YouSaid · the spoken record

Camille Hearst

lines on the record: 70
first: 2023-08-20
most recent: 2023-08-20
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“And how can listeners be useful to me? Hey, go support your favorite creator. Find out, go to a show, find out if they have a Patreon. I would love to see more and more people feeling like they are patrons of the arts.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I used to be real big on Twitter, but that ship is sailed. Still on there. Yes, on X chameleons is my handle C A M I L I O N Z also on threads these days trying that out seeing how if that sticks So probably LinkedIn you can find me on LinkedIn. I don't think anyone ever promotes that.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Ooh, so I've been for probably like a good three years now really into Afrobeat. And right now there's this artist called Rema, R-E-M-A, who I first heard a couple years ago. He's got this track called Dumbi. But he has song out right now that is my opinion song of the summer called Calm Down. I think Ariana Grande is it came and did a verse on it. But I just been listening to Rema Radio, Calm Down Radio on Spotify and tons of Afrobeats artists. So that's the vibe I'm on right now.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I got a better one, sorry. Another one. I learned this one from someone at Patreon because someone was posting this around the streets of San Francisco. It's become more known recently. Apparently it's a Chinese proverb. I don't know if it's true or not, but it is that the best time to plant a tree was 20 years ago, the second best time is now. So this idea that don't delay, maybe you missed the prime opportunity, but waiting any longer. Is it certainly going, it certainly isn't going to help?”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so there is one which is actually a Japanese proverb. I took Japanese in high school and college. But this phrase is a frog in a well cannot know the ocean. And so the idea is to push yourself to expand your limits and your horizons and get out of the well so that you can experience the ocean.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I like to ask people to tell me about something they're really proud of that they accomplished and take me through the process and talk to me about why they're proud of it. And finally, you can learn so much about a person's motivations, about their work ethic, about what they care about, like what good looks like to them. And I think those are all really important things to understand about a person if you're going to work closely with them.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, another good one Shadow and Bone on Netflix. Way better than the book, I have to say Well, I read one series, The Six of Crows. This is my young adult sci-fi fantasy streak, again coming to the fore. But the show is incredible. It is so good.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I've been watching Hijack over the last week with the Dreet's elbow. So that's been fun. Got a couple episodes left there. And then movies. I mean, I'm a huge Crystallin fan. So I haven't seen Oppenheimer yet, but I can't wait to see it. Most of his movies I'm like confused by, but the visuals are just so stunning if you let it go.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“How is it? I've been waiting, so I'm a huge step by ahead. I watched Battlestar Galactica. Classic, the expand. And so I've been waiting to see what happens with Foundation because I just don't have that kind of commitment in me these days.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“They have a, you know, companies have their values. Of them is draw the owl, it's really draw the effing owl. And the meme is how do you draw an owl? And you draw some circles. Then you draw the fucking out. So it's like just do it. At some point, you got to just figure it out and figure out how to do it. So use my language, but it's kind of funnier when you say what the value actually is, which is. Sometimes you got to just go for it. You're not going to know the exact path to get there. And maybe you won't have de risk to everything. But you start with some circles and then you get it done.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“On you and hot on your team, and kind of give your team permission to fail and try things and de risk those risky assumptions and get them to a point where they become low risk and they become predictable and you can just put them in the delivery column and execute them.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Risk reward two by two and can map out different opportunities and things you might do on that two by two. But one of my favorite takeaways from that is that from this way of working around this like dual track agile de-risking your riskiest ideas first kind of approach is the concept of taking the things in the top right, the biggest swing and actually prioritizing those first in terms of product discovery and figuring out what can you do to start de-risking. Because if you constantly put those off in favor of the lower risk or more predictable smaller swings, how are you ever going to truly innovate and get to the next level? It's a less safe choice. So it's one that as a leader, you kind of are in the hot seat and you can take accountability. So if some of these things don't pan out.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I think he was there probably one of the people who got off the ground. But You know, one of the things that I learned and that we really emphasized during that time is this idea of having dual track agile going where you're doing discovery and delivery simultaneously and doing it in a way that's not waterfall. It's not like, all right, the designers are going to go over here and tinker for months. And then once we've figured it out, we'll lob it over the wall to the coders and cross our fingers and hope everything works, but rather having like this continuous cycle of essentially de-risking your assumption and getting to a point where you're able to do that with speed so that you can chart your way to new paths and to innovation by constantly figuring out where the errors are in your thinking or where things that you didn't expect to happen were going to happen. So I think everyone knows like an impact effort or”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I have this great manager in my experience at Halo who turned me on to Marty Kagan, who I've befriended and learned a ton from. And I just love the way that, yeah, he's awesome. Actually, I should ask him about early days at eBay.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Who recently passed away, probably one of the more famous, more well known practitioners of Nutra and Buddhism. And she actually started practicing in this same kind of era, 70s and 80s or 70s probably. So that's what that means. And those are a couple memories that illustrate that moment. But, you know, you can kind of see music, technology, helping creators get paid. It certainly influenced everything about how I am today.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Nation of Islam. And so it was just a different era, completely different from today. And us being practiced in Nutri and Buddhism, we had pamphlets that said. And I would stand on the steps of our house. And we had a gate. So I would stand behind the gate. And that's probably like seven or eight years old. Just ask people walking by, hey, if you're Namihor and Keikyo, here's a pamphlet. Learn a little more. We're having a meaning at our house. I'd laugh with my mom now. She's like, I can't believe we were doing that. It seems totally crazy now. But at the time, it was just, again, like coming off of the 70s, it was a very different era. If you've ever seen what's love got to do with it, Tina Turner is probably...”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“What the reference is from, but that's some of the background there. And the other thing that happened back in San Francisco in the 80s and 90s, we used to host Buddhist meetings in our house. And back then, there was a lot of what was called street propagation. Like the Hari Krishna used to be up and down Hate Street right around the corner for me, the nation of Islam, which my brother joined for a period of time would be selling final calls and Bean Pi brothers on the corners. So the final call is the newspaper at the time for it.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“These computers, keyboards that were broken, he would just fix them. Probably should have been a mechanical engineer or super talented at this stuff. But basically, you have this entire production studio with drum machines and all the equipment. And I was his helper. So I would help him solder stuff together and tinker and actually put these computers together. So that's probably, I don't know where that quote came from. I'll have to go. Click the link”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah. So let's see. I grew up in San Francisco in the 80s and 90s. My parents started practicing Buddhism on the East Coast in the 70s. And my dad was, I mentioned he's a drummer and a musician. And he also had a studio. We have like this closet under the stairs that he turned into a production studio. You know, he was an artist. He worked for the city. My mom worked for the city. We didn't have a ton of money growing up. And so a lot of the computer equipment came from the street. He would find somebody put a PC out. He was building PCs before the gamers were doing it. And I remember he would come home with boxes and boards and chips and would literally go get a book from the library or the store and would figure out how to assemble.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“What's funny about this is I had no idea I had a Wikipedia page until Houston had. I don't know where that think came from.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“The spurts of energy, right? The spurts of creative flow that maybe don't apply in a salaried job or an allory hourly job. So there are lots of problems out there still to be solved for creators. I don't think that this space is nearly solved, done, stick a fork in it. So my advice would be to look at the problems that exist and pick a real one and go for it.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I think with any company, solving a real problem is the most important thing. So creators have lots of challenges and things that can be solved. Some painful things are more acutely felt than others. I think at the core, every creator needs two things. They need to grow an audience and they need to get paid so that they can make a living. And in some ways, I do think that growing in audience is more important because with that audience, it opens up opportunities in ways that you can monetize. But there are all kinds of other things like we were talking about, financing, health insurance, you know, the list goes on of things we face as human beings trying to be freelancers in the world often apply equally to people who are creative for a living. And then there are unique things about the creator space like”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Product features, or you know, we would think months ahead of time like, what's the anchor story or what are the three key messages for the launch of iTunes 10 or whatever? And we might have ideas for new features that would go in that. But because we had that moment in time, we knew well ahead we were planning for and you were working on the messaging and working on the consumer positioning again well in advance of anything actually being live or built like that kind of was what framed what You wanted to build and problems you would put on the table to be solved as opposed to a clear-cut metric you're trying to drive forward, which is how product management is kind of evolved in another capacity.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“At Google, I don't think any of those people even existed at Apple. And it was very much like, let's 3D chest our way into what our next move is going to be. Whereas at Apple, it was let tinker and let craft and let's build and let's see what feels right. Different approaches. As a result, the approach to product management was quite different. So I think it makes sense, Brian Cesky's background as a designer. So probably resonates a bit more within the Apple way. And then in terms of what it means for product managers on an individual level, so again, there weren't product managers. The closest thing would have been TPNs, technical program managers who kind of helped manage the sprint and manage the schedule and listing out what features would happen. I spent a lot of my time with the incredibly talented design team and would, if I had ID,”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and actually one of the new leaders they've hired, I don't know if you know Judson, Copeland, dear friend of mine, we interned that same summer at Apple. And he worked there for like 15 years before heading over to Airbnb. But yeah, I mean, the Apple construct, it's much more of like design and engineering kind of led organizations, craftspeople, I would say, more so than strategy people. So that was one of the stark differences I saw in my transition from Apple to Google. There were a lot more like people from Coca-Cola and McKinsey and Bain.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Of engineering institution for that. Graduate student to go do all of the grunt work of making library, but those are the kinds of details that he paid attention to. And so I would have just told him that I did product marketing and one of my main responsibilities was fixing the press room for him. He would have been like, oh, okay.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Walter Isaacs in, or I don't know if Kara Swisher was working back then, but like whoever the journalist and Steve would have a room set up with an iMac computer, with an iTunes library full of track, there would be whatever the new iPod was synced to that computer and all of the track. And after every interview, everything would have to be reset. Also, the library was crafted. So he would give feedback for months on the content of the library because he would do demos. And so he wanted to know, you know, make sure all my favorite tracks are in there, my favorite Beatles records, my favorite Bob Dylan records. And who's this artist? Let me check them out. Okay, they don't cross the bar. Oh, what's this song? Oh, I love this song. Oh, add this. So he was like very involved in the entire presentation. And someone had to go do all that. So who better than the, you know, fresh out of mask?”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly. Well, yeah, I was lucky because one of the things that I did, he would actually know exactly what it is, which is I would manage press rooms whenever there was an iTunes watch. So this is like very much grunt work, but like when there would be a press event for one of the like the new iTunes 6 launch or whatever, they would have interviews with.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“You're an intern. Well, what are you doing here? It was a little like we had a little bit of an exchange at like clarified like, yeah, I graduated, but I'm interning and I have another semester left. And he was like, oh, okay, well, you know, welcome to Apple and good luck. And I hope you have a really great experience this summer. And that was it. I didn't get fired. And I said hello to Steve. And after that, I felt like I knew him. Like every time I'd see him around campus, I'd wave high. And I think he had no idea who I was, but he would look at me kind of confused and then wave back hello.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I was at graduation at Stanford on Saturday, and your speech was amazing. I was really inspired. I'm so excited to be here and so excited to work on the company. And I just wanted to say thank you for spending your time doing that speech for us on Saturday. And he was like, who are you?”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“They're all looking at each other. They're like, I mean, yeah, go say hi to him if you want, but like you're an intern. First day. But. I've always in my family and in my life have always had this encouragement to say hi to people when you see them and let them know that you appreciate what they do and just like thank them because it doesn't happen often. A lot of times people go and they ask for a picture or an autograph, but this idea of just like introducing yourself, saying hello and thanking someone for something that they've done that impacted you to something that's kind of been a way that my parents have encouraged me to behave in the world and something that I saw them do and saw them model. Probably again coming from my dad being a musician and being fans of other musicians of like a thing in music the artist culture that like talked to one another about how something you created influenced you or whatnot. So I went up to him and I just I got up from my lunch table and walked over and I said hi my name's Camille I'm interning here this summer it's my first day”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“It was starting, right? It was starting to percolate and bubble, and you heard more and more about it, and just the association with music was making Apple more cool. But that speech is like, talk about a commencement speech. Like that is top notch and seems great at those. He was phenomenal storyteller. So graduation is what Saturday, I go home Sunday, the Monday I started my internship. And here we are at Cafe Max with my new coworkers. And Steve is sitting literally at the table next to me. And so I was like, oh my gosh, there's Steve. I would love to say hi and introduce myself. And everyone at the table, now mind you, I hadn't heard this story about the elevator button in the middle of that yet because it was my first day.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Totally inspired I mean, Apple was not. What it is today in terms of brand and influence and just like it's at the peak, you know, like it's really come a long way. It was still, when I met the recruiter at a conference, I was like, Apple, what do they do again? Like my roommate had a Mac, but what's iTunes? Oh, yeah, I think I've heard of that. I think, you know, the dancing iPod silhouette ads, which really sent Apple over the top. Those hadn't even really dropped yet”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“My face. Yeah, exactly. That's the context. So in 2005, it's my first day of my internship at Apple. And I had this situation where I tended graduation because I only had one semester left to go back to. So I just decided to attend the graduation that happened basically the week before. And for those of you or Steve Jobs fans, this is when he gave his really inspiring and famous Stanford commencement speech. And it's an awesome, awesome thing to listen to.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“So there was someone who I didn't know personally but worked in my department before I got there who got in an elevator and looked up and Steve was approaching him. And so he went to press the button to open the door and accidentally pressed the one to close the door It's like doing this He can't see me if you're listening on podcasts, but like frantically pressing the button, trying to open the door, but accidentally pressing the closed door button. And the elevator going to its destination. And apparently he got off and just bolted, like right straight up, ran down the hallway.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I think I was the second person in the iTunes group with that title. So that was really cool. And then as far as the Steve Jobs story, I would think I mentioned to you, people like hearing this story, nothing happened. I just went up to him and said, hi, I'll tell the story. But I think the context of why people find it interesting is because of other stories about Steve. So let me give a little context. Though Steve Jobs lore was that if you were in an elevator with him, you better be prepared to talk about what you do at the company because he had a habit of getting in the elevator and looking at you and saying, what do you do? What do you do here? And there were also rumors that people had not given him a good answer. That ended up being their last day at Apple.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, so I was very early on in the iTunes days. I started interning there when I came out of grad school. And my internship was actually in label relation. And then I started a full-time job at doing product marketing. And at Apple, at the time, I think even to this day, they didn't have a product manager title. They had product marketing managers. And so one of my colleagues who remains good friends to this day, Steve was the first, also named Steve, not Steve Jobs, was the first PMM working on iTunes. And he primarily was doing all the client stuff. He launched the store and everything.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Totally. I find that the counter example I hear a lot is eBay. How they were so good at aggregating demand, they were basically able to force suppliers to the terms that they liked. But I can't imagine, I mean, it would be interesting to talk to some folks who were at eBay in their early days that the whole thing didn't start up without them going out and figuring out who are the key suppliers we need to get on this thing so that we can begin aggregating demand.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Opens that app, there are no cars available. So a lot of people talk about marketplaces as chicken and egg. I actually just think they're two-sided and you start with the supply. And at the end of the day, you can kind of optimize for the demand side or choose who you're going to prioritize in terms of if there's a conflict, we're going to pick this side or the other. And yes, you won't be successful with one side or the other. But just experience and like lived firsthand the pain of having built this great operations back in that fed into this great UI. And then you open that app and you can't get a ride because there aren't enough cars available. So I think that kind of solidified my feeling that with marketplaces, you just can't lose sight of the solving real pain points and needs for the supply side.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“If you don't have suppliers, if your suppliers aren't happy, if they go on strike, if there's regulations, that mean you can't use your service. And there, I think, so one of the projects that I worked on that I launched was the U.S. Uber competitor because Halo in Europe was all about getting taxi cabs and did not play in the livery is what it's called in New York or the private rides basically it's like your uncle or your your honor your cousin who can switch on lift and go pick up whoever like that just was not a thing in Europe and so we had to figure out how to launch that in the US how to get drivers on how to create this supply and it was like it doesn't matter how nice the user experience is how great the marketing is how much demand you can generate if when someone opens”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Based out of London and at the time was a huge competitor to Uber and Lyft in the ride healing, ride sharing and ride hailing space. And I worked on the supply side, making sure that there were enough cars to fuel the demand. And in a marketplace like that where real time people trying to get a cab to go from uptown to downtown, you see firsthand the inexperience.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“What drew me to that side of the business probably was kind of, I don't, maybe accidental at the beginning, just again, coming from. This kind of musical family and background always had a natural interest in helping artists make a living. So I think that interest was there. At Apple, I did, there were only 2 p.m. there. We did everything at YouTube. I accidentally ended up in creator. But where I'd started understanding deeply the dynamics of a marketplace was actually my experience. And the one job I've had that's like not been in the creator art, these big consumer platforms or creator economy, which was at a startup called Halo.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Right. Or if the meeting is not under the context of buying at all, it's like we're working on something cool. We have a great vision. It aligns with what you're doing. Maybe there's a partnership here Just tell you what we're doing, and then when I contact you.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“Obviously, if you're starting a company for most founders, they want it to be the next big thing. They're not starting it in order to sell it. But it's just a good thing to have on your radar because you never know what the future holds. And then two is to treat it like a process.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“What we were trying to accomplish because we started those quite late in our journey as a company and it just meant it took, you know, when I met a potential CPO who would acquire the company who would end up being my boss or CEO. It was like their first time meeting me. Whereas if it had been their fifth time, we would have had a relationship established and they would have known more about the vision and what we were trying to do and hopefully would have had some more time to think about it. So those would be my two pieces of advice. Start preparing to tell your company from the moment you found it, which is kind of a weird thing because”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I think it's different for every company, for sure. Some companies get souped in and get bought, and other companies actively sell themselves. We're definitely in the latter camp, which means that we managed to process similar to how you manage a process for fundraising, right? Like not every company just meets the VC and raises money on the first try. They go through a process and meet tons of VCs and put them through the funnel and end up on the other side hopefully with a successful round. So I think that's one takeaway is treat it like a process and manage it like a process if it is something you're interested in. It doesn't really just for most companies, I would say, doesn't just happen. And then the second piece of advice I would give, I think we should have been talking to potential acquirers from the beginning and sharing our vision.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“It made the most sense for us to have an exit and join forces with Patreon. And so that's what we ended up doing. Sold the company in 2018, joined Patreon, worked there a couple years, and that's where I met Adam.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“The track record. And we had an amazing experience building this company over several years, grew a bunch of the key metrics up into the right, and got to a point where we were trying to figure out what the next move was. And should we get a bridge round? We were trying to raise Series A. We were, I think, early on the creator economy trend, probably about a year and a half later, it would have been, I think, I hope the snap to raise money. But anyway, we were battling a bunch of like different choices, different options. And I actually did this startup accelerator called Stardex that ran out of Stanford, which is my alma mater. And we learned a lot about how to sell a company and what M&A looks like. So we started exploring that path. And in the end,”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“I started working on the startup in 2015. We managed to raise some money, raised over $2 million, which is a huge accomplishment, especially if you know anything about venture capital. They have a horrible track record when it comes to funding people of color, women. A non cisgender white male, just kind of.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source
“That was the exact concept behind my startup kit. It was all about Finding people who are great recommenders for gear, having them curate that gear, and then you could follow. Who wants to go look on Amazon and see reviews from people you've never heard of? Oftentimes, if it's your brother in law who's a great cyclist and they say buy this, you just buy it. You don't even care what the reviews say because you trust that person.”
2023-08-20 · Lenny's Podcast · Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) · IDENTIFIED FROM THE TRANSCRIPT · source