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Christian Tapaninaho

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2022-11-07
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2022-11-07
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  1. So you've got a baby at home, you've got this consulting business. Christian, I gather, I mean, from what I understand, you are a baker and also cook, would you do most of the cooking at home?

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  2. So, alright, so you've got Suklo. This business is happening. At a certain point from what I understand, what I've read, shortly after you had your first child, which is around 2011, I think. You decided that both of you decided you needed to just kind of reduce the amount of hours that you were working because you wanted to be with your child.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  3. So basically, from what I gather, because I think the two of you get married in 2010, and Sukla is doing well, but your time is really the challenge, right? Because people want you involved, and it's hard to scale the two of you.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  4. So I imagine many of the groups you would work with are like nonprofits, right? And essentially you would consult with them. But as a business, was it a good business? Was it a sustainable business?

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  5. Yeah, and I guess this kind of inspired the two of you to start a business that focused on doing this kind of work. It was called Sukla, and I guess it was an educational consultancy that you led for quite a while So tell me some of the things that it did. You would basically go to a school and do what?

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  6. That was So the two of you basically stayed around in a Kent for a while after you graduated, and I guess there was this British government initiative called Creative Partnerships. And I don't know if I've got all the details right on it, but from what I understand, it was this initiative to bring all kinds of creative people to schools and to work with teachers to kind of help them think more creatively about teaching. And you guys kind of got involved with this somehow.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  7. 2012 Christian, who at the time ran a small educational consulting firm with his wife Dorina, decided to launch a Kickstarter campaign to raise the funds to build the first Uni pizza ovens. A lot would happen over the next decade, but today Christian and Dorina have built a massive brand, a company that sells over two hundred million dollars worth of pizza ovens a year. Now, if you're trying to figure out how to finance a multi million dollar idea, but you have no money, you will definitely want to hear this story. Christian, as I mentioned, grew up in Finland. He came to the UK as an art student to study photography, and that's where he met his future wife, Dorina, who was also a student at the University for the Creative Arts in Kent, which is just outside London.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  8. Both impractical and prohibitively expensive. And then about six years ago, I came across a product that promised to solve this very problem. At the time it was called the Uni Pizza Oven spelled U N I. Today it's still called Uni, only spelled O N I, and the product was created by a man born and raised in a place no one listening would ever associate with pizza. Uni was invented by Christian Tapaninaho, who is from Finland and lives in Edinburgh, Scotland, and he came up with this idea to solve the same problem I described a minute ago. He wanted a relatively affordable, portable home pizza oven that could reach five hundred degrees Celsius or nine hundred Fahrenheit, a pizza oven that could bring Naples right to your backyard no matter where you live.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  9. Always seeking out the best pizza wherever I went. Even during times of my life when I went gluten free or paleo, I secretly made an exception for good pizza. How can you not really? But the one challenge I always had was making them at home. For years I would do what most home cooks do. I'd slip in a pizza stone into the top rack of my oven. I'd crank the oven up to five hundred degrees Fahrenheit, and then an hour later I'd slip in a pizza. And while the pizzas were fine, they were never as good as what you could get at a pizza restaurant. And the reason you need really, really high heat to get that char on the crust. And home ovens can't get that hot. You need an oven that can get up to 900 degrees Fahrenheit. And to do that, you have to build an outdoor pizza oven, which for most of us.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  10. I grew up eating what I would now describe as cardboard pizza, you know, your standard home delivery pies made by the usual suspects, but I remember a moment in my late teens I was in college, I was visiting a friend in New York, and she took me to Patsy's and then to Grimaldi's, and it was at those places when I first understood why people are obsessed with pizza. The crust was thin but not like a cracker. It was crispy and chewy, it was smoky and charred, but not burned. And by the way, it took about ninety seconds for that pizza to cook. The pizzaolos were Italian Americans, the sauce was a simple combination of crushed tomatoes and salt, and on top a few dots of fresh mozzarella and some basil leaves. And from that point on, I joined the legions of people around the world obsessed.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  11. Welcome to How I Built This is a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Ross, and on the show today, how Christian Tapaninaho built a portable wood fired pizza oven, financed it on Kickstarter, and along with his wife, grew UNI into a two hundred million dollar a year brand.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  12. I'm imagining, like, you're starting to call numbers, and you're like, hey, can you make pizza ovens? No, sorry. Can you make pizza ovens? Oh, no, sorry. I can't imagine there are many metal fabrication factories in the UK at all.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  13. And when you're ready to launch, you offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  14. At airbnb.ca slash host. This podcast is brought to you by Squarespace. I talk to entrepreneurs all the time who are looking for a way to upgrade their digital footprint. Well, whether you're just starting out or you're scaling your business, Squarespace is the easiest way to build a great website that stands out. It's an all-in-one website platform that gives you everything you need to claim your domain, showcase your products, and get paid. Anyone can use Squarespace's cutting-edge design tools to build an online presence that truly reflects what makes your business special. There are templates, intuitive drag and drop editing, and even an AI enhanced website builder. Then, Squarespace's built-in analytics tools help you make smarter business decisions, review website traffic, learn where to focus engagement, and track revenue all in one place. Looking to grow your business, Squarespace even offers fast, easy business financing through Squarespace Capital. Go to Squarespace.com.

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT

  15. You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much

    2022-11-07 · How I Built This with Guy Raz · Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho · IDENTIFIED FROM THE TRANSCRIPT