YouSaid · the spoken record

Christian Horner

lines on the record: 81
first: 2022-10-13
most recent: 2022-10-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“When you do something good and can be more rewarding than winning a race than that the feeling that gives you thinking actually I should actually do more”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Greedy for titles in that respect, but I think Need to be magnanimous as well, and I think that if you're fortunate enough to. Achieve success, the most gratifying thing to be able to do is to do something good with it, to empower, something either whether it be through charity work or just making a difference, making a difference for good, because it's not just about the trophies and the And applaud it, it's sometimes about doing something good as well.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“How will I control my own greed? I think greed is. Greed and jealousy are two very destructive components. And I think I've never been a greedy person, but I think.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“I think it's just trying to be. The best father that you can be, the best husband that you can be. I think that we're all aware of our own mortality, particularly with events like Who Thought the Queen was going to. You know, gonna die with that again, and that just brings it all home to you that we're on this planet for such a short period of time to Do as much as you can with the time that we have here and to ensure that you make time because we're all specifically informal on your chasing time all the time. Life is dictated by the stopwatch. But it's important to make time to be able to have That's incredibly important family time. And yeah, just to be able to chill out, which sometimes is difficult to be able to relax is sometimes a tough thing to do, especially if you're working at a high tempo.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“And I admire her because she has the discipline to do that every, you know, every day. I just haven't got my mind. He's too active. But, you know, just definitely. Learning to deal with it and it part, you know, it passed. It was with me for a couple of months and it passed. And I think it was just my body saying, okay, stress overload here You know, give me a break”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“And so, you know, she helped me with it and to embrace it, to recognize it, to sort out your breathing. I tried meditating.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“I didn't. I mean, my wife is pretty together with all these things. And she'd experienced the same thing, whether it was. Before a show, or some of the stuff they did was insane”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“And then I read about it and I spoke to a couple of people about it. And, you know, you then learn to control your breathing and so on. And I could then recognize if I felt during that period. This feeling starts to come on. Know just to breathe normally, to not take short breaths, but to be taking deep breaths and so on. And it sort of crept up on me without Know recognizing it And it's not a weakness. It's just your body telling you that there's a lot going on here. And its way of protesting. And that's what was happening to me at that time. And I recognize I managed to address it. And there's so many ways, whether it's meditation or just exercise or, as I say, breathing that And yeah, I was able to then, if ever I got those symptoms, I was able to recognize it and say, okay, hello, I know who you are. I can deal with you.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“About 10 years ago, when we were in the height of a championship battle. Back in 2012 I can remember a Feeling that My breathing, I became self-conscious of my own breathing. And then when you start thinking about your breathing, You start overthinking things. And for me as an analyst, I think what is going on, you know, have I had too much coffee? Did I have a rebel or too many rebels? This morning or whatever. And I couldn't identify. Know what it was And it was only You know, when I spoke to the team physio, I said, Look, I'm just conscious of my breathing and it's made me feel a bit dizzy. And I think I've had too much coffee and this, that, and the other. He said, well. It's probably a bit of anxiety, you know, and And so I'd never, you know, I thought that that was a form of weakness.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Do you know, I go to work. And every day I enjoy what I do. I'm grateful that I'm paid to do a job that actually I do it for free because you enjoy it, you love it, I enjoy working with other people, I enjoy the sport, I enjoy the competition. I probably be completely unemployable in another form of life. And I think if you've got a passion for something that you do, you do it that much better. Money at the end of the day is just a valuation of success. It shouldn't be the reason that you go to work. And for me, Know while I have that drive, while I have that enjoyment on the bad days, as well as the good days, that's what motivates me. And I think maybe they'll become a day one day that, you know, I've had enough, but I can't see or envisage that.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Who knows? The problem, you know, that certainly happens in this industry, and I guess it's the same in others, is that time moves so quickly, you never get five minutes to reflect and look back. You're always looking forward. You know, this championship, the chapter will close, will enjoy it for, you know, a couple of evenings, and then it's all about the next one. And so you never get time to reflect. So actually sitting here talking about some of the stuff in the past, actually, you start to think back. And I think it's only when you get to the end of the journey that then you get time to reflect. And I think when I get to the end of my journey, I will go away and do something completely different. I'll be a sheep farmer or something like that. Yeah, I think, but I don't see that in sight at the moment”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“I never will be. And I think that drives. Some people are happy to cruise, others want to keep pushing You know, I feel like I've only just got going.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“I content. I'm very content in so many ways, but I'm still extremely hungry. When is enough enough? It doesn't feel like it's enough at the moment”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“You know, it's an entertainment, it's a sport, and what really matters, you know, is family at the end of the day. And that, I think makes it more precious in that you don't take it for granted. So the time that I do get with a family, I think it's very important to be present and, you know, not to take it for advantage. So, you know, I'll make sure that I take the little one to school or pick my daughter up from school on a Friday because I want to be there. I don't want to be an absent. Because I'll never get that time back. And that then is being disciplined With the management of your own time, because otherwise your phones are always next to you. It can take, you know, Formula One can take over your life if you're not disciplined in your own approach.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Media operated world is like. So she's been tremendously supportive. And I have three children. And they're what keep you grounded. They don't care what you do as a job at the end of the day. eight year old daughter is obsessed with horses at the moment. My five-year-old boy is just wanting to make Lego and F-16 fighter planes. And my 16-year-old daughter, suddenly, she now understands what I do. And I've actually in her eyes almost become cool. But, you know, family is what keeps you grounded and it keeps you. Formula One is a very glamorous world from the outside looking in. It can be a lonely place at times. But at the end of the day we're not saving lives.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Do you know what that is the one thing that keeps you grounded? And I'm very fortunate I got a really supportive wife who's obviously experienced high pressure situations herself of having to deliver and knowing what the scrutiny of”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Ron Dennis conducts himself versus a Flavia Brittori versus a Frank Williams or Bernie Eccleston again as a complete ringmaster how he operated the business was a phenomenal education for me and what you saw in each one of those people. Just presented itself in a very different way was this ruthless competitiveness.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“After 18 years. Wow. But, you know, there were guys that had been sport. Icons of the sport, you know, whether it was a Bernie Eccleston's or Ron Dennis or Flavio Briattores or Jean Todd running Ferrari and even Eddie Jordan was still around with Jordan Grand Prix at the time. And all very entrepreneurial people, but all very different, but very single-minded. And again, it's how you conduct yourself. I didn't go into that forum banging tables or anything like that. I looked, I listened, and I would say something when I felt I had something to say. And you learn as well. You know, you learn from a way that...”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“I turned it to an advantage because I think people underestimate youth. And for me, age was never a barrier. It was just a number. And it's how you apply yourself. So when I came into the sport, I was the youngest team principal in Formula One. I still am to this day, ironically.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“For me. There's no better feeling than winning. And when you've won, you want to win it again and then you want to win it again. But for me, the next challenge as well is really the next chapter for the company where not only is a chassis manufacturer, but as an engine manufacturer taking a business from scratch, we built a factory in 55 weeks. We designed and fired up an engine within 12 months. These are ridiculous timescales that we're operating to, but again, it just Typifies the Kandu culture that there is within the business. And so for sure, the next challenge for us is as an engine and power unit manufacturer to take on some of these iconic brands. Come 2026 when a rebull car pulls out of the garage with a rebel engine powering it, going up against Ferraris and Mercedes and Audis at the time and so on is going to be phenomenal.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Is immense. And I think what we're really proud of this year is that we put everything into last year, even at the expense of this year, because again, another massive regulation change coming into this year, the biggest in the last 40 years, consoled ourselves to say, look, we'll put more time into 2021. And if that costs us a slower start to 22, we'll take that if we can come away with a trophy. We managed to come away with a trophy, but we also managed to start the season with a competitive car compared to all of the other teams that had, you know, we were sure the last team to swap over onto the 22 car. But such was the determination and the motivation within the business and the talent, the car that's been delivered for the drivers this year has been again phenomenal.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“No, because it's enjoyable. Racing against a team of their quality because, I mean, they raised the stakes and they raised the bar. And then we had to raise it higher to beat them. And so the satisfaction that that gives you.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Know it was fantastic because suddenly again we're just engaging with a whole new audience and wherever we go in the world now. Having its moment in the spotlight, it is, you know, it is sold out and the demand for Formula One is just huge wherever we go.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“It was insane. And of course, like it was one of the most, I think it was the most singly viewed piece of sport. Certainly last year, if not in the last five years, and they'll probably never be a Formula One championship like it in the next 20 years. It was so epic. And of course, sport is polarizing. So, you know, on the one hand, you've got the Vestappan fans going bananas thinking it was retribution for what had happened early in the year. You've got the Hamilton fans thinking that the race had been interfered with and it was unfair. And then you've got the neutrals that had just witnessed the most phenomenal race between two magnificent drivers and teams operating at the top of their game. And so for the sport.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Undoubtedly. I mean, the first time I won it, I was 35 or something like that, and that was in the last race in Abu Dhabi against the odds with Sebastian Vedel. So that was a unique feeling. And it was one of the rare races that Dietrich Matters that actually came to. So for him to be there was very special. That was a massive moment for the whole company, for the whole business. But I think having been through the tough times during that period of not just domination, annihilation by one of your opponents, to never lose sight of what the end goal was and to fulfill that and to win it on the last lap, I mean, you couldn't have written it. Nobody would have believed it. If somebody came up with a script and said, that's the way this season's going to pan out, nobody would have believed it. So for sure it was.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“And to see him after seven long years of we've been nowhere. We hadn't even been able to challenge them. And then suddenly to see everything culminate in seeing your driver and car and team cross the check of that flag to become the world champion. That was just, it was very emotional. And you just felt all this pressure suddenly lift from you.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“It was like, oh my God. And then they're going down the street, they're side by side. And you know, they get to the chicane. And he went in a little bit deep and you know the strength and Mercedes engine on the straight line. You've got to get the exit onto the next straight. And then they're side by side. And then he managed to keep and protect the inside line into the next left hander. And you know at that point it's done. Bar, you know, something breaking on the car. And then the feeling of just everything being lifted”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Anything can happen in life. And suddenly a window of opportunity presented itself with one of the back markers crashing. And we had to be on our feet. We took the risk. We made the pit stop. We bolted on the new set of tires. And Mercedes went defensive and conservative. And that gave us a window of opportunity to challenge for one racing lap. And with a fresh set of tyres and Max for Stappen in your car, he was going to go for it. And so when he pulled the move off at a corner that we completely unexpected, I think Lewis totally unexpected it because he left the door open there trying to get a good exit onto the straight.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“We went into Abu Dhabi equal on points with Max being a head virtue of race victories. Mercedes had gone there with the barristers because they were convinced that Max was just going to drive into Lewis, I think, on the first lap. And they'd be arguing it out in the Stewards. But we qualified on poll. And then for the majority of that race, we felt that decisions went against us at the beginning of the race because Max had made a pass and Lewis had cut the chicane, but he wasn't told to give the position back. And everything we tried in that race. Felt like it was slipping away. And so what was going through my mind was like, how am I going to pick the guys up, you know, after those? What am I going to say to Max? After such an intense season like this, what am I going to say to them? And then suddenly it just shows that.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“twenty twenty one for me personally was a hugely challenging year because Was the pressure of everything going on track There was an awful lot going off track as well as we were building this engine business. And so you're recruiting from your rival teams. And because Mercedes being UK-based, there was a lot of people coming out of Mercedes that heightened the pressure. There was then a big PR. As well, so you're in front of the cameras every week, you're having to defend your position or defend your driver. And it was very concerted in all directions. You could feel the pressure and building and building. It was like a heavyweight bout from round one in Bahrain through 22 rounds to when we got it to Abadhabi.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Know, succeed, and when they do the sense of pride and fulfillment. And of course, you have to celebrate success. You have to enjoy success because it's not going to happen every single day. You're going to lose a lot more races than you're going to win. So when you win, embrace it, enjoy it. Celebrate that moment, which is what we do as a team after every single race. If we win a race, we get everybody together with a champagne after the race in the race bays on a Monday afternoon to celebrate that success. And if we haven't won, we'll talk about, okay, why didn't we win? What do we need to do better? Even when we won and we've celebrated, we're saying, okay, how can we still be better? How can we improve, you know, on this and getting everybody to share that moment, to share in that success is something that's so, so important.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“A few seconds. But I think what we've managed to develop within the business now is this, again, culture of not wanting to let the side down, not wanting to be the link in the chain that breaks. Van drivers hitting deliveries to suppliers, to machinists or designers or technicians at the circuit or mechanics or engineers, that runs the whole way through the business that nobody wants to let the side down. And I think that everybody's got that vested interest in seeing those cars.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“In why we came up with such a competitive car for the 2021 season, because what we'd done through COVID in keeping that essence of team together just Kate gave us a better product for 2021.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“That you know, I talk everybody by surprise again. How do you take on that challenge? And we had, went from a culture of having probably about five people that had the ability to work remotely because we're paranoid about IP and information going out of the business. Overnight, we went to 400. We didn't even know whether our IT systems would be able to cope with it and then had to maintain that culture during this totally alien process of being locked in your home and everything happening on Zoom calls and video conferencing and having to design a car remotely. But by keeping that essence of team and communicating and talking, we managed to keep that embody that sense of teen. I think that was a big factor.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“You can sense it. You can feel it. If I have There's almost a guilt factor that you feel that I don't feel like I'm busy enough. I need to be busier. And so you push yourself. And I think in turn, you end up pushing other areas of the business. And I think COVID was a... A phenomenal challenge”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“And so whilst we've had tremendous stability, the way that the organization has evolved is even in the last two years is enormous as we've embraced new challenges of taking on being an engine manufacturer, which is something completely nuts. Why would an energy drink subsidiary take on Mercedes-Benz and Ferrari and Renault and Honda as a being an engine manufacturer? But it takes our own destiny into our own control and brings everything under one roof and becomes completely integrated so many respects it's totally logical. But starting from scratch, it's just about attracting, again, all the same basics that served us well on the chassis of getting the right people the right tools, the right structure and having a can do attitude of, yep, we're going to shoot.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“I think you've always got to encourage people to get out of their comfort zone. Because if you're in your comfort zone, you're cruising, you've got to push yourself. Now, I'm not a table banger or a hair dryer like an Alex Ferguson, but it's about getting people to go that extra, go that extra step to take themselves out of their comfort zone. Easiest thing in the world is not to have any change, but you've got to continually evolve.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Determined character, and you will not meet a more determined personality or driver with more commitment and passion than the max. And the team just having this inner belief and again pushing all of the boundaries, operating at a level that was taking ourselves out of our comfort zone, whether that be, well, record breaking pit stops, aggressive strategies, attacking strategies, taking calculated risks. You know, with high risk, high reward and with very much an attitude, we've got nothing to lose. We've got to throw everything at this. And I think it just in the end came down to desire that there was more desire. And the way that we applied ourselves as a team under massive pressure, we dealt with that pressure in a very together manner.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“I think that there are several factors. I think that performance is always cyclical. And Mercedes went through an incredible winning spree longer than we certainly did. And at some point, that was always going to come to an end, whether it's through complacency or whatever causes that. I wanted to make sure that we were the team on the upward graph to capitalize on any sign of weakness. And I think You know, there were several components. One, of course, is the driver. The driver played a key role in that, in the Max Vestappen, emerging as this exciting.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“It is, you know, you can push against it, but at a certain point you've got to accept it. And get on with it and think, okay, how can we turn shit into fertilizer? You know, at the end of the day, and you've got to embrace the change and you've got to go with it.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Changing all the time. Sometimes, even in the year Changes are introduced. And we've seen that this year And it's not uncommon for clarifications or technical directives sometimes hidden behind the grounds of safety to be introduced. And it's about how you adapt to those changes.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Think you identify again the area that's causing the weakness and look to address it and focus on the bits that you can control. So the engine we couldn't control that was from a third party supplier. We could put pressure on them. We could try and assist them with tools that we had. But all we could do was ensure that we made the best chassis that we could possibly make, that we got the best drivers and we got the best out of them. And so, you know, races that weren't sensitive to power, we could challenge and win those. There's a Monaco or it was Budapest type circuit. And then look to address the weakness. And it took us until 2019. And again, a big change from one engine supply. To another manufacturer, to Honda, to suddenly have that ability to start challenging for victories and start to build a championship challenge.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Then suddenly you go from being serial winners to turning up at a race and not having a chance of success. And that was tough to keep the hearts and minds of the people having been used to winning, to suddenly turning up and if we're lucky, we won three races that year that were all opportunistic. But in terms of competing for a championship, no chance.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Discrepancy. But then from 2010, we took that momentum into that year. And we're still a little rough around the edges, but we managed to basically polish ourselves enough that we came out with both championships at the end of 2010. 11 then we went on and was a totally dominant year. And then a big regulation came for 12. We had to adopt to that and wanted the final race in Brazil against Fernando Alonso and then stability into 2013 saw another dominant year for the team. And then obviously then it was a complete reset because when 2014 came along, all of the engine regulations changed this V6 hybrid. And we were completely out of bed. The engine that we had was nowhere near the competitiveness of certainly that Mercedes had come up with.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Certain teams had and others didn't, but it got caught up in the politics between the governing body and the commercial rights holder and the teams who were all arguing for a bigger share. And we sort of got caught in the crossfire of that when it was really about Ferrari and the FIA and had nothing to do with Red Bull. But we come up with a competitive car. And then suddenly, you know, we were able to start competing and start winning. And we were making mistakes, but we were fast, we were challenging, we were winning races, and we lost out on that championship at the end of the year to Jensen Button and Ross Braun because we'd had a weak start due to this regulation.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“I think we grabbed the regulation. So initially it was about building and making sure that we got the right tools. So from 2005 when REBL came into the sport for the first four years was about recruiting Adrian, getting some other key people around him, making sure that we got the right simulation tools and our wind tunnel was delivering reliable results. And then a big regulation change came for the 2009 season, which felt like a clean sheet of paper for this group to really grab hold of. And it was a big regulation change at the time. And we got it, we got it right or mainly right because there was contention with the governing body about something called a double diffuser.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. And I think recently we've had exactly that dilemma where we had the opportunity to work with an OEM, taking a significant shareholding in the team. But I think it was recognized that, hang on, that DNA will be affected. If we cannot continue to operate exactly in the manner that's made us successful with that ability to make quick fire decisions. Without having to go through layers and layers of, you know.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“And the stability within and allow the stability within the business for us to really cultivate a winning machine and with the key people in the right positions. And he's been phenomenal in the support that he's shown us and the freedom that he's enabled us to have to operate effectively, efficiently, quickly and sharply without being bogged down by the process of a... You know, a corporate entity. So we've kept that agility. And even though the company has grown to three times the size that when Redbel came into the sports, it's maintain that racing spirit, that ability to make quick decisions, whether it's on a driver or a sponsor or a member of staff or whatever it may be, we've had that dynamic ability to move and adapt quickly.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“I think Red Bull is a business, a phenomenal business that's a maverick brand. It's pushed the boundaries and everything that it does. It's a lifestyle brand. It's always been edgy with the extreme sports that they've been involved in. And so I'm a bit of very much a maverick. And I think taking that DNA and Implementing it within a formal one team has been incredibly effective. And what's enabled us to be dynamic is that we've had the full support of the chairman of Dietrich Matters, who has been passionate about this activity. And he's unwaveringly backed us. And there were difficult days where You know, things came under scrutiny, but he gave the time.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT
“What are we pushing for? What are we striving for? And it's about taking people on that journey, but about having very clear goals and objectives.”
2022-10-13 · The Diary of a CEO · Christian Horner: The Truth Behind Red Bull Racing's Success! · IDENTIFIED FROM THE TRANSCRIPT