YouSaid · the spoken record

Ethan Brown

lines on the record: 48
first: 2021-04-05
most recent: 2021-04-05
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Masters of Scale is a whitewater original. The show is recorded remotely with sanitized audio gear. Our executive producers are June Cohen and Darren Triff. Our supervising producer is Jay Punjabi. Our producers are Jordan McLeod, Adam Skeuse, Catherine Clark Gray, Halle Bondi, Maureen McCoy Thompson, Christina Gonzalez, and Chris McLeod. Our editor at large is Bob Sappian. Our music director is Ryan Holliday. Original music and sound design by Daniel Nissenbaum. Audio editing by Keith J. Nelson, Stephen Davies, and Andrew Nolt. Mixing and mastering by Brian. Special thanks to Criche, Elisa Schreiber, David Sanford, Saida Sepieva, Adam Heiner, Emily McManus, Kelsey Capitano, Tim Cronin, Sarah Sandman, Carrie Goldstein, Anna Pizano, Mina Korsawa, Charlie Minesis, and Colin Howorth.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Ultimately the dream is not having the choose between what makes a great product and what the customer wants. In a perfect world the two are totally aligned. But when there is conflict, approach each one with the same question in mind. What part of this relationship can I least afford to break The answer will almost always come down to customer trust. They need to trust that you are bringing them a well built product backed by science. And they need to trust that you're listening to their concerns. That trust is what you must preserve at all costs, so choose your battles well. I'm Reid Hoffman. Thanks for listening.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“It's the goal Ethan had set his sights on when he first founded the company. If there's a global crisis, you don't fix it by nibbling around its edges. You have to take a bite right out of the middle.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“We might end Ethan's story there, except that something happened that would prove to be a much more newsworthy ending. Beyond meat announced three massive new multi year partnerships with PepsiCo, McDonald's, and Yum Brands. Each collaboration will yield new plant based products, including at McDonald's, something called the McPlant Burger, and at Yum, making menu items for KFC, Pizza Hut, and Taco Bell. Their PepsiCo joint venture is called The Planet Partnership, capitalized in a way to highlight the word plant. After all, you can't have one without the other. These partnerships are exactly how you get to widespread adoption and massive scale.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“This is one of the Adams things, the supply chains and inventory, transport, the whole thing, much harder in your business than most of the businesses I do. And so respect.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“This was a problem. Ethan's key to success has been consistently paying attention to customer habits. So in that portion of the pandemic, when customers were cleaning entire supermarket shelves, it was really hard to track what they were going for.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Ethan had seen and heard from enough customers to know what decisions might break their fragile trust, and honoring that trust was more important than picking this particular battle. Ultimately, this wasn't about any one ingredient. It was about an ethos on which Beyond and their customers are totally aligned.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Historically, soy has been one of the most popular sources of plant protein in the world. It's the building block of tofu, veganism's long-suffering workhorse. And if your mandate is making plant-based protein, it's genuinely difficult to leave it out. But Ethan had been listening intently to customer feedback.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Biologist and our audience already know that GMO is a very, very broad term. You could say that technically every ear of corn we eat has been genetically modified. But that doesn't change the wall of negative customer opinion that Ethan would have to face if he used plants that had been genetically modified in the modern sense. This is the parallel of the purple button from the beginning of the episode. Is it a pain to avoid GMOs altogether when making food products? Kind of. Is it important to the customer? Extremely. So you listen. Another strong customer preference Ethan followed despite the science, made his work a little trickier. That was around whether to use soy in the Bjornberger.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Ethan didn't have our handy song when he was taking his product samples around to supermarkets. Rather, what he had were hundreds of one on one conversations with customers. After the question of whether beyond meat was natural or real, there was another question he got all the time.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“We got to thinking, how could you make this tale of two processes even clearer? So, in classic Masters of Scale Fashion, we came up with a handy song that might help.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“This concern about what was real was one that Ethan completely understood, but the answer was a little bit more complicated than yes or no.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Ethan and his team worked incredibly hard to overcome that skepticism. He personally drove from supermarket to supermarket, giving samples and interacting with customers.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Using Chris and other trusted ambassadors helped ease the customer into a more open mindset. A mindset that would accept this brand new product as not just as good as meat, but indistinguishable from meat itself. Mentioned before just how hard it is to create an entirely new food category that people will feel okay about, much less turn into obsessive fans. Ethan knew that already, as he had pointed out earlier in the show.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“This kind of testimony is exactly what Ethan was hoping for. You can hear the sincerity in Chris's story and see the proof in the game tape.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Want to Ethan's favorite stories because Ethan acts like I can't dunk. Once again, NBA All Star Chris Paul. I actually dunk pretty often now. And it's been a combination of changing my trainers and changing my diet. I don't want to say diet. I hate that word because diet to me sounds temporary. You know, it has to be a lifestyle change. Since becoming vegan, Chris says he's really felt a difference in his postgame routine. I had three games in the last five, six days. I don't have to ice my knees after games. That's so crazy to me, right?”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“With Jeff's help and the help of a bunch of smart players on Beyond's marketing team, they crafted campaigns around celebrity endorsements. Everyone, from Snoop Dog and Chaquil O'Neill to Sean White and Lindsey Vaughn. They especially leaned into athletes as the ideal spokespeople for their product, like Chris Paul.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“For those of you who didn't grow up in the US in a specific period of the 90s that got milk campaign featured athletes, actors, and all manners of celebrities posing with a glass of cow juice and sporting a thickly applied milk mustache. The message Milk makes you stronger, healthier, and You know, like athletes are It was the author of this epic campaign that Ethan wanted for Beyond Meat”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Putting beyond meat where other meat lived was, in a way, telling the customer not just we're in the right place, but you're in the right place. There's a distinct boldness in this approach. Rather than scold a customer for not shopping in the vegan aisle, it's saying you're not wrong to love meat. We love meat too. Now try ours. But getting in front of their target customer wasn't beyond meat's only challenge. They also had to get that customer to reject some longstanding, deeply held, and frankly wrong beliefs about plants. That's where folks like Chris Paul come in. So let's talk a little bit about marketing, talk a little bit about your talent acquisition and deployment as part of that and how like, hey, this is meat. This is actually in fact the same thing. And matter of fact, better for you, better for the world, better for all kinds of things. So talk a little bit about that.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“This was the birth of the Beyond Berger, and its appearance changed everything. It bled like a real beef burger, its sizzled on the grill, it looked raw. Was the theory of being in the meat section that actually in fact meet the mission people have to understand that this is literally just at least as good and interesting and be there versus the penalty box? Was it that that's the only way the transformation is going to happen? Or what was the theory of we must be in that same place?”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Remember, Ethan knew that a viable beef replacement would truly change diets and lives, but would only work if it pleased the meat eaters. And the meat eaters would only find them if their product was sitting in their usual freezer at the grocery store.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Byn kept pushing the science until it could catch up with their market goals. To Ethan, the race was about more than the survival of Beyond Meat. It was about the survival of the planet.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“These reviews weren't all bad. They did point out how close beyond meat was to real meat. But these also weren't the raver views that would launch them to scale Beyond needed to get it absolutely right on their next big product launch, the burger.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“So that's it, right? The end. Go to credits. I'm Reed Hoffman. Thanks for listening. Masters of Scale is a wait Not exactly When the chicken hit the market, it wasn't a breakout hit. A New York Times food colonist called it.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Okay, full disclosure Knowing Bill This does not surprise me Bill remembers what it's like to be an entrepreneur building from the ground up and Bill has been on a mission to curb climate change for the better part of his philanthropic career Even if he thought the product sucked, I have no doubt he would still be rooting for Ethan. He just wouldn't invest. It might be just good luck with the next pitch, keep going. Sorry your product's terrible. And then Ethan would be totally free to pitch it somewhere else. Luckily, that's not at all what happened. After the slightly smoke filled audition, Bill Gates wrote in his blog.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Was a liver die moment. Everything's on the line. Ethan could have done everything right up until this point, but if this one customer didn't like his product, he might as well go home.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Evolved in talking with him. It was a really funny day for me. I literally couldn't get into my hotel room because I had maxed out all my cards and everything and had to run. I remember running at night, very late at night because I wanted to get to bed and solve this issue to try to find an ATM that would allow me to basically validate another card that I could then go use. As an entrepreneur, you may be listening right now in cringing in recognition. When you get the chance to audition in front of a potential investor like Bill Gates, you have to be ready to literally go for broke. But the challenge isn't stop there. The next day where we were presenting, there was not a kitchen, so we had to get an extended stay room. And I had a brilliant chef with me, David Anderson and a bunch of our scientists and stuff until we rented out this room and started preparing the meals for him. And David looks a little bit like he could be in a rock band. And smoke just starts bellowing out of.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Back with Ethan Brown of Beyond Meet, and we're talking about how to understand and track customer wishes, even when those wishes are inconvenient, inconsistent, or even wrong. When we left off, Ethan and his team of scientists and food engineers were racing to get their plant based beef burger customer ready. They already had a great plant-based chicken, but they knew that their customers would want beef most of all. But in the middle of that race, they got the chance to get their first product, the chicken, in front of a very special audience of one. One of the things that struck me when I was reading this transition is part of your origin was actually, in fact, persuading Bill Gates by sampling with a chicken taco. So you were moving away from the product by which you persuaded Bill to get on board with the mission and invest. So tell me a little bit about your Bill Gates chicken taco experience and then how that”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“To stalk beyond with the other meat. This race would come to a head in twenty thirteen when they got the opportunity to bring in a very important taste tester that could make or break the company. Listeners, Bob, here, if you listen to rapid response on Masters of Scale, you may be missing half the show because every Friday we release a second rapid response exclusively in the rapid response feed. The guests and topics are just as compelling and timely from Ford CEO to NASA's administrator to the lessons from the Devilware's Prada. It takes about 10 seconds to find just search rapid response wherever you listen to podcasts and hit follow to make sure you never miss an episode. I hope to see you there.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“It's not wanting to be a sideshow, not wanting to be you can have chicken beef or pork, or you can have this. Ethan knew that this distinction would be the key to mass adoption. He was betting his company on it. Early on, we tried to get our chicken into the meat case. They arranged a call with the time CEO of Whole Foods, Walter Rob, COCO, and they weren't ready. We weren't ready. Didn't happen. This was a blow to Beyond Meat Strategy. If their target customer is a meat eater, they would need to find them where that customer shops in the meat aisle. But getting into the meat case wasn't Beyond's only play. If they couldn't do that, they could continue to improve their product, and they could work on their plant-based beef, which, if you remember, is what they knew their customers would want most. It was almost a race to see which product chicken or beef would finally convince the Walter Robbs of the world.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“To taste so much like meat, it would seem like magic. Their target customer was their biggest skeptic, not just the meat eater, but the meat lover. Ethan understood that point of view all too well from his own pregan days. Nobody likes a piece of fried chicken more than me. I love that stuff. And I really look forward to eating it, right? And that's why we're working so hard on this. That's a good experience to have. Let's keep giving people the opportunity to have it. Let's do it with plants. The brander in me, the brand marketer in me, would have been tempted to create a new word as opposed to calling it meat, you know, call it something else. But I think you guys must have had that discussion and decided not to because you wanted to say, no, this is meat. Yes. Yeah, man. I mean, we debated that forever, including how we spelled meat and all of these things. And Biz was a big part of that.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Here, we come to an interesting dilemma, one that many entrepreneurs will recognize. The plant based meat they'd made wasn't the so called fake meat they knew the public would be hungriest for. If replacing burgers or steak is what the public really wants, is it worth going to market with a substitute for chicken? Ethan decided yes. I said, okay, so in that way we kind of let technology lead us. So we launched with this chicken product as really the first real product that we had. We actually always knew that beef was the better play. I just didn't have a technological solution for it. So does this mean Ethan ignored the customer's wishes? No, because he was solving for an even more basic customer demand that it tastes just like the real thing. The market was already full of meat substitutes meant to placate that vegetarian friend at a barbecue. If beyond was going to get liftoff their first product.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Plant based structure that not just tasted like meat, but ripped apart like meat. This was what Ethan was looking for. There was just one problem. The best product if you want to go out in the market would be beef, because that's the thing that people always understand is most deleterious to their body and all the issues that we know about. But this particular system lent itself not to what was best for the market, this lent itself to chicken.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Dr. Shea and Mr Huff held the patent on a plant-based protein that pulled apart. Was exactly what Ethan and his brand new company were looking for. He helped the team secure funding and a new partnership was born. I had a program that I put together with the University of Maryland and the University of Missouri and got grants from the state of Maryland to do that. I've said this before that big companies have R&D budgets and entrepreneurs have universities. I'm absolutely convinced that we are leaving so much on the table by not just mining these universities for the great research they're doing. So I began to put those two programs together and started to work on not necessarily a product but a structure. I know it was a muscle structure because I fell in love with this structure of being able to tear it apart and see the muscle fiber. It was that striation of muscle. We take the protein from a plant. We take the lipids from a plant. We take the minerals from non-animal sources. Combine those with water and vitamins. We run that through heating, cooling, and pressure to structure them into the architecture of muscle or meat. This was the eureka moment that would make everything else possible.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“The question had become Ethan's passion. He eventually found his answer in a team of scientists at the University of Missouri.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Just want to point out this goal Ethan set had an impressive degree of difficulty, not just scientifically rebuilding meat, but the ultimate goal, which was to convince meat eaters to change their preference to plants. Setting out to change any kind of consumer preference is not easy to do, especially where food is concerned. But it was essential to his mission. He wasn't going to solve the biggest problem in the world by appealing just to vegetarians and vegans. To make a real dent, he'd have to go after meat eaters. So what do you do when your vegan product needs meat-eating customers? Make it taste just like meat. Now here Ethan might quibble with my word choice, because as he puts it, beyond isn't just like meat, it is meat. We'll have Ethan explain.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“That's right, in rooms full of people who care deeply about saving the planet, they were completely ignoring one of the biggest drivers of climate change. For perspective, one serving a beef produces twenty four times the greenhouse gases of one serving of tofu. Ethan, ignoring the food sector, was like trying to fix a pipe that's gushing water but refusing to use your wrench”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“But the longer he worked in the sector, the more he started noticing a different kind of customer behavior that flew in the face of science. And it was coming from within his own industry.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Ethan saw that moving the needle on energy use needed to rely on not just science, but also on tracking and responding to consumer behavior. If industrialized nations are dumping too much carbon into the atmosphere, they're only a limited number of ways to change it. You can try and convince people to cut way, way down on activities that warm the planet, like flying or driving. Or you can build technology that make those activities less harmful. Ethan went with a ladder.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“As a systems thinker, I appreciate this holistic approach. You may have heard me say something similar when it comes to stabilizing our democracy. Ethan took his father's advice and went about tackling the world's biggest problem. He pursued a master in public policy focusing on the environment. And then got to work on zero emission hydrogen fuel cell technologies.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“That sounds a lot like Chris Paul's story at the top of the episode. Ethan was fighting the cultural bias that meet is what makes you strong. The thing is that bias didn't come out of nowhere. Early humans made evolutionary leaps and bounds once we learned how to hunt, and again, when we learned how to cook what we hunted meat did in a real evolutionary sense make us strong. But since then, humans have also learned how to get complete protein from plants. Some types of meat substitutes are over two thousand years old. Yet most of us still have this gut level instinct that meat is still king. It's less than it's wrong and more that it used to be right. As Ethan graduated college, he turned his attention not to food production, but to another industry that's environmentally focused. How did you get into energy?”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Not only was it hard to develop a consistent ideology, but it was hard to get others to understand it even before he'd gone full vegan.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“But this change can be crushingly expensive with a physical product. Think about all the millions of widgets with red buttons you'd need to recall. And you know, in your heart of hearts it makes absolutely no difference to your product what color the button is. So what do you do? Do you still change the button? I wanted to talk to Ethan Brown about this because no one has spent more time obsessing over the balance between what makes the best product and what the Even when those aren't the same As the founder and CEO of Beyond Meet, Ethan has spent his career on a wildly difficult challenge, creating a new category of food that people actually trust.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“You want to try and create that feedback loop for every product or service you offer. Because customer tastes can be idiosyncratic and unpredictable. You can plan for every use case, every preference, and never come up with I want the button to be purple. The work it takes to change a button from red to purple might be negligible in the digital world. So you do it, issue a global update, and it's done.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“This is Masters of Scale. I'm Reid Hoffman, co-founder of LinkedIn, partner Greylock, and your host. And I believe you need to listen to your customers even when what they want is inconvenient, inconsistent, or even wrong. You don't need to agree, but you must track their point of view and let them know you're listening. When you're trying to scale, I like to say bits are easier than atoms, which just means that software is easier to scale than goods in the physical world. Easier to test, easier to launch, and easier to get fast feedback on every aspect of your product from I'm having trouble using it to I want this button to be purple.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Chris was trying to do isn't easy. Was asking his trainers and coaches, people who have spent their lives telling other people how to eat. To adopt a totally new mindset. Which meant considering the possibility that what they knew was wrong. Most entrepreneurs face this same challenge when bringing new product or idea to the market, and most customers, just like Chris's coaches, take a little convincing. But unlike those coaches, there's rarely a contract to keep a customer at your side. If you violate their wishes, they can just walk away, even if deep down, you know you're right. Why I believe that you need to listen to your customers even when what they want is inconvenient or inconsistent or even wrong. Track their point of view and let them know you're listening.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“Today, Chris will talk veganism with anyone who will listen, including you, but as a professional athlete, no decision he makes is in a vacuum. It was critical that Chris convince his wider team. That includes every single trainer and coach whose livelihood depends on his success.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT
“A superstar point guard Chris Paul. He's been on the NBA since two thousand five. Since then, he's been rookie of the year, MVP of the All Star Game. He's won two Olympic gold medals. And in twenty nineteen, Chris started eating plant based.”
2021-04-05 · Masters of Scale · Beyond Meat's Ethan Brown: How to teach your customer · IDENTIFIED FROM THE TRANSCRIPT