YouSaid · the spoken record

Eric Ryan

lines on the record: 63
first: 2025-06-26
most recent: 2025-06-26
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Our audio engineer was Neil Rausch. Our production staff also includes Chris Massini, Alex Chung, JC Howard, Carla Estevez, Casey Herman, Sam Paulson, Carrie Thompson, John Isabella, Neva Grant, and Elaine Coates. I'm Guy Ros, and you've been listening to how I built this.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Thanks so much for listening to the show this week. Please make sure to check out my newsletter. You can sign up for it for free at guyroz.com. Each week it's packed with tons of insights from entrepreneurs and my own observations and experiences interviewing some of the greatest entrepreneurs ever. And if you're working on a business and you'd like to be on this show, send us a one-minute message that tells us about your business, the issues, or questions you'd like help with, and hopefully we can help you with them. And make sure to tell us how to reach you. You can send us a voice memo at hibt at id.wondery.com or call us at 1800 four three one two nine eight and leave a message there and we'll put all this in the podcast description as well this episode was produced by catherine cypher with music composed by remtin arabui it was edited by andrea bruce”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I was in London. You know, I love the British press. They're so skeptical. And she said, is it, you know, safe enough to drink? I was like, sure. So we both took a shot at the toilet bowl cleaner. And then I immediately text Adam. Finally got back to me. I was like, hey, just drank the toilet bowl cleaner. I'm going to be okay, right?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“And by the way, if you haven't heard Eric's original How I Built This Episode, you've got to go back and check it out. We'll put a link to it in the podcast description. And here is one of my favorite moments from that interview. I read at one point, Eric, that to prove that this really was non-toxic, you actually drank it.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“That's Eric Ryan, the man behind the brands method, Ollie Welly, and so many others. Eric, it's great having you on the show today. Thanks so much for coming on.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“It would have been my relationship to time Be much more patient and don't be in such a rush, building strong foundations takes time in entrepreneurship, but also at the same time treat your time as what it is the most precious, scarce commodity that you have. And I think pacing as an entrepreneurship is one of the biggest challenges. And I think it's a theme we heard today. If you really get to the heart of a lot of what everybody was struggling with, whether I take capital, how fast do I grow, it's really about the right pacing of building a business.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“A lot of inventions, cool, right? Eric, before I let you go, a quick question that I ask everyone who comes on the show, which is now with all of this experience, you know, as you become a wise old man, what would you said to you when you're 22, 23, starting method 24? You're so young, when you started that brand out with Adam, if you go back and say, hey, I'm going to give you piece of advice, here it is.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“No, you know, no, no, no, it's okay. I just did a long run the other day and I jacked up my Achilles heel and now I can't run. So I got to wait for five days for it to heal up.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“And we've had some small businesses on this show that have done licensing deals with big schools. It's possible to do. It's not as onerous as one might imagine. And that's a great idea.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And I wonder whether you could do more of a weightlifting glove that has like grips on it, you know, something that is really designed for weights or for the bar, but gripped.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I like that guy. I lived on the East Coast 10 years ago. I lived in Washington, D.C. I used to love those freezing cold mornings, like 18, 19 degrees to take runs in. I just run better in them. But your hands, it's just torture, right? They're so cold. But then when you warm up, it's obviously better. So that's where the idea came from. This is a problem you had?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Okay, so this is a flip mint. It's like a glove that opens up and then it can, your fingers are free and or it can go in your wrist. Tell me what, just before I ask you about the business, what are the use cases here?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Welcome to the advice line you're on with Eric Ryan. Please tell us your name, where you're calling from, and just a little bit about your business”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Stay with us because after the break, we'll talk to another founder working to take their business to the next level. That's after the break. I'm Guy Ros, and you're listening to the advice line right here on how I built this lab. Welcome back to the advice line on how I built this lab. I'm Guy Ross, and today I'm taking your calls with Eric, Ryan, Brand Builder Extraordinaire. Eric, let's get back to it and take another call.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Maggie Earth, the brand is called props luggage. Maggie, thank you so much for calling in. Thanks so much for coming to the summits and keep us posted.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“It's a tough environment now, right? Money is tight because of uncertainty, right? Tariffs, economy, what's going to happen, the bond market's scared. But that being said, I mean, you're in Chicago, right? There's a robust sort of network of founders and builders. I was just in Chicago a couple weeks ago and met with some, and it's an awesome hub of entrepreneurship. I mean, if you have conversations and you can start to have conversations around potential partners, I would really consider it, especially if you could find somebody who has some experience in travel or in hospitality, something connected to this space, brand building, who can help you sort of develop it. I think that it might be worth thinking about bringing somebody on if you can find it.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I agree. And I also would also go back to your original question about whether to seek out help. I mean, I think that, look, as you know, being a former investment banker yourself, it's a tough environment now. It's a tough time to raise money in any CPG category. I think, Eric, you can probably attest to that, although you probably don't have a problem because of your track record.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Any interest from investors so far? Have you been approached by anybody who said, hey, you know, I think this is something I'd like to get involved with?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that makes a lot of sense. And is this patented? Is your design patented? It is. Okay. So it's a patent of design, and it's really right now going to appeal to people who also have this same problem. The question is, can you broaden it out to people who don't have this problem? Like some people just don't care. They're just going to throw their suitcase on the ground at the hotel or on the, there's two beds and they just need one. They're going to throw on the other bed. When I think of suitcases that I have at work, I mean, some of them have actually, I guess fewer of them now have the plugs because the airlines don't like that. But just the different pockets or the different compartments or the different ways that they allow you to organize clothing inside, there are other features, a hard case and the hard shell. The look, right? I mean, I think a lot of what differentiates sort of the higher end, the Ramoas from the others is they focus on the design, the look of it. I think those are all things you want to think about, right? And have you had it?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Maggie, just very briefly, how are sales doing? I mean, this is a tough category, right? There are some very, very big players, and it is a relatively crowded category, which isn't a problem. But you're a small player so far, how's it been with sales?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Tell me, and I think you're mainly selling them direct to consumer, but you are in some stores, I think, some boutiques, right?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“I love it. So you started, so you basically started to work on this idea, which now is a real thing. You've sent me one. So thank you for that. I have it. It's awesome. And you worked, I think you worked with a designer, right? To get everything right. Like, is you wanted the legs to come out? And it's not just, I think you can use it at the airport to put a cup of coffee on it or even your legs to rest on it if you want. I don't think you can sit on it.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Maggie, it's great to have you on the show. You have been to how I built the summits in the past, in 2018 and 2019, you were at the summits.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“You basically pull out the legs and you just got your bag is its own Lega track. You don't have to bend down to get your stuff. It's just right there.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Hello, welcome to the advice line you're on with Eric Ryan. Tell us your name, where you're calling from, and just a little bit about your business.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Okay, next up after the break, another collar with another business challenge. I'm Guy Ross and we're answering your business questions right here on the advice line on how I built this lab. Welcome back to the advice line on how I built this lab. I'm Guy Ros, and my guest today is”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“No, but I think Peren has the potential to be a big brand and hopefully just somebody listening there who could reach out and potentially help them on their journey because I think they've got real potential.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“I know she could really, and she will be clearly one day she's going to be mentoring people once she's kind of off the hamster wheel a little bit. But man, I don't think there's a direct flight from Nashville to Reno. So that must be a pretty challenging commute.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“I love, I mean, I know you know this business because you work with flour and water in San Francisco, and I just love these businesses because they are not cutting corners. Like you can see how they're rolling those croissants and how they're laminating that dough. And it's so much work. And then it gets sold for a couple of bucks, and that's it”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Again, get clear on where you're taking this business. And then when you reach out to individuals, you want to really bring, recruit them onto your journey of like, hey, over the next five years, we're going to scale this to here. We need an advisor group of three people. We need somebody who really's been there before and understands how do you scale a service multi-unit business like this. I need somebody who really understands finance and how do we best capitalize this business. And something you may want to consider about so you can scale this without always your equity into it is CPG. You're building a brand that could really build a CPG business. But if you had three people around you, a great finance person, somebody who scaled this type of business before and a CPG person, you kind of recruit them together as a team with you and bring them onto your journey. That may really help what the next three to five years looks like for you.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“I do. And that's why I think putting it into the structure of either a formal advisor or board, I think helps people get their head around too what the expectations are. And I agree in the first, you know, always get a coffee date. And if you walk away from that coffee date being either both really inspired or they were able to push or challenge your thinking, then you know there's somebody that you want in your orbit.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Sometimes it's just a matter of finding that right person at the right place at the right time who has the time and the interest and the passion. And I think it's about having the conversations first before directly just saying, do you want to be my mentor? Because I'm sure you get that a lot too, Eric.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“And I would really lean on finding somebody from that world, right? Somebody from the hospitality business. And it's sometimes hard to ask people, like, can you become a mentor? Because I'm asked that a lot, and it's tough. I don't always have time. But I think maybe a better approach might be can I talk to you and ask for advice, but in the course of that conversation, your ask should be, who do you know that I should talk to or who are some other people who might be worth reaching out to? And could you make a connection? Because sometimes people really do want to help, but they don't have time.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Aubrey, you are in the hospitality business, right, at the end of the day. I mean, obviously, you're making an incredible product, I can see, but really, and I read your mission statement, really you're in the business of bringing people together around a shared experience, which is food.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“And really build that vision and that plan of where do you want to get to, and then work backwards from there. Understand, can you self-fund it or do you need capital to get there? And then once you decide which path you need to go, I would then figure out what are the key areas that you feel like you need to bring a few people in to really help you, whether it's operations finance, and then populate around a small advisor board of maybe three people than you and your husband, so keeps it to five. Odd numbers are always best. I think then you have a real clear vision of who you need around the table. And the beauty of putting together, if you don't take outside capital, you don't need a true board, but having a group of people function as a board, it kind of creates these tent pull moments and puts structure around the business to help you create a really clear rhythm to help you scale more.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, if you haven't done it already, and I'm sure you and your husband probably get zero time together, but if you could like book a place to go for a few days and really build out what is your three to five year vision.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, absolutely. And I get it too. Like you have full control right now. And once you bring in outside capital, it comes with expectations of how you're going to provide a liquidity return on that. But if you could find the opportunity to bring in a long-term partner who wants to build it for cash flow so you don't ever have that pressure to sell the business someday and to guy's point who can also be a smart money, a great strategic partner. And look, this is a real passion industry too. And so finding somebody who's got that same passion that you have Could be a nice Goldilocks fit.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“I mean, you know, one of the ways many certainly high-end restaurants make it and thrive is there is usually an investor or a group of investors behind it, but certainly one kind of main investor who joins as an operator as well. And I know that's that to be the case with several sort of Michelin style restaurants in the Bay Area. What you guys are doing is just high level and you want to, as you said, you want to find somebody like a Danny Meyer, somebody who's not going to compromise, right? on qualities who's not somebody who's just going to want to expand and just sell franchises and soon you're going to be going to your bakeries and people are going to be just making Pillsbury you know Pillsbury croissants or something right you don't want that you want somebody who really believes in the business I wonder whether Eric whether that person is also an investor somebody who joins as an investor but who also part of that is that they are”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“I'm just in awe of what you guys have done because I know the food space so well. And Eric, you've been involved as an investor. I know in some food brands. And it's a challenging bakeries, restaurants, really challenging business.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, first of all, I love your. I'm just looking at your site right now. I love your identity. And I'm just in awe of how much you're doing. It's absolutely incredible. So congrats on everything. It's got to be an exhaust thing. But tell me a little bit more on mentor advisor. Where are the areas in the business that you're feeling most insecure or where you feel like you need the most support as you're scaling up this business?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Alright, good place to be. You've got two of them right here for the next few minutes. But before we answer your question, Eric, any questions for Aubrey?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Oh, nice. Okay. And it's a great, I love the little rabbit logo you've got. It's really cool. And wow, the pastries look absolutely amazing. Before I ask you more questions, tell me what question you brought for us today.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Okay, tell me how this all started because this is a sprawling business. You've got a bakery called Peren, right? And then a grocery, and you've got a rotisserie. Restaurant and then bakery and restaurants in Tennessee. All called paren.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Amazing. So you've got, and you're splitting this between Reno, Nevada and Franklin, Tennessee. Okay, let's dive into this. And you do this with your husband, you said”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“All right, well, welcome to the show, Aubrey. So, you have a business that is a food business, and what's under that besides a bakery?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“All right, hello, caller. Welcome to the Vice Line Your Honor with Eric Ryan. Tell us your name, where you're calling from, and just a little bit about your business.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Well, congrats on everything you've built and on what you're building now with Tandy. I'm excited to see where that goes. Why don't we bring in our first caller? Are you ready?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think I still think of advertising as a tax on an unremarkable product. And the better you get the product, the packaging, and something that creates that immediate connection, then marketing is really just gravy and jet fuel to be able to accelerate that. But today, no, you've got to be able to win on shelf immediately. You got to do that through great visual merchandising, great packaging, a product that is instantly, you can instantly understand. But then, no, you have to be building through Instagram, social, TikTok. You kind of have to do it all today to build a modern brand. And the ones that are really breaking out, you're seeing their ability to do that.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“And is, for example, with the candy, is it enough to have an incap or to have decent placement at target? And then if you build it, they will come kind of thing like it will sell on its own? Or do you still have to putting in considerable dollars into marketing the thing?”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I very much do. I think today it's just much more of an omnichannel approach. I don't think it's one or the other. And I don't think consumers look at that way. When they see a brand that start off as more of a traditional D2C online brand, they see it inside of a target. They don't think of like, oh, there's that D2C brand now available in wholesale. They think like, oh, that's that brand I love. And I think vice versa. And then for someone like me, those retail partnerships are, I still think there's no more valuable real estate in America than in NCAP at a target. In the efficiency of scales, working with them is still really important.”
2025-06-26 · How I Built This with Guy Raz · Advice Line with Eric Ryan of Method · IDENTIFIED FROM THE TRANSCRIPT