the lotion size is four ounces, then it's going to be another 10 minutes of a delay. And so to me, it might be interesting to see if you can try to target people who frequently travel. So forget about men, women, young, old, just see if that sort of clicks in some way

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  33. How would I think Jake has an opportunity here to answer his question by testing it out, right? Without knowing in advance who the target audience is, there might be ways to kind of test out the answer to target different groups. I don't know. I mean, how would he do that?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  34. Who right now? I mean, who do you imagine using this? Is it everybody? Is it a certain age demographic? I mean, you look at brands like Drunk Elephant, which we've done on the show, and originally was made for sort of women over 40, but TikTok has changed that. Now you see teenage girls are using it. Who do you imagine using this powder using Notion?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  35. All skin types with, you know, I can, I'm looking at the label here and I see green tea extract, rice powder, colloidal oatmeal, but it's tiny. You got to find that. To me, it's like, that's what I want to see right at the get-go because that sets the tone for what you're about to potentially buy.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  36. Jake, as you probably know, I mean, we've done a lot of brands in the show that one for one and our social enterprises. And at the end of the day, the vast majority of consumers, they just don't care about that. I mean, we wish they would care more, but they don't. Really want to know what this does for me. And if you go to the website, it's very clean, you're branding's really nice. It's like the kind of premium product you would find in like a hotel where you could buy it from the little mini bar. But it just says vegan, waterless, cruelty-free, salt-free-free. That's all great. But that can go down below. I mean, to me, I want to hear, you know, infinitely customizable.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  37. Wow, congratulations. Okay, and how did you doing so far in terms of sales? What have you sort of roughly, have you broken $10,000 in sales?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  38. And the idea is that you're essentially selling a concentrate, right? Because what you're saying is that most lotions are 80% water, you're removing the water. So I guess you could argue that you're actually getting more bang for your buck.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  39. Alright, cool. Let's bring in our next caller. Hello, welcome to the advice line you are on with Brian Scudamore. Please tell us your name, where you're calling from, and a little bit about your brand.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  40. We're going to take a quick break, but when we come back, another question, and another round of advice. I'm Guy Raw, stick around. You're listening to the advice line on how I built this lab. Welcome back to the advice line on how I built this lab. I'm Guy Ros. And my guest today is Brian Scudamore. He's the founder of the Junk Removal Service 1-800 Got Junk. What do you say, Brian? Should we take another call?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  41. Yeah. And, you know, she could still, I like the idea of doing a flower petal company, and you could still do the cocktail, sugars, and all that stuff. But to me, I think that there's just a really great opportunity with the crackers because nobody's doing anything like this right now

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  42. You mentioned that your wife likes to make charcuterie boards, and I love to make crude plates, especially in the summer, Brian. So next time you come down here, I'll make you one. And normally I have crackers there, but I mean, these are like standout crackers.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  43. Yeah. And do you have an opportunity to do rosemary flavored and garlic flavored crackers and even a parmesan? There's so many different things you could do with the beautiful look with different flavors.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  44. When I look at your box, Teresa, I'm looking online and your website. The box and the brand is incredible what it says and how it looks is awesome. To me, my gut, you're doing a million in revenue. When I look through the website of everything that you're offering and different products you want to diversify in, the one that catches my eye the most by far is the cracker. And it's how you got started. It's your story. It is beautiful. My wife loves making charcuterie plates. And wow, she'd put these crackers on there in a heartbeat. So that's where I would focus. And how do you build that out? You've been faced with some obstacles cost-wise. To me, it's how do you solve those versus ignoring that problem and diversifying into something else?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  45. It seems to me that you've really landed on something unique, right? I mean, pressed flowers and crackers is not something I've seen anywhere. You know, to me, it seems like that's a really awesome opportunity to create a completely new product in a pretty saturated category, crackers, cookies. You know, there's a lot of, but there's nothing with flowers. Nothing that looks as beautiful as these do.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  46. The retailers right now, I mean, the ones that are carrying the crackers, they really just want foods, they want crackers and other kinds of foods because they would place it all together on the shelves, right? They're less interested in the cocktail sugars and I'm seeing here like finishing sugars and even candles, for example.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  47. Brand, and you're trying to figure out do you get into other products or not, it sounds to me like you had crackers which launched the company for you, but now you've run into some challenges, costs and so on, and you're looking at other products. My advice would be, how do you test a bunch of different things lightly without a big investment to figure out what are customers voting for?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  48. So, when I hear you talk about your business, it takes me back into the early days of 1 800 got junk. We were called the rubbish boys. Our phone number was 738 junk. And we could do a lot with a truck. We could do some small moves. We could deliver bedloads of topsoil. We could use that truck to, you know, do deliveries. And of course, junk removal. So we tried being all things to all people and it deluded us like crazy. People that wanted junk removal wanted us to also go get some shovels and dig some ditches and do some landscaping. And it got confusing to the customer. And I believe customers vote with their wallets. They tell you what they value the most. And by far and away, it was junk removal. So we narrowed our focus and said we are going to be the world's largest junk removal company. And that's all we're going to do. And we stopped doing everything else. When I look at your...

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  49. Okay. So you guys were, just back to Brian's question, you slowed down on the cracker production because it was inefficient.

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT

  50. Can you just tell us briefly about one or two what are those products? Is it in the cocktail space? What is it? Like syrups or what?

    2024-11-07 · How I Built This with Guy Raz · Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · IDENTIFIED FROM THE TRANSCRIPT