YouSaid · the spoken record

Charlie Hoehn

lines on the record: 116
first: 2024-12-10
most recent: 2024-12-10
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I had kids for a long time. I was just career focused. I felt like I was good at what I did. And then I had these narratives around having kids pulling me off of that track. Yeah, it's just realigned my values.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“It would have been a different answer several years ago, but success to me now is just a house full of love with my kids for sure. My kids and my wife. And that is my daily marker of success.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Right. It comes with a lot of experimentation. And I think that's the ultimate tip and trick, experiment in public, see what hits. And once you've found an oil well, just drill.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Right. He created a category that swears on the cover He was the first that I noticed that did that. Creating a category is difficult. And there's a good book by these guys called The Category Pirates called The 22, I think it's called The 22 Laws of Positioning. Or it might be the 22 Laws of Category Design. That book, I think, was really smart of them to write because category design is super important, positioning super important. It's not intuitive. It's not easy. It's similar to coming up with a book title where you're like, I know this is the most important thing I could do. It's not something you can just snap and figure out. You got to really start with it”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, yeah, absolutely. Somebody might be able to do that for Epicureanism. Who knows? But I thought it was... Really cool to watch him test, test, notice that that's a thing. And then basically create this blue ocean category for himself. That would be like the ultimate tip and trick. And that's actually on my list, is does this create or revitalize a category And so, if you can do that, it's like winner take all scenario. Tim Ferris did this with lifestyle design. And so like tons of other books came out after on lifestyle design and businesses, but he'd already won because he'd like named that thing. It was a new thing. Lemon did it with athleisure.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“People don't necessarily know or remember about him is he started writing marketing books And I think to this point, he's written like three, maybe four marketing books, and they just don't perform as well. What he did though was he created a category for himself with stoicism with kind of a dead or obscure topic and he revitalized it and”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. I've seen other people try and do that, and it doesn't really work. It's kind of a very small segment that can do that. I've been most impressed. Ryan Holliday and I, we started our careers at the same time and were kind of on, we were kind of on similar tracks. He's always wanted to be an author. I've always wanted to be just like an entrepreneur who does creative things. I've just been super impressed just watching him through the years. It's been awesome to see his steady beat of the drum coming out with books.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“The last time I was like, oh, that's a clever way to go about that. Interesting was seeing Oprah and Tim Ferris produce books that were interview-based. Tools of Titans, and I forget Oprah, I think, has done a couple like this, and maybe that format was common before, but I just didn't notice it. I don't really know. I remember thinking that was a very clever way to produce a book that was fun, sustainable, and not a huge heavy lift. I think it's a really hard to pull off for the average person. Oh, you've got to be a media.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And one of the guys who's really interesting to watch in YouTube videos is Jordan Peterson because he'll say something and you'll watch him check in with how he feels about what he just said. And he's like, that didn't feel authentic. Like you can see him being like, that wasn't authentic. And he'll pivot and say it in a way that he's like, that's truthful to me. It may not be the truth, right? But it's truthful to him. A lot of the stuff he says, it feels solid, right? And substantive.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Again, is the author the embodiment of the message? I think there's a lot of books out there where the author, and this is part of the problem with the creation process, if they isolate themselves, the author's trying to project that they're somebody, that they're not. They're hyper aware, that this is going to be read by people, and so they want to put on this false bravado and act like they've achieved more than they have. And it's like, no one wants that. It's boring. Humans have really good BS detectors. We can tell when you're effectively lying to yourself.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“It's possible the challenge with it is the zeitgeist changes faster than her now and it can be kind of a dangerous game to play the topical thing. But I hear you, if you can root it in timelessness, this was one of the tests I say. Is it timely and timeless? So like Mark's book wouldn't have worked if it wasn't rooted in a timeless concept. People who write about like Trump, you know, when he was in office and like Hatell, sales go up fall crashing down and never return, ever again. You got to balance it with.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Buddies and longtime clients, Tucker Max. He came out with I Hope They Serve Beer in Hell at a time of kind of like peak college partying awareness, I guess. No one had done that type of book before. It was like contrarian for its time. And so it was novel and unique in a way.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“People grappling with this. It's kind of unexpected, or it goes against what most other books are saying. So let me give an example. So I thought Mark Manson's book, The Subtle Art, came out at a time of peak social media awareness that this is creating a lot of mental health issues. It's like it's too much. It felt like too much. It felt like it was finally under the under the microscope of like how bad is this problem really. And Mark came in with a proven mass market product Buddhism. And he millennialized it. He made it through here's what's happening in the zeitgeist right now. I don't know how intentional he was around like this is the zeitgeist. I think he hit at a perfect time for that book. It was similar to like one of my”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Right, I'm doing carnivore, I'm doing keto, I'm doing blah. And it's like, which diet's right? It doesn't matter. They all transform the person. Like even David Goggin's book can't hurt me, which is a great book just on its own, but he used exercises in there and inspired people to do what he does. And so they would physically transform. I saw this consistently with a lot of books is like, do they provide a quick transformation that the reader wants to talk about and the people around them can't help but notice and talk about Ray? The other things are, has this kind of hit a zeitgeist where it's kind of a contrarian message during a time of peak?”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“I wrote an article that basically breaks down the 12 tests that consistently determine whether a book will sell a million copies or not. It's not comprehensive, but it gives a good idea. The big ones are like, does this transform the reader? In a visible way that other people want to talk about and ask about. This is why a lot of diets will take off is because it literally changes the body of the person in such a remarkable way.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“You set up that system that's effectively like a car wash that cleanses the person who signed up and introduces them to the best parts of the book and encourages them to grab a copy if they want. But then you move on. It's in your ecosystem now. So you should be focused on, let's keep creating and let's keep doing stuff. And you can be the person who keeps pounding the drum the same drum for years and years, but most creatives have other things they want to say. So let opportunities kind of come to you. Keep putting yourself out there, but move on, you know. That is my philosophy.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“And it's an automation sequence so that I added it to a blog post that was doing really well for years. And so I think 30,000 people or something went through that series as this is excerpted from the book. I think it was like every 30 email. I would be like, if this was helpful, this is from Play it away if you wouldn't mind leaving a review. That'd be great. I have a three times higher conversion rate from sales to reviews than a typical book because of that. Interesting. It's sold plenty of books too. So I think it's just.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Set up an email sequence, but have actual value from the book be delivering. So it should be like standalone stuff from the book. So for Play It Away, I set up a 10-day series helping people who are struggling with anxiety and I restructured parts of the book so that the quickest wins were first. So it was like I know somebody who's anxious all they want to start is give me a pill. So I'll recommend the couple supplements that actually make a difference when you're in that state and then we're going to go on to a little bit bigger stuff. And it's going to be a 10 day journey taking them from zero to hero and in each email I mentioned this is excerpted from the book.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Launch week, the only metric I care about is reviews. Is hit a certain number of reviews based on the number of copies, so 1% of copies you have out in the world, try and name for that number of reviews. A good metric because then you lay the foundation for book converting indefinitely or converting well. So what do you do to set up kind of an evergreen system? You set it, which is”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's horrible. An intellectual baby has come out of your body and you're like yelling at it to like grow up, you know, like be a fully formed adult. And it's like, dude, like celebrate. Like this should be a blissful week that you're celebrating with friends, with family, with peers. You just hit a bucket list item that most people never accomplish, celebrate. And so that's my emphasis during the lunch week. You can do an event. And if you want it to be a big thing, if you don't, doesn't matter. But I firmly believe the launch week should be as enjoyable and low stress as pawn.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“And it's similar with the launch, but my philosophy on launches is if you're self-published, if you do not care about lists. Your launch should be your victory lap. It should be the least stressful week. The pre-launch is where you determine like, hey, I'm going to set a goal that's modest, but it's a bit of a stretch. I'm going to hit it. And I'm going to go into launch week knowing I sold a thousand or two thousand copies or 500 copies, whatever. And when you get to launch week, it should be a celebration.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“And to couple it with something that you know people value and purchase. So, like coaching calls, you can just package those with buying three to ten books or whatever. During the pre-launch, it's having that infrastructure set up so that they can buy more than one copy, basically, and then sending emails just leading up to it and then closing it out. It is boring product launch. It's like the extra crudeness”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“I'll answer that. I just want to make one point about the pre launch and the launch. These are the two windows where sales will spike. So the announcement of the book, basically, that it's up for sale, and then the announcement that it's officially live. Those have the two highest conversion rates for sales. So authors need to optimize for those by offering basically there's a saying that people will buy what you're selling when you start selling what people are buying. If you can package buying multiple books with services or products that you know people are already buying from you, it makes it easier for you to sell a bunch of books during those windows.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, my point being, the more involved you can get your community into them feeling like, man, this is really a thing, the easier promotion is because when you pre-launch their buying copies of your book, they're actually talking about it. They're like, this is, I've been so excited about this for months. And it's a natural thing. It doesn't feel weird. It doesn't feel forced. They're like in it with you.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“They care about you could be using help thisbook.com, which is a service for beta readers where you can upload chapters or your whole manuscript and see data on what they found confusing, what they found valuable, insightful, boring. You can see with very clear data where they're dropping off in those chapters, right? You can show them multiple cover concepts and have them vote.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“anticipation in teasing and whispering that authors neglect. And so you could also send out, hey, here are some title concepts I'm thinking about. Can you vote on these, right? Get them involved in that. You don't have to do pick food. That's another alternative you can do. Hey, I just got my, I'm thinking about doing a cover. This is where I'm at. Like just sharing updates and being like, this is where I am in the process of this even sharing like today was horrible. This went wrong. Like they're not on the journey with you at all unless you.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“One really simple easy things That would make the reader feel like, oh, this is just as much mine as it is the authors. Send a survey to your list and say, I'm writing a book on this topic. What are the two questions that you have on this that if I answered them, it would make it worthwhile? Or what are the two biggest pain points you have in relation to this? The two things that you're most stuck on that if I helped you with this, it would be amazing. That's an easy one to start with, right? Another just announcing it and like hinting at it, movie studios do this. They spend hundreds of millions of dollars on movies. It's never like, hey, the movie's out right now. You should go see the dark night. It's like, no, they teased like little behind the scenes photos. They had little whispers the whole time. And then you finally got the trailer. And the trailer was a big event, but the movie's still not coming out for months. There's this whole buildup of building.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Most authors lose at marketing because they miss their shot during the production process to sow the seeds with their readers. Here's the typical journey of a self-published author releasing a book in the eyes of their friends. Their friends receive an email one day. Hey, I wrote a book. It's out today. Please buy it. Please review it. Please share with your friends. And their friends are like, where the hell is this coming from? Haven't heard from you or their business contacts. And so no one takes any action because all of a sudden it's just being thrust upon them that you're in charge of my success person that I haven't really connected with at all. So has no idea, right? And it has no idea that I'm making this book or why they should even care. There's zero emotional investment into the book. And so I say most authors lose because they could have been co-creators with their readers. They could have done.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, this is precisely what I do too. I say give me the ideal prompt that will achieve this outcome. That's really, like, AI is better at communicating with itself than you are. So just prompt it to do. I think the key is people just don't tend to experiment with this stuff. I think we're probably in a small segment of society that actually is like a lot of people have used ChatGPT. They know about it, et cetera, but kind of in the same way that a lot of people know about Bitcoin. People aren't actively using it all the time. You might be around people who are, but the vast majority of people aren't. And so I don't know, we're in such an exciting, unique time where it's like all you have to do is play around with this stuff on a regular basis. Like that's all you have to do. Just see if you can break it or impress yourself or whatever.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“It will yield better results pretty consistently. My favorite use is what I baked my process around is cleaning up transcripts because conversational is eight times faster than sitting and typing and it is very rarely do people get talker's block. They get writer's block all the time because the reason people say, but I'm such a better writer than I am a speaker. It's like, yeah, because you get to edit while you write. And you're so much slower too. And you're also hitting imposter syndrome perfectionism. You're hitting these emotional landmines that are effectively emergency breaks on your process. So I say, do it conversationally, but structure it, and then use AI to clean up those transcripts and retain it in your words. You can crush with putting out content.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“The ways that I have found that I really like are for idea generation, structure suggestions, I'll often tell ChatGPT or Claude which Claude, by the way, I found is the strongest editor, but it's not perfect. I'll say interview me on this one question at a time for up to five rounds until you can come up with the strongest whatever I'm going for. Because people, I think, are either not very good at or just don't want to go through the whole process of laying out here's the precise context. AI is way better at let's pinpoint precisely what I need to do a decent job. So if you want to draft something I would do that as the precursor moves.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I don't know. I don't know if it'll be able to thread the needle for hundreds of pages. I don't. I'm not sure. But for now, what I do know is you can produce a book that is conversational and accessible written entirely by a human being, but leveraging AI in the right way to produce it 90% faster at 90% less.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Right. Yeah. Exactly. And so if it doesn't feel human, if it doesn't feel conversational and accessible, people won't read it. And so that's what I mean by it's a bad writer. It can do a little bit. It can't do the whole thing.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“That's my point. Yes, it works for a paragraph or two or three even. But once it hits a certain point, it stops being good. And you can run it through zerogt.com and it will show you this percent was written by AI. Oh, interesting. It can tell. In the date on Readers will as soon as they detect its AI, their retention drops in half.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“They're like fill out a form and you can create a book. Isn't that great? It's like, no, it's embarrassingly bad because AI sucks as a writer. It's not a good writer. I don't know if I agree with you.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“And it will just spit out a book following all these prompts I've laid out using Zapier and ChatGPT and Claude and Airtable and all this stuff. But it's like magic. It's magic. And there's been this book in a weekend programs forever. And they produce garbage. The way people are thinking about AI right now, I've found in publishing, there's two camps. There's one that's like sticks up their nose at it. They're like, it's a parlor trick. It's garbage. And to those people, I say, you don't know what you're doing with it. You haven't experimented enough to make that claim. If you're making that claim, I guarantee you you have not put in the hours and run the experiments. To the others who are AI enthusiasts, they're like, let's strip away the creative process entirely and generate books in fifteen minutes. And it's also a disaster because they're going off minimal inputs.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“So now not to plug my stuff or anything, but I developed a process called first draft in a week where we over index on structure, we get all the clay on the table as efficiently as possible by using AI on the back end. Like there's no interfacing with it, but you feed it the right transcript.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“The cost of writing dropped ten thousand percent with the advent of AI, which like historically it's been over $100 for writers to write. And then it just dropped precipitously. A few years ago when ChatGPT came out, I would stay up after I put my kids to bed and I would just see what it could do. And it became very clear very quickly that, hey, this isn't a great writer. It can be kind of an okay editor. Where I had an unlock was realizing, oh, it's really good at cleaning up transcripts. And if you give it a clean input, a clean structured input, it can do some crazy stuff.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Right. And I don't think hitting the list equals you will get stronger visibility and reach more people for any significant period of time. The list is a byproduct. It should be a byproduct. You can do stuff at launch and you should. And like I don't advocate not doing your best at your launch. But it's kind of like Bo Burnham's like, if you can live your life without being famous, you should. I think if you can write and publish a book without chasing a New York Times bestseller list or any list, you should.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“It would be, but like at the whole, my whole feeling on this list is like you're not writing it for the list. You know, like you don't, you don't make a movie to win a trophy. You don't play a sport to win a trophy. Like you do it because it matters to the people that you're trying to serve.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“And we'll like think your brand has a prestigious reputation, right? Like Farnham Street is known as kind of catering to a very smart audience. The New York Times, that's like a good association with them, right? And so I'm not saying that's why they put you on the list necessarily, but certainly it's something they took into consideration of like, oh, the shooting reaction.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“There's a clip of Jim Carrey where he goes up and he's introducing an award, and he's like, I'm two-time Emmy winning Jim Carrey. And he's like, when I dream at night, I think about being three-time Emmy winning Jim Carrey because then I'd be enough. And so I think it's a cool credential. Like you can add it to your thing. Or to your list, but”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“It will not be because it will be correlative. In other words, all the marketing that you had to do to get it on there marketed you in your business and you will reap the benefits of that. There's a great video by Anna David about the called The Truth about hitting the New York Times bestseller list. She's hit it. And she's like, it was the brokest I ever was. I think she wrote a memoir, I think. And she was basically like, look, it didn't change my life. I eat out on the title and whenever I can, you know, and I'll say it for the rest of my life. It's a legit credential.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“You can do as much as you possibly can, but yeah, I mean, you're right. Things go wrong too. Not everybody's publishers like keen on you working with these service providers who do these services. It's so much. And I think it's just kind of not worth it. And so that's one of the reasons, frankly, I like the self-published route is you don't have to play that game at all. Like it is a political logistical nightmare. And I will say to people who hit the list, like congrats, it's hard to do. And you're probably going to make whatever investment you made into hitting that list back. But it won't be because of the list.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Fiction Atomic habits will sell fifty thousand copies that month. And like it's been out for five years. Good luck hitting number one in December. Selling 20,000 copies versus fifty thousand it's exponentially harder than”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“And so it has to basically map, they have to be able to see on a holistic level is all this tracking with the minimum number of sales that we require, Ali, Abdal, I don't know how many copies he sold, but it was under 15,000 at his launch. It was a lot, but it was under like the general recommended. This is the other thing you have to take into account is which month are you releasing the book? If you pick December, like my client Cody Sanchez, who is very confident she can hit it. But I was like, Dude, like, this is the worst month you could pick because you have to sell double. It's a book”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“A certain number of, and this is this pure guesswork, but like a certain number of blog articles that have come out, a certain number of podcasts that have come out, a certain number of Facebook engagements, Twitter engagements. And I mean comments and reshares, not just like likes.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“Again, New York Times, they got a budget to set up some sophisticated trackers, and they've had this list for many decades. So a mix of traditional PR legacy PR. So like you're on radio, newspaper, TV shows that are hitting a certain number of regions in the United States. You're hitting all these markets. Okay, that tracks to the number of sales that you have digital.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“The criteria in this again is put a big asterisk of Charlie probably doesn't have this right at all. But it's a certain number of copies sold through certain retail people or retail that geographically maps. It is a percentage of those being ebooks Not audiobooks, ebooks that have been read a certain percentage So, you can't just buy a bunch of ebooks, and they all register as 0%.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT
“This is what I've heard. They have screwed over enough politicians and billionaires with their books at this point that they had to come up with a set of criteria that guaranteed you hitting the list. Not necessarily number one. But they can put you at number eight, number 10.”
2024-12-10 · The Knowledge Project with Shane Parrish · Charlie Hoehn: Write Something People Want to Read · IDENTIFIED FROM THE TRANSCRIPT