YouSaid · the spoken record

Dan Schorr

lines on the record: 62
first: 2017-07-31
most recent: 2017-07-31
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Yeah, the It's called a short course. Before we get into that whole research process Other than looking at an aisle and saying, hey, this is ridiculous, I see the trends moving the wrong way. There anything else that sort of German your head to figure out what the brand”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“Boston company called Life is Good. Somebody said this is basically life is bad. And I was like, but that's when you dig into ice cream. You also dig into ice cream. It's magical. I learned from the good humor truck that, you know, you ring the bells and it's a magical experience that ice cream can bring to people. So I went to ice cream university and I'll get into a lot of this later, but I went to Ice Cream University at Penn State. It's called the short course.”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“And we'll talk a little bit more about how we got to ice cream, but I came back and the original name of the brand was Downer Dan's Happiness Ice Cream. And the original thought process was, you know, your boyfriend breaks up with you or cheats on you, you throw his stuff out the window, and our first flavor is called Chuck his stuffed chocolate.”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“The second thing is she goes, if you haven't noticed, I haven't been to a grocery store with you in like two years, and you move around Pepsi on the shelves and put coke at the bottom. You haven't been there in six years and you move power bars and move cliff bars you throw out in the garbage, you haven't been there in 12 years. So I didn't know exactly what I was going to start. And this part of the story was that I thought I'd start chips or beverages and I went into a trade show three years ago and I was looking at chips looking at beverages and I came to the ice cream aisle. Now as you know I had paid for part of college my room and board by running a good humor truck in Westchester County, New York. It was the greatest job on earth. 11 a.m. we left every day came back at midnight. It's why I'm a night owl. Girls talk to me for the first time. We had the greatest time, Mark Eberly and I, the greatest time. And I came to the ice cream aisle. And all I saw was sugar-free, dairy-free, gluten-free. And I said, we're real ice cream go. You know, what happened to indulgence, this category is supposed to be about indulgence.”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“Went to Iceland and went to Europe with my wife for a while. And I really decided that I was going to live life with no regrets. And I went to her and said, look, you have to support us. I'm going to do this food thing. I don't know what it is. And she said, I want to support you for two reasons. One is I'm tired of hearing you talk about it.”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“Say, you know, you don't really get along in corporate America that well. You should really go out on your own. And it took me years. It's remarkable. I'm actually not only very good friends with this guy, but he's actually on our board currently, which was actually ridiculous. I make him buy me dinner every year. Fast forward, I left Pepsi, tried some different things in entertainment, went out to be an entrepreneur for my first time forming an agency, but I knew my heart wasn't in it. And I had too big, this is, you know, an overview now, but I had two big events happen in my life. One was a lot of events, but one was in 2013. I was at the finish line of the Boston Marathon bombing here in Boston. I had just left the finish line. I was in the airport, and bomb went off. Someone on my team, because they were a client of mine was hurt. And what I learned about the bombing, I was stunned. Days later, we had still had tanks in front of our house here in Boston, and they were trying to obviously track down the fugitives. And after that whole ordeal was over, I closed the off.”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“Was 2000. So I went to Pepsi and I worked on Gatorade, a kid's beverage there, Gatorade Kids Beverage, and I worked on building the energy drink portfolio. Our program was called Beat the Bull. How do we take down Red Bull? Probably didn't necessarily do it the right way, but one of the things was that I was actually myself and a little brand manager, Kelly. The two of us were managing the Energy Drink Portfolio, and we drove $250 million in business in a couple years. And I always talk about this on my review, Pepsi of a zero to five, and each point is equivalent to sort of $10,000 raise. And I drove $250 million in revenue, and I got a two and I went to my boss. I was like, and I want to even tell you the amount of profit, but it was a huge amount of profit at Pepsi go. The margins were huge. And he was like, you know, you missed Nicole's birthday party. We all went to raise America's boats in Newport. You weren't there. I was like, well, no, I wonder how I wasn't there. I was out selling product and moving cases. And he was the first guy.”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“And they're only running five minute pace. But, you know, running was always a big part of who I was, a loneliness, a long distance runner a little bit. And the reason why the theme is relevant is when I graduated from college, I wanted to see how I could help running in America. Thought I'd go work for USA Track and Field New York Marathon. And my first step into brand building, which is really what I consider myself to be, was I found a little company out in Berkeley, California that was called PowerBart. And PowerBar energy bars were really a small company out of Berkeley founded by Brian Maxwell, who is an incredible visionary, and we invented essentially the bar category, everything you see today at GNC or at Target in these 12 feet of energy bars really came from us building PowerBars of brand. So I went out there to Berkeley. We didn't know our biggest asset was we didn't know what we were doing. That was our biggest asset. We didn't have an MBA in the building. We actually funded it privately from what I know by ourselves until later years when we sold to Nestle.”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“We've known each other a long time. You know, it's kind of interesting running and being an endurance athlete is a big part of my business story and a part of my life story. And it's kind of interesting. A lot of investors, immediate connection. I don't know if it's something where type B personalities are doing Iron Mans and triathlons and things like that in the investor community as well. But our personal story goes back to we both ran together in high school. We ran many a New York marathon together. And I think when you see somebody blood set and sweat, tears and urine, you end up getting to be connecting with them. So talking about investments is easy today. But that's how we got to know each other. But running actually goes through my story. I was a 417 miler way back when in high school and college and you can't see me on air right now, but I have a lot less hair. I should be more aerodynamic now than I still run, but not at that level by any means. I got these young kids at MIT. I run with that don't know how fast I was, and as I'm going around the track, they slap me in the ass and they say, you're getting better every week.”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“So, ice creams sold in pints, and you'll find it in grocery stores right in the section with other super premium ice creams. And those grocery stores include all throughout New England, stop and shop, star market, big Y, Roach Brothers, down in New York, New Jersey area, Shopright, Key Foods, Food Emporium, King Cullen, down in the Carolinas at Harris Teter, Great Retail Partner, and Publix now throughout Florida and the Southeast.”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“All right, Dan, so people are listening don't even know what we're going to talk about. And we're going to say this again later in the episode, but I want to know if someone wants to buy ice cream, where would they go today?”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source
“My guest on today's show is Dan Shore, the founder of Vice Cream, an early stage company that is bringing back unapologetic indulgence to the ice cream industry. Dan has spent his career working with consumer brands, including PowerBar, Saukony, and PepsiCo, but after two unexpected life events, he turns his laser focus towards developing a brand of his own. Our conversation tracks Dan's career and walks through the many aspects of his startup story. His energy is infectious, and his path has great parallels with investing and running any business. I hope you enjoy the show, and if you do, please complete the following task list for this week. Number one, write a review on iTunes. We're now up to 44 reviews or almost 1% of our 5,000 weekly listeners. Number two, visit Dan's website eatvicecream.com.”
2017-07-31 · Capital Allocators · Dan Schorr – Death, Ice Cream, and Entrepreneurship (Capital Allocators, EP.19) · IDENTIFIED FROM THE TRANSCRIPT · source