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Edward L. Bernays

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3

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2022-07-09

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2022-07-09

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1. “Years before him and this guy Fred, they were co editors of a school paper in high school. And Fred's father had owned two monthly journals. It's the medical review of reviews and the dietetic and hygienic Gazette. And so Fred asked Eddie, how would you like to help me run the review and the gazette? So Eddie's going to be a partner in this business, and this is where he accidentally stumbles into the very beginning of a career in public relations. Eddie accepted the offer on the spot and began work the next morning. Neither he nor Fred knew much about medicine or nutrition, and neither had any real experience in publishing. But both were ambitious and enterprising, which was all most entrepreneurs of that era began with. And both were willing to do everything from writing and editing to promotion and office errands. And with the medical review journal, this is a description of what they were doing. They published expert opinions on health controversies. Now, this is where it gets a little confusing. They are going to promote a public health controversy that's going to turn”

   2022-07-09 · Founders · #256 Edward L. Bernays (Public Relations, Advertising, & Persuasion) · IDENTIFIED FROM THE TRANSCRIPT · source

2. “Over a career that lasted more than 80 years. And he summarizes this point in his life perfectly. Perhaps Cornell was the right place for me after all. I was looking for something that was not there and I found something better. So he realizes, hey, if I'm not going to be a farmer, I got to find a job. He's going to test out a few jobs before he lands in public relations almost by accident, I would say. So this is just some examples of these things that he's trying. He's a young man, early 20s at this point. He accepted a professor's offer to write for the national nursery journal. He didn't like that. From there, he tried out filling out bills of lading at the New York City's produce exchange. That's where his father worked. He didn't like that either. Then he tried to coding cables concerning grade trades for the Louis Dreyfusson company, a job that proved even more tedious than his previous ones. So up until this point in his life, all he knows is what he doesn't want to do. And he winds up getting an offer from a friend.”

   2022-07-09 · Founders · #256 Edward L. Bernays (Public Relations, Advertising, & Persuasion) · IDENTIFIED FROM THE TRANSCRIPT · source

3. “Epic one grew during my year as a fellow at Harvard when I got to know his daughter Anne and her husband. I met Bernays only once, a year before he died when he was a very, very old man. He was sitting in the library of his home, and he told one story after another in rope fashion, as if they had been pre recorded, and then he told him again.”

   2022-07-09 · Founders · #256 Edward L. Bernays (Public Relations, Advertising, & Persuasion) · IDENTIFIED FROM THE TRANSCRIPT · source