YouSaid · the spoken record

David McRaney

lines on the record: 151
first: 2022-09-30
most recent: 2022-09-30
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“In most situations, it's not adaptive, like confirmation bias is actually the right move in most situations. Like, if you're looking for your keys, you're not going to find you.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“So, confirmation violence very simply is just something happens that doesn't make sense. You want to disambiguate it, it's uncertain, you want to reach some level of certainty. So you look for information that based off your hunch, your hypothesis. And then when you find information that seems to confirm your hunch, you stop looking as if you did something wrong. Yeah, as if you solved it.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Is reasonable, you'll find it. You'll find something, right? And that'll confirm that your search was good and justified and reasonable to other human beings.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Confirmation bias is what happens. Here's the way I'd prefer to frame it. Let's say you're in a tent in the woods, you hear a weird sound, and you think, oh, that might be a bear. I should go look. So what you have is a negative affect in your body. You have an anxiety. You go out looking for confirmation that that anxiety is just or reasonable because there's a social aspect to it at all times because we can't escape our social selves. And so you go looking and you maybe don't find it. Maybe you don't find the evidence that points in that direction. Eventually you modify your behavior based off what you see with your flashlight. If you do that online though in an environment that's information-rich environment, you have some sort of anxiety and you're looking for justification that that anxiety is”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“That's a great way to put it. It's the least sexy term in psychology is the makes sense stopping rule. You think they come up with a better phrase? That just means when I go looking for an explanation of something, when it makes sense, I'll stop looking for more information.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Confirmation bias. When people write about confirmation bias, they usually get it pretty wrong. Here's the way I look at it.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“You'll end up with basically two brains. And you can use a divider so that one eye is going to one hemisphere, one eye is going the other. You can show a person an image. Let's say you show them a terrible car mangled bodies and they feel very sick. But the portion of the brain you're showing that to is not the portion that delivers language. So then you ask the person who is feeling sick, why you feel sick right now? What's going on? They say, oh, I ate something bad at launch. We will very quickly come up with a narrative or explanation for what we're experiencing. And we do so believing that narrative, even if that narrative is way far away from what is actually taking place.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“They come up with a. This is the greatest example we've been discussing if you have someone who has a they call a split brain patient. You take the corpus callosum that connects the two hemispheres. A corpus colossomy is often performed when a person has a certain kind of, they have seizures that they don't want to cascade.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“But then on top of that, you have this other thing, which is denial of the thing that's wrong in your body. So I've seen cases where people have an arm that doesn't function properly and they'll ask, like, why can't you lift your arm? Why can't you pick up this pencil? And they'll say, oh, what are you doing? I can pick that up. What's going on with this arm? Like, that's my mom's arm. She's playing a joke on me right now.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“And that's the weirdest thing in the Challenger study when he showed people that their memory was absolutely not what they thought it was. Their first reaction was to say, you're tricking me. You wrote this, like somebody else wrote this. And that seems so similar to something called Anna Sygnosia. And Anastagnosia is the denial of disorder, and you can have like a lesion or brain injury that causes something is wrong in your body.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, yeah, that's been repeated a few times. I'll talk about it in how minds change. Robert Burton did this experiment after the Challenger incident. That was the big one, right? The one that study was, when it signaled above the noise. And yeah, that's the most amazing part of it. They have you write down whatever happened or what you thought happened. They also do it prospection-wise. I think they've done it where you tell me what you think is going to happen. And you put it into a Manila envelope. And then the thing happens, whatever event takes place. And then you ask people, what did you predict was going to happen? And they tell you, I predicted exactly what happened.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“That's right. And you, without people to check you, what does that say? It says that a whole lot of what you believe is the story of your life is one of those things that if you had a perfect diary of it or a recording of it or someone who was there who could challenge you, it wasn't exactly the way you think it was.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, yeah. We have the synthesis and the antithesis, all those things are how we kind of see ourselves. It's how we make sense of our past. Because we couldn't remember everything. That would be horrible. So we edited it to be useful in that way. That's why when you're watching a movie or reading a book and it doesn't seem to be working for you, it's because it's not really playing nice with that retrospective system. It's also our personal narrative seem to be very nice and tidy in that way. Although they never are. If you've ever told a story about something with someone who was also there and they're like, it didn't happen that way.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“The science side of that is most storytelling takes place exactly along the same lines as retrospection. So retrospection looking back, prospection looking forward, we tend to look back on our own lives as we're the hero, we're the protagonist, and whatever we're looking at specifically, it's like, okay, we started out in this space and then we went on an exploratory journey, and then we eventually came back around with that new knowledge and applied it.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“I love Will so much, and he has a book not too long ago that he came up with The Science of Storytelling. And I love that domain. The whole Hero's journey, the Campbell. Kelsey.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“And we are very good at coming up with these post hoc ad hoc rationalizations and justifications for what we're doing. And those eventually become a narrative that we live by. It becomes sort of the character we portray. And we end up being an unreliable narrator in the story of our own lives. And so it's like a one-two punch of you're unaware of how unaware you are. And that leads you to being the unreliable narrator in the story of your life. And that's fine. Like this is something that is adaptive in most situations. But when we get into some complex stuff, like, you know, politics running a business, designing an airplane, you should know about some of these things because they'll get you into some trouble that we never got into 100,000 years ago.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Explain. That's called the introspection illusion, and it's been a real centerpiece of my work for a long time. We don't have access to the antecedents of our thoughts, feelings, and behaviors, but we do have thoughts, feelings, and behaviors that require some kind of explanation.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, that's how I went from blog to book world. But then they were like, hey, could you write another book? And I said, I sure can. And I wanted to promote it. And at that time, podcasting had just become a thing. I was listening to Radio Lab. And this American life. And I was like you, I was listening to WTF. And I said, I want to do something like that. And I just started up a podcast to promote it. And it just turned out that the podcast was really where I could actually explore this stuff. And I jumped into it.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“And I had an audience, and it was maybe four months later, an agent reached out who had worked on freakomics and said, I think this could be a book. And she's still my age. I actually met with her today. If I'm in town, I want to always try to meet with her because she changed my life. Air Malon Borba, amazing human being. And we turned it into a book. And about half of it was already in blog form. I wrote the rest of it for the book. And that book just really took off. Like it's still, even today, it's like in 19 different languages. Every once in a while, it'll be number one in a different country. It was recently number one in Vietnam.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“They found it in a bar. And Steve Jobs sent them an email that says, Give me back. They just went for the hits and they got super viral. I just assume they had like a Google alert for stuff written about Apple stuff. And I got an email said, can we re-blog your blog post on this? And I was like, yeah, sure. And I went from $1,000 to $250,000. And I was like, oh, I should write a bunch of stuff on. And so that week, I just started going like things in that sort of area. And I wrote a lot more things about like learned helplessness and other issues.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“And I, since I had a background in psychology, I went and I had access to the university library, I just was like, there's got to be some material about this. And I found a bunch of material on brand loyalty and identification and group identity. And I wrote a little blog about it, but I framed it as Apple versus PC. Those commercials were out right then. Right. And at the time, the blog Gizmoto had stolen the iPhone prototype.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“It'll be like 2008, 2007 I got into an argument with two of my friends about what was better, the PlayStation 3 or the Xbox 360. We got so mad at each other that it was like I might not be able to hang out with him. Really?”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Was here's how that happened, I was just blogging away back in the early days. I maybe had a thousand people reading my stuff. And those back way before Medium and Twitter and any other way to get your stuff out there. Right.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“You're totally right. I did not intend for this to be like some sort of marketing phrase or trick, but it's the truth. I, in writing a book about how minds change, I changed my mind on a lot of stuff that I was like depending on for my career. And I'm happy to do that. It feels really great to be on the other side of some of these things and to see it more clearly in a more, you know, more dimensionality to it.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“One of the things that the internet gives us is the ability to group up very quickly. And we are social primates. If we go into a group, we start being worried about motivations like I want to be a good member of my group. I want to be considered a trustworthy member of my group and so on And you get a lot of the weird stuff we see today that falls into the domain of being polarized or being in a system where everyone is, if you hear a group of people who agree with you on your current position, it's very difficult to argue out of it because I can always fall back to them for backup. And so that's some of the stuff that goes into that paragraph. And it gets more complicated from there. But yeah, it was very illuminating to me and a lot of the new material in this book relates back to it.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“That's right. Social cues coming back. Right. So you get like, let's say my good friend Alistair Kroll, who runs conferences, he put it to me like this. He's like, on the internet, when you say, I want a grilled cheese sandwich, it's not an argument for who wants grilled cheese sandwiches. Should we get grilled cheese sandwiches? Anyone else agree with me? On the internet, on most platforms we use today, it's saying, I want grilled cheese sandwiches. Who wants to go with me to the grilled cheese sandwich room? And so everyone who agrees with that position and is already like, yeah, that's what I want too. get pulled off into a community of people who want this and then a whole new set of psychological mechanisms is going to play which is all about being a social primate and being a community”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Process. You all flow the cognitive labor to that. We're all familiar with doing that. Everyone has their ideas. You trade back and forth, and we decide on the group goal and the plan, which is what this evolved to do. But we are also very familiar with the way that plays out on the internet, which is my good friend, Al-J.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“But if you allow that deliberation moment to take place where I explain my reasoning to you, you get a group of people who would go from 80% incorrect to 100% correct. Really set up for that. And the interactionist model is all about this the work of Hugo Mercy and Dan Sperber. They have a great book about this called The Enigma of Reason. It's not a light read. It's really sort of academic, but it's great because they found, looking through the old research and their own new research, that we have two cognitive systems, one for producing arguments, one for evaluating arguments. And the one that produces arguments does it very lazily and in a very biased manner. You can think of it like You ask, where do you want to go eat? And you have three or four people after a movie like hanging out in the lobby. They're like, I want to go, I want to go here. I want to go here. I want to go here. And they have biased reasons for that. One person's, those one person says, hey, let's go get sushi. And somebody's like, we're over here. No, no, my ex worked there. Or someone would say, I had sushi yesterday or I don't like sushi. You can't predict what are going to be the counter argument. So you present your most biased and lazy argument up front and you let the deliberation take place in the pooled.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“But if you take that exact same question and you pose it to a group of people, and I do this in lectures now, and you say, okay, I'm going to ask this question, keep the answer to yourself. Now, does anyone have the right answer? You know you have the right answer. Raise your hand. Somebody raise their hand. I say, okay, what's the answer? They give you the answer. Then you say, explain your reasoning. And then they explain the reasoning. When they give their answer, there will be a grumble in the crowd. When they explain the reasoning behind it, the crowd goes, Oh, okay. Now, if you took everyone's individual answer and pulled it together, you'd be like, wow, 80% of this group got the wrong answer.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Based off that research, we do look kind of flawed, right? We do look very irrational. But if you take that exact same research and you allow people to deliberate in groups, you get much different reactions, much different responses. And that's been furthered by the work of Tom Stafford. He's been taking some of the old stuff from those old studies and putting them to groups and even creating social media simulacrums that work like Twitter and Facebook and stuff, but have a totally different context allows people to deliberate and argue in different ways. And you get much different results. You get better results. A good example of that is like you take something from the Cognitive Reflection Task or I'll make it real simple so we don't have to like do any weird math in our heads. Like if you're running a race and you pass the person second place what place are you in? And the intuitive answer, you start trying to work it out in your head. But the answer, if you like, lean back is, well, I replace second place. I'm in second place. But if you ask people individually, you get a pretty high...”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“So, those two things together, I was like, I want to understand this better. So I invited on my podcast Hugo Mercier, and he teamed up with Dan Sperber, and they created something called the Interactionist Model, which is a model that I only want to talk to them about, you know, changing minds, arguing. And it opened up this whole world. And through them, I also met with Tom Stafford. And there's the interactionist model. And there's the truth win scenario. And what you're just talking about with that paragraph is about the interactionist model, which is a lot of the research that went into all those books from about a decade ago. They were pulling from studies that were done on individuals in isolation. And then when you pool all of their conclusions together and you treat people as a group of people.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“I think I know enough to tell you that, but I know I don't. And also, I don't want to be that pessimistic and cynical. And at the same time, the attitudes and norms around same-sex marriage in the United States had flipped like very rapidly.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Flawed and irrational, right? And that was a big pop psychology movement for that about a decade ago. Things like predictably irrational. And even the work of Kahneman Taversky, like a lot of the interpretation of that was like, oh, look how dumb we are, right? And look how easily fooled we're, look how bad we are with probabilities. And one of the incepting moments of this book was I did a lecture and someone came out to me afterward. Her father had slipped into a conspiracy theory. And she asked, what do I do about that? And I told her nothing. But I felt... Gross saying it. I felt like I was locking my keys in my car. I felt like”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Sure does. A lot of work went in that little bear. One paragraph that a lot of that comes from something that's called the interactionist model. There's sort of a peanut butter and chocolate have come up into this book because I've spent years talking to people through You Are Not So Smart and I would argue that we're”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“And so I got him in touch with Dunning, and Dunning was like, I can't wait to be part of this project. So both interviews back and forth with Dunning before and after. And of course, he gets in the simulator and they hand him the controls and they say, okay, land it. And of course he crashed. And he crashed it three times. Right.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Landed a blow. So we helped him out, or he helped us out. My good friend Joe Hansen has a YouTube channel who does, explores different science stuff. It's called Be Smart. And we were talking about that recently there was a story about someone who, the pilot, you went unconscious and they've landed the airplane, but they got help from the tower. And we were talking about that. I was like, I feel like I could land an airplane based off all my video game experience. And Joe said he thought he could too. And I says, this has got to be done in Kruger, right? And I said, it would be cool if you did a video where you got into like one of those commercial simulations. A commercial flight simulator? Yeah.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“I say all in the chummy Apache on the back kind of way. I keep asking him to come back on the show, but he's working on a new project and he's a new book.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“And like the introspection illusion has to always be talked about. We don't know the antecedents to our thoughts, feelings, behaviors, but we are very good at creating narratives to explain ourselves to ourselves. And you always have to mention that in any book about this topic as far as I'm concerned. And so there's a little bit of that. But like Dunning Kruger and all the other big heavy hitters, I definitely did not want to write how to win friends and influence people part two because I wanted to come from a very different perspective on all of this and I didn't want it to be a book specifically about persuasion because I don't need to start talking about actual persuasion techniques till about page 200. Like I show you people who are doing things that could be labeled as persuasion techniques, but I don't get into the science of it until later. Adda, you mentioned Dunning Kruger. I just recently spent some time with old Dunning, Professor David Dunning.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“I didn't want to retread anything. There's some foundational stuff that I do talk about in the book, though. I feel like you can never not talk about things.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“And the biases that when I started out, things like confirmation bias wasn't as just tip of the tongue as it is now and survivorship bias, things like that”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so Unity through humility. We're all absolutely stumbling and fumbling in the dark and pretending like we know what we're up to, even here in these fantastic Bloomberg offices, like the thing I want to avoid is the sense that I've got it all figured out. There are massive domains in psychology and neuroscience and other social sciences that just start from that place and then investigate it. And I find that when I discover these things that we all share that should give us a pause should cause us to feel humility. I feel like I'm in the right spot and I want to like dig deeper into those places and reveal them so we can all be on the same page that way.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“I went to, it was when I was still working for a TV station, we had a little conference where people in my position went and we went there and we got Taramasu was a dessert. And I remember I took a bite of it and I was like, oh my God, this is so damn good. What is this? And everyone there was like, uh.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“That's the whole thing. Like, hidden worlds are it for me. Like, I grew up in a trailer in the woods in the deep south as an only child, I was always searching for the others. I didn't know how I was going to get there. And once I got ahead, a hand was extended into this stage. That's all I want to do. I call them Taramasu moments because I remember.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Is a lot of people in the Deep South don't think there is a homeless problem. And that was a really interesting way to break that story into the public consciousness of, no, no, there's a problem here. It's just hidden from you in a very particular way. And a lot of people weren't even aware that there were organizations that dealt with that. And that really showed me this is the world I want to be and this kind of stuff I want to do.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“I always wanted to do feature pieces. That was the world that I loved that when I was in journalism school and Frank Sinatra has a cold electric Kool-Aid acid test. I just wanted to write features. I wanted to be there in person and tell you explore humanity from the inside outline way. Halfway home for HIV positive men for homeless people in the Deep South, that was a real turning point for me because I had to spend about three weeks on that story and I visited all the different people, went to all the different meetings. And the homelessness is very invisible in the Deep South. They often live. In the woods, you know, they live in the forest, and they.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“And he was very nice. And I got all the stuff and started it up. And that has now become sort of the centerpiece because I was there when it got going.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“And I just so happen to start a podcast right when podcasts were becoming a thing. I sent an email to Mark Marin because he had the number one podcast. I said, how do you do this? And he actually sent me an email with a bullet point. Really? with links to Amazon items and”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“I played in that world I go way, way back. I just happened to be there when they blew up on the point of they got book deals, and I started a blog called You Are Not So Smart About All the Cognitive Biases and Fallacies and Heuristics that I really enjoyed. And I wrote a piece about brand loyalty that went viral and the rest is history that was asked to write a book about it. And then I was like, I will continue playing in this world. But I started the podcast to promote the second book because the first book did so well. They said do another really quickly. And I did.”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“Of alumni that's frightening. And I thought it would be a great headline that would be funny, and the headline I wrote was evidence suggests sperm counts reach record lows on campus. And one of my professors laughed about it and asked the whole class if they had read it, but they didn't know that I was in the class. And I was like, oh, wait, this could be fun. So I switched to journalism and went all the way through the student paper, then went into print journalism and TV journalism. But Once I'd reached a certain point in that world, I wasn't able to write anymore. I was doing editing and helping other people. And I just really wanted to write something. And it just happened. Blogs were becoming very popular at that time. My dad says and others that were like,”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source
“I wrote a really sophomore thing about Starbucks on campus because it was just about to come into campus. And I wrote that and wrote a couple other things. And then there was a study that had just recently come out. And who knows if it's replicated or stood the test of time. But it was when your favorite sports team loses men's sperm counts go down. And I thought. Our team at our school had lost every single game that year so far. What does that mean?”
2022-09-30 · Masters in Business · David McRaney on the Science Behind Persuasion · IDENTIFIED FROM THE TRANSCRIPT · source