YouSaid · the spoken record

Emilie Gerber

lines on the record: 104
first: 2024-03-21
most recent: 2024-03-21
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Think and that credibility goes a really long way, especially for a company that might be early stage. You know, they've raised a little bit of money. I think sometimes the buyers are skeptical of engaging with new tools because they're worried they might not raise more funding or it might go away tomorrow. And so the more that you can validate the business through things that's not just you doing personally that other people are doing, I think the better. So I think, yeah, that's the value from the B2B perspective. And it's not necessarily going to directly drive signups, but when that AE is sending their sales emails and they can link to a story, I think that really helps. Also candidates too, when you're reaching, if it's a recruiter, reaching out on LinkedIn and they only have 100 characters to make their pitch linking to that story can be really powerful. So those are some of the second order effects for B2B. And then on the consumer side, it's a much more complex issue. There's like affiliate marketing, which is like this whole world of paid where you're getting product reviews and that sort of thing.”
2024-03-21 · Lenny's Podcast · The ultimate guide to PR | Emilie Gerber (founder of Six Eastern) · IDENTIFIED FROM THE TRANSCRIPT · source
“When we were emailing about it, talking about some of the articles that you were in, some of the coverage that you got, I was kind of thinking about how in your case you have multiple audiences. You have your customers, which in a way are your listeners and the people that are engaging with your content. So in a way, you're a B2C business, but in another way, you're a B2B business. Obviously, you have sponsors and you're trying to attract really great guests to come on the show. And so there's a second order piece of the press is kind of validating that you're something that, you know, a software company wants to sponsor. So, you know, internally, they're making those decisions. Not everyone might know Lenny's podcast, but they could send around a CNBC article and see that this is something very legit, something that people care about. It kind of just signals that like third-party validation that I think is really important. And that ties back to when you look at a SaaS company or something and they're making decisions, having that validation.”
2024-03-21 · Lenny's Podcast · The ultimate guide to PR | Emilie Gerber (founder of Six Eastern) · IDENTIFIED FROM THE TRANSCRIPT · source
“Can get sow in the weeds with your own messaging that you want to set up this massive problem statement, you want to make it a huge trend story, but if you're like very straightforward and you're like pattern matching, it's generally actually going to work.”
2024-03-21 · Lenny's Podcast · The ultimate guide to PR | Emilie Gerber (founder of Six Eastern) · IDENTIFIED FROM THE TRANSCRIPT · source
“No one ever gets this tactical in PR. There's just so much theoretical conversation and examining the big blunders, but like at the end of the day, if you're a startup that wants to get coverage for your company, you need to know actually the steps to take to do it”
2024-03-21 · Lenny's Podcast · The ultimate guide to PR | Emilie Gerber (founder of Six Eastern) · IDENTIFIED FROM THE TRANSCRIPT · source