YouSaid · the spoken record

Daina Trout

lines on the record: 97
first: 2020-09-28
most recent: 2020-09-28
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“We sold them out in like a couple hours It surprised us and it surprised the farmers market people. They were like, what the team come from? And what frustrated us is we sold out, I want to say by like 11 a.m. And the market didn't close till 2. So we could have made a lot more. So the following week, we could only do so much because kombucha takes a good week to make. But two weeks after that, we showed up with a lot more. And there were days in the summer that we were making 1,500 bucks in a market.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Well, at the time, actually, that was sort of what they were going at in the store too. They were like 450 or something at the store.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Some dude, I think his name was Mark, but he showed up and we asked a couple questions, took a sample, and me and Justin were like sitting there, you know. Looking at this guy, like, is he going to buy one? And he asked for two.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Oh, way more than that. I mean, I took this very seriously. It was like everything had to match. It was, I felt that the whole theme of the booth had to be apothecary. So our sort of thought was it was going to be a little bit like, come one, come all, experience the elixir of life. You know, like that was sort of going to be the theme and it would draw people in the market. It would almost be, we thought maybe we could make our farmers market like a show”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“And then I took that sketch and sent it to a friend who was Justin's musician friend, but also happened to be a graphic designer and gave him 50 bucks and a case of kombucha.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“I had stayed at a friend's house in New York City, and I loved, she had this apothecary set up of like old medicine bottles and stuff, just like decoration. And I just loved that look and feel. And so I took a picture and I drew something on a piece of paper that said, you know, bubbly probiotic tea and kombucha.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“It happened in about a two hour meeting around a circular table. The same table we started at the Entrepreneur Club at. And there wasn't a lot of pressure for this drink. I want to just say, when we decided to sell the kombucha, we hadn't given up yet on the hair loss idea. We just kind of realized it was going to be harder to make than we could make in the time that we needed to make it by. So it wasn't like we still thought the big idea was hair loss. And so there wasn't a lot of pressure to make all the right moves with this kombucha. We each had different things we were working on. For me, it was create an awesome package.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Well, what was originally a byproduct suddenly became the main show. You know, we saw 60 cases of unlabeled kombucha and we were like, okay, wait, check. We know this is really good kombucha. Everybody tells us that. Check, we already have it. Check, you know, a lot of checks. And so we said, okay, we're going to sell that.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“And it took an afternoon for us to realize this was way formulating a product. It was going to be way harder. It was so complicated and the Scobey did not blend well. And it was really smelly. And Justin kept saying, I just don't know how anybody's going to put this on their head.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“We were bottling it up in cheap bottles that we got from General Bottle Supply in LA and just every time a friend would come over, I would just give them a case. And I remember the week after the lady, we said yes. The following weekend was when we got together and we're like, okay, let's bring all the ingredients together that we've seen online make a difference and everything was very natural. So we had like avocados, coconut oil, vitamin C, different kinds of food products that had anecdotal evidence around hair growth. And we started messing around, you know, and the goal was to, you know, get to a place where we would be able to create a really smooth, beautifully smelling mask that someone would want to put on their head, right? And you would sell that for like 50 bucks a pop at the farmer's market. Like that was kind of what we were envisioning. And I think the three of us all thought that was going to be pretty easy.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I've got like 60 Scobies gathered. So I've also got like 60 cases of kombucha in my apartment, which is just like useless to me. It's like byproduct. Even though I made really good kombucha, the goal was to make really good Scoby. So like I was just sort of handing that kombucha off to friends.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Hair less. Oh, yeah. But Vanessa's friend of a friend, I don't know if she actually ran the farmer's market, but she was one of the leading positions at a farmer's market organization in LA, one of the biggest. And she had called us to say, Listen, one of the farmers is dipping out for the summer. I'll give you the spot to sell your hair loss product. If you want it. So”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“So we were going to just put it straight on his head first, but I think our sort of line of sight was that we would eventually mash this up into a really beautiful mask that had like beautiful smells and would have other things in it that would probably be good for hair like avocado, coconut oil, something like that. That was sort of the goal. But at first, we wanted to see the, you know, with the active ingredient work, aka the Scobee. So yeah, but we never actually put one on his head because we got in, there was an intervening happening.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“So, yes, and I did know all of that. And for this to work, I knew we would have to prove it. So, because Justin was thinning, we're like, okay, here's our guinea pig. Let's start with a sample of one and see if this stuff really works. So I just had to make kombucha and I just had to make a lot of it because each time you make a kombucha, as you know, guy, you make a Scobey, right?”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So you thought, all right, let's try this out. Because you couldn't, I mean, you knew this from working at a big pharmaceutical company that there's something called the FDA. You couldn't just put out a product and say this will stimulate your hair growth made out of a scopy. So yes.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, people talking about taking that Scobie, mixing it with something or just putting it straight on the head as a mask. But what I really thought was I know how to make kombucha. And therefore, I know how to make Scobie so we could try this thing.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I was particularly interested in finding a natural substance. And so I was sort of researching what could you eat? What vitamins would you need? And it just started researching that. That was my angle. And when I came back the following week, I had reported that basically I found all this anecdotal evidence, like all these people all over the world just talking about using a kombucha Scobey. On their head to regrow hair.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“So, Jessim, Vanessa and I started researching what would regrow hair. And yeah, the idea was we'd create some kind of product that worked though. That was the goal.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“The problem was hair loss. So his entrepreneur, the one that he was working for, he became successful by selling a product that basically solved for hair loss. And so Justin would see how far people would go, consumers would go, to protect the hair on their head. And so he came in saying, guys, we could make something here. I think he had recently gone to represent that company at a trade show or something, and he just saw the incredible opportunity. So he brought that to the table.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So we made business cards, we even went and sold a party, a record studio in Hollywood. It was Halloween and I don't remember, which is really sad. We never ended up doing it. That's why I don't remember. We sold it in and they were excited to do it. And then it just sort of puttered out. They ended up canceling the party for a reason unrelated to the theme. It was like they were cutting budgets or something and they decided not to do a Halloween party this year. There was a bit of frustration in the group, and we were going to get another party going. And Justin basically came into one of the meetings and said, guys, I feel like what you're talking about is just is going to be a lot of work. I'm not particularly interested in that. I mean, the three of us really were broke. By the way”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“We did. We did. What would you start? I wouldn't say we actually started a business. We made business cards. We felt that parties could be better if they had like a theme. And that we have themes for birthday parties as kids. Why don't we have theme parties more and easy theme parties for adults? And then eventually this could turn into a really great business where we would sell kits. Like, that was sort of the thought. And so we called it thematics.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“So, if we liked the idea, like the three of us would look at it and brainstorm solutions and we thought that there was one that had legs, we would move it to the next phase, which would mean somebody would take it on and do a little research. What does the competition look like out there? How much would it cost to just sort of initial broad stroke stuff? Yeah. And most of the stuff would get crossed off the list because we just didn't have any. Significant money, and we had gone through several weeks of this process in the entrepreneur club, maybe even a couple months. And by the way, Vanessa and I did start one in there. You started a business.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Like, um, okay, so they ran the gamut. So parking was a pain in the ass. So the idea for an app that would, you know, solve for looking around for parking in downtown LA, Vanessa would come in and say, I remember what are the ideas she brought up was her high boots. She has these like knee high boots and they would slouch. They would fall when she would walk. What could we create that would hold those boots up? Yeah, I mean, really all over the place.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yes, yes. So the idea was in the week you were supposed to have a notebook with you. And at any point during the week, if you had a pain, a struggle All. You had to write it down. That was what we gathered around. So we had all kinds of ideas.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Well, it was more structured than that the beginning was more of an emotional journey. Like I think the three of us had to accept that this is what we wanted first. And then we were like, what are we going to do?”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“So did you, I mean, so you're still at Glaxo and you're still working there, but did you start to kind of brainstorm with Justin? And I guess also with Vanessa, your closest friend at Glaxo, did you guys sort of start to talk about, hey, what could we do? You just sit around and kind of throw ideas out”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“I guess you could say his job was in marketing, but he really was a little bit of like an assistant. Yeah And he would talk about this entrepreneur and just how successful he was in the life that he lived. So that also, I think, drove my desires because I think we started to say, well, imagine what we could do”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“You were a Glaxo. Yeah, yeah. Good question because I think that's another part of what drove the entrepreneurial thing. So Justin was writing songs. We had turned our second bedroom into a songwriter room. He played for a band. And on the side, he worked for an entrepreneur, a very, very successful entrepreneur.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“It came from that change agent experience. I think it may not sound very entrepreneurial, but in fact it was. I had no, just a very big goal. So that sort of built my confidence too, where I said, hey, I'm really good at this sort of lack of structure thing and taking charge. I'm also good at getting people on board and like inspiring them. And I loved that. I really loved that. I felt a lot of fulfillment from getting people to sort of combine forces and go.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“No, it was, I want to say it was clear, but it wasn't really clear. Maybe a better word is it was loud. There was definitely a calling, I guess you could say, that I needed to start something.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. I had all this autonomy and no structure and I could just do whatever I wanted. And I was good at that. Like, I loved that. And then pharma sales is so much rules, so much structure Yeah, no, I was not happy.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yes, it was really, really cool. And also unstructured. And this is why it was an important moment for me. And what I chose to do with that was I went and met with every single team for a week. And I spent time riding along with each individual. I spent time with the manager. I spent time with each team. And I just talked to them.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“And there was just a lot of change, a lot of attrition, layoffs every three, four months. Productivity went down. Engagement went down. Morale went down. It was like a real turning point. And one of the things they came up with was get your 10, 20 best people and get them to help you bring productivity back and engagement back. And so they called them change agents. And I was fortunate to be one of them. And I accepted because I really didn't know what was ahead, but I felt that it was an opportunity for me to continue to move up.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“So, the context of that time is important here. Pharmaceutical companies were all in a transition state because generic medicines were starting to really come out”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, for sure. I always had that grandiose fantasy, I guess you could call it. And it's only a fantasy because, you know, there were 100,000 employees at GSK. But that's absolutely where I was focused at that point on being a manager next and then moving from management up to, you know, more executive leadership and so on and so forth. So it was like I had my vision to get to the top.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“I don't know if I really enjoyed it. I loved being with people and connecting with people. So, yeah, I did really well. I think the first year I was like probably one of the top, I think me and Vanessa, we won the team won the top award for the year. And it was like that the whole time we were there.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“So first day, not first week, first day. So they make you do a ride along your first day. So they paired us together and we became fast friends. And funny thing happened. I just have to share with you that day because she had broken up with her boyfriend the night before. And so it wasn't a great day for her. And so when she picked me up, I could see she had like mascara under her eyes from tears. And I'm particularly good with people that have just been through something. And so we had just a really good day. And I think it wouldn't have been such a great day had that not happened. So a little bit serendipitous on many fronts.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Based in LA, and that's where I found myself for five years. That really was my only job. I mean, that was my only real job besides the stuff I did extra just to, you know, buy my beers in college.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Well, I was looking, I was very open-minded and also practical in the sense that I understood I had an undergraduate degree to pay for and two graduate degrees to pay for. So I was really looking for what would pay me and what could use my skill sets. And I got recruited actually by a pharmaceutical company, which is pretty funny because if you knew me back then, you know, you couldn't even convince me to take an Advil then. So it was pretty funny that I ended up taking a job with the second larger pharmaceutical company in the world.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, three reasons. The weather, the produce, and the music. So, Justin was a musician. So the decision for us as a couple was Are we going to go to New York or LA? It was a tough call, but we just, I think it had been a particularly brutal winter too. It was like. We just wanted to move to California, and I didn't know what I was going to do yet, but I figured I could figure it out when I got there.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“So you end up earning a master's degree in nutritional biochemistry and also a master's in public health, but I guess you eventually decided not to pursue a PhD. So you've got these degrees is 2007, and you're living in Boston or the Boston area. And I guess at the time you were dating somebody who's now your husband, Justin. Is that right?”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Was a lot of fun. And I got into, I wasn't really afraid to get advanced. So that's how I started getting into like sprouting things and fermenting things. So yeah, kombucha, kimchi, sauerkraut, keefir. These were all things I played with.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Oh man, I made the best dinners. I mean, I got into some serious credit card debt in grad school. Let me tell you, because I would invite everybody over, neighbors, friends, friends of friends would come over and I would make something spectacular. Paella, like 24-hour Paella and, you know, every kind of fish under the sun we would find and, you know, build salt rocks and then put that in the smoker for, I mean, it was just really beautiful, real whole food cooking and lots of wine.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Kombucha in the US is expected to be close to $2 billion. But at the beginning, Dina Trout really had no idea where Kombucha was headed. She started making it for fun as a graduate student. At the time, Dinah was living in Boston and working toward a PhD in biochemistry, and she says that if you ask any of her roommates in graduate school what they remember about living with her, they would probably all agree It was the food.”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Side hustle, she quit her job on Wall Street to go full time with her hair care products company Briogio, and the feeling Salcon had when, after years of making YouTube tutorials, he realized Khan Academy was what he wanted to pursue full time. And today's story follows a similar pattern. In 2012, Dinah Trout, her husband Justin, and her best friend Vanessa, launched a side hustle selling homemade kombucha at a farmer's market in Los Angeles. They had very little experience and almost no money. But less than a year after that, as you'll hear, they were facing that transition moment, and Dinah decided to go all in on Kombucha. Now, over the past 25 years, Kombucha has become a huge category in the beverage sector. In fact, in 2020, the market for”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“Were days in the summer that we were making $1,500 in a market It surprised us and it surprised the farmers' market people. But first of all, you couldn't walk through the market and not taste our kombucha. We would make sure that everybody who walked by our booth got a sample. Hey, You want to try some probiotic tea?”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT
“You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much”
2020-09-28 · How I Built This with Guy Raz · Health-Ade Kombucha: Daina Trout · IDENTIFIED FROM THE TRANSCRIPT