YouSaid · the spoken record

Carla Bartolucci

lines on the record: 105
first: 2021-06-07
most recent: 2021-06-07
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, I was lucky to get into the health food industry early, and I've definitely worked very, very hard. But I've had this very strong intuition or inner voice that That has really guided me through, and I've listened to it. And I think that has been important.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“I think I think both, sometimes I think I've had a full life. I mean, I've lived, not every experience, but I've lived a lot of experiences. And sometimes my husband and I talk about it. Like, how did all this happen to us? But I think. Most people have tragedies. We've had a lot of them, but I think it's shaped our lives and it's really made me more sensitive to helping others.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“He manages every factory except for the pasta factory. And he manages the farmers and he manages research and development. He also taught me a lot. You know, we've worked together from day one and he's a totally different personality than me. So there is this Italian side to the business. And if I was the only person here, we never would have succeeded because he's more just very humble sweet man. He's just nice and kind and he has patience. And he also had a different approach to running a business. Like when we first started to hire people, he couldn't believe that people had to pay for health insurance. So from day one, I've always paid 100% of every employee's health insurance and covered every expense because we have This European kind of sensibility to things like that. So he's taught me a lot. I mean,”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Well, we've talked about it recently, actually, and I believe they do. They might not run it from day to day, but they Are totally against selling our company. So I've kind of set up a management team last year because it got too hard for me. I couldn't do everything anymore. And I feel like we're growing the infrastructure and everything could run smoothly and they could live happily ever after. But here's my daughter. She actually developed a product that I think is really going to be successful and we're trying to get it produced.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely not. I mean, I have worked so hard I can't even tell you to stay independently owned. And I just want to keep continuing to be privately owned and be able to hand this down to my children.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“I don't spend money unless I have it, so if I want to do a project, I make sure that we make the money that we need to cover it. Because you can choose what supermarkets or chains or whatever you present to. You don't have to say yes to everybody. That's how we do it. We have an order of priorities and work down that list. I don't need to double my sales. I don't need to sell 200. I mean, if I do, that's great, but it's got to happen in a manageable way. And when I hired our new sales guy, I told him, you know, you might be able to totally go over the sales goals that I'm going to give you, but I don't want to grow faster than that. I don't want to put myself in a position where I need to ask for money.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Everything is currently made in Italy, but we do have about five years of new products, and some of these products will have to be made in the United States because they're not products that we can make in Italy. So I'm very excited to, you know, I'll finally have a product that's made in the USA, which I'm proud of.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yes, because I feel like if I can create a food that can make a difference in somebody's life and fill a void and do it well, then that's what I have to do. So grain-free was becoming popular I felt like I could do this well with no added ingredients, nothing, just cassava and water. And that product has taken off way faster than brown rice pasta. It's really, really doing well.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think we did. We introduced tomatoes, cracker, ingorn crackers, cookies, and then because I have this passion for products packed in glass, we also came up with beans and last year we introduced a grain-free pasta which has taken off like you can't even believe.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“They actually did it a couple years in a row, and they marketed that a lot, and it really did. It was a turning point for our pasta.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“We've run a tight ship. I mean, we had a very small warehouse that we rented for three thousand dollars a month for until two thousand fourteen, and we stretched that space. We outgrew that seven years before we moved out”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“I think we were profitable after the third year. Not immensely profitable. And I think we had two years where we lost money, but”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“We try to break even. My business has never been about money. If you looked at the Margins on icorn, they never would have happened unless I was crazy. But I always felt like, you know, that first promise, like I am going to honor my consumer. If I did that, the money would follow.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“But just think of all the people that would see that on social media and want to go but not be able to go. I've always wanted my business to be my own. You know, I want to do what I'm good at, like staying true to yourself is the best thing that you can do in a business. I don't copy people. I just do what I feel like is important is true to me. And that was. Something that I have that's unique, and once I started doing the getaways, I would hear people talking about everything I got to know the gluten-free consumer up close and personal and understand what was missing in their lives, and I also connected with them on a deep level. And I've had people come back six times.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“But we learned how to get better at it, and I just learned that I feel like I have a gift for this type of teaching. I know a lot about food. We're in the cooking class, their eyes are just on me. You know, they love it.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yes, she was called gluten free girl at the time. And basically, we all live in the same big villa, which is beautiful, and it's a few steps from the pasta factory. So I would invite important buyers or people also in the industry to come and take them on a tour of the pasta factory, then we would have a class every other day, free time in between, and after class, we would make a traditional Italian dinner that everybody loved. When we first started, I worked so hard I'd wake up at four o'clock in the morning to have breakfast ready by seven because everything was fresh. I wouldn't sit down until midnight. I mean, I basically would sleep for four hours. And this is like manual labor. You're like cooking and.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Sometimes I would sit with marketing and I would tell them stories and they were like, oh, if people could just hear this, they would buy our product. So I started to think about it and I said, I'm going to try this. So I think the first two times I had no idea how this would go. So I wasn't going to teach the classes. I paid an influencer who was popular in gluten-free to come and do it. But she also promoted the trip. And that's how people came because they didn't really know too well.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“It was, but we also had a lot of people that were embracing the flower. They wanted to bake at home with something that they felt was pure, so it was this product that we were growing in a different way than our usual channels.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I think Americans are, you know, they like, they're faithful to their brand. So once you get them on your side, it's good, but it's hard to.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“We did they took it nationally, and it was actually Not too hard to get the products into distribution, but unfortunately they did not sell.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I didn't want my daughter to be eating a ton of starch and gums for the rest of her life. I wanted to just be flour. So I've always Tried to make gluten-free foods without those added ingredients. So the pasta factory that makes our pasta actually started making gluten-free pasta in 1970. It was a No protein, pasta for people with kidney disease, and they tweaked a machine and they got in on the gluten-free pasta really early and they're really good at it. So I said, let's pull out all the stops. Brown's dyes, slow drying, everything. And, you know, who's going to do that for like who really cares about gluten-free people? Well, I did. I wanted a good pasta.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yes, a lot of advisors said don't do anything but ingorn. You're the ingorn person. And I'm like, it's going to take years.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Nothing, and we've had to save the seeds every year. We started with this original variety, which will never change. So we've had to manage everything. It's a huge project.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Just fell into my lap. And he wasn't only a wheat farmer. He was like the best wheat farmer I've ever met because he was going to grow that wheat no matter what. I mean, we had no idea How many seeds you planted per acre? Like, we didn't know anything. And I think we planted fifty acres the first year. And I love this farmer because he would come. In Italy, you could pick your children up for lunch at elementary school. He would come in a gigantic tractor to pick up his daughter for school. And I would be like, there's my farmer. And he would just every once in a while say, you guys got to come to the farm because I've never seen anything like it. It's like totally different. I don't know if we're just going to make it. And it did. And we harvested it.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“So basically ask this researcher if I could have seeds, and he gave us the name of a farmer and he said, we don't sell seeds, but if this guy's willing to share with you, go for it. So everybody likes my husband, he drove to the farm. They became friends. The guy said, okay, I'll give you the seeds. And then that weekend we had a school end of the year dinner. We sat across from the sky. We started talking. He said he was a wheat farmer. And I was like, hey, you interested in trying something new? And he said, sure, I'm not making any money growing wheat.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“She started to feel better in about two months, and then progressively better took about two years for everything to go away.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's chewy. That's where you go. It's chewy. But you can still make delicious pizza and everything with einkorn. You just have to learn how to do it.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“It has a very weak gluten, so there are certain types of glutenins or proteins in all other kinds of wheat that einkorn does not have.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“It absorbs less water than wheat, so I would keep adding flour to make it feel like the texture of regular because I already knew how to make sourdough. And then when I would bake it, it wouldn't rise, and it was terrible. And then this one week we went on vacation, and I took the flour and the starter, and there was nothing in this kitchen that we were in. So I mixed up the dough and it was really late, and I was tired. And so I just decided to add more water. And then the next day I kind of plopped it in this pan. And, oh my God, the best bread came out of the oven. I was like, that's the trick.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so there was, I found a little mill that had some in northern Italy, and I got some, and then I put Julia on this clinical trial, basically. She either ate a meal with thine corn for lunch and then a gluten-free we switched back and forth.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“It's more than heirloom, it's ancient, the most ancient grain that there is. So nobody touched it. It's pure. But I run my business by intuition, you know, my head said go for it and I did.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“No, so we, well, basically, we made an appointment with this researcher. We listened to the whole story, which was fascinating to me, the nutrition, the versatility. You know, it was just, I was like, oh my God. So at the end of the meeting, I said, I believe that I can sell this product in the United States. Can you give us seats?”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“It is. It means one grain because there's only one grain attached to the stalk at a time. It looks different than regular wheat.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“So we looked up the story of Einkorn being found frozen in the stomach of Otsi the Ice Man, the frozen mummy that was found in the Alps. A museum here we immediately went to the museum with our kids, and there was a couple of grains that were frozen on his coat that looked exactly like a wheatberry from today. It was amazing. And we found an association in northern Italy that after he had been discovered they got grants from the European Union to figure out everything they could about Incorn. And with a local farmer, they started to replenish these inkorn seeds.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, maybe I can find the oldest wheat that there is. So my husband is really our research and development. I was like, find something, please, because when I see somebody who's not well, I don't believe it's their fault. I feel like there's something wrong with what they're eating. And you know it became my daughter. So I was never going to stop till I figured out what to do. And I told my husband, find the oldest wheat that there is in existence and let's try it.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Well, you have to know that I'm a food manufacturer, so I educate myself in food. So when the doctor said, She can't eat wheat. I immediately started to research wheat, and I read about things that had happened to wheat and how it was hybridized and then How in the 1940s there was the Green Revolution where they were breeding it to increase yields and how they had dwarfed it with cobalt radiation. And I was like, oh my God, no wonder what my daughter can digest this”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“There is a famous homeopathic doctor in my town, so we got her in there, and he looked her over and he said I believe she has gluten sensitivity, it's not celiac disease, but if she stops eating wheat, I think all of her symptoms will go away.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Negative. I did not know. Italy loves people with food, and they regard celiac disease as a serious disease. So, you know, people are trained in restaurants, certified. Just have a complete respect. Like, if you can't eat wheat, they feel bad for you. They don't feel like, oh, yeah, sure.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yes, because we got here and we were living with my mother-in-law, and it was all you know, bread, pasta. Yeah, and literally after two weeks, she had a severe asthma attack.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Not at all she had stomach discomfort. She had swollen lymph nodes, she had huge tonsils, her nose were plugged, she'd often get bronchitis, and then she developed asthma, and then her hair started to fall out in clumps.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, she had food sensitivity since she was born. It just kept getting progressively worse to the point where she had a lot of symptoms and just looked very unwell.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“I had to. I mean, I had no choice. I wasn't going to switch out the brand. It was just too weird. I mean, I had to start over, and I really wanted to do something that I had created because I knew that I was. Big part of the Bioneature success. And even though those products, a few of the products were lined up before I got into it, I feel like I improved them later and that I'm good at what I do.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but I said I'm really the one who built the Bionature brand. I can do it again. And I learned a lot in my life. I think I was forty when I started jovial. And someone had said to me, oh, it's your fortieth birthday. Think of what you want to accomplish. So I thought about it and I thought, you know, I want to do something that really comes from within.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we would talk about it all the time, do we switch the brand out? You know, we didn't know what to do. And one day I said, I'm going to start a new brand. I told everybody in our company, and they said, You're crazy.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Very difficult time in my life, and you know just the children, you know, my daughter was like, where's my yellow house? Where are my toys? And renting an apartment and just buying everything all over again. It was tough.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Like I said, bionature, yeah. Like I said, I had no idea. I really had no idea what I was doing. And I didn't really have any qualifications to even ask. You know, I felt like I couldn't even ask for a contract in the beginning. And then by the time I didn't, it just, we were so busy working. I never really never really crossed my mind.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Took years and it was very expensive, and I did actually hire a top lawyer because I didn't want to lose, because I didn't even not want to lose because the licensing part was a no-brainer I wanted to prove that they had held us back and caused us to lose a lot of profits, so that we could actually buy the brand.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“But we just had finished a house which I had bought by the skin of my teeth, and we packed up our bags and went to Italy because now we had to find people to make the products right away because we were there was no more factory. So we went there and found new factories and suddenly realized that the pricing that we had was very unfair. And so when we went direct, we made a lot more money.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“Yes, it was a hard time for my family. My kids were six and three and my older daughter was always like, why do you have that face, mom? I'm like, oh, just thinking about work, you know, or what are those bad people doing? You know, they didn't understand, but it was evident that we were in big trouble.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT
“No, no. You know, I have an accountant who's been my financial advisor from day one, and I walked in, I told him my story, and he looked at me and he said, Carla, you're really bright. I think you're going to be successful, but you're going to have to accept that you're not going to be able to take money out of this company. You're just going to have to keep reinvesting your profits every year. And that's what I did.”
2021-06-07 · How I Built This with Guy Raz · Jovial Foods: Carla Bartolucci · IDENTIFIED FROM THE TRANSCRIPT