YouSaid · the spoken record

Debra Crew

lines on the record: 12
first: 2025-03-28
most recent: 2025-03-28
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I mean, yes and no. I mean, you know, there are some universal truths, I think, about what people are looking for in a leader. I think people want, you know, what I'm seeing is more generational differences than I'm seeing sort of geographic differences. I think I'm seeing from younger folks they want more time with you and they really want to felt like coming up. I kind of wanted my boss to leave me alone, you know. And now you see much more of it's always sort of our younger folks that will ask the first questions in a meeting. You know, they want to get to know you much more and in a much more intimate way. I think it's social media. You know, they're used to just consuming and knowing a lot about a person. And so, you know, that's probably a bigger difference than I'm seeing versus Geographic”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, well We just had because we just had a meeting on this and we celebrated it much like if you've heard of Dia de los Muertos the Day of the Dead you celebrate those things that you've killed And so you know we've got a ready to drink margarita that we Know there was a poem read out about it, What Went Wrong? And then we all thanked it for what it had done for us and we were moving on. And we had, you know, there was kind of a scroll of these that we have, but it's, you know, it was quite a great way. This was at our senior leader meeting that we could sort of celebrate that were out there experimenting and learning and moving on. And by the way, we've got a great, we're launching Casamigos ready to drink in a can. We've learned a lot from the prior launch. And, you know, it enables you to just move on.”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“When you think about wanting to, you know, consumers move fast today, it's kind of a volatile world, needing speed and agility in the culture. We felt like be the best was undermining us. So we actually changed that to be better.”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“Value each other. We're a very collaborative culture, proud of what we do. I think we're very proud not only of our brands, but also things that we do in the community around sustainability, you know, et cetera. And then there is one value that, so actually when I came in as COO and then was announced that I would be CEO, I actually went out to a bunch of our senior leaders, not the executive team, but a couple layers down and asked them to help me sort of assess our culture and values in various markets and across functions around the world in an effort to kind of reignite and sort of strengthen the culture. And there was one value that as they looked at, we had a value called Be the Best, which sounds great on the surface. And there's many great things about it, but it was creating a bit of a culture of perfection. If it wasn't the best, you know, bad news didn't travel as fast.”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“We do. And a shop in the each floor, but we do have more than one bar in the office. So, yeah, so we, I mean, people love it. But we've got four values that are very much, I think, help it describe our culture. We're passionate about consumers and customers.”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, well, we always say we've got 30,000 brand builders, whether you're in supply, marketing, finance, HR, everyone is quite focused on our brands and building our brands. People love the history. We have a lot of passion around our brands. And so if you look at all of”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I mean, you know, look, we do have a, you know, we've got $13 billion brands. We're number one or number two in many of these categories. So I really love our portfolio. You know, that being said, we do look for spaces where we don't have maybe a strong of a brand or a brand because we also are across priced tiers as well. So that can be important as well, where sometimes we don't feel like we have a premium enough brand. Like in the non-Ok space, our most recent acquisition in ritual in the US, we had seed lip that we took. It was a big brand for us in the UK that was non-out. But in the US, this ritual seed lip is kind of more in the gin space, I would say. And, you know, ritual had a brand that kind of spanned across as a tequila alternative, a gent alternative, a whiskey alternative, et cetera.”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, no, no, no, no. I'm a big tequila fan. I'm a Texan. So Don Julio 1942. But I'm also a big I like a PD scotch, so I like our Johnny Walker black. I like our lagavulin. You know, in the summer, I like a good chen and tonic. I like a good tangerain tonic. Pretty flexible.”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, and they're also coming into spirits faster. So the other thing that we're really experiencing is that while maybe overall they are moderating through some behaviors, they are actually coming into spirits faster. And that's because of drinks like RTDs. They're coming into tequila faster because they're drinking spirits with food. So there's, you know, it's one of those that we see it as much of an opportunity as we see it as a headwind.”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“So, what we're seeing is, so Gen Z are expressing and that they prefer to moderate. That being said, the actual behavior, what we're seeing in behavior is more of what we call zebra striping, which is, you know, I go into a bar, I order a Genus first. I'm still out with my friends. And so the next thing I'm going to order is a Gennis Zero Zero. That's how I'm moderating. But at the same time, I'm staying very much within Guinness. I'm staying in the moment. I still feel like I'm part of it. And so we're actually seeing that Gen Z behavior, you know, they're not moderating as much as what people think.”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“It's cyclical, it's going to come back, and this resilience can really be explained because of the kind of underlying structural drivers of demand that really give us tailwinds.”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source
“First of all, we see a really long runway for growth in beverage alcohol, and particularly in spirits. And it's total beverage alcohol has been growing consistently for 20 plus years. And alcohol is a percent of discretionary spending and percent of consumer kind of discretionary wallets is quite modest. It's less than 2%. And that's been very consistent over time. No doubt right now the industry is quite challenged and it's challenged because of the cyclical kind of economic pressures, the inflationary, the prolonged inflation that consumers are having to navigate has compressed that kind of discretionary wallet. And that's really impacting the volumes of the industry. That being said, people forget just how resilient the industry is. And so, you know, we do see this.”
2025-03-28 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Debra Crew - CEO of Diageo · IDENTIFIED FROM THE TRANSCRIPT · source