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Christopher Miller

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104
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2023-08-10
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2023-08-10
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  1. Of support tickets. And my background was a bit different. I was actually less of a feature PM and I was sort of more of a growth PM in my DNA. And so I sort of looked at this through a completely different lens. And I guess I understood that what we were trying to actually do was product-led growth, but we didn't really have the share vocabulary to call it that, right? And so I think to answer your question, I think I was just willing to take some risks and really push for the things that I believed made sense, even though maybe based on the titles that I had at the time, I wasn't sort of inherently given a seat at the table and sort of pushed my way into so many of these conversations and then was eventually invited to them, right? And so just always had an interest in driving a strategy that was a click or two higher than maybe what my immediate team was focused on.

    2023-08-10 · Lenny's Podcast · Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) · IDENTIFIED FROM THE TRANSCRIPT · source

  2. So, when I joined TubSpot in 2016, it was definitely like an element of timing that really worked in my favor. It was maybe like a year or so after HubSpot had launched their free CRM, which was like a big strategic play for them and for us at the time. And it was meant to be disruptive. But I don't think that there was a fully formed perspective on what was going to happen after that, right? Like, how are we actually going to get leverage and enterprise value out of this sort of big, enormous piece of free software we just put into the universe, right? And I think the pedigree of product manager at HubSpot at that time was also a bit different. There were folks who maybe started their time at HubSpot in support. And so intimately familiar with the product and with customers, you know, some of these people had closed thousands.

    2023-08-10 · Lenny's Podcast · Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) · IDENTIFIED FROM THE TRANSCRIPT · source

  3. I've been leading PLG at HubSpot for several years now, and I recently took on the AI leadership role. It's a special place to be in and that I get to help lead HubSpot in terms of how we should be thinking about building the foundational technology to create AI-powered experiences. And then also lead the strategy of how we leverage those experiences to help that B2B business builder be way more successful using our platform than they might have been in years past. So it's a really cool intersection point between those two things. There's a lot we can do there.

    2023-08-10 · Lenny's Podcast · Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) · IDENTIFIED FROM THE TRANSCRIPT · source

  4. Like the actual really small initial growth team, we really had an aggressive mentality, an aggressive approach. And what that looked like was at the time, a very small percentage of, I think, HubSpot's subscription revenue would be described as like self-service. So we approached a team who owned it. We were like, are y'all working on this? Right? And they were like, no, we're working on a bunch of other stuff. We were like, can we take this? And they were like, sure, if you want it. And so we took it and like immediately blew it up. And so that attitude of sort of saying that like every problem is our problem and like radical accountability and like ownership mentality helped us find opportunities that maybe the business wasn't explicitly asking us to solve, but we were able to triangulate why it might be important for the business for us to solve it. And when you do that, like we look hungry. So let's keep feeding us, right?

    2023-08-10 · Lenny's Podcast · Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) · IDENTIFIED FROM THE TRANSCRIPT · source