YouSaid · the spoken record

Chase Koch

lines on the record: 66
first: 2026-07-15
most recent: 2026-07-15
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Family problems, whether it's a sports team problems, it'll coach you through with the principles that many of them I described on this podcast. And I think it's another way for people to engage with something that they're dealing with right now. So I'd encourage downloading principal companion as well. So thanks for the opportunity.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Hey, Tyler, if I could say one more thing. Sure. We didn't think about this just as a book. We think about it as a platform for principles. And one of the things that we built is an app. That your audience can download on any of the app stores, whether it's an Apple App Store, Google Play, and it's called Principal Companion. And what it is, is one field, just like ChatGPT, solve your problem with principles now. And with engaging with this in five minutes on a specific problem that you have today, whether it's in business,”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“That is a good question. You know, I've with my roles across Coke, I've been to a lot of places around the world. I've seen most of the world I mentioned. I spent a lot of time in Brazil. I've been all over Europe. I've built businesses there. spent time in Asia. God, where do I want to go? I would say, well, I'll tell you where I'm going this summer that I've never been, Croatia, just because I've heard it is so spectacularly beautiful. After this book tour of the last like four to five weeks, I'm going to need an opportunity to recharge the batteries. That's where we're going this summer. So I'll tell you how it is. But I've heard amazing things about it. The culture, the people, and the beauty of it. So we're going to spend a week there. I'll let you know how it goes.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“System is. So I can't speak to a specific politician of this and that. It's not really my focus, but I can speak to it like what I feel like we need to do at the principal level.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“About Frederick Douglass, and that's one of his, and frankly, mine most inspirational leaders, because he taught everyone to work with anyone to do right. We don't see much of that today in politics. It's Republican versus Democrat, mudslinging. If we could work together, like what we're doing, what we did on criminal justice reform, we worked with Van Jones as an example. Van disagrees with us on probably seven or eight out of ten things, but we saw the one thing we could agree on and we saw a problem around criminal justice system and we came together and we helped drive change and that we're also doing the same in transforming education, working with anyone to do right. And we've helped pass school reform in like 33 states now, which going back to this whole, what I think is the biggest opportunity to transform education and one of the biggest movements. That's one of the reasons it's happening because people are working together because they see how broken the education.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“That is a great question. I wish I knew the answer to that question. I think we need more people that have been successful in business and that really kind of understand the real world to engage in politics. I would say Tyler for me personally, I have never been one to get really excited about politics and engage in politics. And my focus is really more on all the community things that we're talking about, transforming education culture and politics is critical, but our focus around politics is around encouraging principle-driven policies. It's policy versus politics. and apply the principle of openness and work together more and have politicians that have that mindset. You know, my father taught me.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Of our principles. And so they're questions. They're not go do this, right? And I think that's what's very different about a bottom-up approach as opposed to running an organization from the top down.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, it's a really big question, right? And I'm not saying we have that at Coke, but it is a vision for us. And what that principle is, is bottom-up empowerment as opposed to top-down control and dependency on the one, the smartest guy in the room. So it's really all about empowering people with principles. But to your point, also empowering people with technology, empowering people with tools. The incentive is it just makes them more effective. So I think there's a natural motivation there for any employee to say, do I want to do my job more effectively? Yeah. Well, are there tools out there that can help me with that? Of course. And so roles of supervisor is to encourage and empower these people with principles. Are you driving creative destruction of your own role? Are you driving creative destruction of your own business? Are you practicing experimental discovery with technology? That's another one.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Starts with leadership, and this is one of the key principles that we have in the book, Tyler, is bottom up versus top down. And so one of the ways I describe principle-based management or what's different about Coke is asking yourself the question, if you run an organization, what if you had a culture where everyone knew what to do without being told?”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“And then instead of me saying, well, I do a lot of origination, who are the people that I need to have access to where I can create mutually beneficial opportunities with? I just said instead of me coming up with the engine, Claude came up with all of it. And he gave me five engines. I have it actually right here. Five engines that I use to just operate my day. And it's everything from origination. It analyzes the quarterly business reviews for all the business, helps me ask better questions. It recommends strategies to me. So it literally is 100 to 1,000 X in terms of what it can do for, and that's anyone. It doesn't matter what role you have if you're head of sales, if you're a salesperson, if you're an admin, whatever role it is, can supercharge whatever gift you have. And that's what we're trying to do across the company is help people understand that and encourage people to use.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“And he whipped it together in about an hour or two. And now I have an app on my phone. It's one of the top apps I use to hold myself accountable to my. So something as simple as that. But then when I saw the power of it, I'm working on my own operating system. So for example, and I can talk about what the company is doing with it as well, but you asked me personally, what am I doing? I'm building my own operating system. I said, here's my roles and my responsibilities for Coke as a board leader, as investment decision maker and being on the investment committee, but also with my role as origination in partnerships and finding the next great opportunity and then staying together, all the things I'm doing there. I fed that document in and I said, how can Claude help me become 100x more effective and efficient? And what engines do I need to build to make me a better decision maker across all these disparate roles?”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, as I told you, my third, well, he just turned 14 last week. My oldest son is teaching me how to code. And never would I have imagined that I could code. And, you know, he got me on Claude. I was using Claude the last, you know, year or so, but when he introduced me to Claude Code, the ability to become a supercoder in about 30 or 45 minutes of someone showing you how to use it. What's amazing now, I mean, the first little project I worked on was my son saw I had a bunch of Excel spreadsheets for my exercises and my stretches that I do. And he's like, what is this? He's like, why don't you have this, you know, to where you have checklists and an app. You can have analysis and charts. And like, this is my son telling me this. I was like, well, then.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“For this summer, it's been one of the mildest summers so far, and we've had, it was in the 60s the other day, but I would say we have an amazing pocket in the fall, which is like there's no other place you'd want to be. In Wichita, then we have another kind of a month and a half in spring that's remarkable. The thing that people knock on Kansas is the wind. It's flat. You can stand on a can and see a long way when you're in Kansas. But yeah, no, I'm obviously very proud to be from Kansas and still live here.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, okay, that's fair. That's fair. Yeah, I mean, for the Midwest, Kansas is home and I shout from the rooftops at how great this state is. I spent a lot of time on the road with my role. I'm all about finding the new technologies, building new origination and partnership. So I'm on the East Coast, West Coast. But you see the trend, right? I mean, you see people leaving the coast wanting something different, whether it's because they're taxed too much or the regulations are too high, the cost of living, and they're finding markets like Kansas. Wall Street Journal did a write-up on Wichita three weeks ago about how attractive it is from a cost of living standpoint and how more and more people are encouraging people to look at markets mid-sized cities and markets like Witch Talk, Kansas.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh my gosh. Well, I haven't spent, you know, in my tennis days, I toured Nebraska quite a bit, but it's been a while since I've been back there. So I wouldn't be the best person to give you. But that's endogenous, right?”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“All approach to one where it's individualized education and as you know better than anyone, we now have the technology to do it. Alpha School is a great example. Khan Academy is a great example that we have a Vela fund concept with the Walton family where we're writing very fast checks to any parent, any teacher, any entrepreneur that wants to transform education so they can go build it. And with that model, we've built over 5,000 schools over the last five years.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“My son can run circles around me with clog coat and what he's building, but it's because he has the freedom at school to try these different things on his own. No one's telling him what to do. He and his friends are getting together and say, hey, we can go build stuff. We can build video games. We can build apps. And that's what I'm most excited about, what we're working on with stand together is around education. And we are in the middle of one of the biggest movements as a country, I think, that we've ever seen. If you look pre-COVID at the research and we stand together as done all this research, only 20% of families were open to their kids going to a non-traditional school. If you look at over the last year, we've measured that same question, and it's north of 70%. I think closer to 80%. So in terms of the biggest opportunity for what we can do to transform education, it's shifting from that one size fit.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, I would say my ex wife founded that. I can't remember exactly what year it was, but it's a school called Wonder. My kids still go there today. And it's really this principle of we really support across stand together that this idea of where education is going and what's helping kids the most is not a one size fits all approach. The teach to test model that Tyler, you and I probably grew up in with the teacher at the front of the classroom talking at kids, this is more of a model and I think where most of education is going project based learning, the kids have agency. The kids are the customer, not the teacher, and it's more of a guided system where each kid has a different gift. So you help guide them and find their gift earlier in life than they otherwise would. They're leveraging things like clawed code.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“We basically mix great music with social change and bring all that together into one concept. But I'm building long-term assets here because I think we've had a gap in Wichita around music. And so I'm building an indoor venue that I think fits that gap with a number of other assets around that for housing, working with Wichita State on a number of things downtown. So I think you'll see Wichita continue to evolve and hopefully attract more and more of those people that I described.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“That's interesting. It keeps growing. I think the change, there's more and more businesses here. There's something in the water here, Tyler. I think it ties back to kind of access to the farm team and values and there's so many principled entrepreneurs here and so many great businesses have been built in Wichita. But what I would say, how it's changed is the people have stayed the same and the value system has stayed the same. I have so many friends that left. They went to college or they wanted to go to the big city. Almost all of them have come back. And it's for the same reason that I described how it's going to change. You know, I have a specific project I'm working on downtown. We talked about my passion for music and the ability to unify people. I'm building around this idea of bringing people together through music. You know, I've helped build festivals here the last couple summers. We have another one coming up in September called Somewhere Fest where”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“But somehow he found a way in Coke. He proved himself that he knew a lot about technology and he was helping us a lot with data science in the early days. And then he saw the cyberwave coming and all the cyber risk that Cochad and all the attacks we were getting and he built a capability around that. He became CISO, head of our cybersecurity capability, built that. And then a number of different roles, but is now CIO of Coke. No college degree. His name's Jared Benson. Jared is, I'd say that's what we want. We want someone that's coming that wants their role so badly and they come in with fire in their belly just wanting to make a contribution. Look where he is today.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“And make a contribution as opposed to deficiency motivated where you come in with a victim mindset or you come in with a mindset of, well, I went to this fancy school, look at my resume, I had a 4.0, and I'm entitled to some role, some title, and some salary when you haven't earned it yet. We want the contribution motivated kids. Let me give you one example, Tyler. Our CIO today at Coke over all of Coke Inc. has no college degree, and he started his first access to Coke was striping lines in the parking lot. So he just wanted to get in the building. This was back when we were way more stringent and way more kind of process driven on talent, which was the wrong way to approach it.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“I would say talent and values. And I call it access to the farm team. And this is our whole talent vision for Coke. Now, case in point, we operate, you know, as I mentioned, in 60 countries, and I believe we're in all 50 states. But I would say how we deliberately think about talent, it's we want to hire kids that are contribution motivated. I think too often you see in our culture that you have people or in kids that are more deficiency motivated, if not destructively motivated. So there's a continuum there, contribution motivated all the way to destructively motivated. And on the contribution motivated side, take the positive. The reason why I say we want to hire the farm team is kids that have, whether they grew up on a farm or not, that doesn't matter, but it's the mindset. The mindset of grit and work ethic and wanting to come in.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Learned a lot and I modeled a lot with KDT after what I learned from Mark. And I would say from then as well and become friends with them both.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Building Coke disruptive technologies from scratch and getting us in the tech game like we'd never been in before and invest in technologies that were very early so Coke could look around corners and do a more effective job of driving creative destruction. And Mark, back to your point was one of those key mentors. He was one of the first people I sat down with in Silicon Valley. We had had a prior relationship with him, but I hadn't really spent a lot of time with him. And I spent an hour with him just walking through all his learnings and how he built Mandreessen Horowitz. So, I mean, one of the smartest guys in the game, results speak for themselves, but just how he looks at technology and how he thinks about betting on founders and the values alignment and what he sees and the pattern and that pattern analysis given all of his history to make the right decision based on the quality of the founder.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Mark is amazing. You know, I remember when I started Coke Disruptive Technologies, that was in 2017. And Mark was one of my first mentors. I had actually fired myself from being CEO of Coke Fertilizer because I'd spent 10 years in that business and I had so many great opportunities in different roles. I got to the point where my boss at the time had said, you're ready. You need to be CEO. I'm moving on to a different role. And I realized that being a CEO operating in 30 countries and five, six, thousand employees, it wasn't my comparative advantage back to that key principle that we described earlier. Where my heart was was in technology and innovation, and I wanted to work on the next thing, not, you know, kind of optimizing and operating the existing business. So that's when I had the idea of bringing this.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Your question on energy 4% of the overall capital consumed at Coke is in refining, which is basically where my grandfather started the company. So I think that surprises a lot of people because I think a lot of people are still stuck in this. Well, you're this energy company. No, we're not. We touch the majority of the economy now and we're in everything from forest products, consumer products, software as I described, glass manufacturing to energy and fertilizers as well.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Us into this IoT world where everything was starting to be connected and you could create so much more value if you could get data off machines and products and plants and processes. So when we acquired that, it transformed our knowledge around what you could do with data, but you need the hardware to make that work too. So the first thing I would say is it coaxes a tech company now. And for those even old industrial companies that aren't transforming themselves with technology, they're going to be dinosaurs really quick. And so, you know, the principle of creative destruction from Joseph Schumpeter, we believe it. We live it. It's not perfect, but we try to inspire that principle in all 130,000 employees in 60 countries, creatively destroy what has made us successful in the past and make it better every day, whether it's your individual job and what you focus on or experimenting with new technologies.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm glad you asked that question because it's a misperception. I think part of that is because Coke is private. We've always been private and we plan to stay private. But Coke is not an old kind of industrial company anymore. We're a tech company. We've invested over the last, I would say close to 10 years $50 billion in tech. And that's through companies like Infor, which is ERP software that we acquired over time that brought on more than 30,000 software engineers to help the rest of Coke really think about technology through a different lens. Molex was also a game changer for us. Molex makes connectors in all, whether it's your iPhone, medical devices, what lights up this room, data centers. And I think that was 2013 that we acquired Molex. That was basically getting.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Kindness goes And that's where he started with basically helping other people and demonstrating to his followers that it's cool to help people to go out and help people that are in need. And you can do that in a million different ways. And that's the spirit of stand together as well, is that while we're trying to do is help people remove barriers in their lives. And there's so many different barriers across all of our institutions. So a partnership with Jimmy, he sees what we have with the stand together platform. We see what he has. We're aligned on vision, aligned on values. And when you combine those two platforms with messaging and helping kids understand these principles, we think we can really drive some meaningful change. But he's a great human. I was with him two weekends ago. He was filming the third Beast games for Amazon. And just to see what he does and how he does it is really remarkable.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Whether it's your spouse, whether it's a supplier, a customer, a social change partner, supplies to everyone and everything. You have to have an aligned vision where you're going with that partnership, a clear North Star. Number two, you got to have aligned values. So how you capture opportunities, how you solve problems, can you work together? Can you engage in a challenge process to get to a better answer? Humility, respect, integrity, all these principles. That's number two. And number three is complementary capabilities. Both parties bring something very unique to the table and different to the table. Because when that happens, you have real synergy. And that's what makes it a sticky partnership and long term. So with that context, that is what our partnership with Jimmy Donaldson and his team has been. We started by experimenting on some videos because his whole thing is making”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“That's a great question. Well, just to give your audience context, you know, back to the approach we stand together and really trying to help people drive change by really tapping into culture. There's no bigger culture carrier or influencer than Mr. Beast's number one YouTuber in the world, right? I think he just hit half a billion subscribers. And if you look at all his platforms, that was on YouTube. But if you look at it across everything, he's more than a billion now. So it's like it's hard to even wrap your head around. But the reason that I developed a relationship with Jimmy is because of our values alignment. One of the principles that we talk about in the book, Tyler, is preferred partnerships. And so we believe that a preferred partnership, three things have to be present for a long-term mutually beneficial partnership. This applies to everything in life.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“That's such an interesting question. I don't think it's one genre, like Tulot and the guys that we've pulled together, we all have different backgrounds. Two is from funk, pop. He grew up playing drums in the church. He was chance the rappers drummer for a bit when he was 18 years old. So he's got rap influence. Marbasis has influence from Funk and R&B. Our lead singer, the same. He can play any genre and our piano synthesizer player Sage has jazz background. And I come from the jam band community. So literally almost every genre is represented. I think the magic is where it all meets.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“That's quite interesting. Yeah, thank you, Tyler. Thank you. The music's only good if you're really speaking from the heart on it. I mean, listeners get it. They know when you're faking it or you're just trying to copy something else. So we're just trying to make the most authentic stuff we can.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Something we're overcoming our own entropy. Our lead singer's father had just passed away a few months before. Our drummer's father, who I mentioned a minute ago, who's the founder of urban specialists, Omar II, we call him two. His father passed away from COVID in his late forties. He was a close friend of mine. And so to his father passed away and I had just gone through a divorce. And so we called it Tulot because we were overcoming entropy in our own lives. But we said, can we build a band that has excellent music and is hybrid soundscaping from EDM and jam band and all the influences from the band, but then help other people overcome entropy in their own lives through the stories of a song-like entropy that's on our first record. But also when we have the stage, we can showcase groups like the Phoenix with the platform that we have.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“If you ask the five bandmates, we'd all have a different answer to that. I love that one. I helped co produce that one, which was very exciting. I think it just, you know, it's one of those, it's hard to articulate. We have no idea we put a song out. What's going to hit and what's not. I just think it's in that electronic kind of jam hybrid vibe that gets people dancing, but also has instrumentation to it. And it's got a little funk to it as well. So it's a really kind of a cross genre one. The other one I would say that it ties to the principles and ties to, you know, the book is the song entropy. And really, it's the song, the album title song of our very first record that we put out two years ago. And Tulot, you mentioned the band's name. TuLt is short for the second law of thermodynamics. Which is the law of entropy. And we put the band together because the band members were all going through.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“With folks like Snoop and where it's headed now, and we have meaningful movements, great partners like Live Nation, AEG, we're at all the festivals, Coachella, Stagecoach, the breakaway festivals, where we're getting to more people at scale through music with these ideas on how we help people”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Talk about the injustices of our criminal justice system. And so I had my father on the show interview Snoop Dogg. Basically, the impact of the war on drugs and basically the criminal justice system and how our approaches lock them up and throw away the key. Don't give people second chances. And that was really how stand together music was born is through stand together jammed together and online Zoom platform. And all of a sudden we realize it's like, wow, we have something that artists want. They want the ability to drive social change and be able to push the easy button for Snoop. It was criminal justice. For Matt Sorum, it was addiction, you know, with the Phoenix and what we're doing there. We've created a movement called One Million Strong where we've had more than a million people that have transformed their lives with the Phoenix. So anyway, I could go on. I'm very passionate about this, but it's very exciting what we started with.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“So I founded this concept stand together jammed together where we got on Zoom and we got the whole stand together community all like piling in. Everyone was in their homes with they couldn't do anything. And I got some of my friends that were artists to come on. It was like Matt Sorum from Guns& Roses, Michael Kang from String Cheese Incident. We had some of the blues traveler guys. And then it just kept, we had a few experiments. And then the second, the third show, I had a friend, Pastor Omar Jawar, that was very close with Snoop. And Pastor Omar, we had worked with him on trying to disrupt gang violence through a group called Urban Specialist based in Dallas, Texas. And so he got Snoop on. And I knew Snoop was big on criminal justice reform. And this was right after all the George Floyd stuff happened. And so it was really a moment that people wanted to air things out.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“60 years. My passion for music, as you can see from your last line of questioning, we didn't really withstand together in that whole community, we never tapped into culture. Now when I say like culture and what the next generation pays attention to, sports, music, YouTube and, you know, entertainment, creators, media. And so during COVID, I kind of had this idea that it's like we've never tapped into music to drive social change. Now is the time. Why? Because artists aren't on tour. They want to help. Everyone's going through this terrible pandemic.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Snoop. Okay, this goes back to what I was mentioning on the power of music to unify people. Tyler, during COVID, so I've been with Stand Together for the listeners that don't know, stand together is an organization that has really a community of like-minded leaders that all believe in one thing and the power of human potential and that every human has a gift. But we all know that there's so many barriers in society that are holding people back, whether it's barriers in education, barriers and regulation so you can't start a business, barriers in our criminal justice system, you name it, right? And so what Stand Together does is we have basically a comprehensive strategy that addresses everything from education to policy to bottom up and empowerment in communities to drive real social change. So I've been a part of this for as long as I can remember. My father's been working on social change for”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, I had my phases, you know, my first business, Tyler, was when I was 15 years old, one of my best friends. To this day, Askia Ahmad, he was wiring up car stereos and building custom boom boxes and all that. So we basically built a business out of my parents' garage because they had all the tools and materials and everything. Like, let's build a business out of here. My parents hopefully will pay for the machinery. And then we can sell these boom boxes to our friends at high prices and capture a big margin. Through that, I learned about, you know, the whole gangster rap. Your listeners may be surprised, but it started, you know, with me, public enemy in WA, easy Europe. It's all good. Dreop. You know Snoop, great. So good. Yes. What's Snoop Life?”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I didn't really follow them around. I would say it was the Jam Band community more broadly. I loved fish, widespread panic, string cheese incident so that there was some Dave Matthews in there as well. I think it's the fact that you go to the shows with a jam band, Grateful Dead, they're the ones that pioneered this, right? And you have no idea what you're going to get. The element of surprise at a live show. I didn't really like always listen to them like on the radio. I didn't buy them for their albums. It was more of the community aspect of it and the fact that everyone was there because they didn't know what they were going to get and these fabulous musicians were going to put on a great show. But then the friendships that come from that community that I still have long-term friendships from back in my early 20s that we all get together back to where I was saying before the power of music to unify people, that's what the jam band community does.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“So, I know that wasn't your original question, but that's what excites me the most about music and why music is a huge part of my life. Not only, yes, I play in a band, but we can drive change with it too. And it's very exciting.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“And live the happiest life possible. For me, music has done that not only because I love it. And I'm just experiencing it and going to a live show. But what I've learned from going to so many concerts from so many different bands and even DJs over the years is the power of music to unify people. It's the common language that we all have globally. Franklin, that's why I founded Stand Together Music by basically leveraging the power of music to unify people and then our stand together platform around that works on issues like poverty, criminal justice, mental health, transforming education, the power of music and artists that have really big followings that want to get engaged but don't have a way to really drive change. That's where we come alongside them and help them push the easy button because we have that platform.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh boy, that's a good question. It's hard to put myself in a 13 year old shoes. You know, I have three kids and my oldest just turned 14. I don't know. All I can speak to is my own experience and that I hope kids find the music that transforms them because I mean, music is a feeling. What you're talking about is my experience. I think I was 11 actually when my sister played Pink Floyd the Wall and it was the David Gilmore guitar solo from Comfortably Numb, that was just it hit me so viscerally that that was like my hook in the music and sunk its teeth into me and I never let go. Music isn't for everyone, but whether it's art or reading or dancing or what I encourage anyone to find that thing because while we all have our work and we all have what we're doing, I think everyone needs that one thing to help them self-actualize.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“I don't disagree with it. I think that makes sense, but I will say that given the technology that's available, the perfect processing of a song that you listen to now and how every artist has that technology at their fingertips and they can record it at home now almost on a phone with high quality. I think that's very different than like listening to an old 1970s Led Zeppelin album where you tell that was in the studio and the grit of the song and the album. So I think that's different. I just think there's been so much innovation in the space that there's a good and a bad to it, right? I think anyone can sound polished and perfect with the technology that we have now, but sometimes you like that old grid of a song from Pink Floyd or Led Zeppelin or Grateful Dead or whatever the band is.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, wow, that's a good question. I think with Spotify, I think the consumer captures all the value. Because, I mean, I love it as a platform. It knows me. It knows what I like, what kind of music I like. It feeds me. It's very user-friendly, but the artist doesn't capture any value. You know, I mean, I play in a van. We're only three or four years old, but the chance.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“The final game and made a lot of other. I mean, I would say, is he willing to learn? That'd be my question. Just like we talk about in the book, all of our failures. I mean, I've had plenty of failures. My father's had plenty of failures in business. And do you learn through values and principles to dig yourself out of the ditch? Or do you just say, oh, I'm perfect and I'm right. And there's nothing I did that was wrong. And it was someone else's fault. If that's the case, yeah, I would say they need to get rid of them. But if he can learn from it, maybe he can be a great team player going forward.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source
“I was. I'm friends with RC Buford, who's the GM of the San Antonio Spurs, because he's from Wichita originally. So I've known him for decades. And of course, I want to support my friend, and I like the Spurs, and I thought they had more talent. But I think they're young. I think they have the culture. I think they have the organization and the team, and they have the values and principles. And I've compared a lot of notes with, you know, what RC did with Popovic over the years and how they won so many championships. And they're a culture first organization. They don't put up with pre-Madonna's. And, you know, I mean, that's exactly how we think about talent at Coke and how we've built one of the largest private companies in the country is through a differentiated talent model. So even though they lost this year, I think they are set up so well because of the youth of the team, but also just their overall, you know.”
2026-07-15 · Conversations with Tyler · Chase Koch on Principles, Music, and Overcoming Entropy · IDENTIFIED FROM THE TRANSCRIPT · source