YouSaid · the spoken record

Chatri Sityodtong

lines on the record: 159
first: 2025-06-04
most recent: 2025-06-04
sittings or episodes: 1
sources: podcast

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“To Thank you so much, too, Tim. I had a wonderful time, incredible questions, incredible conversation. And I look forward to seeing you in Japan together.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“But yeah, so that's what I would say is suffering is a path to our greatness because it brings out the best in us. And it's a hard thing to understand when you haven't suffered, but when you do suffer, be grateful for the suffering. That's what I always say to myself. When I'm suffering anything, it's because as long as I have a very powerful reason or why, then you can almost suffer through anything. So I think suffering is a path to greatness.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Suffering is a path to our greatness. And I say this to all my friends, to my relatives, to, and I truly believe this from the bottom of my heart, that suffering is a path to greatness, that oftentimes God or the universe puts us on a path where we, when we're going through what we suffer, but in hindsight, when you look back on it, it's probably the most beautiful part of the journey. I'm sure, for example, Tim, when you're in Japan not being able to speak English, it was suffering for quite a bit until it became the”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, man, this has been such a fun interview because I've said a lot of things or told a lot of different stories or just unexpectedly because of the way the flow has been and at the same time had no idea how deep deep you are because obviously I did my work on you and I knew you did martial arts, but I didn't know how deep. But that's crazy. It's crazy how much you know and all the little nuances too. I mean down to Henzo's upkick on Oleg Toktorov. I think that event was called Extreme Fighting Championship or something like that.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Marcelo, So Marcelo will be competing again in one later this year, but his debut was in January in Thailand, and he was very nervous backstage because it's a huge production and obviously it was a major event. He was fighting Iminari, you know, Leglock specialist from Japan, legendary Leglock specialist. And because Marcelo had not competed in 13 years, but also went through cancer the last few years, he didn't know how he was going to come back. And he just put on a flawless, unbelievable, just crushed Immanari, made him look like honestly like a blue belt. And that's no disrespect to Imanari. Imanari is a high-level world-class black belt, unbelievable leg lock specialist. But Marcelo just, there are levels, right? And Marcelo is just on another level. So I do want to do Marcelo Garcia versus Tyro Tona. I think that will be the most watched Jiju match in history because of the epic storylines.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“around there, but he's in prime, prime condition. Of course, the last couple years he's battling cancer, but he's cancer free now. And that's why he wanted one last big run. And then if he wins the world title, one, he will retire, arguably the greatest of all time.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so Marcelo signed a one. He had his debut in January. He wants to fight Tyrule Tolo, the current welterweight champion. Yeah, Ru Tolo Brothers.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“I'd love to being a prime Mike Tyson and a prime Muhammad Ali and do a boxing fight in one championship. That would have been unbelievable. I'd bring back a prime, who else? Vanderle Silva was somebody who was an absolute killer from back in the day.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Hold a candle to an average tie, right? Today it's become a global, truly global sport. You have the likes of Jonathan Haggerty or Liam Harrison or from all over the world, the greats, right? Even now there's a sensation in Japan, Nadaka, who's broken all records already at the lighter weight divisions, this killer who just joined one actually two days ago.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Yes, yes, yes. Oh my God, you're crazy, Tim. I had no idea that you knew martial arts this deeply. It's a wonder that we have not met before. I'm telling you, I know everybody in martial arts, you know it cold, man. You're an expert. It's crazy. But yeah, so I would bring back the greats like Raman Decker and Rob Kaman, who are the two first foreigners went to Thailand, went to the fight in the toughest arenas, and fought the best ties at a time this was when I was training in the 80s and 90s where, you know, there were very few foreigners who could even”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“and maybe even against each other because Henzo would often give 50 pounds of weight. He'd be fighting at 170 and his opponents would be at 220. I would love to have Raman Decker.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“You have to help others. And that henzo's to the core. He's yes, he yes, he's legendary. He's, in my opinion, the most complete Gracie out of the Gracie family. And that's saying a lot because there are a lot of monsters and killers from the Gracie family. Nothing but the shirt on his back came to America, went to New York City, got cheated by his first partner who took his passport. Incredible story, and then now built the most successful Jichu's academies in America and fought in pride, fought in one, fought in all the epic promotions. And what a life, you know, what a life. But people don't know this about him. He is the nicest, the most generous, the most loving human being. And that's why I said he's the candle that lights up the world.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“He gave that to me as a gift. I mean, I'm telling you, like, of course, we paid him, but I'm saying he did not have to fight at 52 years old. Because I said, hey, Henzo, can you fight? I'd love you to have your last fight in one. And again, he's 50, but just epic. And he did it because he wanted to help grow one champion. He wanted to grow our popularity. He knew that if he fought in it, he'd bring the Gracie family name with it, you know? And people be intrigued about this is his last fight of his career, right? It's a lot of epic stories. He was actually in Qatar in February at our show. He was in Abu Dhabi for something, but then he came over to Qatar. But yeah, he's given me so much about Jujitsu knowledge, but he's given much more about how to live life. And it goes back to what my mother said.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“His heart, anything he can do. He's just genuinely, you and I have been close friends for 20 years plus now, or almost 20 years rather. Actually, he came to the very first one championship show. He flew from New York all the way here just to attend the first one. And at that time, we were just a startup, a tiny little show. But that's the kind of guy he is. And I don't know if you know. He had his last professional MMA fight in one championship. He was 52 years old. came back and fought pride legend Yuki Kondo in Philippines 20,000 people say to him it was crazy and he wins by the most unbelievable beautiful submission and then he's on his cornerman shoulders and he's out there and the fans go crazy and that's Henzo I mean and he gave this incredible speech about ages is just a number and you know whatever you set your mind and your dreams are you know go it and live your”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“You're right. It's Oleg Trucker, and he was called the Russian bear was his nickname. Henza was on his back and he was kicking, and then Oleg came in, and then he got up kicked, boom, he falls down. Henzo gets hands up and throws a right hook and knocks him out. I mean, I'll tell you, Henzo is someone who has had a profound influence, not only, you know, did I train under the Henzo Gracie banner and he gave me my black belt, but we joke, we're brother from another mother. We're always talking at different time zones, you know, all hours of the night. I always say he is the candle that lights up all other candles around the world like the number of students like myself that he has all over the world that are carrying the torch of Henzo Gracie Jiu Jutsu, but equally important carrying his values as a human being of, he's genuinely the most generous person I've ever met, ever met my whole life, generous of his time.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“That's why I said it's less than 1% of 1% that I'm actually standing here with my team that one time actually survived the 13 years. And the fact that our metrics just continue to explode is mind-boggling to me. But we've hit that point now like any competitor to one would have to invest a minimum, minimum, I think, of a few billion dollars and at least a decade to be able to catch up with us. But by then, our own metrics will be multiples of what it is today, right?”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Employees, it's around there. And that's the beauty of this business. So 600 million dollars is a lot of money, but it's not a lot of money when you think about the viewership that we have, how big we are, right? How popular we are on the world, when you think about our status as a top 10 global sports property, I think that's also why people love software companies. Although I would argue that for what Doug Leone was saying, you know, sports properties are far more enduring than a typical SaaS company is or typical tech startup is.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“We've raised a little over $600 million, but the beauty of the sports business, even NBA, NBA has about a thousand employees globally, total, full stop. It's a $70 billion property because it's an asset-like business that's a platform business that at the end of the day rests on the brand and the media rights. Okay, of course, athletes. But it's not like you have to build to scale globally. Again, we're broadcasting 190 countries around the world every week, okay? Live. It's not like we have to build a factory in 190 countries. We don't need to raise $10 billion. We don't need $20,000 people. I think, if I'm not mistaken, like, you know, very mature sports properties might have 2,000 people maximum. Like a WWE, I think, has, that's not sports, but it's, you know, pseudo sports. That's about 2000.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Price for meteorites. So it's exactly like retail. If you have a hot it product that regularly sells out with a very, very fast inventory turns, the shelf space they're going to give you is premium and the retailer will probably give you a rebate back because it's such a great product and it pulls consumers into the stores. Same thing. So a broadcaster will have 30 different types of programming news sports this, that, that, but of course the crown jewels is where the ones that drive viewership drive cultural relevance. These are the ones that broadcasters will pay premium dollars for. So it really, really depends on market by market what the economics are. But in the early days of one, literally we gave the content for free to everybody. We just want to be on air. And then they would be on air on a delayed basis at 2 in the morning. Then we slowly would persuade them to do it 11 p.m., you know, and eventually live and the numbers would blow up and then the”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“And then in the case of one, again, it's shades of gray just as it is for NBA. NBA is very strong in America, very strong in Philippines. But Thailand, no one cares about basketball. So every sports global sports property has this shades of gray and zones where they're very, very popular.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“And since then, there's momentum been built with Qatar. Sports has that power because sports properties, when done right, win the hearts and minds of an entire country or entire region or in Olympus case, the entire world, right? That is what I mean by either it or you're not. So some sports properties, and I don't want to name names, but they just are never going to be it. They're in a genre that the sport is a snooze fest or the sport is long form or it's just uncool or production value is bad, whatever it is, right?”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“It's good for the replicado. A great example is Qatar. They did World Cup. And what was the after? F1, they have a few big global sports properties that the tourism bodies have funded, right? So we're different countries. So in Qatar's case, World Cup was their big bet in terms of introducing themselves to the world, but also building economic and political bridges for Qatar's economic and political system, but also, again, an introduction. Here's Qatar, right? What better way to do it than with the Qatar World Cup where a few billion people watch and for the whole World Cup ended up being the best World Cup in history, right? It was in terms of games and viewership or not. But how many CEOs flew in and politicians and how many deals were done? And it has been a major catalyst for Qatar's economy and political landscape. It just has.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, governments. Because just like F1, we are traveling circus and our events in different countries are funded by governments because they want to attract the eyeballs and the tourism, right?”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“In the media industry, you're either the it content or you're not. If you look at the history of the 13 years of one, there are partnerships in the early days where I just had to give the content for free. I'm like, hey, here are the metrics on social. Please put it on TV. And Asia at the time was predominantly still free to air TV. It slowly transitioned to digital, but the vast majority, I'd say like maybe two-thirds of the continent is still free to air TV. But as we became more and more popular and again a champion in China or wherever and the popularity rises, then of course the ecosystem, whether it's B2B, B2G,”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Say those are the three pillars, you know, whether it's China or the US or Japan or Thailand or whatever or Philippines where we have folks, it's usually those three pillars that are at work.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“That it continues. The types of athletes. I'll give examples. So our broadcast partner in Japan, Unix asked me to sign some Japanese superstars as an example. So having a deep and strong partnership is very, very important. But also, it's usually we have a team, of course with broadcast partnership, but we'll have a team of social media experts as well and athlete ecosystem scouts. So there's kind of three pillars that once you establish a very strong partnership with broadcast partners, you have a broadcast team that manages everything from marketing and sponsorship sales and promos and highlights and different time slots and shoulder content. And then, of course, social media, you want to make sure you're blowing up social media so that you're culturally relevant in that country with, you know, the athletes and there's content you're always making. And of course, the athletes are competing, so you can also do that. And then the third leg is obviously athlete ecosystem.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“When we did our first broadcast deals many years ago, I thought that, oh, you just sign the contract and it's done. But actually, what happens is every broadcaster has tons of content. In Amazon's case, they have NFL, they have NASCAR, they have, you know, WNBA. And of course, there's one. And of course there's a programming schedule, but humans are humans. Like if you are, you know, we have these teams, and I give a great example, let's say our Japanese broadcaster. We have weekly meetings with cross-departmental, so programming, marketing, sales, blah, blah, blah, blah, check-in every single week in Japan on ground. And it's to make sure that the broadcaster and the content is at the right hour, the right number of promos, the highlights, what else can we be doing to grow the viewership. So you're always actually, there's a lot of work that goes behind the scenes to make sure it's a rating success.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“That's a very fascinating thing. I've had deep fake videos of me done as well, and it's kind of disturbing, actually, you know. And this deep fake video, it was just last week. My social media team took it down, was me promoting gambling. I don't gamble, but we're moving more and more into a world where you don't know what is real news and what's fake news. There's so much manipulation of the media. And then on top of it, now you have AI. It's a scary world that we're going to be living in, you know, in the next few years.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Sometimes we have US primetime events, sometimes it's Asia prime time, and sometimes we're in throwing events in Denver, and sometimes we're in Doha Qatar. So I think that's the best way to describe it. But every metric we look at, again, depending on country, I think almost every country I look at, because I get these stats across the world, 2x, 3x, 4x. If it's 4x, you know, obviously usually a small base. These are the kind of numbers. We have hockey stick charts, like almost every week. I don't know of a country that is down and just off the top of my head, you know, from prior time because it's just combat sports is growing so fast. So that's a long-winded answer, I know, but it's because I'm telling you last year, 100% it was Thailand was our number one, but this year, not necessarily. Like, you know, it depends on the year on what is popular, right? Four years ago, it was China for sure, or three years ago.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“China won its first world championship in one championship. It was all over. He came back home, and this is the clip to 10,000 people, the government threw a thing at 10,000 fans and they're all holding their phone. His welcome home was crazy. We did like a billion organic video views on that single fight on the continent. It was not that big given that China is a billion three. But the point is that this blob of 500 million is growing. But what we have seen is that the pockets of popularity depends on who's the world champion, who's the most popular world champions at the time, where they fighting, what country, right? So like recently in Japan, our numbers just blew up in March, as I mentioned, because of the Saitama event. But previously to that, it was Takero had fought, but he blew up the, because he unfortunately got knocked out in the first round. I mean, the best way to think about it is it's a blob and the blob around the world ebbs and flows based on where the events are, what time zones.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“And there's also, it depends on who's world champion at the time. So, this is another funny thing when we have a world champion for XYZ country. Okay, I'll give you an example. Actually, it's on my Instagram, although I'm not very social media. That's funny. As a social media expert, I'm not very social media. I'm not engaged on my platform, on my own personal ones, because I just find it to be. Very laborious, and I'd rather focus on the business. But I do have one clip up there where when China won its first world champion, Tang Kai, first MMA world champion, CTV5, which is the central government of China, came out on TV and online and on print. Jai Yo, which means yay.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“So that might be one country that over indexes, but the Philippines is the same way. Philippines were top two or top three sports property.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“We trended number two or three in America. America is not a large market for us, but we have a rabid fan base and a very growing fan base. Actually, we're only second only to UFC, and we're not even on ground in America, right? In terms of the actual metrics, and there's obviously a lot of local promotions in the US. But for sure, Asia, countries like China, Japan, Thailand, these are obviously big countries, you know, India, but What I say to the team is, you know, our 500 million fans are scattered all around the world. So in any given one country, it might be small, right? It might be a million fans, but in another country, okay, like if you take Thailand, definitely one of our top markets, 70 million people, population, 70 million people are fans. There's no question, right?”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“So, one way to think about it is when we throw events and it doesn't matter what time of day we throw events, where do we trend around the world is also a very important metric we look at. Because, you know, yeah, I can list our top 10 countries, but surprisingly. They don't always correlate. So, for example, in March, when we were in Tokyo, is Asia Primetime show on a Sunday.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“You'll walk away Tim Ferris with a magical memory and some powerful lesson. And of course, you're in the incredible seat of meeting so many different, incredible human beings and you have extraordinary means your whole career that it might not be that special. But I promise you, giving your background of loving Japan, speaking Japanese, loving martial arts, and being who you are, just you love sitting there. And then I'll take you backstage. You'll see the speech. You go meet the guys. for me is storytelling. You walk away with some powerful memories and lessons. And I'm inviting you for real.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“See these storytelling videos before they fight, right? It's why are they fighting? What is at stake? Is it because a mom is dying of cancer? They got to pay the hospital bills. Is it because they want to be the grace in the world and the belt is everything they've ever dreamed of? What is at stake and what is a story? Because that's what we believe. Oh, yes, there's me a fantastic knockout. And you and your buddies will appreciate because it's martial arts at the highest levels. By the way, Tim, I haven't announced it yet. We have a big, major event in Tokyo later this year. I haven't announced it, so this is coming, but I won't give the date yet. But I would like to invite you as my personal guest to come to Tokyo. We sit cage side together, okay? And Sayam Asensei will be there.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Because that's how I think knowledge and experience gets passed on. So I don't have anybody in the modern era. I'm just thinking about who tells good stories. Of course, I have friends who tell good stories, funny stories. There's nobody I look up to per se. A very big part of my leadership as it is a very big part of the one championship brand in terms of if you look at our broadcast on Amazon.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Yes. Okay. Yeah. And he, the crazy thing he got the money the next day literally. Announced on in the media anyone who wants me to give you money, just come to the gym, tell me your story, and I'll give you what I believe is appropriate. And I'm not kidding. Thousands of people showed up. Thousands. And people say, you know, my mom is dying of cancer and he would give $10,000, whatever until it was all gone. This is a true story. You can even Google it and it's there. And he was somebody, again, had the most big impact in my life. And he was an incredible storyteller. He would tell us stories of legendary fighters and why they became great and how they lived their life. You know, he was someone never smoked, never drank. And there's a whole bunch of other tenants. And to this day, you know, his words are in my head. His lessons are in my head. So a powerful storyteller for me is someone who tells a story but embedded is a deep lesson.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Outside of my family my greatest role model is Kruyotong Senan, who is a founder of Sit Yotong camp, Siotong Gym, which is where I cut my teeth from Muay Thai. A very philosophical man, and he died penniless, but he didn't die penniless because he was materialistic or he wasted money or he was into gambling or anything. No, he died penniless because all of his money, all the time every year, was given to those less fortunate. His whole mission in life was when he built Sichuan Dong Gym. It was the number one in the entire world at one point in Muay Thai, producing most number of world champions and most fierce fighting gym in the world. And his whole philosophy was giving to orphans and underprivileged kids. And he wanted to share the art of Muay Thai and he would, you know, fund their food, their education, and et cetera. And a few years before he died, I think five or six years before he died, he won 56 million baht, which is about a million, almost $2 million in the lottery. In the lottery.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Real life heroes within your own company that exemplify your values, that exemplify what it means to do extraordinary things, and hence be like Nick. So I know I'm not answering a question directly about books. I have so many books I would, you know, so if you want to know about investing.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“I think he's from Australia. He's born with no arms and legs. Tried to commit suicide when he was nine by drowning himself in the bathtub because he was endlessly bullied and had no future and his mom saved him. Incredible life. Incredible life story and incredible optimism and sense of if he can make it and become one of the world's greatest motivational speakers. He has a beautiful wife. I think he has three kids. Incredible life. And so, and we started to be like Nick several years ago award. Those are my tools for how to teach because I just feel like sometimes for me as a leader, if you pan people books, they may or may not read them, but that's not how they learn. I find storytelling to be the most powerful way to live and exemplify the values of your company, of your organization, by like be like Nick these stories, rather than say, everyone, be good, you know, don't lie, don't cheat or whatever it is, the values, right? It's better to tell stories of”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Goes to the employees, our teammates who go above and beyond the call of duty in their work and do the extraordinary. And we tell the story of it. And why is it called like be like Nick? Because it's about Nick Wojciech. So there's this motivational speaker who's born with no arms and no legs. I don't know if you know Nick Wojciech.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“Pray for the strength to endure a hard one. And the meaning of that, why would you want to do that? You pray for the strength of a hard one because a hard life is often a meaningful life. Love, pain, suffering. Because you're pursuing something oftentimes bigger than yourself that involves love, pain, and suffering such that the path is going to be hard. Praying for an easy life means you wasted your potential as a human being. I have an easy life meaning I never was given a challenge. I was in the lap of luxury my whole life or whatever it is. I had food on my plate. I never went through any adversity. So Bruce Lee is someone, you know, I talk a lot about quote a lot, but I also look at even modern day heroes, including our athletes and their stories in terms of whenever like we'll have a company meeting and it's completely unrelated to martial arts, but every month we have an award called Be Like Nick.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“And so it's very martial arts because I'm always martial arts obsessed. Another person that I think books, and there's a lot of books on Bruce Lee, Bruce Lee is someone and people may not truly understand. Bruce Lee was, yes, he was a world-class martial artist, but he was a very deep person in how he thought about life and meaning of life. And so reading his philosophies, reading his has always had a major impact. The Tao Jukundo, his first martial arts book, but there's a lot of stuff on Bruce Lee about how he lived life and all that. And one quote that comes to mind is he says, he said many, many, many years ago, right, when he was alive, don't pray for an easy life.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“I don't say that I have one book that I go to, but I would say a few books that I think are very interesting. One is a book that recently But it's a double meaning. Each principle is also relating to how to live life. And I found that to be a very powerful, almost like Bible of what martial arts has been for me, but also how I also have inherited from jujitsu doing for about 20 years and all the life lessons that applies. It's very simple things. If you force something, it often doesn't come to you. If you align and connect and you go with the flow, you'll be able to catch that submission. You'll be able to choke someone out or get an armbar or whatever. But oftentimes when you go for something directly and you force it, it's a very good analogy for life. You know, certain things that you can't force passion or purpose. It's either that's your true self or you're faking it. If you're faking to yourself, you only get so far and you'll fake it to the world. So that's one book that I think I would recommend anybody to read. And whether you do jujitsu or not, there's a lot of powerful lessons.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“It that I want to do, meaning that I don't own a lot of fast cars. I have own a Toyota. I don't have any material desires. There's a G-Shop watch. I don't have many material things. Almost nothing. It's because I just learned a long time ago being poor that all that kind of stuff is attaching yourself to material things versus attaching yourself to a purpose or meaning of life. I don't know. I found much more deeper fulfillment and happiness having found and aligned my passion, my purpose than I ever did buying anything material.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“It's the most surreal experience as a kid growing up in Thailand and to see what's happened now. But you see, but now I really do believe that my mom's words about helping others. Somehow it all feels almost like destiny. You know, my father named me Warrior. He took me to Muay Thai. I was so obsessed with it and I am still obsessed with it that it became my life. And I could have had a very comfortable life in the investment world as a hedge fund manager or an entrepreneur or other business or whatever. I could have done real estate or whatever it is. But somehow it's the weirdest thing. I just feel like my destiny is to be here, right here, right at this moment and everything that came with it and all the good, bad, and ugly that happened in my life somehow have led me to this moment. Sorry, it was a little bit cornball with you. You know, I'm a very philosophical guy. I think deeply about the meaning of life. And I think deeply about what is it that I want to do?”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“In the end, I'm full of gratitude for all the good he did for me. Without him, I would never have found my greatest love, which is martial arts. When I was nine years old. And the fact that that's my most poignant memory of my father to this day. And that magical memory is happening all over the country with 70 million people in Thailand where I grew up. I just came back from Thailand. It still doesn't register. It's wild. I land in the country and it's like, imagine, Tim, if you had started NFL and it became popular in your lifetime, let's just say in America. And everyone knew Tim started NFL. It's like that. It's like.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“And how do I help people today? You say, well, our athletes will change our lives. And through the stories of our athletes, we inspire all of our fans to live their greatest life. Every week, we give magical memories to families with their fathers and sons or daughters watching in front of the TV. I'll give you example in Thailand, again, which you're very familiar with. In Thailand, one championship is like as big, if not bigger than NFL or NBAs in America, okay? The number of fans have come up to me and said, you know, I spend time with my father more than I've ever spent because of one championship because every Friday as a family we sit down front on the TV and we watch one championship. Man, that is exactly how I got introduced to Muay Thai. My father took me to Lumpini Stadium, which you have been when I was nine years old. And despite all the, you know, I had a complicated relation with my father, didn't see anything for decades, a lot of anger, a lot of hatred.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT
“I'm sure we're going to end up training together, okay? Like just these weird things, you know, just go easy on my right elbow. The weirdest coincidences, I'm telling you, man. So this, I really believe that sometimes when you chase a dream that's aligned fully with your passion and your purpose on life. My purpose, my mom told me from when I was a five that I'm going to here to help the world or help people.”
2025-06-04 · The Tim Ferriss Show · #814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking · IDENTIFIED FROM THE TRANSCRIPT