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Diane Hoskins

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36
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2020-09-22
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2020-09-22
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  1. Will be a healthier place all the way around if we can learn those lessons. We are conscious of our scale and realizing that there's an incredible opportunity and responsibility and we look forward to being a driver for positive change and enhancing the human experience.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  2. Well, first of all, it's been terrific to have an opportunity to speak with you today. We see this as an incredible time of transformation, transformation that can be scary and very difficult and frankly our hearts go out to the continued victims of this awful pandemic. But this is a time of transformation. And from what we need to do to survive, but also then to thrive and to learn the lessons, to learn the lessons of health safety, to learn the lessons of social change, to learn the lessons that we will use to combat climate change. And even from the economic standpoint, how you do it and how you don't do it, to learn those lessons as well. And we will all be stronger.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  3. All of our major clients have stepped out there with goals, goals of becoming net zero by 2025 or twenty thirty, really pretty amazing goals. And we're partnering with them to figure out what does that mean for the space that you occupy as well and how can we bring those goals that are about your supply chain and other things right into your built environment strategies.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  4. Of course, we're watching what's happening on the coast with fires and the extreme heat. And then another year of hurricanes that just seems to be nonstop continues to remind us that climate change is on the move. It's happening. You know, we're only a few degrees of temperature change on the planet that will basically tip us into much more severe experiences than we're already finding with even an extreme year like this. So there is a renewed focus on climate change. There's a renewed energy around climate change. I was just on a call earlier today with a team from the World Economic Forum and they were probably half the people on the call were Europeans and they're talking about this green New Deal that is going to pass in the EU, which is going to absolutely mandate net zero across the European Union. And you can

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  5. Know it's interesting when COVID first hit, there were a lot of people who were saying this really put climate change in the back seat. And surprisingly, it's almost been the opposite. This experience 2020 has truly been a wake-up call for climate change for many reasons. In some ways it proved that regardless of our sense of safety and infallibility, that the unimaginable can happen and at a global scale. Most of us have never witnessed anything that affected the entire world at one time that quickly. That's what climate change has the potential to do. And what we've seen with the pandemic is it's created an openness for that conversation. It's created more realism around the potential. So there really is a drive to really answer the call of how do we create greater resiliency.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  6. Individual meetings with hundreds and hundreds of clients, sharing this knowledge and stepping out as a leader with a path forward in a place where there's been a lot of confusion and a lot of question marks, we came to the table saying, here's a path forward, here's a way you can do it.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  7. In many ways, and I say this with huge humility, our firm is built for this kind of moment. I would say that Bringing our Optimism and ingenuity to the challenges that we face is something that has been an important role that Gensler has played early on my partner Andy and I really felt like we needed to quote unquote take a stand and figure out how you would create a space if you could re-enter if you could what would it look like how would you go about it and we set out to do that to bring our designers together our folks that are savvy in technology and creative and strategic and came up with our back to work strategy and got it in front of our clients we've done webinars with tens of thousands of people

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  8. Boy, great question. I wasn't ready for that one. You know, it's funny. Of course, we were all stressed when COVID started. I could just feel the adrenaline every single day from sun up to sundown. You just insatiable feeding yourself all this information, trying to learn about what was going on and how do you respond and trying to make good decisions, trying to stay up on what was going on out there and information changing every day, 24 hours a day. That is extremely stressful, so definitely. I think psychologists say that no matter what happens to you, that you have this set point that you return to. So I would say that I've returned to my normal set point, and it's important to be able to move away from just a panic zone into that place where you can be an effective leader, where you can act.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  9. To learn about the fact we're better together. And so, you know, sitting in our homes, separate from each other is not allowing us to have that growth and to build that kind of resilience and health. And so our workplaces need to be diverse and diversity needs our workplaces.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  10. Yeah, you know, it's interesting. Places matter when it comes to a healthy and diverse society. We come to know others through the public realm, through our shopping malls, where you see people interact with people who are different than yourself, through sports arenas and places where people come together and through our workplaces. I would say a lot of people meet the first person of color that becomes a friend of theirs in the workplace. They might meet their first friend who's LGBTQ in the workplace. We have this opportunity to find people who are joined with us in purpose and in goals in our work who are just entirely different than ourselves. And we have this incredible connection and opportunity.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  11. And 14% of our board now will be black, and 50% female. We are leading by example and we are focused on making sure that we see a future that is going to be more equitable, more fair, an incredibly diverse profession, and that it will benefit society and benefit the world.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  12. That are really focused on how we're going to change our firm, and then how we are going to influence our industry for change as well. And then more importantly and most importantly is how we are really beginning to rethink what it means to design with the lens of equity and what does equitable design mean. And that's a really important conversation going on across our firm. We are leaning into the issues of what it means to be a firm that stands for equity and social justice, not just in words, but in actions from the standpoint of who we are and really increasing our black population within Gensler, what that

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  13. Yeah, it has been just an incredible year of learning, the pandemic, the recession, and the social justice crisis that has been ignited. And all of these, I believe, can lead to better places, healthier places, and a healthier society as well. If we listen to what we can learn from hearing from others, and in particular when it comes to social justice, as a firm, we have committed ourselves to doing our part to create a just and equitable future. We are the largest architecture firm in the US. And so we've really made it a focus to change our profession, our leadership. And we've put together five strategies.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  14. Right now, we're leaning on the relationships we all built at work. And over time, that there will be deterioration in these relationships and a potential threat to corporate culture if we're not physically brought together. I think that just kind of says it all. We're all benefiting from all the capital of relationship that we've built in being together. That can be depleted over time. We need to come back together as organizations to have that culture that is so much an essential part of our success.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  15. But I do believe at the end of the day, it is about how organizations are beginning to think about the value of place to their organization. Our tech companies, many of them are thriving because we're using their products to be able to make it through this pandemic. I was struck by an article this week in the financial review with Mark Golan, the COO of Google. And Google is one of our clients where Mark states emphatically that collaboration works better in the office. I just really respected him saying that because obviously they're an incredible platform. They're such an important mobility platform for the whole world. But he understands that for them to be able to be the creative engine that they are, that they need to be together in the office. He said,

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  16. Great question, by the way, and you are so right, it ranges from we never left our office to, we're not going back for two years. And everything in between, there's obviously a lot of reasons for the different perspectives. Sometimes it's location, depending upon what city you're in, depending upon if you're in the United States or Europe or China. So you really have so many dynamics in play from your location to the building you're in to who's in your company and the scale of your company. I really believe a lot of the larger mandates that we hear out there are really where there is pretty significant scale. And I would say with the tech companies in particular, they're needing to get clarity and move forward to do what they do as a company and not have people distracted with what's happening with me today. That's a piece of it.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  17. We really believe from the technical standpoint, absolutely, we're not going to go backwards. We're learning really important information about health safety, let's call it, that we've been learning all along. We have a lot of touchless technology in our restrooms. We just got to now take that to a much higher level in terms of door handles, in terms of our elevators, our call butt.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  18. Creating optimized work. Knowledge work is a combination of collaboration of focus work, of learning, and it's happening in different ways all the time and differently for different people, depending upon the task, depending upon the individual, depending upon the organizational culture.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  19. Yeah, my term efficientized, and I guess I made up that word, was really to emphasize that we're using the wrong paradigm when talking about work today. Efficiency models were started in the late 1890s by Frederick Taylor. He's known as the father of scientific management. He created the concepts about productivity and efficiency that we use today. But it wasn't a model for knowledge work. It was a model for factories and steel mills. And it worked out well to really create these very tight efficiencies for work that is task-based and assembly line processes. But it is really out of step with today's knowledge worker. So when we tried to overly create efficient space, but we're not really

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  20. Serendipitous interactions to understand how your work fits in with the work of others. This is all facilitated through open environments. But if it's at the expense of the individual work, that's where we've seen the rub. So we're very excited about what this post-COVID era will mean for workplace design.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  21. Enough attention given to focused individual work. So I think there already was the outcry of things need to be addressed when it comes to my ability to do my focused work. This moment, this pause, which will probably be a year, I guess, of non-normal, right, is going to be a great opportunity to rethink how we re-enter the workplace, to give people who want to do that 100% work from home, look, we can do it. We've got the Zoom, we've got the ability, let that happen. And then really look at in terms of people coming into the office, the right amount of space, again, collaboration is here to stay. It's an extremely important part of an innovative, energized, vital organization, sharing of information, the ability to have those

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  22. A better workplace. Just to put a cap on that, we had actually just completed a survey of the U.S. worker in 2019 that was released in the last two months before COVID. And we had seen some trends that were not favorable about concerns that people were having related to in particular unassigned seating and finding that people who are in work environments where they don't have an assigned seat, that their work effectiveness was diminished, even if they liked it, quote unquote, their effectiveness of what they were able to do in comparison to colleagues who had assigned seats was diminished. And also starting to see this imbalance of a huge amount of great collaborative environments, but not enough.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  23. We're interested in this 100% of the time working from home, but that actually was very similar to what we have seen in surveys since probably 2013 where it was about 8%, now it's 12% of people who want to work from home 100% of the time. There's also this stratification of other kinds of engagements between the home workplace and the office workplace where the vast majority are looking for an office-based work experience with over 40% wanting to be 100% in the office. And then that middle group are four days in the office and one day home or two days in the office, et cetera. This is really important information as we look at what is the future going to be and how do we design

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  24. Well, it's really interesting. You know, we believe very strongly in a research-based approach to innovation, that you'll tend toward precedent or wrote answers and solutions unless you actually ask the question and you're open to whatever the answer is to that question through rigorous research. We have really been focused on the trends that are shaping workplaces and we believe it's really important to ask people who are working about what works, what doesn't. This was the first time ever that we were able to do a survey of people working remotely from the office. Our survey of 2300 office workers were of people who before COVID were working in the office. There's 10 industries included, everything from financial. Financial services

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  25. The fact of the matter is there's an intuitiveness to it, but for all of our clients, for all of us, we need to see it in black and white. We need to see it laid out. It's not just you sit people apart from each other. It needs to be laid out. It needs to be a strategy because layered on top of that, many of our clients are also using shifts. So you have the utilization that might be laid out in terms of where people are sitting. And then they also are looking at who's in the space on any given day. So there are so many variables in play. It's kind of the fourth dimension of this, right? Is time. And so kind of shifts coming in or even people who might be on the Monday and Wednesday shift and others who are on the Tuesday and Thursday and Friday over time maybe taking that occupancy from 15%.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  26. what we're calling our intelligent places platform which is really a way of thinking about from when you enter the space at the front door all the way through the building into the various spaces a single seamless experience which has touchless technologies anticipating movements through the space ensuring the safety and looking at the density of people at various times controlling the airflow based on those densities as well and so this next wave of solutions is going to be much more technology empowered

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  27. Exactly. And actually, that's one of the key things of Graph is that it's a simulation technology. And it also allows you to use sensors to be able to monitor utilization even after it's been implemented. And so Graph is the more dynamic tool. Rerun is more of a planning tool. We've actually created strategies for over 200 organizations to date. And that number continues to increase and probably over 10 million square feet of work for those clients. We're also developing strategies where, I mean, right now it's about placing people and one-way signs and various ways of being able to control the movement through the space, but we're also working on developing really what I would call more seamless and technology-based solutions.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  28. Our clients can have 25,000 square feet and many have hundreds of thousands of feet. We have clients with millions of feet. So how do you solve this problem at scale? These technologies are helping us to deliver strategies that are going to allow them to find that pathway toward reentry of their space in the safest scenario possible.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  29. Yeah, this is one of those opportunities that have emerged for us. We knew we needed to help our clients figure out how to do social distancing within their workspaces and how to deal with the circulation flow and where do you do the screening and all of these new components and new strategies that we needed to put in play. And more than ever, it takes both the creativity and the technology to be able to solve these complex problems, determining the social distancing, circulation and occupancy strategies to create safety is really a multivariable problem. And so you really do need to leverage technology to be able to define the scenarios and to compare them. So graph really helps us to do that and rerun as well. The other part of it is scale.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  30. A lot of generalized statements out there, but it's really individualized. It should be every organization looking at these issues because what's right for one company is not going to be the right answer necessarily for your company.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  31. Absolutely, and probably a big question. Is our clients wondering, well, how much space should I have? What we have seen through our research is there are definitely some changes and some dynamics that are perhaps things that we've learned from the pandemic itself about how we can work from home. Does this mean we need less space in our headquarters or our office space? And at the same time, we're recognizing that maybe our office space has been overdensified and we need to really pay more attention to creating places that really do create the setting for optimization and success. And so this kind of duality of conversation that's happening all at the same time has been really challenging for our clients. And it's a place where we step in and really help them to sort out what really is going to happen for them.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  32. And what is that future opportunity, and how do you use that as a catalyst or an opportunity or a springboard, or if nothing else, to not be blindsided by the fact that there are real changes that could be a result of all of this time of transition and transformation?

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  33. CEOs like me, number one, are concerned about their people first and foremost, this is a health crisis and ensuring the safety of people and the people that work for you is number one. But secondly, what we hear from our clients is concern over the health of their businesses. And wanting to know when can we make a safe return to our offices or do we have to wait this out? When is it going to be okay to go back in the office? And how do we do that? What's the impact going to be on our operations? And, of course, the bottom line. And then thirdly, when we return, how are things going to be different or how are things going to be the same? What are the temporary changes due to some of the ongoing concerns over COVID? And what are the more enduring and durable changes that we need to be mindful of?

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  34. In the tougher journey that we've been on. In fact, we've developed an entire offering that's based on this moment of transformation, everything from responding to the COVID pandemic and how that impacts space. How are people going to use space during this time of social distancing and needing to take all kinds of precautions? But also, and interestingly, what is the post crisis recovery and how we begin to reimagine the future?

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  35. Well, being a firm that is global, we work on projects of all types in thousands of cities around the world. So yes, we have seen an impact definitely on our work. As you can imagine, as you said, the hotel projects, retail, entertainment, airlines, these were all significantly impacted projects put on hold. Projects slowed down. And then, as you mentioned, the tech companies are thriving and pushing forward. However, they also want to use this time as a catalyst to discover new ways of working and what are the short and long-term implications. But what's interesting is that even though a lot of our traditional work was impacted in various ways, new opportunities also have emerged. And that's probably been, I don't know if it was a surprise, but I'll just say, I think that's been the good news.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT

  36. This moment, this pause of non normal, right, is going to be a great opportunity to rethink how we re-enter the workplace. When can we make a safe return to our offices, or do we have to wait this out? When is it going to be okay to go back in the office? And how do we do that? What's the impact going to be on our operations? Well, how much space should I have? Does this mean we need less space in our headquarters or our office space? We see this as an incredible time of transformation that can be scary and very difficult to thrive and to learn the lessons of health safety, to learn the lessons of social change. And we will all be stronger and society will be a healthier place all the way around if we can learn those lessons.

    2020-09-22 · Masters of Scale · Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler) · IDENTIFIED FROM THE TRANSCRIPT