YouSaid · the spoken record

Calvin McDonald

lines on the record
23
first
2023-01-26
most recent
2023-01-26
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1
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podcast

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  1. Store and experiential opportunity inside the store. The reality is this seamless frictionless experience between stores and digital is just going to be what guests expect. Second is community. I do believe authentic connection beyond transactional with guests are going to differentiate the strongest brands. Humans need this means of connection. And I think certain brands will be able to extend that lifetime value with their guests. And then third, just these value-driven organizations, more and more guests are not going to accept or allow brands to operate and function differently than how they want or hold themselves in their communities accountable.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  2. When I think of retail moving forward, I'm excited about the innovation. I think it will start with separating retailers into two categories, needs versus wants. My belief is retailers that sell needs will continue to be lagers. They're complacent. They will not be the innovators because they don't have to. Guests need what they sell. The food industry is a good example to me of one in which I think could be much more innovative than they are today, but I think you can ask how innovative do they truly need to be because they are selling needs. Most of us you can put into the want category. And we better innovate if we're going to be successful because we're competing with others. So I'm going to look to the wants as those that are going to be innovating and leading. I think three drivers are going to come out on top. One, we're going to continue to see what I call an omni revolution. We call it an experience.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  3. Absolutely. It brings them into the conversation. And the reality is this 50% of the time your opinion is going to be wrong, especially in the first hundred days. So you don't do yourself any service. All you're doing is feeding your own ego. All you're doing is feeding this need to be in action versus the opportunity to pause and listen and to build relationships. Successful leaders that come into this organization are successful not because they're the smartest. It's because they build relationships first. And through those connections, they can get the most out of themselves and the teams.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  4. I tell everybody who joins Lululemon in their first hundred days to respect that mantra of experiences over opinions joining organizations that are declining. They're easier to join because everybody knows if they keep doing things the way they're doing that they're not going to get a different outcome. And to be successful, they have to change. You join a successful growth organization as an executive from the outside. It's a very different challenge. Yet we're all wired the same way. Most cases we're probably A type. We're doers. We just can't stop or control ourselves from jumping in. And I tell my leaders that opinion shared too early in a growth environment hurt leaders more so than them listening and maybe sharing experiences. One of the areas that we had created at Sephora was the beauty.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  5. Business is having. And it's what I look to from my board here at Lululemon as well, which is they are there as allies. They are there as thought partners. And they're there to challenge us and the management team to make sure that we are pushing the business forward. The similarities, I do think, though, goes back to the philosophy I share about winning through others. You don't win through others by directing them. You win through others by influencing them. You always have to balance between telling and doing, which is a lot easier at times, but may not set up the long term benefit and strength of the collective. Ultimately, I believe the role of a CEO is as much, if not more coach than player. And I think a board member is similar in that regard.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  6. Similar in a lot of ways. One of the aspects of leadership I think that's very important is the balance between sharing experiences over opinions. Because I think a lot can be drawn when one shares their experiences and can be applied to different situations. My leadership team, if I share my opinion too fast too quickly, it could completely change the trajectory of where we were going. So in a lot of cases, I'll default to sharing experiences and allow the conversation and the co-creation to continue. And then at some point, obviously we make a decision and go. But I think you need to make sure you're not overly influencing the outcome too early as you're co-creating. You know, the opportunity in a board setting is to provide support and guidance to any management team. So you definitely want to share your thoughts and perspective on some of the challenges that

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  7. Always need to take a break. Recovery is a big part of moving forward and everyone needs to figure out when they need their moment of recovery.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  8. I believe I brought it to almost every organization that I've worked for. But here at Lululemon, it is absolutely a big part of who we are. One of our practices when I go out is we have fun together, but we equally get out and move together. And on every trip, I'm sweating with the local team. When I was in Seoul, I think I was only less than a day off of the plane. And we were hiking up Nam Mountain in the center of Seoul with 30 of the local educators and store managers. And I think we continue to see and find ways that we can invest more behind our view of well-being, which is both physical, social, and mental well-being. Social and physical being the connection side of the culture, physical being the sweat side, but also the mental side and how we support through refresh days, through hybrid work, through helping all of our employees feel their best.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  9. It's always about the people. If I wanted to just do a store product check, I can pop in unannounced. I can observe. But my assessment of the store of the product begins by chatting with the store manager and the teams inside the store, what's working, what's not, what can we do to help you be more successful? What ideas do you have? What can I bring back to the product team? What are the guests looking for that we don't offer today? So absolutely to me, the greatest takeaway that I have from every store visit is by being in the conversation.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  10. I think it starts with communication, but you need to do it authentically. I spend time in conversation with everybody in this organization. I just came back from Tokyo, Seoul, Paris, London. I frequently travel stores here in North America. I spend time chatting with store managers. I learn from them. A lot of what we do around the organization comes from ideas inside. So I think a big part of creating the organization that people want to work at starts with a leader being authentic, approachable, and respectful. And these might sound like values that you were taught from your parent when you were a child. And somehow along the way, leaders, I think lost what it meant to lead and to work for others versus them working for you. And I want to win, but how I win matters and we win through each other and find inspiration in that.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  11. We observe all trends and we gauge it against the path that we're on. And we shared our own impact agenda with B planet with very ambitious goals of creating sustainable product innovation where 100% of our products will be created from sustainable materials, 100% circularity, and we're investing behind that, such as our biosynthetic materials, creating polymers from non-petroleum base. So we look and observe what's happening around, but ultimately we want to be good citizens of the planet. And that allows us to have the position we have, the price position we have.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  12. You truly need to understand what your differentiators are. I try to bring focus and clarity to innovating behind what should only be two or three really differentiated elements. For us, it starts with how we choose to innovate and the unmet needs of our guests. Second is our product, the versatile nature of our product. Versatility isn't a word I use lightly. Anybody who uses and buys Lululemon knows exactly what I mean when it comes to the versatility of the product. Although we talk through lenses of activities, the fact of the matter is you can use the align tight for multiple activities beyond yoga, which is what it was designed for. That is a very unique positioning, as is the quality and being in this well-being space.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  13. Lululemon Studio really is designed and intended to be a community first platform in which people can sweat and connect on. The piece of hardware is much more versatile than what other offerings may be in the marketplace. We offer more genre of workouts and we've been able to work with our studio partners to create a streaming service that brings their workout brand to our guests. We're excited about how that innovates our community relationship. We know we can drive incrementality through those relationships. So I get excited about the space that Lululemon plays where we can really disrupt and innovate in a unique way within retail, build the brand.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  14. Very much. I remember one of the first early on meetings I had with the product team around footwear. They were talking to me about what they've identified as a potential area of opportunity, which is majority of women's athletic footwear is built and design off of a last of a male's foot. They just simply shrink it down for her sizing. And that's what they build the footwear around. I still remember where the light bulb went off. I got excited. It's like, you got to be kidding me. We can transform performance athletic where for her by simply creating a shoe that's designed off of her foot. And, you know, we dramatically made changes. We held off our men's footwear launch because I really wanted to disrupt with this statement about a woman's first design performance shoe. When we disrupt and create something that doesn't exist, how can you not get excited about that?

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  15. That might be a good question to ask my leadership team. But I believe any leader impacts an organization based on the impact you can have on the broader culture. So I start with what my drivers of leadership are, curiosity and curiosity therefore drives everybody inside the organization. You know, I hold accountable to owning innovation, not just a innovation hub tucked in the corner, but everybody at Lululemon owns innovation. I like to debate. I like being in conversation. I want to hear from everybody around the table that has an opinion and part of our values to hold ourselves accountable, to be part of that conversation.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  16. Really is my dream job. And the reason for that is professionally, I like to describe myself as a brand builder. And equally, personally, you know, I'm a weekend warrior, love to stay fit. So being able to combine both my professional enjoyment with my personal enjoyment, which is what Lululemon has done has definitely been an incredible experience.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  17. Yeah, very much so. It was one of the areas during the pandemic that we did focus on. I talked a lot to my leadership team about keeping that share of mind balanced, not just on the immediate. We had every store in the world closed, but that midterm period to me runs the risk of

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  18. Headwinds start to impact this organization. I thought maybe post pandemic we'd get back to business as usual. Maybe this is business as usual and it's you just don't have a clue what these economic conditions will be and agility is going to win out.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  19. So, continuing to manage that growth during uncertainty is a very interesting leadership challenge. I believe that had we over-corrected for some of the risk with supply chain and inventory and not invested in air freight, if we had overcorrected with the fear will guests and customers come back to physical retail stores if we had overcorrected on investing in the present and the future, we would not have the momentum that we have today. And I understand why other businesses may have to make the decisions that they have to make for us. We've always continued to balance the momentum we have with the macroeconomic conditions, while at the same point not overextending or setting ourselves up to be exposed if ultimately those

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  20. People wanted to put brands into pandemic winners or pandemic loser buckets. And I'd always try to point to a third, which is you could be both. We had great momentum coming into the pandemic. We had great momentum during the pandemic. And we've continued to have strong momentum coming out. And I get that that is a unique position, but this is a unique brand with some unique differentiators.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  21. With manufacturers, commit to them, and then work on selling strategies. And in a wholesale environment, there are so many other dynamics that can change. Orders can be cut, how your product is showing up, if it's being liquidated, marked down. You don't control as well. 40% of our goods are not very seasonal. core product that sells 52 weeks of the year. And we were able to lean in, invest in air freight to have the product here and having it here early in 22 prove to continue to drive the momentum of our business. We last spring shared our power of three times two growth strategy, which is the second five-year growth plan that I've developed and shared with our shareholders, the first power of three, which was to double the business $3 billion to $6 billion. We achieved a year and a half early. And we achieved it with two years of a global pandemic happening around us. And it's interesting because

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  22. Well, it starts with product innovation. Anybody who is a guest of Lululemon knows the quality is fundamentally different. It goes through our unique approach to science of feel, which creates versatile product. But then it extends into our community relationships that we build through our educators, through our event activations, and our D2C model. That is our sole way of connecting with our guests. And it allows us to be agile. And one thing we've learned over the last few years is you need to be agile to be successful. Supply chains definitely an area that all retailers have had to reprioritize. One of the benefits of a D2C model is we control our purchase orders. We control the relationships with our manufacturing partners and our resale channels. You're able to really determine what the volume is you want to buy, have those relationships.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT

  23. We have fun together, but we equally get out and move together. And on every trip, I'm sweating with the local team. When I was in Seoul, I think I was only less than a day off of the plane, and we were hiking up Nam Mountain in the center of Seoul with 30 of the local store managers. I learn from them a lot of what we do around the organization comes from ideas inside. People wanted to put brands into pandemic winners or pandemic loser buckets. And I'd always try to point to a third, which is you could be both. I get that that is a unique position, but this is a unique brand with some unique differentiators.

    2023-01-26 · Masters of Scale · Rapid Response: Stay versatile, w/Lululemon Athletica CEO Calvin McDonald · IDENTIFIED FROM THE TRANSCRIPT