YouSaid · the spoken record

Ellen Kullman

lines on the record: 33
first: 2023-03-14
most recent: 2023-03-14
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Masters of Scale is a whitewater original. The show is recorded remotely with sanitized audio gear. Our executive producers are June Cohen and Darren Triff. Our supervising producer is Jay Punjabi. Our producers are Chris McLeod, Adam Skuse, Jenny Cataldo, Jordan McLeod, Catherine Clark Gray, Halle Bondi, Christina Gonzalez, and Ben Manila. Our editor-at-large is Bob Saffian. Original music and sound design by Ryan Holliday and Daniel Nissenbaum. Audio editing by Keith J. Nelson. Mixing and mastering by Brian Pugh. Special thanks to Chris Elisa Schreiber, David Sanford, Saida Sepieva, Adam Heiner, Emily McManus, Kelsey Capitano, Tim Cronin, Sarah Sandman, Charlie Manessus, and Colin Howarth. Visit Masterscale.com to find a transcript for this episode. Be sure to subscribe to our email newsletter.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“A mission in which everyone can be proud of is a mission that everyone will strive for, even in the darkest of times. And this pride, this hope will form a I'm Reid Hoffman. Thank you for listening. Thanks to Ben Feist and Steven Slater, who cleaned up the mission audio as part of the Apollo 13 in real time project.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“And although its principle number four on our list, for Ellen, a strong sense of mission has always been the most important factor in successfully facing crisis, and I totally agree.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Bringing new speed to an established mission is one way to adapt in a crisis. But note, you can't suddenly start speaking about mission when a crisis hits. Your mission has to be something you talk about and work toward constantly. So when in a crisis you have this foundation to build on, a first principle to return to. This is exactly what TaskRabbit CEO Stacy Brown Philpot did as the COVID pandemic started changing the nature of their work.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Well, let's go to that because this is one of the two or three questions I had on the stepping into this crisis, which is, you know, obviously one of the maxims is to not waste a good crisis. And one of the key things that people start with is looking at threats and challenges, but that also becomes an opportunity, an opportunity to really express the mission, an opportunity to do something important and unique. And how is that playing out in carbon? Because there seem to be lots of different ways that the innovation in printing and manufacturing can be essential to what the years ahead look like.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Which brings us to Alan's final crisis principle four. Instill pride in your mission. Pride in your mission will help spur you on when you face a crisis. Though you'll be challenged to find new ways to fulfill it, Carbon, Ellen started the conversation with What makes us different and how can we help?”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“As Neil says, a crisis really requires you to overcommunicate, especially when your team is forced to work from home. But if you've waited until a crisis to start communicating regularly, well, you've definitely started too late. And Ellen learned this early in her career DuPont. It's not enough to share an idea once that communication has to be clear and constant.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Throughout the COVID pandemic, leaders in all companies were facing a similar challenge, and responding, as Ellen did, with constant communication. On masters of scale, rapid response, Orby Parker, CEO, Neil Blumenthal, said you actually need to overcommunicate.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Of course, the particular challenge of the COVID pandemic is that employees had to work from home, along with kids, partners, pets, and the anxiety of the moment.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Before the break, we saw how Ellen developed the first two of her four crisis principles. Focus on what you can control and create your own trajectory. And now we come to the third. Principle three In constant communication And constant communication is the hallmark of every great leader every day. The nature of a crisis is that situations change quickly and quick turns call for even more communication. Ellen knew this as she led Carbon at the start of the global pandemic. One thing she knew they had going for them, the company's Silicon Valley style startup sensibility.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Listeners, Bob, here, if you listen to rapid response on Masters of Scale, you may be missing half the show because every Friday we release a second rapid response exclusively in the rapid response feed. The guess and topics are just as compelling and timely from Ford CEO to NASA's administrator to the lessons from the Devilware's Prada. It takes about 10 seconds to find just search rapid response wherever you listen to podcasts and hit follow to make sure you never miss an episode. I hope to see you there.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Eleanor and her team had identified PPE production as something they could rapidly roll out and control through their network of printers. They then set the trajectory by aligning early on with their partners. These moves gave them a clear target that could be scaled.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Focus on what you can control. It's Ellen's coming to play again as she faces the global crisis of the pandemic. As she took the helmet carbon, she knew she had more control than many CEOs due to the agility of a startup and the flexibility inherent in the 3D printing industry. She immediately started asking what can we do right now.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“The boldness and clarity of Ellen's new trajectory allowed DuPont to emerge from the crisis with strong growth across the business, and it's important to remember great leaders always chart a bold trajectory for their organizations. Based on their understanding of the world and its trajectory, a crisis will almost always overturn the old plan, requiring you to double down not on the old plan, but your commitment and capacity to chart a new path. And you hear this really clearly in the rapid response interview with Airbnb CEO Brian Chesky. Brian was just weeks away from a long planned IPO when the pandemic caused a near total shutdown in travel.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Ellen didn't end up cutting 50% of the company's leadership, but by setting an extreme turn up mashing figure, Ellen had created a vision of what changes could be made to alter the company's trajectory.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Getting specific about goals and a willingness to regroup is always essential for a growing business. But in a crisis, you have to double down on this focus in order to chart your trajectory through the crisis and out the other side. Ellen knew their industry was changing fast, and she didn't believe it would go back to normal. Dupont would need a different and lighter structure to survive.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Picture an eag Navigating thermal currents as it scans the land below for its prey. Path is full of constantly changing eddies of turbulence that could fling it out of the sky. Once the eagle is locked in on its unsuspecting lunch, it knows exactly what it's aiming for. Precisely the course to take, despite the chaotic currents roaring around it. As a leader, Ellen knew she needed a clear outlook on how the world would change and exactly how Dupont would win in the new reality.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Spotting these long term tailwinds is exactly what you should be doing every day as a leader. And in a crisis, you have to double down on that. It will chart your path through the crisis and beyond. Which brings us to Alan's second principle. Principle two Create your own trajectory. As the financial crisis hit DuPont, Alan saw our team lose their nerve and their sense of direction. Also saw a lot of wishful thinking.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“What do you have control over? It's so important to focus on this question. Otherwise, you will be the proverbial deer in the headlights, the key to gracefully leaping out of the path is to focus on the things you can control and come to terms with the factors you can't. This is something we hear over and over from leaders in our rapid response series. One particularly notable example, Jonah Peretti, founder and CEO of BuzzFeed. He took in the grim situation in online media. Then he took control of what he could control.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“The more you understand, the ins and outs of your business, the more you can maintain control when a crisis hits. This will help you avoid one of the biggest dangers of a crisis situation, getting stuck.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Ellen was getting a crash course and how the entire business worked. This is the kind of perspective that usually takes years to achieve, and this meant she could put her first principle straight in action. Principle 1. Focus on what you can control. Innovative and fast growing companies, you're always managing through uncertainty. But it's especially true in a crisis. The setup for this first crisis principle, I asked Ellen just how she leads a team through especially ambiguous times. Say a little bit about the handling of ambiguity because one of the things that I think kind of draw the line between the dots of your career, you seem to take on crises spectacularly. And this seems to be one of the early crises that navigated in a super strong way.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Taking over as a new leader is challenging at the best of times. And here was Ellen stepping into a complex global business in freefall, a global economy in paralysis, and a team filled with uncertainty.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Sparked by the COVID pandemic, rapid response features interviews with leaders who were grappling with a constantly changing and unpredictable challenges we are all currently facing. Throughout this episode we'll be hearing from some of the other leaders who have been featured on rapid response so far. Their perspectives on the pandemic crisis will help us dig into Ellen's four principles. But first we will go back to two thousand eight. Ellen had just stepped into the CO role at Dupont after two decades at the company and was immediately thrown into a crisis as the global financial system seized up.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“It's hard to match. In two thousand eight she became CEO of Chemical Giant DuPont just before the global financial crisis. The innovation she launched not only helped DuPont through the crisis, but charted a new direction for the company. In november twenty nineteen she became CO of the three D printing startup Carbon just months before the global coronavirus pandemic. She led Carbon's efforts to rapidly deploy its unique technology against the spread of COVID. Ellen has developed four crisis principles, and what I like most about them is their foundational. These are principles you can apply every day, and you should. In fact, if you find yourself only following them when a crisis hits, well, you've started following them way too late. Ellen was also one of the first people we spoke to for our new rapid response series.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“The sounds are at very least unnerving, at worst, panic inducing. A crisis is a time of disorientation, but panic is never the best response. So what is the best response? You might imagine developing a crisis playbook and sealing it away in a red, glass fronted box with words break glass in case of emergency. This is a smart approach for events like fires or earthquakes, but it's not appropriate for the kind of crisis that can upturn your whole business or industry. For times like these, your crisis playbook needs to go out of your normal playbook. It has to be a natural extension of who you are as a leader and as a company. This will give you the things you need most in a crisis, consistency and flexibility. I wanted to talk to Ellen Coleman about this because her business experience in a crisis”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“This is Masters of Scale. I'm Reed Hoffman, co-founder of LinkedIn, partner at Greylock, and your host, and I believe there's no such thing as a crisis playbook. To survive a crisis, you have to double down on who you already are as a company. Think of the sounds you associate with the word crisis. Sire Alarms Okay, that's enough. These are all sounds that”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“The astronauts and the team at NASA knew they couldn't change the laws of orbital mechanics or chemistry. They could make a round peg fit in a square hole. They found a creative, decisive way out of a dire situation, not by inventing something new, but by falling back on thousands of hours of training, extensive knowledge of their equipment, and a well worn playbook on how to communicate. Collaborate Not just in a crisis. Always That's why I believe there's no such thing as a crisis playbook to survive a crisis. You have to double down on who you already are as a company”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“It was the classic square peg, round hole problem with a twist. It was 200,000 miles from Earth. The astronauts were stuck in a container the size of a family car with just inches of metal separating them from the terrifying vacuum of space. And they knew making one wrong move would doom them all. As workplace crises go, it really ranks up there. But as you can hear in their voices, everyone kept calm and carried on, doing what they were trained to do.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“The exploding oxygen tank set off a chain of crises, each of which was solved by the astronauts with the help of the NASA ground control team. The most dramatic was the buildup of carbon dioxide, which threatened to poison the crew.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“That's spaceflight historian Amy Shira Title. She studied the logs from Apollo 13 and live tweeted them to mark the forty fifth anniversary of the mission. Now for the fiftieth anniversary she's revisiting them with us.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“An oxygen tank had exploded. Flinging the three astronauts into a desperate and deadly situation. But their voices all sound oddly calm. Quite different from the Hollywood version.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“Probably know the story of Apollo 13 from the movie starring Tom Hanks. But what you're hearing is the actual recording of astronauts Jim Lovell, John Swigert, and Fred Hayes.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT
“It's April 11, 1970, and NASA's mission to the Moon has just lifted off from Kennedy Space Center. Year earlier, in 1969, the world had paid rapt attention to Apollo 11, but the moonshots are now becoming almost humdrum. However, a troubled planet's attention is about to snap to Apollo 13.”
2023-03-14 · Masters of Scale · The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) · IDENTIFIED FROM THE TRANSCRIPT