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Ebi Atawodi

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107
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2023-12-03
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2023-12-03
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  1. The then CEO of Travis Kalinick. Vigilant was a world where you get to this continuous trip so that you do not need parking because cities twenty five percent of the average city is parking spaces like you're in San Francisco you will see buildings just floors just for parking right you'll have like basements just for parking in a world where we have housing problems we have ridiculous prices for rents just imagine if you could free up all of those spaces for all kinds of things, right? Homes, restaurants, you name it, parties, you know, warehouse parties, especially they're the best. That was the vision. And you kind of see it, right? You're like, oh, I could see a world. I mean, I live in Amsterdam. I have a bicycle. I can see it every other day. They're getting rid of cars and actually converting the parking lots on the street into communal gardens.

    2023-12-03 · Lenny's Podcast · Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber) · IDENTIFIED FROM THE TRANSCRIPT · source

  2. What I particularly love, so a lot of my product thinking and my product chops and craft I really owe to Uber. So when I think about things, there's something really magical there. And one of our values at the time was making magic. I met the word magic all the time. So mission, push a button, get a ride. Transportation as reliable as running water. I used to be in Nigeria. That tagline did not scale because water was not that reliable in Nigeria. So went for a slightly more inclusive version, which is reliable transport sanitation everywhere and for everyone, right? So that's the mission. That doesn't really tell me what the image looks like when I get there, right? But that's like when I wake up every day, I'm like, why do I work in this company? It's that. Make transportation reliable everywhere for everyone. And on talk maybe later about like how that came to, we were able to use that chatchy chat.

    2023-12-03 · Lenny's Podcast · Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber) · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Yeah, so four things. So it has to be lofty. It has to be devoid of any tech or limitations of today. And it has to be grounded in a very clear and potent problem. Use a problem.

    2023-12-03 · Lenny's Podcast · Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber) · IDENTIFIED FROM THE TRANSCRIPT · source

  4. Because the whole point of going to the future and saying, I'm time traveled five years out is to say, okay, I've come back to tell you what we need to fix in order to get there. I've come back to tell you what we need to put in place now so that we won't get there, right? And so you have this kind of three components. And if those come together and they are grounded, of course, in a problem that people are excited about, you've got your vision. Now, the how and how that vision manifests really depends on what you want to do. There are simple ones you can do, there are big ones you can do, but those are like the core pieces in my mind.

    2023-12-03 · Lenny's Podcast · Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber) · IDENTIFIED FROM THE TRANSCRIPT · source

  5. We want to fight people where they're going safe, right? That's not like a picture. So that's the start. I want to just delineate between vision and everything else that people think of vision is. So really, I think there are a couple of key elements. The first one is it needs to be lofty. So it needs to be something that feels it almost scares you in an exciting way, right? Like, oh my God, this is something I can get up every morning. If we did that, goddamn. But at the same time, it needs to be realistic and attainable. So I cannot feel so pie in the sky that it feels so out of reach, right? And of course, there are leaders who and people who have really, really big visions and they see beyond the rest of us, but that's what most people. Most people needs to feel, you know, within reach. And then I think the key thing is it needs to kind of be in a vacuum from the limitations of today.

    2023-12-03 · Lenny's Podcast · Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber) · IDENTIFIED FROM THE TRANSCRIPT · source

  6. I think the first piece is that you absolutely need to have one to start by saying that. Regardless of what level you are in the company, so people say, oh, I'm just a junior PM or whatever level, there is some micro, macro vision that you need to have because it's essentially, if you've gone on a plane and the pilot was like, I don't really know where we're going, but I'm a really good pilot, the company needs to fly 400 flights this year, so I'm trying to make that happen. But trust me, we'll get there. There might be turbulence. I'm not sure, you know, you probably would be thinking twice about staying on that flight, right? What happens is you get on there, it's like, our destination is Miami. I'm dreaming of beaches. And it's going to be 24 degrees when we get there. And he always pays or she paints this image of the destination. And that's the vision. Not to be confused with the mission, which is...

    2023-12-03 · Lenny's Podcast · Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber) · IDENTIFIED FROM THE TRANSCRIPT · source

  7. I do not believe in being liked. I believe in being loved, right? And that's a very, very different thing. When I said this once in a meeting, people were like, Right. But it took me a while and reading a lot of books to come to a definition of love. And love is the choice to extend yourself for the spiritual growth of oneself or another, right? It's very big and lofty and whatever, but it's, you're literally extending yourself for somebody else or yourself, self-love, right? And that's love. And when you're extending yourself, you're not nice. It's not always nice or like it sometimes is, you know, having hard conversations. It's knowing that, oh, you know, there's a human. They know I care about them. So when the feedback is coming, like raw, they know that it's in their best interest because I've shown enough times that I genuinely care about the person behind the role.

    2023-12-03 · Lenny's Podcast · Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber) · IDENTIFIED FROM THE TRANSCRIPT · source