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Daniel Pink

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2018-03-25

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2018-03-25

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1. “You're gold Your life will change markedly if you start employing the principle of surrogation while eating hard-belled eggs. Everything will, the sun will come shining up and the sun will burst out from behind the clouds in unicorns will scamper across your front lawns.”

   2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

2. “It is a good word. It's a great word. I'm going to try to use it in the next 24 hours. When I come up with a good, when I hear a good word, I try to drop it in the next 24 hours just because it helps reinforce it for me.”

   2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

3. “Yeah, I think that's right. I think that's right. You know why? And one reason I remember that is that I listened to part, I got part of that book on audiobook. And I remember at the beginning because you read that book, I'm almost certain. Yeah.”

   2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

4. “Which is a great word. It was just such a great word. Yeah, yeah. So I realized I didn't have any geographic sense of where you. Where you grew up.”

   2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

5. “Indeed, yeah, yeah. It's been fun. You know, obviously I've gotten so much. My dog eared, you know, it's too bad we're not on video, but I could show you my dog-eared copy of Tools of Titans.”

   2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

6. “It also fits on a billboard. It does. That's the other thing. I was actually taking that thing very literally. I'm literally picturing in my head what would fit on the billboard.”

   2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

7. “To go than to assume negative intent and say, I'm going to assume that you have negative intent, Tim Ferris, until you prove that you actually have positive intent. I think just doing the reverses better is assume positive intent. I'm not Pollyanna here. I don't think everybody has positive intent. But I think most people do. And if you just make that your default setting, you're going to have better interactions with people. You're going to learn a lot more.”

   2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

8. “I found myself going actually the opposite direction as I understand more about the world. But the point is all that, and I assume positive intent is that I think, and it goes to our politics right now, is that a lot of times I just think like your defaults, you know this already. Our default settings are so important in any realm of our life. And I think a lot of times if your default setting is that people have everybody you deal with has negative intent that's going to lead you down one pathway. There's no question about it. And here's the thing. I don't think that's true. I really, my experience as a human being is that some people obviously have negative intent, but most people do not. Most people actually have positive intent. So my view is that if you assume positive intent on the part of others and let them disprove that, that's a better way.”

   2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

9. “Well, it's interesting because I think it is related to what we were just talking about, or maybe the fact that you asked it in this context made me relate it. But one of the things that I would write would be assume positive intent. I would fit very nicely on a billboard. Assume positive intent because I think, and I've changed my view on this, Tim. I've actually in some ways become sort of gone the reverse, like basically the general view is that people are idealistic when they're young and cynical when they're older. And I've actually become less cynical as I've gotten older. And the other thing is basically on politics. Everybody dies a Republican. Right.”

   2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

10. “Philip Roth, the plot against America, and I cavia Butler book, Sinclair Lewis, It Can't Happen Here, another sci-fi book called Elliot by Elliot Pepper called Cumulus, another one called Infomocracy by Malcolm Alder. I have a whole, I'm basically, I have a whole pile of dystopian works.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

11. “Oh, well, I have on that front, I read the handmaid's tale for the first time, sort of 30 years late to it that I read, and I love that book. I'm not joking around. And if you want validation, I'll send you a photograph of it. I basically have a stack of books right here that are basically dystopia books that includes...”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

12. “And so I think that that experience, I think those kinds of experiences are really fascinating. Animal farm is like, oh, this is really cool. It's about the Soviet Union and Papa corrupts and blah, blah, blah, blah. And now I read the book. It's like, okay, this book is basically about organizational dysfunction. This book, who cares whether it's supposed to be about the Soviet Union, this book is about the acne widget corporation and how screwed up human organizations are. I think that animal farm should be in every organizational behavior class in an NBA program.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

13. “But you haven't read that book, meaning the person you are today. And that ends up being, but that ends up being true. So when I've read Animal Farm at different points in my life and had a different view on it, I've read Great Gatsby at different points in my life. I have seen the play, Death of a Salesman. I don't know, probably seven times, and each one feels a little bit different to me. I had a completely different view of Death of a Salesman once I became a father versus before I became a father. I had another view of death of a salesman before I knew about, had read about psychopharmacology and mental illness and after I did.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

14. “Yeah, yeah, yeah, I have. I've read it more than once. Yeah. But I'm not like a chronic rereader. There are some people who are regularly, there are relatively few books that I have reread. But those I absolutely have. And once I had another experience in college, the only thing I remember in college are shards of things that professors said, like basically one liners. But I had a professor once in college who in an American studies course, he assigned us to read The Adventures of Huckleberry Finn. So you're in college and your professor signed you to read Adventures of Huckleberry Finn. People are like, you know, because everybody read that book in high school. And he said something. He said the following words. He says, I know you've read”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

15. “This book is. And so I even have a little sign on my desk here that says beat the resistance. So I've given that book out a lot too. So Pressfield and Lamont, and then, man, I have to say Victor Frankl, Man Search for Meaning, is up there too. I give it to be, I've given that out less, but that's a hugely important book for me.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

16. “Oh, yeah. So there are probably books that you're, I mean, it might have been books that you've covered in your show here. So one of them is Bird by Bird by Anne Lamont. So, one of the greatest things ever. I come back to that advice so many different times. It's a saying even in the pink household where we'll just say, like one member of my family will say to the other who's struggling, okay, bird by bird, bird by bird. And so I am a huge and I stumbled into this book. I remember where I got this next book. I got it in the airport in San Francisco, in the bookstore in the San Francisco SFO. And for some reason, I picked it up because it had this really weird cover. But one of the first editions of the War of Art by Stephen Pressfield had this kind of silvery cover to it. And I bought that book in the, I think it was the Compass Bookstore in SFO just because, wow, that's kind of cool. It has silver cover and it's really short. And I got it and it's like, oh my God, I can't believe how good.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

17. “Well, when you're 25 years old or whoever old I was and you have a little money in your pocket, but you can go so far on so little money. It was unbelievable to me. Especially if you're willing to sleep over, like take overnight trains rather than pay for a place to stay or live to sleep in these places where there's just a row of beds on a balcony and the mosquito nets over each one.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

18. “Europe or someplace that was a little bit different from a little bit more different from the United States. And so India was a place that always been fascinated by it spoke English and it was cheap.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

19. “Let's see You know what? I think, okay, so on the second one, I think I was too risk averse to change course fully. I think that would have been too much of a narcissistic injury just to leave altogether. I probably would have felt like an abject failure. So I don't even think that was in the cards. So on the why India, a couple reasons. I'd always been fascinated by it. I knew that I could get around that the previous summer I had been to Southern Africa and it was the first, I had never been out of the country until I was 23 years old. The first time I left the country, I went to Southern Africa, I raised some money to do a project there. And that was a revelation. Like, holy crap, this world is a lot bigger than I thought. And so I wanted to go to some place that was.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

20. “Yeah, an ongoing working document that basically, so you can look at it and say, okay, boy, I made a lot of mistakes, but here's what I learned from him and don't make the same mistake a second time. I don't mind making mistakes. What I don't like is making the same mistake twice.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

21. “What I don't want to say in a somewhat handed way is that when you want to those kinds of lessons to be hazy too much, you want to actually what specific thing that I actually derive from this? And I think that's really useful. There's also a great technique that Tina Selig has used. Tina Selig, who's at Stanford, has used, where she talks about, she writes a failure resume. So she has a resume of all of her failures. And then with each one, what she learned from it.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

22. “You know what? For me, a lot of times, what I will do is for me, it's sometimes certain writing things down is simply the act of writing it down is enough to solidify it. So I'll do the kind of thing where before a talk or something like that, I will write an outline. Basically, I'll know what I want to do and then I'll take notes and write an outline of the speech and the points I want to hit. And then I literally will not look at it. Like I sometimes won't even bring it up with me. I'll forget to bring it up with me because the act of actually memorializing it is really what gives it its oomph.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

23. “And we put on a really freaking great show, and it didn't get picked up for a second season. And so it was disappointing, but it's not like a massive failure. It's not like anything real in life. But at that time, what I did is I said, you know, I basically created a file and said, okay, here's what I learned from this. Here are the things that I learned from this experience. Like, one, I like working with really talented people. people who help me perform better. Two, I don't like to be involved in projects that I don't have full creative control over. Three, working with people in traditional television can be very perilous because they're subject to all kinds of pressures that are out of their control. And so you have this experience where things didn't go the way you wanted to, but if you actually literally write down the lessons, I think you can get something positive out of it.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

24. “I'm not self actualizing fast enough for a 25 year old middle class person. That's not a real problem. And so I think that sort of putting the problems in perspective and just trying to find some goodness in what you're doing next. And also I just like really deriving specific lessons from these kinds of failures. And I think that's another part that's really important to me is that rather than simply allow like sort of this hazy notion of what you learn, again, I'm a big believer in writing things down. I'll give you a better example of that. I don't want to call this like a major failure because it's not that significant. But so I did a TV show for National Geographic and I worked with a TV series and I work with some really great people.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

25. “It, I was pretty miserable. I felt I had made a terrible decision. And at some level just tried to escape. And the way I got back into it was essentially saying, okay, if I'm going to do this, then I'm going to try to figure out what are the one or two things that I can find valuable in this experience and just try to power my way through. And I guess that's all that I guess that's all that I did to overcome that. But I felt pretty bad about how I didn't do very well. I didn't really like it. I felt I had made it made a ruinous decision about how my life was going to go. And when I sort of kind of woke up and matured a little bit, I said, okay, some people make bad things actually happen to people. And I think going to India was actually helpful in that regard too, because like, okay, I'm not living in a tar paper shack with filthy water.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

26. “Sure, sure, sure. There are all kinds of things. So, I mean, I hate to keep going back to the, I hate to keep going back to the law school days, but I did leave law school after my first year, and I hated it so much that I went to India instead. And I traveled around India, which was an incredible life-changing experience because I was a young guy, you know, whatever old I was, like 25, 26 years old. And at the time, it was a while ago. So at the time, India was even cheaper, well, much, much cheaper than it was. So if you're like a 25-year-old dude traveling on your own with a tiny little bit of money in your pocket, you can make it go very, very, very, very far. And so at the time, I guess I felt like, because I didn't do very well in my initial foray into law school, I didn't really like.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

27. “Oh man, I have to say, I am your hallelujah chorus on that press release technique. I've literally done that, working with, I think it's helpful for nonprofit groups that I'm involved in. So nonprofit group wants to do a big project, but they're all over the place. They don't know exactly what they want to do. And I literally did this. I said, I'll tell you what, here's what I think the project is. Let me write a press release from two years from now, and they'll send it around. And it ended up being, I got the idea from Amazon too. It ended up being this thing that was really, really focused. So the blobby blah group announced today that it was doing blah, blah, blah, blah, blah, blah. And it's like, you know, and then it even had quotes and things in it. And it ended up being this focal point on the whole organization on what are we actually trying to accomplish here. So I second that emotion there. Big time.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

28. “Absolutely. It's a matter of, it's really just a matter of focus. And going back to the speech thing, I mean, one of the pieces of advice to the extent that anybody ever asked me for advice and giving speeches and whatnot is, and it sounds a little like a Zen Kohan-ish sort of phrase, but basically my point is say something important rather than saying important things. And I find a lot of times people say something important rather than say important things. Because I think a lot of times people like to try to stuff within the skin all the things they found out, all the things that they know, and they end up not saying anything important. And so, you know, so that's the reason for doing that's, so anyway, you get the idea.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

29. “There are a shitload of people in America who do yoga. That's a pretty good audience right there. But don't tell me every, you know what I mean? And so, you know, so for me, it's like, you know, for me, it's like my books. It's like, okay, I know that this book about the science of timing, I know that certain people in my neighborhood in northwest Washington, D.C. who read are of a certain age and read only literary fiction and 700-page biographies of founding fathers, they're not going to read this book. Not going to read. They might be my neighbors. They're not going to read one of my books. And so I think that's really, really important about who is the book not for.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

30. “It's like, oh, okay, that's cool. So I think a lot of people who do yoga might be interested in that. And she said. Well, I think people who don't do yoga are going to be interested in this. And I said, no, they're not. People who don't do yoga don't care about the history of yoga.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

31. “And that helps define the audience too. And also, I try to know what the book is about, where it fits into the marketplace of ideas, why it's different from anything else that came before it, and who it's for, I think those components are really essential. But that fourth component is, and I say this to writers too, writers too, tell me who the book is not for. Tell me who's not going to buy this book. And people have a hard time saying, oh, everybody will buy this book. Somebody pitched to me an idea, somebody came to me once with an idea of a book about somebody who's asking advice on a, it was a book about, I hope I don't, I don't, I think the book might have gotten published. I don't want to reveal the name. It was a book about the history of yoga in America. Or maybe the history of, yeah, I think it was the history of yoga.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

32. “Right. Who is not going to buy this book? Because I think that that's the only way to think carefully about, because books are not a mass medium, and even media products in general are no longer mass medium, mass media. They're no longer mass. It's like, who is, and so I'll have bullets in there saying, who is not going to buy this book?”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

33. “Who is it for? And the big mistake that everybody writing a book, and if there's one takeaway from this conversation for perspective writers out there, it's this. The mistake that writers make, and I think business people make too in their pitches, is when they say, who's it for? Who's the audience? Who's the customer? They always want to say everybody. And it's not. It's never everybody. And what I try to do is I included a section of who is not going to buy that book. I will have a section.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

34. “It's a heuristic. And basically, to me, it says if you think about a map of the territory, if you think about a map of ideas out there, why is no one over here on this part of the map, all right? Show me where on the map your idea is. And let's make sure that someone hasn't gotten there first. And then tell me why someone hasn't gotten there first. What are they missing? And so in the case of Win, for instance, I say, well, the reason they're missing is everybody thinks timing is an art, but it's actually science. Oh, okay, got it. That's why no one is there. And so I'll talk about what's it about? Where does it fit into the marketplace of ideas? Why is it original? And this is also really important.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

35. “Why does it fill a need that hasn't been filled yet, which is basically very similar? I use the same business plan analogy that you do on book proposals, but it's sort of like a business. Why is it providing a need that hasn't otherwise been met? Basically, if you draw a map of the marketplace, what part of the marketplace of ideas does this cover that hasn't been covered? Is it this so, you know, and I don't even mean it in, I sometimes will use the high concept, I sometimes will use the high concept pitch of it's x meets y, which I actually think is actually a very useful heuristic in figuring out ideas. So for instance, I pitched a whole new mind as future shock meets seven habits of highly effective people, which I thought was a pretty good pitch. And so very common.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

36. “I'd have to go back and look. I think they vary a little bit, but they probably have some core design elements. One of them is, and it's questions that I want to ask myself, which is, what is this book? What's it about? Pretty simple question. I think the more important question is, why does it”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

37. “No, truly. I mean, it is raccoon-like, and that I literally eat out of containers. So my family leaves. I eat out of containers, don't shave, and basically work around the clock except for a few ESPN breaks. That's basically what I do when my family is gone. And so I will write a proposal for this next book. And after about seven or eight days, I called Jessica at her parents' house and I say, hey, I got some good news and some bad news. The good news is that you can come home now. The bad news is that I realize this is not a book, but it was only writing to figure out that allowed me to do that. So I actually wrote basically one and a half proposals before writing the when proposal because I had a couple ideas and I said, okay, this is sort of interesting, but let me write to figure it out. And what I realized in two very important things. One, it's not a book. Maybe it's an article. Or two,”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

38. “It was like winter second half of December. And I said to my wife and I said, hey, why don't you just take our guys, our kids, three kids, just go see your parents, just go for a week, right? Or two weeks or something like that. Go and I got to get a book proposal done. I'm distracted. It's like if you guys, when you guys, when my family leaves, like I live like an animal, I mean, I eat like a rack.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

39. “Sometimes you have to write to figure it out. And that was a revelation to me because at the time I was in this mode, very kind of traditional schooling mode where sort of like we were talking about before, you do your research, then you write. You make your outline, then you write. And what he was saying to me is that the real writers are, it's more dynamic than that. Sometimes you have to write to figure it out. And that was transformative for me. And so that sort of gave me permission to say, oh, I don't know. Like I can change my mind midway writing something. I can start writing without knowing fully exactly what it is I'm going to say. And to me, that's why I write book proposals is that I write to figure it out. And a lot of times what I figure out is this is not a book or this is not a book I want to write. So I had this one moment not met a few years ago where, a while ago now, actually, 10 years ago even more, where”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

40. “And I don't want it to sound glorified or sound like something that is confected where a swell of music will come up behind me and this. But what he said is that it's words I've never forgotten truly. He said sometimes you have to write to figure it out.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

41. “Make it real. And there's this principle that I learned in college. I had a writing course in college. And I actually ended up giving a commencement speech around this idea. I'll spare you that for now. But the idea was following. It was a revelation to me when I was whatever, 21 years old. So this essay writing course, sort of higher level essay writing course. And I had a draft of an essay or something like that. I went into the professor. His name was Charlie Yarnoff. I went to Northwestern. He still teaches at Northwestern. And so Charlie gave me some feedback. And I said, I was like, all insistent, okay, I can fix this. I can move this part over here. Maybe I do another piece over here. Maybe I knew another piece over here. And he's like, no, no, no, no, Dan. That's not your problem here. The problem is that you don't know what you think. That's why this essay sucks, this draft of the think. He didn't say suck, but that's why this essay stinks. And then he said something to me.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

42. “I'm serious. And so when you go face to face with that and you start saying, do I really want to do this? Then I think your soul at some level tells you, hey, you're into this, you're not so into that. So I think that's the initial cut. But it's also the one reason why, so to get to the three finalists is actually really kind of intuitive in a way.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

43. “Okay, so it would be what it's really like, what would I want to spend a couple of years on? And so if I really sort of, like, like maybe courage would be an example of that. It's like I'm sort of interested in that. But it would be like, I would rather read a good book about courage than write a book about courage.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

44. “Wait a second. Wow, I'm collecting a lot of articles about here's a book I'm not going to, like it could be interesting. At one point, I said, God, somebody should write a book about courage. All right. Like, what about courage? What do we know about courage? I'm not going to do that. If one of your listeners wants to go out and do it, God bless you. I think it could be really interesting. So I could go into the MISC file and say, ooh, the MISC notebook, I guess that it's called, is what do we know about courage? And I'll go to the MISC notebook and I say, wow, I got a lot of articles about courage. That's going to birth a separate notebook on courage and then I organize it that way. So I'll have notebooks of MISC and I'll have notebooks of particular ideas that I have that end up being fuller because it's like, oh, this one has stuck around for a little bit longer than others.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

45. “Because I I can actually look that up right now. What I do is I categorize them. So what I have is I have a giant file called MISC, all right, of just like shards, okay? But then I'll go through that and say, wait a second, let me think of an example here. Wait a second.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

46. “Oh my I read, I want to say the name of it, I read one of those and sent it from me a blur, but I read one of those this weekend where somebody had an article. It did really well. They got a book deal. They turned it into a book. And it's like, okay, you know what? This thing has so much more impact as an article rather than as a book.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

47. “But there are very few ideas that you want to go steady with, let alone Marion have kids. And I think that books are basically you're marrying and having kids. And that's a very, very, very high bar.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

48. “And I think that's a big, you know, here's the thing. I think a lot of writers, I think a lot of people who come out as journalists, and before I started writing books, post-speech writing sort of as even the time I was writing books, I did a lot of magazine articles, a lot of magazine writing, long form magazine writing, which I like. And I found a lot of journalists who would write an article. The article would do well and they would get a book offer and they would do the, they would not pop, they would not properly vet it about whether they want to, because there are a lot of ideas that you maybe want to go out on a few dates with.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

49. “To begin with. Yes, you're wrong. All right. And the second criticism was You're right, but it's not interesting. So those are two pretty, like those are significant critiques. So that's how that's generally how I do things. When I came up with this idea for when it was an idea that was kicking around there, and one of the ways that I knew it was a good idea were two things. Number one is that when I was writing the first of all, I was looking at the research and I found myself wanting to do more research, which is always a good sign. It's like, holy crap, is that true? Well, what about Babadi Bah? And I go look at Babadi Ba. Oh my God, Babadi Ba, you know, and so I found myself wanting to do more research. That was one thing. And then when I started writing the proposal for that, it was like, for me, it doesn't happen very often, but there were portions of it that were just like butter. I could just explain it so clearly. Like, here's what I'm going to try to find out. And here's why it matters. And it was like that, you know, that scene.”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT

50. “I'm going to be skittish about the idea, but let's just say it had to do with morality. I wanted to write a book dealing with morality. And Kevin, who is a person of religious faith who is extraordinarily well read and among people who are very well read and very intelligent, I think there are a dearth of people who have strong religious faith, just an observationist, not like a Judgment one way or the other. And so I thought he would be an especially good person to run this idea past. And I guess he and others The theory of the case that I had, he and others had two criticisms of it. And they are not insignificant criticisms, Tin. The first criticism was You're wrong”

    2018-03-25 · The Tim Ferriss Show · #305: Daniel Pink — How to Make Better Decisions and Be More Creative · IDENTIFIED FROM THE TRANSCRIPT