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Estée Lauder

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57
first
2021-11-18
most recent
2021-11-18
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1
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podcast

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  1. “This is not a job. This is a mission, a love affair is one way to think about FAR. So she says packaging, this is the first time she mentions packaging in the book, but she talks about it a lot. She says, packaging required special thought. You could make a thing wonderful by changing its outward appearance. Little did I think I'd be doing the same thing. Multiply it a billionfold in not too many years. There may be a big difference between lipstick and dry goods, between fragrance and doorknobs. See how she's talking about what she learned in the hardware store and applying it to later on. But just about everything has to be sold aggressively. I honed my techniques as I played with the wares at my father's store. I wetted my appetite for the merry ring of a cash register. I learned early that being a perfectionist and providing quality was the only way to do business. I knew it, I felt it. And so now we have Estay talking about the advantages you have.”

    2021-11-18 · Founders · #217 Estée Lauder · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “The raison d'etre for me. Even then, I knew. So her father owns a hardware store. They have a gang of kids. There's like 10 kids or something like that. And they're all having to work in the family business as well. And so she's taking lessons that she learns in a hardware store, and she'll apply them to her business, the SD Lauder business later. It says my father's hardware store was my first venture into merchandising. I love to help him arrange his wares. My special job was creating Windows displays that would attract customers. How I love to make those windows appealing. She'd work on gift wrapping by covering a hammer or a set of nails with extravagant bows and papers, which really did seem to delight his customers. And this is something she talks about over and over again. She's obsessed with packaging to an extreme degree. Wait till I tell you what she does. She spends weeks debating just the color of the jars that hold her creams in. She'll go to extreme levels of detail.”

    2021-11-18 · Founders · #217 Estée Lauder · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “in her submission to my treatment, so think about how crazy it is. She's a young girl, very, very young at this point, and she's describing what she's going to spend her entire career doing. And so this is to know I left myself as she was on this page as she was born for this business. All of this annoyed my father considerably. Stop fiddling with other people's faces, he'd say. But that is what I like to do. Touch other people's faces. No matter who they were, touch them and make them pretty. Check this out. This is wild. Before I'm finished, I will set, I'm certain, the world's record for face touching. As soon as school was over, I'd run home and then start on faces and hair. So I was even wrong. She's even younger. She's eight. Even at eight years old, being fashionable, fashionable, being feminine, being different was a, this is a French word, I don't know how to pronounce raison detre, which means the most important reason or purpose for someone or someone's existence was”

    2021-11-18 · Founders · #217 Estée Lauder · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “Of her 50 year obsession. So it says this is really, really smart what her mom does. Her mom instills confidence in her, which is going to be really important because think about the time in which Este is building her business. She wants to start building her business in the 1930s. It's extremely rare. And in fact, she has to delay, and I'll tell you more about this later, but she has to delay her dream because society's expectations and her family's expectations of hers, no, no, you're not going to start a business. You get married right away. You leave from our house to your husband's house and you have children and you support your husband. And so not only is it difficult to start a business, but also especially difficult for a woman to start a business back then. So she needs that confidence. And you can tell from her writing, she definitely has that confidence. And she says, so she's talking about what her mom, the lesson, one of the earliest memories and earliest lessons that her mom taught her. The secret she'd whisper is to imagine yourself.”

    2021-11-18 · Founders · #217 Estée Lauder · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “An economic barrier there isn't a culture in the world that hasn't powdered, perfumed, and preied its women love has been planted, wars won, and empires built on beauty, I should know, I'm an authority on all three. Love wars and empires have been woven into my personal tapestry for decades. I've been selling beauty ever since I could recognize her. So now she gets to the fact that one of her very first memories was about her mother's beauty, the first beauty I ever recognized was my mother Rose. My mother came to my father with six children, was ten years older than he was. One can imagine just how beautiful she was. I adored my mother's hairbrush, her hand cream.”

    2021-11-18 · Founders · #217 Estée Lauder · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “Has always been so, it will always be so. And so on the very next page, we see another echo of another Jeff Bezos idea, this idea that missionaries make better products. Beauty for her was a mission. It was not just a product. An interesting point, beauty is the best incentive to self-respect. You may have great inner resource, but they don't allow, but they don't show up as confidence when you don't feel pretty. People are more apt to believe you and like you when you look fine. And when the world approves, self-respect is just a little easier. The pursuit of beauty is honorable. And she goes on about this for quite a while. This is more on the history of beauty and its universal appeal, which again, these are just the way to think about this. This is the foundation which she built her business or her empire is a better way to put it. Beauty is a fine invention. The art of inventing beauty, which is what she does, transcends class, intellect, age, profession, geography, virtually every cultural...”

    2021-11-18 · Founders · #217 Estée Lauder · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “She was having her hair combed and she was lovely. I was very young and vulnerable, and I loved beauty. I felt I wanted to make contact with her in some small way. What a beautiful blouse you're wearing, I complimented her. It's so elegant. Do you mind if I ask where you bought it? She smiled. What difference could it possibly make? she answered, looking straight into my eyes. You could never afford it. I walked away, heart pounding, face burning. Never, never, never will anyone say that to me again, I promised myself. Some day I will have whatever I want. That is an excerpt from the book that I just reread, and the one I'm going to talk about today, which is the autobiography of Estay Lauder. It's called Estay, a success story written by Este Lauder.”

    2021-11-18 · Founders · #217 Estée Lauder · IDENTIFIED FROM THE TRANSCRIPT · source