YouSaid · the spoken record

Daymond John

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73
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2019-11-04
most recent
2019-11-04
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1
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  1. Yes, and nobody and no major corporation was making them, so there's no place to find them. So, where do you find them with guys like me selling them on the street corner? So I made 80 of them. It took me probably about three hours. I made 80 of them. And I hit that, I hit that street corner and I sold all of them. You know, and a lot of people go, what are you talking about standing in the corner? Because I know a lot of people may be listening to this and they may not live in a condensed area. But trust me, it's not that I still outside my house. I went to the shopping area and this place called Coliseum Mall. Where people were actually going into shop. So I caught people while they were walking in that mall and out of that mall by standing on the corner.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  2. It was like making, just like taking a sleeve, right? And folding it in half and using the part, you know, and then putting on your head and the top that's open. You just tie it with a string.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  3. Were really easy. It wasn't even a patent. It was just a straight square. You take the square, you fold it over, you sew one side, and then you flip it in. Just had to sew a straight line.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  4. And I knew how to make those. My mother showed me how to make those because the first one I bought was about $20. I went all up town Manhattan. I couldn't find it anywhere. When I finally found it, if you added the gas, the tolls, I paid $30 for this thing. And I showed my mother the hat, and she said, you know, you can't afford to just pay that kind of money for something you can make for $2. And she told me to go to the store and get some fabric. I went to the store. I got $40 worth of fabric. I came back. I sewed a bunch of hats and now all of a sudden I wasn't thinking from a commercial standpoint. I bought the same roll of fabric, so I have now this big roll of striped fabric, and I made 80 hats, so I decided to go stand on the corner and sell them.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  5. You know, so I just tagged all the clothes I have. And then I started to see this hat that was on a lot of these rappers and it didn't look like it was made by a major clothing company. And it looked like a ski cap, not with a ball on the top, but with a little tie, like a shoestring on the top.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  6. And I just wore them on top of my champion shirts just because I didn't want anybody to even know it was mine because it was just one shirt. It's not like I could resell it to somebody because let's say a squester is $30. Well, I bought the championship shirt for $30. So what are I going to sell it to you for?

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  7. Well, I didn't make anything at first, to be very honest. What I first did is I got a bunch of labels and I just went and bought champion shirts and I just put my foobu on top of the champion.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  8. So, you know, I was spending so much money going out and buying clothes that the hip-hop community loved to buy. And they could be ski jackets, Timberland boots, and whatever the case is. And we started to hear rumors that clothing companies or power companies just didn't want rappers, African Americans, inner city kids, whoever, they didn't want people wearing their clothes. But I started to get fed up to hear about all these type of brands and I wanted to create a brand that loved and respected the people who loved and respected hip-hop and I called it Fubu for us bias.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  9. Well, so the funny story is that I would talk about that with my girlfriend at the time. I was living with. She's a little bit older than me. She was 30. I think I was 20. I think she worked for American Express and one of them. And very supportive, but I would give her my ideas all the time. You know, I remember. She would laugh at some of them. And then one day I asked her to borrow $800. No, I asked her to borrow. $500 for this idea I had called Fubu. And she said, no. Would leave her after that, of course. I left her after that. I left her after that. And I remember maybe about 15 years ago, something she's still my friend, but she came to my office and she heard my secretary talking about my houses and all this type of stuff that we had to take care of from a financial standpoint to wire the money. She was like,

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  10. No, I was listening to that stuff when I was 16. And often I question myself and say, am I doing the right thing? Am I on the right path? Because at the end of the day, I started to set my goals pretty low that I just wanted to be somebody who can take care of their family and have a decent house. And I wasn't sure what kind of business I was going to have, if it was going to be a business at all. But I wanted to have a steady income. I didn't want to just. Know just be roaming the streets.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  11. I didn't know what the plan was going to be, but I knew they're just like working out every single day and just like anything else trying to educate myself. I had the ability to put various different things in my body or my mind, you know, drugs and rock and roll and rap music and drinking all the time. I could put that in. And so how productive I was going to be later on, or I can put in. PL statements and listen to Tony Robbins and listen to J. Abraham and Think and Grow Rich and Seven Highly Effective Habits of People. And you were reading that stuff?

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  12. So, alright, so you are clearly thinking about bigger things. If you are waiting tables or red lobster and you're reading their quarterly reports and their P&Ls, you're doing this because you have a plan. Did you have a plan?

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  13. Was a waiter. Yeah. I was having a great time as a waiter, but I was also learning from red lobster. They would issue these quarterly books on their P&Ls, basically, and what was working, what wasn't working. I was, you know, learning how to service people.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  14. In that time, I was working here and there, but I also was partying. Know dating as many girls as I could. You know, the normal kid thing, you know, 18 to 20. And I turned around again and I looked and I said, I don't have anything. And not only do I not have anything, I don't even have an education to fall back on. So again, looking at all the friends I lost and then talking about all the kids that I thought were not so bright, but yet they were coming back from college and I was a waiter in red lobster serving them. And I said, maybe I'm the idiot here.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  15. Did I consider it now, but I'm dyslexic and reading always presented a challenge. Science and math, no problem. I could do it in my sleep. That was a challenge. And I said to myself, I'm going to take off one year, you know, getting out of school. I said I was going to take off one year. And that one year became five years, ten years. What were you doing?

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  16. No, I think I may have one or two arguments with my mother during the court. Maybe now I'm 49. I've had three arguments with her in 49 years. Wow. Yeah. Probably. Two of them were when I was in my 20s.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  17. Earlier on in life, I really dreamed that I wanted to be maybe a pilot. I really didn't know what else I wanted to be in life. You know, I had no idea until rap music really started coming around and I figured I wanted to be working in rap music, but I didn't know how to do that if I couldn't rap sing, dance, or produce I really didn't know how to do that. Well, I could dance a little bit. I actually did do some kind of dancing hoping that RundiMC or LLQJ or Russell Simmons would discover me. At one point, I did get an offer to dance for a group named Houdini. They were going on a tour. Yeah, I got an offer to break dance for them. And my mother said, no way in the world are you going on tour?

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  18. I've always been somewhat analytical, and I remember doing the math one day about if I were to work in McDonald's and if I were to sell drugs over the course of five years where when I make more money and it looked like I would make more money at McDonald's. Because if you look at the drug dealer who has to pay for all the attorney fees and everything else every once in a while to get caught and if they out of five years if they had to stay in jail two and a half or three of those years and when you really and then you have to look over your shoulder and you end up maybe dead then how and they have no medical how much really would they bringing home how much are they netting so i looked at that and i said well i'm rather working mcdonald's

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  19. At JFK. So when we all the kids heard the ground rumble because of Concord was landing, you had to be in the house by the time that rumbling stopped. But during the winter months when, you know, it was still landing that late at night, but yet it was getting dark at 5 o'clock. Parents would say you need to be home by the time you see the lights come on on the Empire State Building. So it was a very great community, you know, a lot of barbecues and cookouts and fun stuff like that. That would all change around 86, or we stop feeling safe when crack thought is a devastate, you know, our neighborhoods and we would start hearing of deaths and things of that nature. And maybe that's because I'm at 16 or 18 years old and I'm driving and I'm seeing more of the world, but also crack was starting to devastate every neighborhood across the country.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  20. I felt safe. It was a great time. It was what I think is the last of those old school neighborhoods where everybody knew each other and, you know, all the kids had to go inside before the lights came on the street lights. I mean, my mother used to always say I had to be either faster than the Concorde or faster than the lights on the Empire State Building. And the reason was that the Concorde would land approximately, I think, 750 or 730, you know, during the night.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  21. Mama is an executive assistant, so she worked for Lehman Brothers, American Express, and she would have her little side hustles. She would probably, you know, sew clothes and try to sell them. She would go and open up, you know, maybe a little kiosk at a flea market and buy goods and resell them. So mom would do a whole bunch of things such as that to make some extra ends meet, but she would also just mainly be a secretary or executive assistant for people.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  22. Around my about 11 years old, 12 years old, my parents separated, got a divorce, and I would never see her speak to my father ever again. So my mother's dreams of getting a further education just didn't happen at the moment.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT

  23. Was a big question right there. I didn't know what I didn't know. I didn't have any financial education. I didn't even have an accountant at the time. So I went to all the banks I could and I got turned down by 27 of them.

    2019-11-04 · How I Built This with Guy Raz · FUBU: Daymond John (2018) · IDENTIFIED FROM THE TRANSCRIPT