YouSaid · the spoken record

Brit Morin

lines on the record: 36
first: 2018-11-19
most recent: 2018-11-19
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I'm Reed Hoffman. Thank you for listening. Masters of Scale is a weightwater original. The show is recorded on site in California and produced at the studio inside SY Partners in New York. Our executive producers are June Cohen and Darren Triff. Our producers are Chris MacLeod, Adam Skeuse, Jenny Cataldo, Dan Kedmy, and Ben Manila. Our supervising producer is Jay Punjabi. Original music and sound design is by the Holliday Brothers. Mixing and mastering by Brian Pew. Special thanks to Chrichier, Bob Safian, Elisa Schreiber, David Sanford, Saida Sepieva, Christina Gonzalez, and Sarah Sandman. com to find the transcript for this episode.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Because these tensions have affected us all and we all need to harness them by building new forms of communities that support each other in this new world. And this is what excites me most because it demands that we work together and in doing so we maximize everyone's potential.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“So it's much more than appealing to a generation. It's much more than an artifact of millennial culture. It's a new way of doing things. A base from which future generations can continue to evolve and maximize their potential.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“And when it comes to work, there are few better places to connect with people and explore your creativity than in a startup. It's perhaps no coincidence then that we're seeing more startups than ever. Esther Perell has some observations on this too.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“So for all of the talk of social media and screen time, perhaps at base, what millennials yearn for is real connections with real people.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“That's glued to their screens. But think about it in another way. The phone is primarily a tool for connecting with other people.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“One of the things I've heard, for example, like hearing recruiting millennials is they'll accept a job but then keep interviewing to see if a better job comes along. You're like, no, no, you've accepted the job. That's a contract. It isn't kind of trading into the new thing. And so you have to kind of say, look, you got to understand that in a network world, yes, you could possibly get a lot of opportunity and you need to figure it out. You need to kind of get there. In a networked world, your reputation also follows you around. And if you're essentially going, well, I don't care about you. It's all about me and I don't understand that there is a contract. Then that negative reputation will follow you along and people won't invest in you. Because part of the whole thing of the alliance is the reason why it was alliance. It was like equivalent to a handshake. It's we both agreed to do this tour of duty and we've made a mutual commitment to each other. It's a two-way commitment. One of the defining aspects of the millennial stereotype is that it's a generation.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Here's where I disagree with Britt. A two and a half year tenure is only sad if your expectations are wrong. Think of it as a tour of duty. You agree to work together for the length of a particular project, or for as long as the evolution makes sense. The only thing you have to be careful about is being true to your word. When you sign up for a tour of duty, you finish it.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“For me, passion in the workplace isn't something that can be bought. All the back rubs and bento boxes in the world aren't going to help your employees feel fulfilled if their goals are fundamentally different to yours. Instilling true passion is about aligning goals, and while it is true that this will encourage loyalty or retention or whatever you want to call it, you have to realize that goals change. The alignments can drift apart until they are following separate courses. And this is certainly not unique to millennials.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“This challenge just might be at the core of the millennial management malaise. Employees want to be nurtured and fulfilled in their jobs. They want to keep evolving, but often that means evolving right out of the company. Esther Perel hears about this challenge all the time.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“You might think that these activities and perfect. And this is true to some extent, but Brit is also realistic. With her generation fulfillment doesn't necessarily equal longevity.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“And this need for appreciation, this desire to feel fulfilled, is something Britt has emphasized throughout her team of millennials.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“The contributors were being paid, but Britain knew she wouldn't win their loyalty with money alone. Britt's contributors needed to feel that they could continually evolve and that the management was supporting them.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Built her one person brand and her following across YouTube, Pinterest, Twitter and Facebook. She was evolving as fast as she could, and bringing her audience along with her. But she couldn't be a one person content factory if she wanted a scale. And when did you see? Crowdsourcing as an integral part of the scale strategy.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“It wasn't just Britt's wedding guests who were impressed. Her followers on Pinterest and her blog also loved Britt's creations, and the way she embraced being a work in progress. She was evolving and so could they. Response made Britt realize that this could be the basis for her startup. She launched a website aimed at showing her followers how to make stuff.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“While working at YouTube, Britt had learned how to build an audience the size of Martha Stewart's in a way that would appeal to millennials.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Rich shared her creations on her blog, and she was open with her readers about not being an expert. Her audience identified with his open admission of imperfection. It inspired them.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Was unsure of the precise nature of that opportunity, but she felt its pull strongly enough that she decided to take time off to explore the possibilities. So at twenty five Britt quit Google. She gave herself six months to experiment and hopefully hit upon her new project, all the while recording what she did on her blog. She gravitated to a maker space in San Francisco.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“And they made up their lack of production values with their authenticity. They were experimenting and evolving every day on camera. Britt was struck by the immediate direct connection these young stars were forging with their viewers. It was worlds away from the old garden entertainment she was negotiating with.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“But while the old guard of TV networks shrugged their shoulders, a new kind of content creator was on the rise. These mostly young YouTube stars could reach the audiences of millions with just a webcam and Wi-Fi.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Brit's generation was taking to this new wave of expressing themselves, but Britt also saw firsthand how the older generation lagged behind. This was especially clear when she tried getting the big TV networks on board with Google TV, Google's smart TV project.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“At YouTube, Britt had a front row seat at the start of a new, distinctly millennial approach to content and branding. It was driven by the new online communities where anyone could be a content creator”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Listeners, Bob, here, if you listen to rapid response on Masters of Scale, you may be missing half the show because every Friday we release a second rapid response exclusively in the rapid response feed. The guests and topics are just as compelling and timely from Ford CEO to NASA's administrator to the lessons from the Devilware's Prada. It takes about 10 seconds to find just search rapid response wherever you listen to podcasts and hit follow to make sure you never miss an episode. I hope to see there.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Marissa understood intuitively was that employees like Britt needed to constantly evolve, and each step along the way had to feel authentic to her. Britt was not the type of person who would just put in her time to get ahead. But if Marissa could keep Britain gauged and constantly learning, if she could help Brit evolve, then Brit's passion and energy would help Google evolve too.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“It was Marissa who suggested YouTube to Brit for her next move. Why did Marissa give you that advice? And then what was that experience like?”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Google was the ideal learning environment for the endlessly curious Brit. Not only was it a hotbed of new ideas and products, it also actively encouraged its employees to get involved across different parts of the business. If you've listened to the Masters of Scale episode called How to Make the Star Employees You Need, then you already know what I'm about to tell you. Marissa Meyer was one of the driving forces behind this culture of exploration. She was also one of Britt's mentors.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“And in similar terms, Brit wasn't being disloyal when she dared to ask about those iPhone rumors. She was showing that she cared about the company and where it was heading. In some cultures and some generations, it would be impertinent for a young team member to ask such a question. But Britz a millennial. She knew that Apple would keep evolving, and that she'd keep evolving during her time there. An open conversation about those intertwined paths made sense to her. And while Britt had been drawn to a career in tech, she was still trying to find her path. After less than a year at Apple, at age twenty one, she applied to Google. Britt was attracted by the learning opportunities from all the new products. She got a position on Google Maps and helped to launch services like Street View and driving directions.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Steve Jobs had outright lied to her, but Britt didn't take offense. She didn't see him as inauthentic. It was part of the performance, and performance, by its very nature, involves deception. As long as it isn't malicious, we the audience will buy into it, just as we accept the misdirection of a magician.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Was already thinking about how to tap into huge audiences. The iPod was a hit, but there were rumors swirling that there was something bigger on the horizon for Apple, a phone. Speculation was wild, but within the famously secret of Apple, Steve Jobs wasn't giving away any clues, not even to his staff.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Started her career at Apple. The companies were surgeons was in full swing, thanks to the iPod. Britt was soon working for the company full time on iTunes.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“Millennials are also the first generation to grow up steeped in the hyperconnectivity of the modern world. Britt was an early adopter herself, and she also saw the dawning of the internet age as a generational opportunity.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“As Britt is quick to point out, every generation feels a drive to define their worth. But millennials feel not just the drive but the necessity. Esther put it this way.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“That said, I want to admit up front that I don't actually interact on a day to day basis with a lot of millennials, and that's why I wanted to speak to Britt Moran about this. Britt is the founder of the lifestyle and skills community, Britain Co, the Co stands for community, by the way. Most of her users are millennials, as is Britt, her team, and the hundreds of contributors who create the articles and videos on Britain Co. Brit's success and scale is thanks to her deep understanding of her generation. She is driven to continuously evolve into her most authentic self and to help her team and her audience do the same. It's this commitment to constant coevolution that has won her their loyalty. I thought we'd start by asking Brit her perspective on that term millennial.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“As Esther observed, millennials have evolved in a world where the only constant is change and where individuals have an enormous amount of choice. And as I've poked and pulled at the cliche, I've come to believe the stereotypical millennial has a viewpoint not far from my own. I wrote a book called The Startup A View. I don't believe in taking one job for your whole life. As a manager and an investor, I believe in tours of duty, not lifetime appointments. I seek out employees who want to constantly evolve and opportunities that allow me to do the same.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“To deploy another cliche, a stop clock is always right twice a day, and while that's true, the clock is still useful. What if you crack it open, start poking and pulling at its gears and mechanisms? Yes, you'll have a clock that's even more broken, but you'll also have a better understanding of how clocks work in general, and its knowledge you can apply when your next time piece breaks down. This is what I want to do in this episode with a term millennial. Yes, it's imperfect. Yes, it's a gross generalization, but it's also useful. But that doesn't mean we can't use it to see what makes people of that generation tick.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT
“A switched on listener of this podcast, you likely look on general labels such as millennial with a large dose of skepticism, and I'm right there with you. I have to admit, I'm not totally on board when it comes to the grand unified theory of the millennial. At worst, it's a one-size-fits-all lazy joke that choose to tarnish an entire generation. But like many cliches, it has some truth at its core. And so, in the course of this episode, we'll use with broad brushstrokes the word millennial.”
2018-11-19 · Masters of Scale · The Millennial Episode, w/Brit + Co's Brit Morin · IDENTIFIED FROM THE TRANSCRIPT