YouSaid · the spoken record

Dana White

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140
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2024-03-25
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2024-03-25
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1
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  1. We're going to leave this in. We're going to leave this interview in. And the production guys were arguing with me. They're like, we can't leave this in. This is totally unprofessional. I said, I don't give a shit. This is what we're doing. We're going to do this and clip it like this and do it like that. We're sitting in the venue that night. And I lean over to Lorenzo because the fight's coming up. I go, wait, do you see this fucking interview with Baroni? They didn't fucking do it. They didn't do it. These guys were guys that were freelance guys that worked for Showtime at the time or something like that.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  2. Everybody to deal with is dealing with a lot of different forces and your hands are in a lot of different businesses from The venue business to the merchandise business, to the video game business, the pay-per-view business, you know, the list goes on and on of all the different types of the production business, of all these different, you know, when I first started this, we had a production team that was the production team. That was in it before we bought it. So there was this incident with Phil Baroni where Phil Baroni, we did an interview with him and Baroni flips out in the interview when they're interviewing him and goes crazy. And I thought it was awesome. So I'm like.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  3. We weren't making money, so you know trying to build this thing. Corrupt Corrupt the guys that work for in-demand pay-per-view at the time. We're not good dudes, you know, and that thing was a fucking total monopoly. God, I wish I could remember his name right now. He used to run into man and he was a fucking bad guy. Then he comes over and starts running direct TV, who we always had a great relationship with. And he's the reason we left direct TV and said, fuck it, we'll just go streaming then. Yeah, I don't remember his name. I'd have to ask Loren

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  4. back then But yeah, but I mean, this is the type of shit that went on in the early days. This guy who was one of the owners of affliction was like one of the, you know. Not a good human, let's put it that way.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Legitimately going to Punk motherfucker, I'm going to fucking kill you. You don't understand who I am and what I've done and this and that. I think this guy would get drunk or do drugs every night or whatever his deal was. This guy would call me, text me, and threaten my life every day. I used to go. Fuck you. You said fuck you. Oh

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  6. There was a guy. I want to say his name was Tom Todd Beard or something like that. This guy used to text me every day when they started their MMA thing telling me he was going to kill me.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  7. Let me tell you about this. I mean, I want to say it was the Netherlands. I don't remember exactly where. It could have been Amsterdam. I mean, MMA promoters were like car bombing each other and... And the other guy shot up the other guy's house with machine guns. That's the kind of shit that was going on I'll tell you the story So affliction. Do you remember affliction?

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  8. I mean, the early days of building this company and building the sport, it was the wow, wild west, man. It was crazy back then. Yeah, I was literally at war every day with all different types of people. Plus, traditionally, there's bad people that are involved in fighting men. There's lots of bad people. And we had to sift our way through that for the first seven, eight years.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  9. We got into this contract dispute over Tito's contract, Bob Myer said, you know what? There is no more money, okay? I don't even know if I'll even be able to put on one more event. And he like flipped out. When we hung up the phone, I literally picked up the phone and called the runs and I said, hey, I just got off the phone with Bob Myrisona, the UFC. I think they're in trouble. And I think we could buy it and I think we should. You should reach out to them. So Lorenzo called Myra. I don't know how, I don't remember the timeline, but within the next two months we ended up owning the UFC for $2 million.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  10. Then you had Matt Hughes, who was this farm boy, you know, literally lived on a farm. And so there were all these cool stories with all these good people that weren't what people thought they were. And Lorenzo and I always felt like there's something here. If this thing was done the right way, this could be big. And what was crazy was. I was in a contract negotiation with Bob Meyerowitz, the old owner of the UFC, over Tito's contract and Chuck Ladeau. They didn't even want Chuck Ladell in the UFC. I was trying to get Chuck into UFC and they didn't even want

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  11. We told Lorenzo, and Lorenzo came with us. And that was the beginning of the end. I mean, we started doing Jujitsu and started to meet a lot of the fighters. And we were like, you know, at the time there was a stigma attached to the sport that these guys were, you know, despicable, disgusting human beings, which was the first thing from the truth. These kids had all gone to college, had college degrees, most of them, because they wrestled in college. We started to meet someone. We loved the different stories. You had Chuck Liddell, who, you know, had this Mohawk looks like an axe murderer, but graduated from Cal Poly, you know, with honors and accounting, you know.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  12. Started with With John Lewis and seeing him, Frank and I were out one night at the Hard Rock and John Lewis was there. And he's like, oh, that's that ultimate fighting guy. And I was like, I know him. And Frank's like, I've always wanted to learn ground fighting. And I said, yeah, I'm interested in it too. So we went over, we talked to John Lewis. And we made an appointment Wrestle with him on Mond

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  13. Like the perfect combo You could put your son into anything, your son can get into some. Are going to learn how to fight and they're going to do whatever. But girls are different. And the other thing, I mean, this is the biggest selling point for jujitsu for women. I mean, a woman, no matter how big, how small can put a guy to sleep in three and a half seconds.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  14. What's the real beautiful thing about jujitsu? It's like when you talk about if you wanted to get your daughter into a martial art, should I put my daughter into karate or should I put her into this? You put your daughter into jiu-jitsu 100% because it's not about size or strength. It's about technique. And you give your daughter a bunch of jiu-jitsu and a little bit of muay.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  15. And the fact that you had like these guys like Ken Shamrock that were jacked. And you had all these wrestlers or the big massive guys that they had in the different weight classes and this skinny little dude like Hoyce was out there beating everybody. I mean, if you look at the way the Gracies played that, you couldn't have a better advertisement for Gracie Jiu-Jitsu at the time.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  16. I mean, if you start off in your first year, you're in a gee. Man, you better hope guys got like winter jackets on or something if something happens in the street because in my opinion and all the jiu-jitsu fucking people are gonna go crazy over this but in my opinion no gee is way better than gay

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  17. Yeah, we're okay with the bottom. Yeah, I was okay with being on bottom. I was comfortable there. But you know what? I never liked. I never liked Ghee. Like we started fucking around with the Ghee in the beginning. We would, you know, that's how we started. And then once I took the ghee off, I felt like I had no submissions because I couldn't grab onto anything. So after that, I went all no gee and I never wanted to wear a gee.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  18. Yeah, so, you know, when we first started out and started doing it, I had a pretty good guillotine in the beginning. So I'd catch a lot of people in guillotines

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  19. And I mean, dominate. I mean, completely treat you like you're a little kid. And then we had the opportunity to roll with a lot of different guys at the time because of the whatever. And we don't have a good relationship at all. But I'll tell you this, Frank Shamrock came in one day. and Frank Sham Me in side control. Pressure that this guy put on my chest made me tab. Felt like there was a car on my chest and with zero effort from him. It was absolutely effortless. And when you train with somebody that's at such a level, when you're not, it is the most humbling, mind-blowing experience you can have, especially as a man. But as a human being.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  20. But when you first go in Our first Jujitsu lesson May Lorenzo Franco was with John Lewis. I remember thinking that Holy shit, I can't believe that I'm 28 years old. And this is the first time I'm experiencing this that another human being could do this to me. On the ground. It is such an eye opening, mind blowing experience when you do it for the first time, and then you become completely addicted to it. And, you know, we were training three, four days a week, trying to kill each other and me and the Fertitas. And that's how we fell in love with the sport. I think that first time that you do jujitsu, it's like. The red pill and the blue pill in the matrix. Do you want to believe that this is the world that you live in or do you want to see what the real world looks like?

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  21. I remember everybody talking that this fight was going to happen and there was going to be no rules and all this other stuff. And we're like, there's no way that's bullshit And then we ended up at some guy's house that night in Boston and watching it. And it was happening. And it was fun and it was exciting and everything else. And then I sort of fell off after that. The first one I watched, but I was too big of a boxing fan. Plus once grappling started taking over. And, you know, by grappling, meaning the wrestling and the jiu-jitsu guys that just laid there, I completely lost an interest. It's funny that I'm having this conversation with you right now because last night I was out last night with my friends and we were talking about because one of my buddies who's a host here in town just did jiu-jitsu for the first time

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  22. I agree with you 100%. The first UFC happened in 1993, right? Martial art versus martial art. And now over the last thirty years martial arts has evolved faster than, you know what I mean? And like you just said. Combat sports, fighting, whatever you want to call it, martial arts, it has evolved. So much in thirty years more than the last three hundred years.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  23. It would be different. You're not wrong. You're not wrong. It would be different. There's no doubt about it. All those experiences. Growing up being a boxing fan helped create what the UFC is today.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  24. Really love it. Well, everybody does. I mean, if you look at it's the difference between our commentarium, what I feel their commentary was, we don't hire paid talking heads. We hire people that have actually been in it, done it, love it, and are super passionate about the sport. And I would say that none of them that ever covered the sport back then were, I don't know if that was Marv Albert or Albert brother that was, but he sounded like he's a fan of the sport or anyway. You got me on this and once I get on with IT. I lose my mind

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  25. So, you know who goes in there and interviews fighters? Joe Rogan, right? who is trained and done everything and has the utmost respect for the sport and the athletes. Or you got like Daniel Cormier, who is a former world champion himself and has actually been through it, done it, knows. And those are the type of people that we put in the booth, people that are actually experienced in it. Not these people who've never been in a fight in their fucking life, right?

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  26. Think about a fighter, right? Fighter has been gone for months away from their families and away from everything, training, cutting weight, sparring. Then they go in and they have to fight that night, and then you have to, you know, if you watch your fight back, you got to listen to this bullshit from these guys. And then you get interviewed and your interview is this. It's just.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  27. In there somewhere. Like you were thinking about it, right? So, yeah, I hated HBO commentary. I thought, you know, at the time. HBO boxing was obviously the gold standard for, you know, but when you really think about boxing at that time, the production, the only thing that changed over 30 years was like HD. I mean, even the commentators were the same for 30 years. And then you had the time when Larry Merchant gets up and literally starts fighting with Floyd Mayweather during the interview and says if I was 30 years younger I'd kick your ass right now

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  28. Right, you paid your money. Watch Mike Tyson, and you got to listen to these fucking shirk offs talk shit about him the whole way to the right? First of all, one of the coolest walk-ins ever, you know, first time Anybody had heard DMX, right? You know, he's walking into some scary imposing music. Will it even matter whether, you know, it's just all that kind of stuff. I do literally used to analyze every. Of the production that would happen on television. And at a time when I didn't even know why I was doing it, but

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  29. The baddest motherfucking walk ins of all time, by the way So, what this guy should be doing And this is one of the Albert brothers

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  30. Yeah, no, there are nothing but great memories about boxing, but The presentation and a lot of things, but it's how fucking weird is it that I even cared about this shit at that point in my life and that time in my life, what impact could I possibly have on it? So think about Tyson and how much everybody loved Tyson at the time and want to listen to this entrance.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  31. Stories. I want to do this with you right now. Hey, we bring your cell phone over here and pull up YouTube. I want to do this for you so that you can understand this and understand where I was coming from.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  32. The commentary. Certain things that I loved about boxing I incorporated into the UFC things that I hated about boxing, I made sure that the UFC stayed far away from. I think I can't stand Larry Merchant. Can't stand Larry Merchant. And I used to watch HBO boxing and mute the commentary so that I didn't have to listen to them. Lamply 2, you know, you would spend this money for the pay-per-view to watch these people that you idolized, to hear these idiots rip them apart while the fight was happening.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  33. Yeah, I was 17. And then after that, USA's Tuesday night fight Came out on television on every Tuesday night religiously. Never missed Tuesday night fights. I was there, watched all those fights. And, you know, a lot of the things you see in the UFC, not necessarily just the production, but... I would say the Feel in the style, and all those things are all things that I Things that I loved about boxing and things that I hated about boxing right down to the commentary.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  34. And I watched that fight and I taped it. And I watched that fight like a million times. I was a huge, huge haggler fan. And I like Sugar Ray Leonard too, but I was a huge haggler fan. And, you know, I just remember I watched that fight a million times because I was pissed off and I felt like Hagler got robbed in the fight. You know what I mean? But that was really what made me start to love the sport of boxing.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  35. Yeah, I would say I really fell in love with it. So I was a senior. It was nineteen eighty seven, and Hagler Leonard happened.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  36. I agree with you, and he was the right guy in the right place at the right time. And he's also a guy who used his platform for all the right things.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  37. He might be one of the All time greatest humans, you know what I mean? Just an impactful, powerful. Human being who happened to be a great boxer.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  38. Well, I would put Ali as the greatest all time human being. I mean, when you... It's easy as a fight fan to focus on him as a fighter. But when you focus on him as a human and you think about what he meant at that time and place the things he said, the poems he came up with, you know, just the overall brilliance of Muhammad Ali, the guts, the guts to have the strength mentally, physically and emotionally to go against the grain at the time that he did it. It was a very dangerous time for him to be who he was yet. Because of how smart he was and because of his personality and how if you sat down with him, you could be the biggest racist on the planet. It's hard to get in a room with Ali and not like Ali.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  39. Yeah, incredible. I mean, when you look around, not just here in the office, but at my house, Ali and Tyson are everywhere.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source

  40. I think so. I remember being at my grandmother's house. I think it was an Ali All my uncles were going crazy during the fight, and it was just this buzz and this energy in the house that I liked at a very young age, and I'm pretty sure that was my first fight.

    2024-03-25 · Lex Fridman Podcast · #421 – Dana White: UFC, Fighting, Khabib, Conor, Tyson, Ali, Rogan, Elon & Zuck · IDENTIFIED FROM THE TRANSCRIPT · source