YouSaid · the spoken record

Emma Chamberlain

lines on the record
58
first
2020-10-19
most recent
2020-10-19
sittings or episodes
1
sources
podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. “TikTok stars are all spending time on YouTube now. It's a natural growth phase. So when you say our TikTok stars, the new YouTube stars, There's a whole correlation there in the sense that if you're big on TikTok, the way you can really continuously build your audience that is sustainable is on YouTube.”

    2020-10-19 · a16z Podcast · Designing for, Marketing to, and Partnering With Gen Z · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “29% of youth in America want to become vloggers or youtubers versus 23% want to become professional athletes. So more people want to become YouTubers than athletes, which is a massive shift. On the platforms that Gen Z wants to be an influencer on, TikTok seems the easiest for people because we've obviously seen Charlie the Emilio becoming one of the biggest influencers under a year.”

    2020-10-19 · a16z Podcast · Designing for, Marketing to, and Partnering With Gen Z · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “When people say, okay, I want to go be an influencer now before for millennials it was you became a YouTube star. Now is it more desirable to be a TikTok influencer versus a YouTube one? Certain ones are clearly more easy to go viral on.”

    2020-10-19 · a16z Podcast · Designing for, Marketing to, and Partnering With Gen Z · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “Requiring much more instant gratification, I'd say. The YouTube videos even now to me feel too long if the first minute is the person apologizing and trying to be politically correct. They just need to get to the point where the ROI has to be real.”

    2020-10-19 · a16z Podcast · Designing for, Marketing to, and Partnering With Gen Z · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “I totally agree. Millennials will say we're mobile first, but there's a lot of stuff that we still feel much more comfortable going to a computer to do. Big ticket purchases, we still feel like we're safer on the browser for some reason.”

    2020-10-19 · a16z Podcast · Designing for, Marketing to, and Partnering With Gen Z · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “Gen Z considers anyone who is not really speaking their language or not understanding their trends a boomer. It doesn't matter if you're millennial. It doesn't matter if you're a Gen X. It doesn't matter if you're a boomer. Gen Z are going to call you boomers anyway.”

    2020-10-19 · a16z Podcast · Designing for, Marketing to, and Partnering With Gen Z · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “You don't have the use using your product or talking about your product or sharing your product to break it to you, you're irrelevant. And so that's why every single company that is targeting consumers needs to care about Gen Zs, whether you're a Fortune 500 company or whether you're a startup.”

    2020-10-19 · a16z Podcast · Designing for, Marketing to, and Partnering With Gen Z · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “Hi and welcome to the A16Z podcast. I'm Lauren Murrow. Gen Z, those born between nineteen ninety five and twenty ten, now make up thirty five percent of the population, represent one hundred forty three billion dollars in spending power. This episode is about how brands can better understand, collaborate with, and resonate with this hugely influential segment of consumers. Our guest, Tiffany Zong, is the 24-year-old CEO of Zebra IQ, a company that helps brands interpret the wants of Gen Z consumers and helps Gen Z creators turn their content into businesses. In this conversation, Tiffany and A16Z general partner Connie Chan discuss the key differences between Gen Z and millennials, the growing power of short form video on platforms like TikTok and YouTube, our changing perception of luxury, and how Gen Z is shifting the paradigm around money, education, and work. The pair breaks down how brands can partner with Gen Z influencers in a way that's compelling.”

    2020-10-19 · a16z Podcast · Designing for, Marketing to, and Partnering With Gen Z · IDENTIFIED FROM THE TRANSCRIPT · source