YouSaid · the spoken record

Casey Neistat

lines on the record: 121
first: 2020-03-02
most recent: 2020-03-02
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“It's 99% luck and beyond just being wildly fortunate, I'm wildly privileged. I may not have done well in school, but I was offered an education at a young age. My parents didn't have much, but I was never hungry. It did not come from an abusive household. I'm a wildly privileged individual. I always say that I was born with a winning lotto ticket in my hand. All I had to do was cash it in. And that cashing it in is hard work. Like, that's what that meant. To cash it in was hard work. And I did my part. But I could have never done my part without first winning the lotto on life. And I'm not naive to any of that. I didn't ask to be born in the United States of America. I didn't ask to be as lucky as I am. That none of that is ever lost on me. Every day I remind myself of that. And I have a debt. And that debt can only be paid via hard work”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“You just do it. And I think that say you can't start a tech company because you have a 10th grade education. I say, no. If you say you can't go to MIT because you got a D-yr last semester of school at age 15, I say, no, that's not true. I guess I apply that to every facet of my life.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“My frustrations in life as a very, very, very young kid. I only ever interpreted those as these people around me. They don't understand things the way that I understand things. They don't see the things the way that I see things. And therefore what they're saying, they're criticisms of my values are invalid because of that. So to say statistically that a teenager shouldn't be able to raise a child that is a contributing member of society in a positive way. I think that that is, I don't subscribe to that. I call BS on that and I say that no, that's not true.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but you know, like then, even now, I don't know that I've ever looked at any aspect of my own life within those terms. There's like a great Steve Jobs quote that's like, you know, you realize the world around you was created by people that are no smarter than yourself. And then he has something sort of poetic about challenging that. And I think that...”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Probably. Yeah, I think that if we didn't live in New York City or Los Angeles, that'd probably be the case. I can tell you that in the terms that I think of, which is can I now give my children the lifestyle that I've always wanted to give them the answer is yes. And when I look at the things that I have, it's not the cool carlist that maybe I can buy my wife or anything like that, but the idea that my Kids are going to like graduate college this year with no debt.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“I did If you look at a company like that, and this is my understanding, if you look at a company like that, they need to see real growth. They need to see a real trajectory for success. And they need to see it fast. And I think that I don't think we were able to deliver on that.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Look, to this day, it's still kind of strikes me. Like I remember vividly meeting with Jeff Zucker the day before it sort of announced publicly and going into his office and him giving me the same sort of hello Casey that he'd always given me and we shook hands and chatting a bit and he's like, look, if I could do it over again, I'd do the same thing.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“The minute I knew that I could pay for college for Owen was the minute that I just, you know, it's like, okay, what a stupid thing to focus on is money. And I didn't want to be an executive. It was the ideation that was exciting for me. SEP, my MIT professor, he characterized it as I'm really good at being the second man in a bobsled team, which means I get really excited and I can push really, really, really hard. But the second it launches out of the gates, I just sort of jump in and I'm like, okay, what now? And that's what it felt like, and the idea that a CNN with all of their myriad resources could help us zoom.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“It was all those things. It was to me, it was obviously I was excited about the financial opportunities of building a company like this, but that was not a real motivating factor because, like I said. In years prior, I was making real money directing videos. And the funny thing about money, at least for me, is that I always wanted to be really rich and have private planes and drive fancy cars and things like that. But the reality is the moment in my career that I got to a place where I didn't have to worry about paying for food or covering rent, I stopped really being motivated by money.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“When I met with Jeff Zucker and I met with the folks at CNN and they expressed to me how they wanted to leverage the technology that we had built and how they wanted to further the ideas that we had incubated and some of their intentions, it was such a wildly exciting opportunity.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Then I was terrified for my employees. We never missed payroll, but I remember we got to a point where our runway was getting shorter and shorter. I felt like we were just sort of getting our butts kicked.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“That went up and down for a long time, and there was just a tremendous amount of uncertainty. And I got very, very scared.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“We launch the app and it was a very successful launch in terms of downloads and it went gangbusters and people were very excited about the app. And I have to say it was really fun. It was a really fun product to use. But we struggled. I think that the idea and the marketing were always better than the product that we were able to build. And at the time, Snapchat stories had just kind of come out. To be honest with you, I was a huge fan of Snapchat stories, and the more I used it, the more I realized. They did what I wanted to do, but they just did it way better. And, you know, they were being really successful and we were sort of stagnating. And we built a number of different versions of our app. There were moments of really like spikes in growth and downloads and engagement, and then moments where it would sort of trickle off.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“It was not knowing, and this has been through my entire career. You know what? My entire life, professionally and personally, if I had known the right way to do things, I would have never done them.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“I literally walked out of my therapist this morning and came to the NPR studio to record this with you. And that's what I was talking to her about is just this idea of the imposter syndrome. And that's something I still feel like to this day. But I also am very quick to acknowledge that I think that is by far my greatest asset. If I knew then what I know now about what it means to start a tech company, I wouldn't have not only not done it, I would have run as far away from that idea as I possibly could have.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“I still to this day have never written a line of code and I was very insecure within my own company. Matt, my business partner is so wildly talented, not just at writing code and building products, but managing teams and things like that, that his confidence and his skill set, which is just to this day, I'll never stop being impressed with what he's capable of. It made me feel insecure because to me it highlighted just how little I had to offer to my own company until it came time to communicate the company. And then I was able to lean into what felt like my unique skill set for the betterment of this company.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I don't think you're wrong, but my response to that is like, yeah, totally. The reason why I started this daily show is to talk about my tech company. Like, that's totally the truth. But it got boring fast, so I made it about me because that's something I'm much more comfortable talking about. And it took on a life of its own, but the symbiosis between my tech company and my daily YouTube show was totally apparent and totally deliberate. And that's something I'm very, very proud of that.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that's right. And I think that sort of the critics were quick to say that the only reason why I was doing this Daily Show was to get attention, to market it.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“and I had never seen anything like it. And I remember about two weeks into that, I walked outside of my office and there were three girls standing there saying, can we get a selfie with you? And no one in my life had ever asked for a selfie before.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, yeah. You know, I left MIT. All I had was my idea and this money. And I thought about it. I thought, you know, I need to really go hard on YouTube to get my audience engaged. So when I tell them about this product, that they'll be there for me. And I came up with this idea then to make a video every day and every day share sort of a story from my life. And I thought I would do it for a week or two weeks. And that's exactly what I did. But two weeks came up and I had one more idea and three weeks came up and I had one more idea. And all the while my audience is going from 100,000 views to 200,000 views to 500,000 views to 800,000 views and my YouTube channel that took me, you know, six years, seven years at the time to get from zero subscribers to 400,000 subscribers. All of a sudden every night I'd wake up and there'd be 10,000, 20,000 new subscribers.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“And then he looks at me and he goes, and Casey, and I look up from the paper and I look him in the eye, and he goes, I'd like to be your first investor. You can put me down for $100,000. It stopped me I had never Really had anybody believe in me like that before. It brings me back to maybe Tom Healy in 2001. Yeah. This was just what felt like a stupid idea. And this man was willing to write a check that was more money than my parents had made in any year of their entire life. And it was just an idea. It was nothing. So I went then to friends and family, which is just what you call it. I didn't actually ask any friends or family. I asked all the rich people I knew. I didn't want to ask anybody who I'd have to later in life answer to because I lost their money. And ultimately, I raised just under half a million bucks.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“And I sat down with my professor, a gentleman named Sepp Kamvar, who was a 10-year professor at MIT. And I was so nervous pitching him the idea. And he looked at me and he goes, Casey, is this a project or is this a business? And I don't know why, but with absolute unwavering confidence, I said this is a business. And he said, okay, great. So you're going to need some investors. These are angel investors. You want to go to your friends and family, anybody you think will write you a check. And he's like, you want to raise a couple hundred thousand dollars here and this will let you get your company started. And I was like, okay, okay, okay. And I'm writing this down word for word.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I mean, what it literally was at this point in time was this is when Google Glass, the eyewear that was a wearable computer, was at its peak, and I got a pair and I loved the fact that I could capture everything I was seeing in real time. So I wanted to create an app that effectively did that. It captured what people were seeing in tiny little nuggets, and then they could share it. This was at a time when Instagram filters were exploding and this idea of curating how you want the world to see you was very new but felt very uncomfortable for me. So when you created an app that was in the other direction where it was purely about exactly what the reality of your perspective is.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“And I've never jumped at something so much in my life because I never finished high school. And while I think that I've done well enough in my career to excuse that, I've always been insecure of my lack of education. So I jumped at it and I said, let's do it.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“No, it was limiting, but it was also, guy, I was making real money then. I mean, I was making hundreds of thousands of dollars a year. This was more money than I made even post HBO. It was a legitimate business I had employees. It was exciting. But it fizzled out for me very quickly because it was, I felt like a one trick pony. And I was seeking what's next in life. And I got a random email to my website. And it was from the Sundance Institute, which is sort of the nonprofit wing of the Sundance Film Festival. And they said, we're doing a program with MIT Media Labs where we pick individuals and give them fellowships at MIT. And we think you'd be a prime candidate for this.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Sure. So, you know, in the years that succeeded the Nike video was when my production company, Casey Neist.LLC, where I made videos for brands, it really took off. And it was exciting. But the circular nature of just every client asking me to make them the Nike video got to a really frustrating place.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Know not everybody likes all of my videos, and when someone dismisses me based on a perspective is isolated or siloed in one video, it's challenging. And I think a big part of what I do is not taking any of that personally, but understanding that if you meet somebody at a holiday party and maybe you've had one too many drinks, they're going to dismiss you as maybe a loudmouth and not know that that's who you really are.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“No, not necessarily. I think that I'm just very comfortable with picking a part of me and making the video about that part of me. So if you take the bike lanes video, that part of me there is the wise ass. And if you take the... You know, if you take the make it count, that part of me is a curious adventurer. And if you take that scene love versus ego from my TV show or any of the movies I've made about my now wife or my kids, I'm just sort of a family man, sort of like a romantic. And I think that...”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“I mean yeah I think that that video was so successful online and within the advertising community Because it touched people in kind of an emotional way I remember Mark Parker was the CEO of Nike at the time, who had never met him saying to me that his assistant was playing that video on her computer as his receptionist. And he walked over and watched it over his shoulder. And when the video was over, he said he shook his head and said, I need to get out more. And that every job opportunity I had for the next several years was companies from all walks of life coming to me being like, hey, can you do for us what you did for Nike? And I mean it. And that defined my career until about 2014, 2015. It was the only.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“We're in Johannesburg, South Africa right now. Just got to Zambia. And each of those six locations, we'd be like, okay, we have 40 minutes here. We have an hour here. We have three hours here. I remember seeing at the time this hotel that it opened in Singapore, there was a swimming pool seemingly floating in the sky. And I took a picture of the computer screen in the internet cafe on my Blackberry and I sent that picture to Mary Beth and I said, get us here. And that's how we did it. It was just sort of this fantasy of where do we want to go next.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, it was both figuratively and literally like wanted to dip our toe in the water of all these locations. And I remember things like going to internet cafes and searching like biggest waterfall and then sending an email to Mary Beth who was like my assistant back in New York City was helping us figure this out. We were like, Mary Beth, there's a waterfall called the Victoria Falls and it's in Africa.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“And that scared me, but I said I understand. And he said, okay, just make it great. But please, please don't compromise this. And I was like, I get it. And that was it. I didn't tell him what we were doing or how we're doing it. And Max and I jumped on a plane and we just started flying around the world. We'll definitely make this flank, but we're cutting it close. So far the trip is off to a fairly irresponsible start.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“And I was called my editor, and I said, hey, Max, you know, instead of spending this money on this commercial, instead of spending the 80 grand making this commercial, here's this idea. Let's take all of it and let's go to the airport and let's fly on whatever the next flight out is to whatever destination we can find. And let's go to that place and soak it up and then get out of that airport and fly out from there. And let's do this and travel all around the planet, everywhere we've ever wanted to go until we run out of money. And we'll somehow make some sort of video out of that. And I did call them at sort of the ninth hour, and I said to the executive, whose name was Alex Lopez, I said, Alex, I want you something really different here. And he said, yeah, I know your script's great. And I was like, no, I want to do something even different from that. And I remember him just sort of pausing and then saying, look, you just can't screw me over here, Casey. I went out on a limb to make this happen.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Was the campaign slogan? Yeah. And then it came time to make the third video. And the third video is meant to show how people around the world make it count. This little girl in Paris makes it count every day by walking to school instead of taking the bus. This woman makes it count by taking the stairs instead of the elevator in her office. That was the pitch and Nike liked it. But this was about three months into the relationship, and I just decided I didn't want to do it. Like, I was exhausted and there was too much back and forth after all the edits with the previous videos. I had kind of a crazy idea and I called my editor and I said, look, we've got the budget Which I've never really disclosed this before, but this seems like a great place to say it. Guy, I think our budget was around $80,000 to make this commercial.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Exactly, exactly. So the three videos were the first one was going to be like an announcement video. And it was just going to be like really rough and dark and kind of like bleak, aggressive New York City and people running in the cold and it'd just say like coming soon and we did all that by having the titles be written in like graffiti around New York City. They loved it. And then the second video was working with three huge athletes and Nike athletes, million dollar athletes kind of thing. And we'd make a video about them like getting after it, them, making it count by using these Fitbits.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“And they were like, we love your videos. Would you come out here and talk to us about a bigger project we're thinking of with you? And I was like, free trip to Oregon. Hell yeah, I'll come out there. And then I got to a hotel and I went in the hotel and there's a pair of new Nikes on the bed. And I was like, holy smokes, I have made it free sneakers. This is it. And they brought me in. They had me sign an NDA and they showed me this new product, which is essentially like a Nike branded Fitbit that was something called a fuel band. And they're like, we want to push this And we want you to make us some videos for it. And I came back and I wrote three scripts and they were like, great, green light, let's do it. Just send us a budget.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“That's right, because the advertisers would be excited about the videos that I was making. And they'd be like, wow, we like how you make videos, make those videos for us. And I said, no to nothing. And I was like, great, let's do this. It was a lot of kind of jobs that I wasn't necessarily interested in, but paid the bills until I got a phone call from Nike.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Which was when people would get to my YouTube channel and say, What else has this guy done? So I worked aggressively to put new fresh content up there that felt smart. And on top of that, now brands would see that and they'd be like, this is clever stuff that clearly people want to see more of. And out of that, I built sort of what was my first business post NYSTAP brothers, post working with my brother. And what that business was, was making videos on YouTube that would garner enough attention and enough interest from the industry that would then offer me jobs and I would get a gig to direct a commercial and I would take that revenue, that money, and reinvest it in myself, making fun, passion videos, videos that I made just for me and populate my YouTube channel with them that would then yield more commercials. And that worked.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, yeah. I mean, really hard fall We made that little video. I put it on my personal YouTube channel and called it Casey Neistat, and it starred me. And not since the iPod movie had I seen It was everywhere. And the difference now is that social media is just really starting to pick up. And I shared it as best I could, but it didn't need that. I don't know who picked it up, but it just exploded with a kind of velocity that I hadn't seen before because of the maturity of YouTube, the maturity of social media, the maturity of just kind of online communication versus 2003. And this time I was prepared. This time I knew exactly what to do with that kind of attention.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Very nice. Very courteous. And there's even a post script that is, I maintained a friendship with that officer for years after that, years. He loved the video. So I took that video and my anger, once again, fueled an idea, which is to illustrate why it's not safe to only ride in the bike lane. And I rode my bicycle. In the most slapstick of ways, I crashed into every obstacle. Was blocking the path of the bike lanes. And I mean, like, you know, whether it was a garbage can or a New York City occupied taxi cab. I would ride my bike into it at full speed without even blinking and take these huge falls.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“No, he thought it was kind of funny. I think he knew exactly what he was doing. He was giving me a hard time. It was torrential rain. He didn't get out of his car. He didn't get out of his patrol car, so he stayed dry. He only yelled at me through the window. And I'm standing there in the porch. He's actually very nice.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Look, I wasn't exactly at the safest cyclist and ticket me for running a red light, which I certainly did and was guilty of, and ticket me for myriad offenses. But to give a ticket for riding not in the bike lane just felt so ridiculous. And I filmed the guy on the officer on my iPhone. It was actually pretty jovial.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“I needed a way to identify myself outside of the Nystep brothers. So, yeah, the first thing I did was found an LSE called Casey Neistat LLC. And I remember getting a checkbook back that said my name on it. And then I started a YouTube channel. And I remember the first video I put up on the YouTube channel said, Casey Neistad at the end of it instead of Neistat Brothers. And it was a very foreign feeling. But whether it was the checkbook, an LLC, or that video, the goal was the same, which is to, again, start a career over from what felt like scratch.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah. I mean, all of a sudden we were these big hot shots. We had money. We had a show that HBO just bought. We could do whatever we wanted. And I think that that all of those factors combined yields a very explosive relationship. And it just, it kind of came to a head and we couldn't come to terms with what we wanted to do next or directionally where we wanted to go. And ultimately, Van just kind of made a decision that he wanted to move out west. And that's what he did. Yeah. I stayed in New York and he continued to pursue his career as a fine artist and filmmaker and I pursued mine.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“But when you combine that with success, it becomes a far, far harder equation to navigate. And I think that we did a very poor job of navigating it.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“I think the most kind of reductive way I can explain it is like You have a partner, you have someone to blame all of the failures on and someone to attribute all of the successes to. And when you combine that understanding with having nothing, it works because you're in this together.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so that celebratory moment faded very quickly for reasons outside of our control. The head of programming at HBO left the company in the days after she bought our show. And they brought in a new head of programming who understandably had her own mission. And that mission did not include our show. So they sort of swept it under the rug, which was really frustrating. We spent two years waiting. And this is two years after telling everyone on planet Earth that we had achieved the impossible. And there was no follow-up. There was no validating that Hollywood reporter story that says HBO buys the Nisteprothers. And it was a very humbling but more so frustrating time for us. And it was in those two years that Van and I made a decision to kind of go our separate ways and no longer work together.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it was incomprehensible to us. It was when HBO was sex in the city, sopranos, six feet under the wire. And the Neistat brothers, like it, we shot this video on a $200 camera. We bought it Walmart. We edited this in iMovie. And it was the most validating. It was so overwhelming, and it was a celebratory time in our tenure as professionals and as brothers that was extraordinary.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“One overall theme to tie everything together. This was 2007, 2008 when reality TV was the real world, was Survivor and were these highly produced, very glossy shows that were calling themselves reality. And all of a sudden, we were making a show that was our reality, but instead of it being told by a producer, it was being told by us. And that's what this was.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT
“And he pulled us aside and he's like, Look, she's a big time movie producer. And that's when it occurred to us that maybe we had created something that was actually packageable. And we ended up calling it the NYSTAP brothers and calling it a TV show. In each episode, we'll show what's going on in our lives through a series of short films. But this is not a reality show. I mean, it was effectively a YouTube vlog. It was a YouTube vlog before.”
2020-03-02 · How I Built This with Guy Raz · Video Artist: Casey Neistat · IDENTIFIED FROM THE TRANSCRIPT