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Curt Jones

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2019-09-09
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2019-09-09
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  1. Yeah, I think so because we've certainly been through a lot together and we are closer today than we probably ever have been. And it's just a new chapter of our life and we'll just see where it takes us.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  2. No, she never did. And, you know, Kay and I are high school sweethearts. We went together for five years and have been married almost 40 years now. But I think she just knew what she got, you know, and she kind of knew my personality. And she's been with me ever step of the way and has agreed with decisions that I've made right or wrong.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  3. And as much as we talked about how much we don't like the way the American legal system is, I really believe in America because, you know, you have opportunities to do anything you can dream of. And I think I'm a perfect example of that.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  4. I think luck always has a little bit to do with something, but I think it came, and not just me, I mean, believe me, I had a lot of family members and a lot of other people, you know, that were close to the company in the early days that worked really, really hard. But no, I think luck always plays a little bit of a role, but I think most of it is just from perseverance that we all had and the belief that we had in it because It's funny, you know, dipping dots is just one of those things that when you get around it and you're working with it, it kind of takes on a life of its own. It's kind of like a magical thing, and we don't really know what made it that way. If you told me to go invent a product that all kids would like, or the majority of kids would like, I wouldn't know where to start. It's just one of those things that happened.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  5. This new venture, the 40 Below Joe, it may take off. But either way, your legacy, your story is a story of incredible success, and the odds were against you, and you kept coming back as you believed in this thing, and you got it to be a $40 million a year company. Which is extraordinary. And then obviously we know what happened later. But when you think about it, do you feel like that success was the product of luck, or do you think that success came primarily from how hard you worked?

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  6. Yeah, and I started playing with Freezing Espresso right out the espresso machine with liquid nitrogen. And part of my thinking was that I'd always heard people like baristas at Starbucks and different places say, you know, you really want to use your espresso shot immediately because within seconds it starts breaking down. So I thought, well, what if you capture it right when it was made and froze it and then kept it at a very cold temperature? would it change and in doing some experiments I found that it didn't you know not only could you bring it back to life a day later you could bring it back to life a month later

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  7. What we've learned to do is just Accept it And you get up and you fight the next day, and you do something. You know, I always say to my wife, I said, hey, fortunately we've been able to keep our health through all this. We all know how to work. And we started this new coffee company. It's kind of like we were back in 1988 again, to be honest with you. That's kind of where we've been the last year or two trying to. Take something that we know and do something similar to what we did

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  8. Well, I stayed there for three years, and I made a decent salary. And we cooperated during that whole process of that six month period of backing things out of bankruptcy and bringing in new owners because we thought we would always be a part of it at some level. Those are things that we might not have done a lot of the things we did had we known how things were going to turn out. But again, we don't have any regrets. I mean, Dip and Dutts was great to us for over 25 years. So we're not complainers.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  9. With very little money being put into the company, we got our sales up 16%, you know, the rest of 2012. We went up 22% the next year and then about 25%. In the third year, but there was a point in there where it was an automatically renewable agreement. But it could be terminated by either side, and they dealt me out of dipping dots basically. I don't know what the reason was exactly. They just said, you know, well, I think we're going to. Not renew your contract, and we're Ourselves. And so basically we were kind of left on the street.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  10. We thought, well, hey, let's just be partners. And we kind of structured up or kind of had kind of a deal that we kind of put together we thought would work for each entity. Unfortunately, in doing that, though, I kind of put my eggs in their bas I don't want to be very negative here because I don't know everything that happened on their side, but basically my deal with them kind of kept getting worse and worse. Where I ended up with really no ownership in the deal. They basically bought the company for the debt. They kept me on as CEO for three years. And I was supposed to be able to earn back into the company based on performance. And we did have good performance once we got the bank out of the way.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  11. Not exactly. I mean, the way that that happened was about three days after we had filed for Chapter 11. Of course this hit the press, you know. Sure. I got an email from the Fishers. I don't know what I said. The initial email was basically, you know, are you looking for an investor? And I thought, you know, yeah, I wouldn't mind that.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  12. So the idea was you'd restructure and then come back and see if you could get it off the ground again, but it would happen was somebody came in and made an offer to buy Tippin dots. This was May of 2012. Chaperal, I think is pronounced chaperal energy. Scott Fisher, his dad Mark Fisher, made an offer, bought dippin dotts. And that was it. It was no longer your company. Were you sort of in a position where you kind of felt like you had to, you had no choice, you had to sell?

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  13. They actually said, well, we're glad you could come up and meet. And unfortunately, this isn't going to work out. But by the way, we've actually already filed foreclosure papers on it. So we call them make a meeting in good faith. And while we're on our way up there, they're actually putting foreclosure papers together. Well, the only option you have at that point, if you don't want somebody coming in and running your business the next day, is that you can file for bankruptcy. And I learned more about bankruptcy in those next few hours driving home than I ever knew. And so the idea is that, yeah, well, we'll file for a chapter 11 because we knew if we could just restructure the debt, if we could get somebody in there that would just work with us that we could figure out how to make everything work.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  14. I always thought that dipping dots would survive. It's such a strong brand. Actually, felt like we're going to dig our way out of this. We just really need to work out something with the bank. Well, it ended up, you know, when you go into a bank and somebody wants your business, they're friendly just like anybody else trying to make a sale. But when you get on the wrong side of the bank, it's like you're dealing with, well, I don't know how to describe it, but you're not dealing with the same pleasant salespeople that you signed up with. So this meeting ended up getting a little bit heated.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  15. You essentially get to a point where You can't, the banks are just not going to refinance this, and you got to figure it out. And you got to the point where you had to file for bankruptcy for Chapter 11 bankruptcy. At that point was the idea to restructure the company and come back to fight another day? Or did you think it was going to be the end of the road?

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  16. I grew up on a farm in the second poorest county of the state of Illinois, right next to the poorest county. And I knew growing up that, you know, the jobs that you get in that area if you weren't farming where you could be a teacher or you could work at the prison. And that was, you know, there was a few other little factories and things around there, but not much. And we had provided about 200 jobs for that area. I guess we were just thinking, you know, hey, we just got to get through this. Everything's going to be better. I mean, I just kept that going. And then, you know, 2008 comes, 2009, 2010. I mean, it just keeps going on and on and on. And it certainly affected us personally quite a bit.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  17. Yeah, you know, I mean, we could have taken a position of, well, you know, here's the keys of the building. You bankers come in and figure out how to work it, and we could have walked away and been okay. But, you know, we, We also had 200 employees. And by the way,

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  18. They are. And that's the part that really, I mean, part of our standoff and part of our strategy was that is that we know we'll pick right back up and we're going to have good sales next year. We just got to survive till next year. But I don't think anybody saw the recession that we had at that time. I don't think anyone knew how bad it was going to really be. Like I said, fear sets in because I'm thinking we can sell our way through it. But, you know, I think a lot of our franchisees and just everybody kind of wants to kind of hide under a rock till the storm's over. And so less product is sold. Before long, you've got a negative trend, which doesn't work out for you.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  19. So you start this now, what it's going to become a multi-year, I think a three year kind of standoff with your creditors trying to restructure these loans. Meantime, are sales declining, continuing to decline?

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  20. Yeah, and that's the sad part about the way that this all works because fear comes into the play. You know, a lot of things happen to where all of a sudden, yeah, we were upside down. I mean, there's no other way to say it.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  21. You've got this $13 million in debt, and I guess from what I read, your creditors kind of also devalued your assets. And so it meant that there was a point where Dip and Dotz's accompany owed the creditors more than you actually owned in assets.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  22. Mank said this. But on the day that that three-month extension was due, we got an email that said Year end You have not paid your credit line down. This puts all of your term loans in default as well. Wow. And of course, again, being a little bit stubborn, I'm like, well. We'll just go to another bank. Well, that's when the banking crisis was starting to hit. So by the time we did all of our paperwork and everything and had one or two banks that were interested, all of a sudden.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  23. In fact, someone in our accounting department contacted our local bank. They said, hey, you know, we're having a rough year. We might not be able to pay this down the way we normally do, or we want to talk to you about restructuring something. And the local bankers like, oh yeah, we're familiar with the business. You guys are, you know, you got $40 million in assets. And so they said, you know, look, we know you just spent a couple million dollars on your plant doing some things. We'll look at all your collateral. Basically, don't worry about it. We'll just give you a three-month extension.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  24. We do. In 2007, we actually had almost identical sales that we had in 2006. I mean, within $100,000, we had another decent year in sales, but it was actually different for us because we were used to growing every year. So it was kind of a level in it. And it was a little concerning. But the real concerning part was the fact that milk prices had gone up 34% that year. Gas prices started going up. Lot between 2006 and 2007, and then our liquid nitrogen costs went up like 10%. And so all of a sudden on almost the same sales. We had went from like a net of $2 or $3 million in profits to a loss, actually. And we're looking at it and thinking, wow, well, you know, hopefully it's a one-year thing. Nobody really thought about, I mean, the recession hadn't really started yet.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  25. Well, you did say, and you're exactly right. And looking back, you know, a lot of some people ask me, I said, well, what would you do different if you look back now? And I suppose the correct answer is like, well, I would have settled and then it wouldn't have cost me $10 million. But my answer is that I probably would do the same thing again because you're built the way you're built.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  26. Well, then the attorneys from Dallas that had been in it all this time, they said, well, we want our attorneys peace paid. So we ended up having to come up with basically $4 million at the end of this lawsuit. So we had spent $6 million. We ended up spending four on them. Wow. And I had to spend an additional $750,000 to appeal this decision to get my name cleared that I had not committed fraud. But we did not get our patent back. It's ridiculous to be honest with you, but that's...

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  27. Because of fraud that me and my patent attorney back in 1988, 89 perpetrated on the patent office. Well, there was no fraud. But when it came down, they basically said, well, you're going to lose your patent. That was hard enough. But then the judge said, well, because we proved that there was fraud, yes, you should have your attorney's fees paid. So all of a sudden we were stuck with a $600,000 bill.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  28. Totally playing what we were doing. And so we were suing him for, I think, around $16 million. Well, he countersued us for $10 million. And ours was based on infringement. His was based on antitrust because he, one of the defenses you have if you're being sued for patent infringement and you're caught red-handed is you can say, well, we want to see if the patent's valid. So my patent basically got put on trial. And what they ended up doing is they said that our patent was going to be invalidated

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  29. It is. And, you know, I think at the time I probably was naive. I thought I really thought that our legal system, and I don't want to sound wrong, but I really thought you would get justice, if you will. And all we really wanted the guy to do was to stop what he was doing because we felt like he was infringing a valid patent. The first name that he used when he was just directly infringing every step of our patent was where we were dipping dots, ice cream of the future. The name of his company was Dots of Fun Tomorrow's ice cream today. Wow.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  30. Well, that was a real problem because these folks were out doing fairs and festivals, handling a lot of cash. We knew that we weren't getting all of our royalties at the end of the day, but we pretty much knew how much product we were selling and we could estimate what we should be getting back. And eventually, many years later, we actually kind of changed the way that we collected. We actually started building the franchise fee into the product. It was kind of like you pay for the product and you paid an additional 10 cents a bag for the franchise royalty, if you will, and then we collected like a penny for the advertising fund and kind of set it up and did it that way. And it actually made it better for everyone.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  31. I guess by the late 90s you decide, hey, instead of selling to wholesalers and then they have kiosks, let's franchise this thing. Let's get people to take on a franchise and set it up, set it up in shopping malls. Wherever, and how many people signed up to become franchisees?

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  32. Well, by the mid 90s, we were starting to make a little bit of money. So within five years or so, we had reached a million dollars in sales on a wholesale level. And then in addition to that, we had the retail profits from Apri Land, which it was starting to become profitable. And then, of course, the park shut down, unfortunately, because we just got it figured out how to make money there. But we were starting to get some revenue. And not rolling in the Dolbaney means because when you wholesale a product and you start getting customers, you always have to kind of bring up the back end like we had to figure out how to make kiosks. We had to figure out how to keep freezers in stock and we had to build, we went from like the garage to a 2000 square foot building that needed to be built out. So you're always spending pretty much what you made, but we were starting to generate some income, at least in the mid-90s.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  33. Well, during the theme park months, we ended up renting an apartment in Nashville. And we would take other people down with us because it took several people to run the park. So sometimes we would have six or seven or eight employees instead of putting them in hotel rooms. We rented one apartment and my mother was a nurse and she would get these things we called eggshell mattresses that were little foam rubber things, you know, like once they were used and they threw them away, she would grab them and bring them home and we would use those for beds for people to sleep on.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  34. And as you were kind of growing in the mid 90s, were you in Kay, your wife, were you guys mainly working at the Opryland kiosk, or did you just start to travel around to various kiosks that were selling dippendots?

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  35. Yeah, I think, you know, it was just a perfect environment for you. You got this bright blue and white kiosk that says, you know, space dots ice cream of the future. And somehow it just clicked. And so they started going through where Opreland had projected one time to do 100 gallons a day. They were almost doing that much. I mean, they were.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  36. And I said, what do you mean? I said, I've never seen that before. And I went over to where the kiosk was. And sure enough, we had like seven or eight people in line. And I thought, holy cow, you know, this was amazing. And all of a sudden, we went from telling them how much they'd have to sample to, how are we going to keep enough product down here?

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  37. Right. So we had come up with that term and it worked. You got people to stop and see what we were doing. I was setting it up one morning. We were trying to get open, like it was around 10 o'clock in the morning. One of them came over close to where I was at. And I said, how's it going? I said, are you sampling? And she said, no. She said, people have just lined up to buy it.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  38. Right. We ended up getting into the Kennedy Space Center in the summer of 1992. And my wife and daughter, and I drove down in basically an old farm pickup that we used to deliver product in. And we put a kiosk in. It was a blue and white kiosk. And they wanted it to say, they didn't want it to say dipping dots, they wanted to say space dots. And so we had come up with the term ice cream of the future the year before.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  39. Well, it would have been 1991 that we would have started getting some actual income from Opuland. I think that first year we ended up doing $350,000 in sales.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  40. I think, and I like what you just said because I think a lot of people do look at me sometimes and think I was almost naive in some of the things that I did and some of the things I tried, but I try to tell people like if I'm talking to a group of college kids or something like that, I'm like, you know, I really wish that business going forward, there would be more trust because Sometimes you just have to trust and give things a chance and you will get burnt a lot of times, but you have to stay open-minded to get to the next level as well.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  41. We actually had a lot of concerns, but I think sometimes you're just in a position where you have to say, you know, well, I've got to take a risk because we need the money. And that's kind of where we were at that time. Now, that's the only time we ever really did that.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  42. I said, Well, gosh, I don't know. I mean, I guess you could. I said this one's kind of a manual machine. I can probably make one that would be a little more automated. And, well, anyway, long story short, after a couple months of talking with them, we actually sold a piece of equipment to them. And I think the total sales is like $20,000 by the time we installed it.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  43. And so when we finally got good weather the following weekend, we were actually doing close to $1,000 in sales, I think, on one of the days. So we were off and running.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  44. Right. I was very nervous during that period of time because. Mainly because we had put our family farm up for mortgage, and I knew how hard it was to get the family farm even halfway paid off. I think because of that, though, it's kind of like when you hear the term vested interest. I mean, I had a very vested interest to make this work somehow, and that's kind of what kept me going. And we opened this ice cream store in Opryland on a weekend, and the temperature was. It was snowing the night before when we were putting up the menu board. But even with that, the next day, though, we sold almost $300 worth of ice cream, which was higher than any day that they had done in the previous two years.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  45. And my sister and I went to a bank and we found kind of a young loan officer and we were giving him samples and telling him about what we had and about our experience. Said there's no way I should really do this, but I'm going to recommend that we get you alone. And we had to have $20,000 because that's kind of what the remodel is going to take and a few other things we had to buy. But he helped us get that loan. And then at the same time, my dad was able to get an additional $18,000 on our land because the land prices had gone up that year.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  46. He got me a meeting, and when I went down and talked to him. He liked the product and he said, Well, I understand it's not done very well here over the last two years. I said, no, it's not. I said, we've had success other places, though. And he said, well, it sounds like maybe we didn't do a very good job with it. And he said, I'll tell you what, if you can come up with a little bit of money to remodel this building, we have a building over by the Petting Zoo. If you want to turn that into an ice cream shop, we'll let you run it and just pay us a percentage of sales. I said, well, that would be very interesting because we'd love to have access to all these people. I didn't really know where we would get the money.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  47. And so at the end of that year, we got a nice letter from them basically saying, you know, we really like you guys. We love your product, but we just haven't had success with it, so we need you to come and pick up your equipment. Well, this was that kind of the lowest point because by then we'd pretty much spent the money that my dad had went and borrowed on the farm. And it was a pretty low point. What happened, though, is that there was a guy, his name was Kenny Paripoli, and his father was actually the general manager of the park. And I never really met his father. Anyway, he told me while I was picking up the equipment, he said, hey, you know what? I still think this could work. He said, we're actually getting a new food service supervisor, and he's coming from a different side of the park. It's where they do the games and stuff. And I think he might be open to doing something a little bit different. You should come down to meet with him. I said, well, I'd love to.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  48. Right, so we were excited again. We'd already kind of went through one year of failure there But again, they weren't ordering very much product. So about halfway into the year, I was starting to inquire about, well, how come we're not selling very much? And they said, well, And they were very honest with us. They said, when we get busy, we only have so many employees, so we don't even open the Dippandot stand. We put them. And I said, so, in other words, it's only being open like on a cloudy or rainy day, or when you don't have a lot of people in the park. And they said, yeah, unfortunately, that's the way it is.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  49. So, when it didn't do real well the first year, of course, and then the second year came around, they still liked the product. They still liked us. So this year we want to get your product out closer to where the customer is, where they don't think they're getting on a roller coaster ride. So this is when we kind of jointly came up with the kiosk concept, which you see in many theme parks today. It's a little standalone ice cream stand where someone stands behind and sells it.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT

  50. When Offrey Land opened up in 89, they had to rush to get their ride done. So our concession area that we had been shown got changed. And so there was not near the demand for our product. In fact, when people got to our little stand, they thought they were getting ready to get on the rides and nobody would buy anything. And so these hundred gallons a day projections ended up being more like two gallons a day or something like that.

    2019-09-09 · How I Built This with Guy Raz · Dippin' Dots: Curt Jones · IDENTIFIED FROM THE TRANSCRIPT