YouSaid · the spoken record

Christina Carbonell and Galyn Bernard

lines on the record: 69
first: 2024-01-15
most recent: 2024-01-15
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Say you started when you started at Quidsey, Galen, you probably took some time off pretty soon after because you had two kids.”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“All right, so Christina, you'd been made head of marketing at Quidzy, and we're moving into leading the retail side, and the company was growing. You guys were launching a bunch of direct-to-consumer websites. I think there's like soap.com and WAG.com for pets. At the time, what were you hiring Galen to do?”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“Alright, you were a craft for a couple years, and then to Cole Hahn, before you ended up landing at what became Quidsy, which was started as 1800 diapers, and this is 2010, how did you end up there?”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“So you would get, I mean, you would go on to work for Kraft, as we mentioned, and then Cole Hahn, so very different kinds of products, food, apparel. And were you ever thinking, I'm going to start my own business one day? Or were you thinking I really want to just be a brand manager for big different companies?”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“All right, so let's pause for a moment and move over to Galen because this obviously will make sense when we get back to both of you. Galen, it's funny because you and Christina did not know each other, but you kind of had these weirdly parallel lives. Like Christina went to Penn, you went to Princeton, and then you both went to HBS to study business. And you also worked at Kraft. Like, not at the same time as Christina after Christina had left.”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“That time it was 1800 diapers became, of course, diapers.com and then Quidzy. And for people listening to this episode, you should check out that episode with Mark Lori because it is kind of a masterclass. So you go and work for them. And what did you initially do for diapers.com?”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“And he was unknown. We know who he is on our show a few years ago. He's an amazing entrepreneur, but he was just some dude who... At that point.”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, bet. And I read that after you got your degree, you went to work at Craft for a few more years. And then I guess you took a short break when you had kids, but around 2007, I guess you felt ready to get back into the workforce, but you didn't go back to craft, right?”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, all right, so you're working at Craft, and I guess a few years in, Kraft actually sent you to get an MBA at Harvard Business School.”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“And what did you do? I mean, tell me a little bit about your job at Kraft because you were there for like six, seven years.”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“So, when you graduated and you went to go work for craft right out of college in sort of branding marketing, and I guess, I mean, this was the beginning of a path for you probably where you thought this is, I'm going to go work in corporate America and rise up the ranks.”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And I mean, you were, I mean, you must have been a very good student in high school. You went to Penn for college, but did you go into college with that mindset? Like, I'm going to go study economics, maybe get a job in finance, and make a lot of money so I don't have to ever rely on anyone else”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“Princeton and Christina from Penn, and they both went to Harvard Business School, their backgrounds are actually very different. Galen was an only child and a top high school golfer in Indiana. Her dad was a physician and her mom was a homemaker. Christina, on the other hand, was the first person in her family to attend college and raised in Maryland by single divorced mom.”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“For girls or blues, for boys, you just pick baby or kids. When Christina Carbonell and Gailen Bernard launched the company in twenty fourteen, they knew they were entering a pretty tough space. Brands like Carter's, children's place, Gap, Old Navy, they dominate the kids apparel category, and it's worth around fifty billion dollars a year just in the United States, trying to make it as a small, independent brand facing those giants is really hard. And for many years, it was a struggle for primary. What Galen and Christina were trying to do was to make high quality long lasting basics for kids that wouldn't break the bank. The two founders like to joke that because their professional resumes are pretty similar, they are basically the same person, but while they both graduated from Ivy League schools, Galen from”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“In a crowded category, say in something like energy bars, it usually makes sense to try and stand out to focus on branding. Same goes for apparel. It's why Valenciaga can sell a t shirt for five hundred dollars, even though the cost to make it might be ten. But the founders of primary, a direct to consumer kids clothing brand decided to do something totally counterintuitive. They built a company that is almost contemptuous of branding, except for on an inside label, the word primary never appears on the clothing. The styles are basic t shirts, jeans, hoodies, solid colors, timeless patterns, stuff that wouldn't look out of place in nineteen seventy five or two thousand twenty five. And finally, the clothing isn't separated by gender.”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“Welcome to How I Built This is a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. I'm Guy Ross, and on the show today, how a radically simple idea kids clothes and basic colors and evergreen styles turned into an India apparel company called Primary, now a multimillion dollar brand.”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“And when you're ready to launch, you offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval.”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
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2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT
“You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much”
2024-01-15 · How I Built This with Guy Raz · Primary: Christina Carbonell and Galyn Bernard · IDENTIFIED FROM THE TRANSCRIPT