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Erika Ayers Badan

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108
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2024-06-13
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2024-06-13
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  1. None of those things. There's no more Well, and to your earlier point, you and I could have somehow, in a miraculous fashion, watched the same thing last night. But what you saw and what I saw will be dramatically different.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  2. That is a great question, Barry. I think. I'm so grateful to have worked in content and media and to have tripped into this internet in the late 90s. I don't think I would have this ride if I were to jump into this now or the luxury of that much change. So, you know, I think media content consumption It's deafening the amount of fragmentation, things that used to be 30 minutes are now three seconds. And so I think the fragmentation and the speed and the volume of content is really overwhelming. I wonder if the world will start to go more offline.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  3. School you could take a risk, and if you fail, you try over. Who cares? Which you can still fail and that's a big message of the book. Anyone can fail. Everyone does fail all the time. But the reverberations of failure start to affect other people, the older you get.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  4. And I think it's also oddly this time in your life where you feel most uncertain. And so if you can get over that and do it, I think great things can come from it.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  5. I would give anybody graduating from college the advice just to get a job and to work your butt off. And it really doesn't matter so much those first couple jobs. What industry it's in or where it's located? I think I was always a little bit scared when I was, not a little bit, I was scared when I was in my 20s to like jump out of the nest. And if I were to do it all over again, I would have moved to California in my 20s and worked my butt off and then come back to the East Coast. I really think it's an incredible time in your life where you can do pretty much anything without a whole lot of compromise and without a whole lot of consequence.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  6. I'm reading a book right now called The Girl Who Smiled Beads, which is about the Rwandan genocide. So I was in Rwanda in February. Loved it, loved it, loved it. So I'm reading a book about the genocide. And then I'm very late on this novel called A Little Life, which I'm also reading.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  7. So many people. I was really, really fortunate. Joanne was an incredible mentor. I worked for her for 12 years. Wenda Millard, who was kind of the opposite of Joanne at Yahoo, she's been an incredible mentor. I have a really great women's mafia where, you know, women who are older than me, women who are younger than me. So I feel very grateful I've been able to learn from. Pretty much everybody.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  8. It's just such a problem. And nobody does it well. Nobody. So I was trying to watch that last night. I ended up watching Explained by Vox. I don't know if you've watched that.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  9. I watched it on a Delta flight. I cannot find it. Last night I downloaded Macs. I looked up Hulu. I was on Paramount. I was on Netflix. I was on Amazon. There actually is a problem in discovery of specific. Discovery

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  10. I watch a lot of content. I'm trying to watch this documentary called Carterland on Jimmy Carter. Have you heard about this?

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  11. But I hope that when people read it, whether you're getting it for your kid for graduation or, you know, it's funny, I'm noticing this thing in the world probably because I'm now working with more women where there's a lot of women who are going back to work after their kids are grown. And I think it's a perfect book for women trying to go back to work. I think it's a great book for 30-something men in investment banking. Like if you're motivated, if you care to have somebody's perspective on How to win at work and what it's going to take and all the things you're going to mess up along the way there. I think this is a good book.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  12. I think this book is for anybody who cares about what they do all day, which I realize is kind of a nothing answer. But I do think this book can speak to you if you're motivated, you care, maybe you're stuck, maybe you lost your way, maybe you want to change, and you're 40 or you're 20. I think on its face value, it looks like a book for 20 somethings. 20 something's 30 somethings.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  13. Yeah, they'd want to morph that into there. But, you know, that to me is, I feel very loyal to Barstool. So I'm like, I just, that would feel disingenuous, I think. It is radically different. It is, and it's a different company. It's been around since, I don't know, the 2014. It's been through a lot of eras. It's had a lot of different management teams. So, you know, it's very different from going into Barstool where Barstool, there was just nothing built. And here it's like, okay, I got to take down the scaffolding and I got to rebuild it back up. So it's very, very different. But I'm learning a lot and I'm enjoying it

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  14. Kind of men's lifestyle. And I was like, look, if I'm going to do any of that, I'm going to stay. Barshall's the best. Like, there's no chance I'm leaving Barcelona if I want to work in sports. And so I.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  15. That's pretty much it, right? Yeah, I'm brand new. You know, it's funny. I had gotten approached by a lot of companies in sports and a lot of sports betting companies.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  16. I like to work. So I wanted to still work. I still wanted to build something. I wanted to fix things. I wanted to be curious. I wanted to learn a lot. But I wanted to do it in a completely and radically different category. And so enter Food 52, which is, you know, really incredible brand built on content, built on storytelling, built on community, to female founders created in their kitchen. And it became really interesting commerce platform for home and food and table, but also a really interesting content platform. And I think there's a huge amount of potential. Home is an immensely big category. Women are an exceptionally interesting audience. And the idea of taking what I learned at Barstool and obviously all the places before and bringing that to this was very interesting.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  17. That's a serious media number. It's a big media company. And I was looking at my own career and myself and saying, God, I've exited this company twice in a year and we're going to do $300 million in revenue. Dave owns the pirate ship now, which is exactly how it should be. This is the right ending to this story. Like this is the right, he's got this. I did what I came to do. And I was.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  18. Yeah, you do. Exactly. You know what's coming. Yep, that's right. So, you know, I think for me, you should always be scaring yourself. You should always be putting yourself in an environment where maybe you know 70% of the stuff or 60% of the stuff, but you don't know 40% of the stuff. I was very eager, you know, the year 2023, we sold Barstool twice. We sold it first to Penn and then to Dave. And I came in 2020, 16 with a goal of growing the company, I don't know, to $25 million.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  19. Your new gig Yep. So I'm sorry, and I missed your question on the last one. Not at all. So, one of the funny things I think about this book is it's being written by someone who is in the midst of her own career and making mistakes every day and making choices every day. And I was finishing this book just as we bought the company back from Penn. And the, you know, so it was an odd experience for me where I'm writing about whether you stay or go in a job and I'm meanwhile saying avoiding the question for myself, should I stay there, right?

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  20. The middle associates, and then by the time you get to the Exactly. The better you do, the less choices. Yep, the better you do the less choices. And so, what I always really wanted was that for every job I took, it opened the door to five new jobs and it created new opportunity. And that was very, that was very important to me. And I think that that's important for people at work. And I think a lot of times what happens at work is you just get caught up in the who did what to whom and who screwed up on what and why. That also is contagious, and when you find yourself distracted in that you lose your vision, you lose your purpose, and you lose the every hour that we spend at work, there is somebody else who is hungrier than you, smarter than you, with more talent than you trying to do the same thing.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  21. It's time to go. You know, this is a hard one. You know, I've always been really sensitive. I was always very insecure that I would run out of a job. When I lived in Boston, there was a point in time where Boston started to feel kind of small. And I worried that with every job that I got, that there would be less jobs for me to get in the future. Well, isn't that?

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  22. It's a grind. And you know what? It's going to always be a grind. And having a vision makes the grind add up to something.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  23. But what I mean by vision is you need to articulate something new you want to be or someplace new you would like to go. And the you in this case could be yourself. It could be your family. It could be your team. It could be the project you're working on. But I really believe that you should pick a point. Be at a new place in the future. And the reason I think that's important is it keeps you motivated and it gives you a North Star to work towards and to look towards. One of the things I write a lot about is work is mundane. Like there's a lot of boring Mondays. There's a lot of it's a grind.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  24. That's awesome. You know, I agree with you. Vision is one of those like, ugh, like. High fallutin words that's fuzzy and like wrapped in coffee, squashy word.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  25. A vision is really important, and I think most people. I think a lot of people fall down for themselves and fall down at work because they do not have a vision.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  26. She's got it all. I knew that was relentless and I knew she could take me and morph me into places that I could not get to myself. And that's choosing an environment a person can create an environment.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  27. Even if you are the biggest spark of life or the biggest amount of drive, they will get to you. It will assimilate into you. And positivity is relentless. Negativity is relentless. And so the environment you put yourself in is critically, critically important. I always wanted to put myself in an environment where, you know, we had talked about Joanne at the beginning of this. I worked for a relentless, harsh woman. And the reason I got as close to Joanne as I humanly could for as long as I could because I knew that relentlessness and the bluntness and the directness, one, there was a lot of love behind it, but two, it would make me better.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  28. I am a big believer in this one. So it's osmosis. We've actually talked a lot about it, where your environment is relentless. If you surround yourself or find yourself in a job or in a social circle or wherever with a bunch of people who are not motivated, negative, pessimistic, complacent, comfortable.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  29. My arm's tied behind my back, or this is stupid how this is done. And then they give up. And the reality is, is that because work is full of humans, work is flawed, people are flawed, businesses are flawed, industries are flawed, things change, and you have to be able to persevere through that, even when hurt. And the great ones do that.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  30. Ships are down, you know, it's you're somehow held back or coming from behind. And what it really is about, it's about will and it's about perseverance and it is about an inner strength that propels you to go further than you by passing observation think you could. And so I think what's important at work is I think a lot of times people just throw in the towel and they say we're behind or you're frustrated.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  31. I could trademarking a machine. I'll trademark anything, but it's too stupid, but I do it. The great ones play hurt is about resilience. And when you see it on the football field or you see it in athletics, there's a heroism to it.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  32. Inner monologue of really post action review for yourself, which is partly nobody cares about your career. Like you should be post-morteming yourself all the time. And I think that review helps you internalize and make a better choice the next time, which in turn helps you take on more the next time.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  33. Oh, I mean, so many. I fail all the time. I made so many mistakes at Barstool. I made so many mistakes at every job before I went to Barstool. I'm making mistakes at Food 52 literally as we speak. So, you know, and I think the types of mistakes are, you know, the good thing about mistakes is it gives you this ability to trust your gut, which is also what I talk a lot about in the book. So, you know, my mistakes have been I struck the wrong partnership. I knew it was wrong, but I did it anyways. I made bad hires. I made bad decisions. I trusted people I shouldn't. I came up short when I wished I didn't. And I think the good news about failing is, one, if you fail a lot, it just gives you something to think about. And you're like, oh, my gosh, I would have, you know, my gut told me I should have handled it this way and I didn't handle it that way. Next time I'm going to. And I think it's just that.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  34. Attitude about that. Yeah, I think failure is really, really, really important. And look, there are big failures and there's little failures. If you're learning and trying things, you're going to fail every day. Think about an athlete. You know, you play a game for 60 minutes and you don't kick every ball the right way. You don't make every pass the right way. perfectly every time learning how to be able to do that and to get iteratively bet. It's actually the only way to get iteratively better.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  35. Yeah, I think failure is good. You know, like I've failed all the time. I still fail all the time. The thing about failing is everyone is human. They're going to fail, you know, unless until we all work with robots and chat GPT, like there's going to be failure in every enterprise you go after work, life, family, you name it health, whatever. And the problem I see is if you do not get comfortable failing, you start to calcify. And when you calcify, you become quite brittle. And if someone knocks you over even ever so slightly, you will break. And failing a lot means that you're trying a lot of things. It's actually an indicator that you're learning a great deal. And being nimble and being fluid and being on the edge and being willing to trip and mess up and then course correct, it is such a shortcut to grow.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  36. In the mix. You just got to be in the mix. So, you know, I think this book is really about get over yourself, get over your ego, get over your insecurity, get over whatever you think you're great at or you're terrible at. Put yourself in a situation where you can gain as much information as possible, put that into your quiver and go out to battle.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  37. Because if you can be humble and you can recognize that while yes, you know a lot and you are capable of a great deal, you have a lot to learn, you have a lot to assess, you have a lot to intuitively feel and ascertain, it enables you to still pursue your vision and pursue your accomplishments, but while gaining insight from others. And in that process of gaining insight, you will create trust and you will create, you know, a tighter connection with people. And I think that's sometimes where people miss out. And it's, you know, look, most people right now work over Zoom. It's hard to create connection over Zoom. It's hard to learn over Zoom, especially

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  38. You have to be humble. You know, if I had gone into bar stool and been, you know, like king-konged the thing and like beat my chest and been like, I know how this is going to work. This is how we're going to do it. I have it all figured out. They would have kicked me out immediately because none of those things are true. And a lot of what I write about in the book is like your insecurity is one of your greatest strengths. Explain.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  39. Everything I humanly could from those secretaries. And they were incredible and they taught me so much. I learned from Steve Balmer and Joanne Bradford and other greats at Microsoft. You can learn from the receptionists. You can learn from the janitor. I think learning is about being curious and about putting your ego and your perception of who you are and what you do and why you're so great. You got to put all of that aside and you're like, what's in front of me and what can I learn from this?

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  40. Yeah, you know, my parents were teachers. So we, whether my brother and I wanted to or not, we were going to be learning. Like we didn't grow up with a television. You could like play sports or stack wood or read a book, those or do chores. Those are the four options. In my house. But I really believe that you can learn something from everyone. You know, I talk a little bit about my first internship job at Fidelity. And you know what? The people I could learn from were the secretaries. And I learned.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  41. And crushing it at work is making the most of your work so that you get the most out of it. You get the most education. You get the most experience. You develop the most resilience you can. And what I think people need to hear at work is you're going to get out of it what you put into it, but also even if you make a meager salary or you have a boss that sucks or you hate the industry you work in, there is something to learn and something to do that you can take with you.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  42. Mazy Girl Summer is like, you know, I talk about this in the book, which is lazy girl summer is like, you just want to have better photos on your Instagram or better short videos on your TikTok about your weekend. And, you know, that's what you should be living for. I really believe that work is, you know, and I write about this, is that work is tuition. It's education that you get paid for, which is awesome.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  43. Rushing it at work. I think crushing it at work is loving your work. I think it's very in vogue right now to not love your work. I think it's popular. I think it's kind of cool.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  44. Yeah, I think, you know, we were struggling to find a book title and nobody cares about your career is a chapter in the book. And why I like it as a title is that it's true. Like nobody cares about your career. You should do what makes you happy. You should give yourself to it fully. And you should make choices in your career. And I would argue your life that are good for you, not because you think it's what you should be doing or it's what you think somebody else would want from you. And so that's really the genesis of the title, which is you have to be in it for you

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  45. Yeah, I had the same experience, Barry, where it's lonely. It's very intense. I find it very emotional where it's like you have all of these things spilling out of you onto this page and you're feeling, you know, you're feeling through your fingertips. I found it hard to turn it off and turn it on. You know, when you're dealing with problems at work or the demands of the day, it's like, you know, like you can just move your way through it. Writing is a very sedentary. The very sedentary exercise, which is very difficult for me. But I felt very strongly. I actually wrote, we cut so much out of this book. I actually wrote probably a book two times this long time.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  46. What I started to realize is that there's no one who is in the middle of their career talking about a career in a way that I think young people can relate to or identify with or reject, but that it's a conversation. Work is a conversation. And so I found myself with a lot to say.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  47. No, I just like, I emailed just checking in, checking, which was insanely dumb. And then I created a podcast like a 10-minute a day podcast because it was easier, obviously, to do one to many versus one to one. But I really had wanted to connect. And one of the things that kind of developed out of the podcast was I like to work. I like to talk about work. I like to think about work. I think about work all the time. I'm curious how people behave at work. I have a very strong opinion about work. And we started to create this Q&A section where now, you know, I probably get a thousand DMs a week of just work questions like, you know, my boss is an idiot or I hate my coworkers or how do I ask for a raise or what happens after maternity leave?

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  48. It is so much work. I wanted to write a book. I started writing the book after the first pen acquisition. And I had enjoyed prior to that a very fast-paced, fast growing, highly consuming time at Barstool that was insanely creative. And when we started to become more and more integrated with Penn, I found my job becoming more and more about big company things versus exploring frontiers of the internet. And I was kind of missing the creativity. So I started to write notes on my phone, on the train, on my commute. And I had started a podcast over the pandemic because when the lockdown first happened, I was making a habit of emailing every person at Barstool every week, which was insanely stupid endeavor. So I would start with the A's and then I get to the Z's, but it was 250 people.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  49. That's a great question. I don't think I'd be the right person to answer that. You know, I think there was an incredible database built. With the Barstool Sportsbook fans. Two is I think we all learned an incredible amount. And three, you know, I think they, you know, they'll go into 2024, 2025, 2026, obviously with ESPN way smarter than they went in with us in 2019.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source

  50. You know, look, I think they wanted a brand and I think it was very smart, to be honest with you. You know, Barstool is the most engaging, fastest growing covers more sports with more level of interest with a very young demographic or not very young, but 20 to 39 year old audience.

    2024-06-13 · Masters in Business · Erika Ayers Badan on Digital Innovation · IDENTIFIED FROM THE TRANSCRIPT · source