YouSaid · the spoken record

Craig Peters

lines on the record: 56
first: 2024-07-01
most recent: 2024-07-01
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“And how does authenticity? How am I portrayed? How am I viewed? Am I positively represented? How am I brought to bear? And what do I see in the content that's presented to me, you know, body representation, you know, gender representation? How did those things come? And I think that is still a world that that trend is not going away. And I think it's a world that Getty Images helps our customers address.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Fingers, eyes, hair, hairlines, smiles, and teeth. I think we've largely solved those items. But what we're always going to struggle with is solving for the blank page issue that customers have and how do you really get to authenticity. I think one of the most interesting things to me, and I know we're short on time, is how generative AI Comes directly in conflict with another massive trend of the last 10 years plus, which is authenticity.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Well, look, I think if you use our model, and I know that you're pretty sure I had some time with it, and hopefully you'll get some time with it as well. I think you'll see that we largely do. We've trained on some things to try to make sure that those outputs are of high quality. The reality is it does matter. You said kind of crap in, crap out. Well, I would argue the exact opposite. So quality in means quality out. And so we've addressed those issues with the model. Those aren't going to be the hard things.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“No, you're not. You're not. Again, that goes where I think we need to have some rules to the road as we approach generative AI that we learned some of the things that maybe we didn't do 20 years ago or 25 years ago. Our business is about a long term. Getty images has been around almost 30 years. And we've focused on making sure that the foundations of copyright and intellectual property remain strong throughout. And so that's what we'll continue to do going forward.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, yeah, but more recently, it's been more acute, right? You're seeing streaming services kind of cutback. You're seeing ad revenues down double digits. So there are some challenges out there.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it hasn't been a great environment for media companies in the recent 18 months. I think the average ad revenue. I would say”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Well, I can't speak to specific drivers of a stock price or not. What I can tell you is that we aren't taking a more conservative view or cautious view. We are taking a long-term view. We are taking a view that we are going to spend money and invest to bring services to the market that we think are helpful to our customers. We're going to invest in lawsuits that we think underpin the value of our content and information that we have. We are going to continue to invest in bringing amazing content and services to our customers. And we think over time, that is something that will be to the benefit of all stakeholders and getty images, our photographers and videographers around the world, our partners around the world, our employees, and our shareholders. And that's what we are focused in on doing. And I think there is a backdrop within recent trading of, you know, the entertainment strikes and the impacts of those against our business, some of the macro impacts against large advertising and some of the end use cases where our content gets utilized.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Nightmare scenario is that we ultimately continue to undermine the public trust in fact. And we've seen that over recent history. You know, it's been enabled by some technology and platforms. And we need to make sure that we don't restrict the public square in terms of debate and ideas. you know, different opinions, but at the same time that we don't feed into an undermining of what is real and what is authentic and what is fact. And those two things to me sometimes get conflated. And I think that's a false conflation. I think they can both stand as true. We can have debate. We can have different points of view, but we can't have different facts and we can't have different truth. And ultimately, I think that's the long haul. It's not a particular event. It's a continual undermining of the foundation of that truth.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Need to make sure that our customers who are the media outlets like yourself know that that is something that we're doing.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Know it's very important that we spend a ton of time, first off, you know, vetting all of our sources of content. It's not something we just take any piece of content and put it on our website and then provide it out, right? There is a tremendous amount of vetting that goes into the sources of content that we have. So like the NBC Newses or the Bloombergs of the world or the BBCs of the world, but all the way down to the individuals that we have covering conflicts in Gaza or in Ukraine. and making sure that we know that the provenance of their imagery is authentic. We know the standard of their journalism is high. That takes a tremendous amount of effort, time, and investment in order to do. And we need to make sure that we don't in any way, shape or form, reduce that investment. We need to increase that investment in the face of generative AI. We need to tell that story.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think ourselves, I think the AP, I think Reuters, I think other news agencies around the world, I think we have to continue to make sure that our services and our content is incredibly credible. and ultimately lives up to a standard that is beyond reproach. And I think then we need to work with the technology industry and again, regulatory bodies and legislative bodies on solutions that address the generative side of things. Because there are bad actors in this world and there are models that allow people to create not only misinformation with respect to elections, but some very other societally harmful outcomes like deep fake porn. That you know, we need to address. And these tools are readily available.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“So I think it is something that we should be very worried about. I think the pace of AI is moving so fast, the ability for it to permeate society across social networks and those algorithms, I think, is something that we need to be highly concerned about. And I think we need industries and governments and regulatory bodies to come together in order to mitigate that risk overall. I'm hopeful that we can get there. It's a tough problem and it's going to take a lot of people putting energy against it to solve it.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“I think we should be very worried. I think it ultimately goes back to some of the things that why we're really focused in on some of those, the premises of the regulatory elements I talked about. We want to see a situation where we can identify this content. We can give society as a whole fluency in fact, right? If you don't have fluency in fact, you don't fact have one of the pillars of democracy”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“And it took things like regulations on limiting work week, regulations on child labor. It took certain organizations like labor unions, et cetera, to ultimately get that technology leap forward to be something that was broadly beneficial to society. And I think that is something that we need to think a little bit more about is not how do we stop AI, not how do we, I'm not trying to put this technology in a box and kill it. I think it can be net beneficial to society. I think we need to be thoughtful about how we bring it into society. And I don't think racing it out of the box, you know, absent that thought is necessarily going to lead us to something that is net beneficial.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“That's right. Couple years back, power in progress And it's an interesting study where I think we've always been adapted. I'm a pro technologist Started my career out in the Bay Area. But we always assume that just technology for technology's sake will be beneficial to society. That's what we've been fed and that's what we have been taught. And their study really looks at technology over a thousand years and whether it is innately beneficial to society or whether society needs to put some level of rules around it in order to make it net beneficial. And you go back to industrial revolution. And basically, the first hundred years of the Industrial Revolution were not beneficial to society as a whole. They benefited a small number of individuals, but largely gave society nothing more than disease.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Kind of saying, well, the solution for the tools that were created that create all this generative content and are producing the problem of deepfakes, you know, the creators of those tools don't have any accountability for creating solutions to identify. Absolutely. I think we have to have a balanced solution.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“We can invent these tools, but we can't invent a way to identify them. So, what we want the media industry to do is we want them to identify all of their content as authentic. So they have to buy all new cameras. They have to create entirely new workflows. They have to. Fundamentally change how they bring content onto their websites. That investment we want the media to make. And I don't think that's the right solution. I'm not saying that Getty images won't invest in technologies in order to better identify track and identify provenance of content. But I don't think”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“You go back to some of the original mistakes of digital media, etc. I don't want to see it be a big cost shift from technology industries into the media industry. Where what I mean by that is I'm hearing some, well, we're never going to be able to identify generative content.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“I believe the auto provider should bear that cost. So do I. Again, we are a model provider in partnership with NVIDIA and Pixart and others. And I believe that we should create standards that are immutable that store with it. And I think C2PA is a foundation. But I think it's one that we need to kind of continue to evolve it in partnership with the technology industry to get it to something that truly meets the challenges versus is a nice kind of cover when you get called to Congress or Parliament or into the EU. Sure. That you can just kind of throw it out is that we've got a solution. We really want to prevent deep fakes. We really want people to have fluency in terms of the imagery that they're looking at. And we think C2PA can evolve to that. And we're going to work hard in partnership with the members of C2PA to try to get it there. And ultimately, what I don't want to see.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. So if you say, if I'm going to use a general model and I'm a bad actor, I can say it's authentic and label it as such. Well, that's a point of failure in the C2PA model as it exists today. It's already been exploited. And we want to see that close again. So that's why we want to see these models provide the output at the model level versus at the user level. It also is one that they're trying to shift the cost of implementing C2PA to the individual versus the model provider. You know, there are going to be costs if you're producing outputs and then you have to store the output in the cloud, the original, and kind of hash it. And so it can be referenced and referenced back to. I think that's a reality where individuals are going to be making that investment.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“I'll come back to CTB, but I think it's going to be a combination Of regulators, of legislators, and industry, which is typically how all standards evolve over time. I think like happened in the EU AI act, there's a general requirement, but the definition of how that requirement actually manifests itself is still yet to be put forward. And that's going to take collaboration from the technology industries and from creative industries in order to get to something that works. I think the C2PA, to be very specific, is It is a foundation, but there's still some flaws. It is relying upon the end user of these platforms to identify the generative output versus the model itself.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“To identify their outputs in a way that is persistent. Now, that's likely to involve watermarking. It might involve some other standards like hashing to the cloud. But the technology is still in development. But we want that to be at the model level. So the model actually does the output and it's persistent. And then we want to make sure that model providers are accountable for the models they put out into the world. In essence, there's no Section 230, which kind of protected platforms back in the original digital millennium Copyright Act, which basically gave them indemnity for many claims for content that was posted on their platform. We want to see a world where model providers have some level of accountability, aren't given a government exemption in indemnity. We want to see people be accountable.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Let me start. I mean, there are four pillars that we think are important with respect to visual generative AI. One of those is transparency of training data so that you know what's being trained and where they're training. And that's not only important to companies like Getty Images and Creatives that are creating works around the globe, but that's important as a parent or someone with children. If I post this image to this social media platform, is it being used to train outputs in these models? So that's one. Permission of copyrighted work. So if you are going to train on copyrighted data, you need that permission rights in order to do so. We want these models.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“From an economic standpoint, if you ultimately just allow them to be sucked dry, I use the example, everybody's watched the movies The Matrix. And ultimately, what were humans in the Matrix? The humans in the Matrix were the batteries. Were used to create the power to fuel the AI. Well, right now, I feel like the creatives are already being consumed as batteries. The media is already being a battery. We are already not being valued. We're basically just being used. In order to create one of the core pillars that is necessary to create generative AI. Is just being stripped and taken. And I don't want to see a world where there aren't more creatives. I don't want to see a world where creatives aren't compensated for the work that they do. And I don't want to see a world that doesn't have creativity in it.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“And they are providing no benefit back to it. We want to see a world where content owners, content creators share in ultimately economics of these. And I think if you equate it again back to a Spotify, I mean, the labels and Spotify can argue over whether the stake of that is fair. And that's a commercial negotiation. But ultimately, it has created a meaningful revenue stream. Back to artists that support artists in the creation. And that's what we'd like to see flow out of generative AI. That's the world that we believe is right. You know, ultimately the creative industries represent 10% of GDP, more than 10% of GDP in the US, in the UK, and many developed economies around the globe. And we think, you know, The economic impacts of undermining that contribution to GDP can't be net beneficial to society. No.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“I believe that many of the deals that are happening today are very Faustian and go back. To ultimately some of the mistakes that were made early on in digital media and or in social media, making trades for things that weren't in the long term health of the industry. What we are trying to do very clearly in the partnerships that we are striking and in the deals that we are striking in our approach is we are trying to build a structure where the creators are rewarded for the work that was included. And fairly so, right? I told you, you know, I gave you my four components of generative AI, GPUs, processing, computer scientists, and content. And that fourth right now is getting a Extremely small stake. Some companies are doing no deals, so like the mid journeys and such.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Correct. And I think, again, I think that will evolve over time to one where I think the level of human input will have a bearing on whether that is in fact copyrightable or not.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“It is essentially a piece of content that is quote unquote owned by the customer that produced it using the generative model. The question of copyright is one that we can't convey. That has to be done by the U.S. Copyright Office. But we essentially take the position that the individuals or the businesses that are using that service own the outputs of that service.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“That's a very good question. Again, unsettled law because we're new territory. So in the US today, you cannot copyright a generative output. I think over time that might evolve to where it depends on the level of human input and involvement in that process. But right now it is not one that you can copyright this image. But what we take a stance is for our customers that are using our generative tool is since they gave us the generative prompt, they are part of the creation. And therefore, we don't put that imagery back into our libraries to...”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“So, the compensation. So, again, we have creative imagery. This would be, you could also refer to it as stock imagery, where we have permissions from the individuals that are contained within those images. We have the right to represent that copyright broadly that is training these models. These models, when they produce a dollar's worth of revenue, we give a share of that revenue back to the creators whose content was used to train that model. That is the same share that they would get if they licensed an image, so one of their images off of our platform. So on average, Kara, we give royalties out around 28% of our revenue. We invest a lot on our platform and sales and marketing and content creation, et cetera. But on average, we're sending 28 cents back for every image that we license. And you can think the exact same thing will happen.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“That persists. So we do not train off of editorial content. This model was not trained off of editorial content. And we believe that that type of work has a level of importance today and will have a level of importance going forward in the future. And we think that importance only increases as we see more and more deep fake content produced by these generative models that are trying to undermine true knowledge and true truth.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“In the pursuit of covering conflict around the world. And that's incredibly important. And I have it there because it reminds me that we have a very important mission and that the individuals that are producing this image are incredibly important and they are taking very real risks. And we value that and we never want to see anything that we do undermine that or misrepresent it. And we think it's important to the world going forward. And we think it's very important.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Right. Well, first off, let me start with I think we don't train off of any of our editorial content and the coverage that he is talking about that he does and that we are fortunate enough to represent would be considered editorial coverage. We believe that the job that he does is incredibly important to the world. The images that they produce, the events that they cover, the topics that they cover are incredibly important right behind my desk, Kara, there is an image that was taken in Afghanistan and it was taken by one of our photographers, a staff photographers, a guy named Chris Hondras, who happened to be...”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“I'll tell you that. So, our imagery is all over the internet, and it's being scraped, and it's being taken, it's being used to train these models. We want to get clarity if in fact that is something that they have rights to do. I believe it's good for the industry overall. When I say the industry overall, I'm not just talking technology, I'm not just talking content owners, but to have clear rules to the road. Is this or is this not fair use? And then you know what you need to do in order to work within that settled law. And that's what we're trying to get to.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think, again, it's in a world where everyone's taking our imagery, anyways, right? They're just. Our imagery is all over the internet. As you mentioned, it's on the verge. It's on all of the media platforms that you are visiting on a...”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“So it is proceeding to trial. I expect will likely be at trial end of this year, early next. In the US, it's moving a little more slowly as things take time to move through the court system. And I don't have a magic wand to speed that up.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“Well, it's something that we invest and we think it's important. We think we need to get settled view on whether this is in fact fair use or not. We don't buy into maybe what some of the providers are stating is settled fact. It is in fact fair use. We believe that that is up for debate. And we believe within the realm of imagery, we think there's a strong case to be made that it is not fair use. And we think there are some precedents out there, most notably in the US, Warhol versus Goldsmith, which was settled at the Supreme Court, which highlights some case law that would say that this is going to be questionable whether it would qualify for fair use. So we launched that litigation. It is moving forward a little bit more at pace in the UK.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“I think ultimately we believe that there are solutions. These services can be built that ultimately do appropriately compensate for the works that they're utilizing as a service. And we think, you know, the models that we've entered into that you'd mentioned, so NVIDIA and Pixart, those are not payments to us, a one-time payment, which is most of these deals or a recurring payment. This is a rev share deal. So as those models produce revenues, they will generate revenues that flow back to the content creators. And, you know, I think some of the deals that are getting done today are trying to, in essence, whitewash a little bit the scraping that has historically been done and show that they are willing to work with providers. In some cases, it's providing access to more current information that's difficult to get in real time.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“No, because again, we know what it was trained on. We know how it was trained. And we trained it in a way that it couldn't produce those. I think, again, when you just scrape the internet and you take in imagery of children, when you take in imagery of famous people or brands or third-party intellectual property like Disney, Star Wars, or the Marvel franchise, you can produce infringing outputs. You can produce things that are going to run afoul of current laws and potential future laws. This was built purposefully from the ground up to avoid the social issues that are being questioned as a result of this technology, but also to avoid the commercial issues. Right.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“It means that Getty images stand behind the content that the generative model produces and that you're safe to use it. And if there are any issues that occur downstream, which there shouldn't be, we will still stand behind it. We will protect our clients.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“We knew that they had scraped our content from across the internet. And used it to train their model. And we didn't believe that that was covered by fair use in the US or fair dealing in the UK. And so we've litigated on that point. And it's progressing through the courts. I want to talk about that.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“I think it certainly breaks things and move fast. And ultimately, we think that this technology should not just be thrust into the world. And damn the consequences. We should believe there should be some thought. We believe there should be some level of regulation. We should believe that there should be clarity on whether it is in fact fair use. And so one of the things that we did, one of the companies that I'm not sure if you mentioned with Stability AI that launched stable diffusion.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“This model is intended to be utilized by businesses, businesses that understand that intellectual property can carry real risks as they use it in their business. Those risks can come with large penalties. And what we are doing is providing with a solution that allows them to embrace generative AI, but avoid those risks and still produce a high quality output. Other tools that are out in the marketplace do bear risk because they have scraped the internet, you can produce third-party intellectual property with them. You can produce a deep fakes with them. And that ultimately, we believe, is a constraint on the broad-based commercial adoption of generative AI.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“That are of very high quality in terms of the outputs that it produces. You don't have to scrape the entirety of the internet. This proved that. And it is fully indemnified because, again, we know the source of what it was trained on. We know the outputs that it can produce and they're controlled. And it ultimately gives a tool to corporations that they can use within their business day to day without taking on intellectual property risk.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“So it's trained only on our creative content. Again, that's creative content, not editorials content. So to your point, we haven't trained it to know who Taylor Swift is or scholar Johansson is. President Biden, that creative content is permissioned, it's released. So we have model releases from the people portrayed within that imagery. We have property releases, et cetera. So it is trained off of a universe of content where we have clear rights to it. There's a share of revenues back to the content provider. So as we sell that service, we actually give a revenue share back to the content providers that its content was used to train. As you said, it can't produce deep fakes. It cannot produce third-party intellectual property. So if you search sneakers or type of generative prompt of sneakers, it will produce sneakers, but it's not going to produce Nikes. If you type in laptop, it's not going to give you an Apple iMac. It is high quality. So you can produce models.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“One was that our customers are really looking for authentic imagery, high quality imagery, that imagery that can really relate to an end audience. And we think that that is still best done through professionals using real models, et cetera. Accepting AI imagery that's been created from engines that are scraping the internet has potential risk. It has potential risk from copyright claims. Correct. It also has potential risk from people that have had their image scraped off of the internet generally and it can replicate those types of things. So we do want to bring that content onto our platform and then ultimately give it to our customers and have them bear that risk. Because one of the things that we try to do for our customers is we try to remove that risk.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“I think we thought we really took a two prong strategy. And I don't think it's changed or it's evolved. I think it's been pretty constant. But we are not Luddites. We believe in technology can be beneficial to society. We believe it needs to have some guardrails and be applied appropriately. But we wanted to embrace this technology to enhance what our customers could do. But we also wanted to make sure that we protected the rights of our 600,000 photographers and 300 partners and of our own and try to get this to be one where it was done more broadly beneficial, not just to the model providers, but to the industries as a whole. And so we pursued a strategy that's really twofold. So one was we did not allow content into our database that was generative AI. We did that for two reasons.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“I would say that there's kind of four things that go into generative AI so GPUs, processing and power and computer science. And it is something that they are taking, and they are scraping and taking from across the internet. And that fundamentally, to me, raised some questions about not only should they be do that, is that allowed under the law, but it also creates real IP risk for end users of these platforms if they're using them commercially.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“No, I don't think we saw it necessarily as a problem. I think what we saw some of the behaviors around it as a problem. We knew that hairlines and fingers and eyes and things like that were going to resolve over time. I think what we saw, though, was. Was ultimately these platforms that were launching these generative models were scraping the internet and taking third-party intellectual property. In order to create these services. And fundamentally, we believe that creates some real problems. Yeah, it's told that.”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT
“But we knew. Those models were in development. We knew the capabilities were progressing. So it didn't surprise us in any way, shape, or form. And fundamentally, our business is, again, providing a level of engagement, whether that's, again, through a media outlet or through your corporate website or your sales and marketing collateral in a way that”
2024-07-01 · On with Kara Swisher · On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters · IDENTIFIED FROM THE TRANSCRIPT