YouSaid · the spoken record
Eilon Reshef
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- 2025-01-02
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- 2025-01-02
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“Exactly. And in the early days, we didn't even tightly coordinate with customer success. Nowadays, we do it much better because there's always going to be these customers frustrated about something or in the negotiation about something. That's probably not the right time to ask them about to be a design partner. So we kind of double check, but it's not like a process where we have to get signed off by three customer success managers to talk with the customer.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly. So I might say, hey, what I want to speak is with a head of RevOps at, I don't know, mid-sized companies or IC seller at an enterprise company. And then she can kind of, of course, sift through our customer base, slice and dice it, run a micro email campaign and get those kind to come in.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“In our product team, there's one person who's basically a research coordinator, and she's responsible for reaching out. She basically talks with the PMs, like, what's your target market, ICP, whatever you want to call that? Give me some, what do you want to learn from them? She reaches us. We have a micro CRM for that, and then sets up the meeting. And the PM comes in, they have already a meeting in their calendar.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“Usually it's existing customers very, very rarely it would be a non-existing customers, but customers with some stage expressed interest in this capability, not to over give a plug to Gone, but of course we can listen, all of our conversations are recorded so I can always look up our kind of conversation database and like which customers express a need for X, Y, and Z. You can very easily reach out to them. One of the maybe unique things we've done at some stage just became, as you can, I think we got like 25 pods right now, maybe 30. Like depends what you call it, pod, but it's a lot of effort, like this whole management. At some stage, I bored an idea that comes from Calent Acquisition. And in talent acquisition, recruiting, there is a person called recruiting coordinator. If you do that scale, which we had done over the years, and that person, all they do is just set up the meetings for the recruiter who then sets up the meeting for the hiring manager.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“It's a product we launched a couple of years ago and it helps organizations forecast where they land in terms of the sales organization. So every sales organization, B2B sales organization, has a bottoms up forecast process. People submit numbers, people out kind of override that. AI helps you kind of, in our case, AI helps you protect the right number. Usually there's an analytics component on top of it that kind of helps you assess it at scale. So that's the product itself.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“We tend to be less metric driven maybe than your average, especially B2C, but even like other maybe B2B companies. Usually it's more around some sort of a job to be done. In our case, it could be sales engagement. How do you kind of prospect or conversation intelligence? How do you create summaries? How do you make it easier for people to remove drudgery and consume information fast once you get this agenda? You kind of pretty much have a lot of, you know, you mentioned autonomy, a lot of control over how you kind of progress. Ideally, design partners guide you, not me.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“So I think we just took the part concept to an extreme where every pod is working with sometimes a dozen desired partners, sometimes two dozen design partners, maybe sometimes five if it's a very niche or fringe capability. And they work with them hand in hand. So an interesting story, the same forecast product I just mentioned. The product manager comes to me one day and he's like, hey, I just gotta play it with a design partner on the product. Now I kind of know what's going on and I know it's not built yet. So as the product manager, but we don't have that working. So he said, no, no, we don't. But I showed him this sort of the half-build stuff. I asked him to hit save. He hit save and got an error message. And I told him, let's meet again in a week and that save, but we're going to work. So it's very extreme in terms of working hand in hand with the customer. Customers appreciate it. I later got feedback that they appreciate how kind of the thing was going, making progress according to their feedback, not what they said, but kind of interpreting what they said.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“Analyst and then a team leader from an engineering standpoint, five to I'd say seven engineers. They get an agenda, think like we launched a forecast product. That was a pod working on that. And then they get to be pretty autonomous in identifying how to solve the problems and also working with enough customers. So I can go to sleep knowing that they're not hallucinating is the term that everybody uses now in different contexts. But going in a very reasonable direction.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“Sure. And when we started the pod model, that was probably 2016 before it became popular. I think that might have been even before the Marty Kagan set of books. I don't remember exactly. But at some stage, we're starting to scale. I mean, scaling is maybe from 50 people to 60 people or whatever in the whole company or whatever. And we're trying to figure out how does the operating model look like for a product and engineering. And the first bunch of people we had was essentially a pod. It was one product manager Yours truly, a user experience designer a couple of maybe back-end engineers, a couple of front-end engineers and whatnot. And we were kind of contemplating. Do we go like the traditional, the old school of like, yeah, front end engineers, back end engineers, however it is? And then we said, let's try to replicate what we have. So what we essentially did is really kind of replicated that. So up until now, we have this pod structure, product manager UX, fractional writing, fraction.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“I wouldn't go back. I hate terms such as risk because that's a very ambiguous term, but just the risk of building something you're not going to know if it's going to get used”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“We just took the pod concept to an extreme where every pod is working with sometimes a dozen desired partners, sometimes two dozen design partners.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source
“Was probably 2016. We're trying to figure out how does the operating model look like for a product engineering. The first bunch of people we had was essentially a pod. It was one product manager, a user experience designer. Back in engineers, a couple of front-end engineers, but at some stage we're starting to scale. We were kind of contemplating we go like the traditional, the old school of front-end engineers, back in engineers. And then we said, let's try to replicate what we have.”
2025-01-02 · Lenny's Podcast · Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO) · IDENTIFIED FROM THE TRANSCRIPT · source