YouSaid · the spoken record

Chris Riccobono

lines on the record: 90
first: 2025-06-23
most recent: 2025-06-23
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“So I'm a big believer. I'm not someone who denies luck. Luck is so important in every area of life. There's not one successful person who didn't get luck. I think there's a massive amount of luck. I say luck because I launched it at a period of time where I think it allowed me to make mistakes and to still take advantage of paid social. You can make an argument that isn't luck, that's strategy or whatever. But I think it's a blend. I think there's no question the hard work, my vision and pushing through and just doing it. I would say just doing it. How many people just don't do things, right? It's crazy. It's draining to be an entrepreneur, I guess, is all I can say. But I think it's a mix of luck and a mix of hard work. You need both.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“I will definitely want to get acquired and sell and kind of make this an ultimate, now it's become, I need this now to get over this. You don't want to be the person who's going to sell for something and then sell for nothing or sell. So now it's like I'm back in that. Listen, I'm more stressed now than I was ever. There was this little period of time in 19 and 20 when I wasn't. Because I need this to happen. These three years have been very draining. As Aaron would say the same thing, we have to see this through. But I'll tell you, any deal that I do, I'll still be here, you know, helping grow. When I say I think this can be an international brand, I really believe it can. I want to be there for it. I don't want to not be there for some of that exciting parts of it.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Well, like I said, I want to be a massive brand, you know, a brand that fits all demos, men's fathers, sons, kids. You have to go into wholesale eventually. If you want to scale to that level to a billion dollar brand, we're opening in Mexico City later in the year, like just so many exciting things. So that's the one area that low-hanging fruit because customers want us. We know that. So they're going to want us where they shop. And that's a huge opportunity. And it's definitely part of the long-term plan. So I can get back to north of where we were in COVID, pre-COVID.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“We had a profitable in 22, and we were significantly profitable in 23, even though the year wasn't what we wanted because we didn't market. And we were profitable. And this year is an exciting year.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Start on the closing, and now we had no cash, right? Because we're coming out. So we really didn't know what to expect. What happened was we were able to take on some debt to get us through it. That's how we solved our bankruptcy problem. We solved some with cash and some with debt. We cut back inventory. We do good in 2023. Our most profitable year ever in 2023, not the growth year where we wanted it to be. Now, long story short, I want to make sure I'm very clear about this because we solved the problem in 24, and we are now having a tremendous 25, and we are beginning our wholesale growth, and I can get into that in a second as the final phase, but we are, it just took four years. It was a four-year hamster wheel that we were in.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“It was a money hit because now you have no money. And by the way, you're not making money, you're not getting a job over COVID. Like it's just hard. And you have four kids. It was crazy and it was not because of anything we did wrong. That's what bothered me about it. And there was no solution. You want to know why I didn't tell my wife and father because there was no solution.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“It was so bad, by the way. If the company went bankrupt. I don't want to give too much of my personal life, but I couldn't have afforded my, you know, I had just sold some of the company. I had built a house. And now it was an ego hit. I hate to say it. It just was. Your company gets pulled from you.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Two during COVID, I had four in six years. Yeah, all that was happening. We were there. We made it to a point that it was now hanging by a thread. There's really only one person I could talk to about it was my partner because I didn't want to bring in my wife and my dad. I didn't want to get them nervous.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“All of our landlords one by one, we called all of our factories. Some were great, some we had threatened back and forth with lawsuits, this and that. 90% of them said we think you're going to be an unbelievable brand post-COVID. We're going to hang with you no matter what. So we built up this massive accounts payable. I don't want to say the number.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“It was the hardest thing to remember. But the problem is, you're also dealing with this COVID stuff, which right in that period of time was scary for everyone, right? Like you're sitting, you know, you can't leave your house. And by the way, that's not a small thing. I don't mean to everyone goes through, everyone went through something with COVID. So many businesses are lost. So I'm not the only one. It just so happens I was days away from selling it for such a big number. That's the only, you know, that it was that kind of super high to super low. So I got on the phone with my partner. We didn't really know what to say or do. I mean, you didn't know when COVID was going to end. That's the problem. That was what made this so bad. So we called our...”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“So the guy, I said, What is bankruptcy? Of course, everyone knows high level what is bankruptcy. I mean, I didn't know that, you know, oh, bankruptcy, what is it? I probably keep most of my equity. And then we'll just like, well, you own nothing, zero, and you're not going to get paid a dime because they're going to kick you right out. And, you know, there's going to be, with us, there'd be a bidding war. So it's even more painful.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Had to pay that number. We had to pay all the armed employees. In rent, maybe more. It's a lot of money. And then we have to pay all of our employees. We had just grown too fast, too many employees paying 90 stores, a big office, all these things that we needed our money to be coming in. And by the way, our factory accounts payable was huge because we were bringing in product for that year that was going to allow us to do massive volume. We had already ordered it. And we had to tell them we can't take the product. And they're like, well, you owe us $30 million or whatever the number is.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, because it was so we would get my investor would call us and say, I don't understand, everyone else is doing good online. And we're like, you don't understand because everyone's buying Viori, right? Everyone's buying. And by the way, I'm still doing a decent amount of revenue with non-shirts. The problem is when you have 40, 50, 60 million less in revenue, the math is very simple. You run out of money. So we got on the phone with a bankruptcy attorney, and he's like, You have to declare bankruptcy. This is why bankruptcy exists.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“I mean, so close. And I owned, by the way, a lot of the company because When Kleiner put on 8 million, they were very adamant our main investor to say this company's doing well, do not dilute. Let's just raise with debt. So we took on debt because we had a plan. But we had very little cash in comparison to what you need going through COVID. So the bad news was that was shut down. The worst news was that now all of a sudden you're scrambling. What's our accounts payable? What's our debt? What's this? Our number sales numbers are starting to drop significantly. But the biggest thing is I realized, okay, we have some significant cash issues here. And they're happening fast, right? Like, because, okay, now they're closing our stores. Well, that's, you know, it's a big number, big numbers a month.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Or I don't know if it was pulled out. It was more of a, we're not giving you our letter of intent right now. The world is closed. I think you're the time.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“So basically, in my mind, I'm there. I mean, I'm sitting there, you know, weeks away. I'm dreaming of the coast of France. It was real. If it was done a little earlier, we shut it down because of COVID, obviously. Who shut it down?”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“No, close to it. You know, North is probably north of 750 somewhere around there. You probably have an outlier. You probably have a real low one, right?”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“The money is not only because of the money. The money is because to me, that's the, if this were to end right now and someone sees me next week and says, congratulations, Chris. You did an amazing thing on Tucket. I would be like, I didn't really. So that sale with the money is like, I did it. I built a brand and I sold it for a lot of money. Like that's what I say about the money. But also I do want the brand. And the reason I say that is I really believe that this is going to be a billion dollar brand. I still do.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“And there's two things that I've always wanted with this. I wanted one to make good money, and two, I wanted this to be a brand that way outlives me. That's very important. I wanted, you know, just to be a brand that's here for the next 50, 60 years, right? Or whatever.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“So we just decided in late 2019 we were growing so fast and we had so much growth ahead of us. We went into England. We had been doing very well in Canada. We had expansion plans across Europe and we had a growing women's brand with zero marketing. We had a growing pants brand with zero marketing. All these amazing things. And we just decided to go test the waters. We had 15 letter of intents coming in at a very, very big number.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“And I think it's your even more attention to the untucked shirt. And what more do you want when your name's untucked it, right? So it ended up propelling us in 19, our best year we had ever had by a long shot.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“It's funny. A lot of times people ask me what's been the greatest moment that kind of sticks out for you. And it was the day, which you think it would have been a depressing day, but the day that it clicked, that every single competitor, Vineyard Vines, J. Crew, Banana Republic, just go on. Everyone led their 2019 spring campaign with shirts meant to be worn on tuck. Now, two of them led with two of the big ones led with shirts designed to be worn on tucked. We had to make them remove that. Everyone, I mean, Vineyard Vines set up a section in their store. They're known to be tucked in shirts more than any brand you've ever had, right? Like shirts that are preppy and tucked in. They had a untucked section in their store. It was kind of a feeling of accomplishment that I started this kind of little idea to Hoboken. And now the whole fashion world, the whole billion dollar brands that have been around forever are now changing their strategy because of us.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“It was a deep sigh relief. I mean, it was one of those moments that you don't forget. And it was more not because of the money. It was more of the achievement. Wow, this really happened. I got something out of this. I got something. I started this silly idea and I was able to monetize it and say that it worked.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“They were looking at us more like a marketing tech company than a parallel company. And I'll never forget, they said the reason they invested is that they thought we'd be the next great American brand. I just never forget that. We raised $8 million from them. That's all we put on to bring us to what would have been our sale in 2020. We would have had $8 million raised, $9 million lifetime. So I thought that was pretty cool.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“You know, I look back, I don't know how it was possible that we opened up 25 stores without having raised money from that initial fundraise. It really was just refunding the business. And we took some debt. We did take some debt. Our first big fundraise was where we went out in 2016 to venture growth funds. And Kleiner Perkins, they do not invest in untucket type companies. I mean, they invest in Uber, billion, billion dollar tech companies, right? That's what...”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“It was in so I have Letterman and Seinfeld Seinfeld, you know, saying, I just hate that on Tucket guy, you know, walking down the street all smug. Then Letterman's Letterman's first appearance back after not having been on after leaving his first line. Where have you been, Dave? What have you been doing? I've been looking to find a shirt that looked good untucked. You know, that's what then you have Kimmel, Colbert, Jim Gaffigan has an entire thing in his skit, a very funny thing about the untucked shirt. All of that, that is amazing, that stuff. It helps you. You're right. Everyone would pick their head up. Everyone would pick their head up and say, what is this lunatic talking about? Why does he care so much about his shirt?”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Agree, and I am not. I kind of, if you think about it, one of the reasons I left corporate America was to be alone. That's going to sound weird, was to be alone working hard, right? I told you I didn't like feel comfortable in those PowerPoint presentations, in those cocktail hours, in those smooth, like, I just like to be working, you know. So it was never my, it's funny, like Aaron's does most of the talking in those scenarios because he's just better at it. He kind of went through that”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“To be honest with you, I recognize that he had a better history to be a CEO as a partner of PWC that would give him a lot more credibility when we were going to have to eventually do a big fundraise or sell the business. I wanted him sitting there as a CEO, but I wanted, I thought that was, and I think it ended up being a great decision. It just made sense to the business.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“I had one guy shipping in the storage unit, and I would go there an hour at the end of the day. That's funny. I was ironing through 15, I ironed every shirt that I would come home. The worst part of this whole journey for me, the entire untugga journey was coming home after being out to dinner and seeing 75 boxes in front of my apartment door and having to iron them and repack them. Right up to the middle of the night, I iron, clip them, hang them outside. But we didn't, we were very lean. Me and Aaron did almost everything until Bjorn. And then in 15, on the way to 15 million, we quickly hired. Like that's where it turned on quick.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“The reason I went into brick and mortar was because people always say, why did we do it back then? Even though all these people were yelling and screaming about it going away, I had 70% of my emails where I'm not buying you until I touch and feel your product. Part of that was because of our older demo, but we had to do it. If we wanted to be around and exist, we had to open a store. That's when I started hiring more people.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Right. But I also felt pretty confident at the time that store did so well in Soho that one year, in three months, that I said, we're now going to open this. That's another X million of dollars in revenue. We're going to open five more. And then we opened 90 stores in, I think, two and a half years.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“I worked every day on the floor and we saw this reaction to people that this was something special, this brand. I was able to play myself a small salary and I felt really good now. You know, it's funny, I actually thought, okay, if this doesn't work out, I think I could go get a job in fashion at least. I could maybe go get a job as a”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And my boss came up to me who I had a good relationship with him, not the people above him. And he said, I think it's time, Chris. It's going to be a tough one to explain. That was very scary to me. And I waited to the, I got pushed out. You're forcing me out of here. And it got to the point I never forget I was walking to Dunkin' Donuts like I do every morning and I sit and it hit me really hard. I said This business has to succeed now. I'm 30 years old. If this doesn't succeed, I married and I'm like, I have nothing.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Left in 2015 and I was flying to our sales meeting, which I did not have time for because on Tuck it was now really, really taking that next level. And in the magazine was a big picture of me, shirts designed to be worn untucked, you know, founded by Chris Ricabono. And when I got there, I guess all the people saw it on the way to Phoenix, to the sales meeting.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Oh my gosh, it was so hard giving up that job. I had a car. I had a job. You know, like you had your parents, you know, say your wife, you know, are going to leave, like, I was scared to say, okay, I officially don't have a job. I am now an untucket employee. The worst part was my it got bad at G where it would bother me. It started bothering me that I'd say most people didn't like me. Now by the way, they didn't like me not because I was a bad guy. They didn't like me because I wasn't going the extra yard doing a quote, right? I was leaning on people. I wouldn't go to the meeting because I was now, like you said, I mean, I have a business now that, by the way, is not doing a lot. It was doing, I could think exactly during that period of time. Let's say he was doing 7 million, 6 million. And I was like, but there's a chance here.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Necessarily. And they intentionally did all those years. GQ wouldn't write about us and stuff like that because they were annoyed that a non-fashion guy came up with this name that's not fashion-y and people liked it.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“And that is the reason I said we've got to make the greatest shirt you've ever worn. It's got to be perfect. Because when you open that box, your mindset's going to be this isn't a super high quality product because it's a gimmick, right? That's my fear. So I needed you right away to say, wow, this is an amazing shirt and it washes well and it holds up because of the name. That was the negative of the name. The positive of the name is now if anyone's wearing an untucked shirt, people call it an untuck it. Period. They just, you know, it's like a Kleenex and a tissue and a Xerox machine. And that's a great moment as a brand. And by the way, it annoyed so many people in fashion, which is.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we had most people hated the name. I came up with it walking out in my front of my parents' shorehouse, and I had not launched the brand or even started it. And I said, that is why I'm doing it. Because I came up with that name, I'm going forward with this because I love it. Untuck it. Like, untuck it is the reason we took off. I really believe that. And by the way, the reason it wasn't sophisticated. That's what people would say. And they're going to think that the product isn't great.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Back then, we were big testers. Test it, move on, test, move on. Podcast became the next thing. Test it. We were in the journal, the USA today, New York Times. No one was doing that stuff. They were just doing paid social at that time because that's where the world was going. By the way, we had 30 billboards around the country at one point. No one was doing a billboard, but we had this tagline, untuck it, shirts designed to be worn untucked. That's all we had to put. We didn't even have to show the clothing. So you got to think about this. It was almost like it wasn't a clothing brand. It was a concept.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“No, all friends and family. And giving me about 53 million. The equivalent, I'm not going to name brands, had raised about $200 million. The only reason we were able to do that is because, and the reason you say about Stern, we weren't even nervous. If we spent on Stern, it returned. If we spent on Sunday night football, it returned. It always returned. This is back then, by the way. Everything's obviously more challenging today.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Yes, sports to this day has become one of our main areas, whether it was the masters or something like football. So we started there. And by the way, then we went to Howard Stern very soon after that.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Could wear it with a sports jacket, and no one is saying, I can't believe that guy's shirt's untucked. And that's what we started seeing. Guys were wearing our shirts everywhere and people weren't looking at them being sloppy. Fast forward today, now all these golf clubs across America in their guidelines say you can only wear an untucket shirt, you know, when you're in the clubhouse, you know, if they allow shirts. So it started to become acceptable to wear our shirt to work, to wear our shirt, nice restaurants, weddings, whatever it may be.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I say this not arrogantly, but there's no question we played a role into the casualization of the United States. I mean, you could wear our shirt into Liberna Dan in New York City, Liberna Dan being one of the nicer restaurants.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“When I launched the company, I thought we were going to be fashion forward 20 to 40 guys who are actually going to take the time and say, oh, I also have that problem. It ended up being our current demo today and it's fluctuated over the years, but it's 25 to 70 years old, evenly distributed. So pretty much every type of guy, rich, poor, you know, taxi drivers, Leonardo DiCaprio, Matthew McConaughey, athletes to construction workers, security guards. That's been why we became who we were.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“It was everywhere. The Delta United Southwest. We are everywhere, and the only competitors in that magazine at the time were watch companies and fragrance companies. So when people saw us in there, I think they thought, oh my gosh, this company must be taken off, which, by the way, that opinion from a consumer makes them convert when they feel that you're bigger than you are.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“Exactly back and forth, and it would end very strong shirts designed to be worn untucked. Untuck it.com. And people were like, must have been, what the heck is this? Because the people would just fly to the site. And then we booked Airline and Magazine, spent 15, made 45, and we could track this very closely because we weren't that big”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“A sports radio show. They said you need like three months and 100 grand to see results. And we said we have three weeks and 21 grand. So we did it. And I remember sitting in LA in a hotel room. First read comes out. I have my Google Analytics up. And within, now people are driving. They shouldn't be going to the site. But within 20 seconds, there's a thousand people on the site. And sales going up, sales going up.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“What happened in 14th? We had a line of credit, a little bit small line of credit, but it happened in 14 was we said we can't keep going like this. We'll be here forever, you know, growing slow and let's go market. We got to market. We had 21 grand to spend in marketing. And we called Boomer and Carton, New York radio show. The only one we could afford. They said you need sports.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“And we did that for a long time. We probably did that until 2015. We were very frugal. That was my plan. I didn't want to fall into the trap of many entrepreneurs of looking to get this big office, hiring all these people.”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT
“And by the way, that was across one of the reasons I think Aaron and I were successful is we did things completely different than they did in fashion. We didn't know what we were doing and we use that to our advantage. Like you launch, everyone launches spring on March 1st, but it's 30 degrees. Why do they launch spring on March 1st? I guess because they've been doing it for 100 years. You know, it's snowing out and they're showing pastel. So we were very comfortable with we are not just following this blueprint of fashion, right? We're going to create our own way. And if it works, it works. And it's going to work because of that. And if it doesn't, it doesn't”
2025-06-23 · How I Built This with Guy Raz · UNTUCKit: Chris Riccobono · IDENTIFIED FROM THE TRANSCRIPT