YouSaid · the spoken record

Frank Azor

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2022-12-12
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2022-12-12
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  1. My scenario, okay? Okay, so if I had to leave with them, if they gave me an option, I would definitely give me five minutes, let me talk to my family, but I'm gone.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  2. Interesting you say about, you know, you talk about. If I had to give one piece of advice. An entrepreneur If you're not smarter than they are, I'll work If you have a tendency of saying, hey, these people are smarter than me, my competitors. Whatever. But you know, I'm pretty smart too, and I cannot work them. So I'm going to work hard. That's one of the biggest things that we all had in common. We worked really, really, really hard. Because we just did not have the formal training that we needed. But beyond the all things, I think that without passion we're nothing. And I think if you take that approach as an entrepreneur. Look at business that way. Know not do it just solely for the money, but for whatever else drives you. I think You'll be okay

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  3. I think it has to do Almost entirely with the people that were involved in all of it. That was the secret sauce of Alienware was the differences in opinions and the respect that everybody had for one another and all of that. Was there luck? There was an enormous amount of luck. So many other things could have gone wrong and a lot of things went wrong. This was not a perfect journey by any means. I mean, there was an enormous amount of obstacles that were presented along the way. And harder work had to overcome those obstacles. But I think it's the people and it was the luck of those people coming together that were really the driving forces from my perspective.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  4. Then it became okay once it was pretty clear that we were going to survive, then how did we shift from surviving to thriving? And that took a little bit of time to go off and figure out. And we figured it out. I mean, but the whole time, you know, what I'd say is... We built this thing, Nelson Alex, more than anybody had built this baby, if you will. And you don't want to let it die. You don't want to let it not prosper and see it recognize its full potential.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  5. The cultural differences were so stark. You know, alien aware was all about just we got to do whatever we got to do to get the job done. And going to a large company, that was 50,000 employees by the time I had joined was a completely different world with tons of analysts and all this research and all these well-educated professionals and enormous experience and just this carefulness and this thoughtfulness to every decision that's made and that was very different, a completely different environment and it was extremely intimidating, very, very scary, very uncomfortable suddenly I felt like I was back in kindergarten almost like starting at ground zero where I had to learn a big company and I had no experience with that and it was a different language. It was everything everything was Different about it.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  6. Yes, and we are dependent upon them because, to Nelson's point, right, we immediately recognized the benefit of leveraging their supply chain and their operations. And the competitor piece was definitely awkward.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  7. Correct. Correct. The PC industry is extremely challenging. It's very competitive. You have Hypercompetitive people. And you had two sets of people now trying to win against the same customer, trying to win the same customer.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  8. Nelson is a creator. He used to create the alien where ads, most of the product, if not all the product innovations that you saw at Alienware, the industrial design, was all really being fed from Nelson's mind. And that creative outlet was now gone. It wasn't there anymore. But, I mean, everything you still see to today, I mean, the industrial design characteristics of AlienWare as they're still carried through, there's components and elements of all of that that came from. He was the visionary behind all of these things.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, you know, I was brought up from pretty humble beginnings. Money obviously is important for everything, but it's never been the most important thing in my life. I felt that I was contributing something to people. And that's what drove me.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  10. Yeah, I was depressed for like two years. It was tough. I was going 100 miles an hour and every day and then all of a sudden. Know because Alex can adopt very well because he's got so many hobbies and he Alex is like a machine. He's got a million things going on. But I am very singularly focused.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  11. Yeah, there was a lot of corporate requests and a lot of decisions that would take a long time because there was a lot of analysis that had to be done, understandably slow. It was a public company. And I understand that. Man, I kind of wanted to move at the speed of light and they just, they're an aircraft carrier and we're like a little PT boat. So, you know, one of the things that Alex was tired. Alex did do a lot of work. He was very tired. I was tired as well, but I was ready for the challenge. But Alex said, listen, man, I don't think I could do this. And once Alex says that, I'm like, I'm not going to do this without Alex. It's going to be very, very difficult, and I just don't want to do it. So that's where it ended.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  12. So to you, it was Dell was going to be with their supply chains, with their marketing chops, with their massive scale, you were thinking, we're going to use their resources to grow even bigger. And now we're going to be part of Dell, but we can only do this if we have access to massive resources like the resources they have.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  13. Is 2006. I get this call from Unknown. I know unknown means Michael. So I got the phone call and then we start talking, talks about a number. I say another number. He says, okay. I says, hey, this time we have a deal, right? And he goes, yes, absolutely. And we made the deal happen. Then he asked me, what do you want to do, Nelson? Do you want to stay, you want to be incorporated into the Dell machine? Or do you want to be your own entity and pick from us what you need, when you need it? The challenge was that I wanted to make anywhere a little bit bigger, so no, I want to incorporate, I want to incorporate into your supply chain mechanism. I want to get in there so that we can grow the Eatingword business. So it presented with challenges and stuff. It's hard. I mean, it's, but honestly, they did a phenomenal job of preserving the brand.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  14. Well, I guess he wanted to, you know, he presented it to the board. You know, I'm sure the board said, gaming, what is gaming? Are you guys crazy? Your enterprise, you don't need this, blah, blah, blah. You know, that typical board stuff. And he was he really did love us. I almost felt like he was one of our customers. I'm saying, well, whatever is meant to be is meant to be. We're going to go now, we're going to present, and we're going to go public. That's it I got a phone call, unknown caller. I'm driving to dinner with my wife.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  15. He put a number on the table, didn't work. I mean, the number didn't, well, the funny thing is that we come to terms. He sends his guys over. Start doing the due diligence, then a month or two into it, all of a sudden Michael sends me and says, hey, we're going to have to pull out. Wow. What Going to pull out now after knowing everything we were doing and how we run our business and our books. Are you crazy? I didn't say anything. I kept my mouth shut. I kept cool. I said, okay, you got to do what you got to do and I got to do what I got to do.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  16. So 2006 comes around. I think what happened was, and I don't want to speak for Michael, but we probably got wind of us growing and us going public. And at that point, he sends me an email and he says, hey, do you want to meet in Orlando? I go, sure. And he goes, bring Alex. Let's sit down and talk. So we met in Orlando and he goes, guys, I want to buy you out. And I'm like, okay, I'm thinking, why do you want to buy us out? You know, what's going on? But he goes, well, I think that you guys are doing great. I've always admired your company. You're doing the right thing he recognized the value in the brand, and

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  17. You Keep your friends close, but keep your enemies closer. I mean, so I said, okay, so we exchanged email, by the way, he responded within minutes.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, yeah. So I sent him an email and I did this one on my own. I just said, you know, I am a little bit concerned. I'm a little bit concerned because this is a big guy and he's in our space. And I should be. I should be concerned. I said, I'm going to be very cordial about this whole thing. Hey, Michael, this is Nelson. I just want to welcome you on board. You're giving a lot of visibility to the gaming market. I appreciate it. Blah, blah, blah.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  19. Right, thinking I'm never going to get a response. I said, okay, Michael at Dell.com, sure enough, whatever Maybe I shouldn't have said that on the air. That's right. It's not hard to.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  20. I saw them as my long lost brother, you know, the Romulans and the Vulcans. Anybody can understand that out there. You know, they were, we were very similar. We had the same model. So the first time XPS comes out.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  21. You mentioned contention. I think one of the greatest assets that we had at AlienWare is how different Nelson and Alex are and were and how much they debated every issue. They rarely ever saw eye to eye. And the beauty of that was that we would see almost every angle of a challenge or a decision that we had to make because they saw it always differently. And finally, they would debate it out. And I remember that my first day on the job, I could hear them screaming downstairs and I'm a brand new employee and I look over to Fabian and I go, what's going on? And he goes, don't worry about it. It'll all be over in a few minutes. But it was that contention and that debate and those different perspectives that helped us arrive at really good decisions. And ultimately, I think had we not had that, we probably wouldn't have been as successful as we were.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  22. What I learned was that I was not your typical CEO because I just didn't have the training or the business acumen or whatever. But if there was a disagreement, if there was debate, then fine. Actually, I welcomed it a lot. I wanted to hear all the bad stuff first and all the negative news first. And then let's focus on how we get better. So, and everybody for the most, they knew it was a lot of work. There was a lot of work involved, especially us, that we just didn't have the typical tools that perhaps an MBA coming out of school would have. But we figured it out. And then we were smart enough to hire people that were smarter than us.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  23. It was pretty tough. I gotta tell you, I mean, we, you know, we talk about growth as being, oh, it's great. And you see that ticket, remember that UPS commercial where you saw that ticker where the orders started coming in? Well, that's a problem too, right? I mean, if you don't have the infrastructure. Then you could blow that brand away. I mean, you're going to have bad service, all sorts of bad things happen. One of the things that we did was the little that we managed to keep for ourselves, we always reinvested in the business. We were never top heavy. You know, average salaries. We didn't give ourselves big bonuses. We sold the notion to the employees also that, hey, there'll be time for that. That will happen. But I need you guys to do it with us. Yeah. So, you know, we were pretty successful managing the expectation and the growth.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  24. Yes. But hey, we also were also growing. So I always felt that, hey, you know, if given the right funding and we could get some good hires and develop a supply chain, which is the hard part with the East, then, hey, we really do have a chance.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  25. Right behind the warehouse. Anywhere is still one of the few brands that has a personality behind it where you can cover up the logo and know immediately that that is an alien word product. And people don't buy it purely because of its function. They buy it because, okay, it performs a function, but it has a style. It represents me. It says something about me as the purchaser of that product. And that was very similar to Apple back then. Apple was very similar.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  26. And then they would paint them, and then we'd ship them down. Eventually, Alex was like, this is too expensive, shipping things back and forth because he was doing supply chain and operations. So we moved them down here and they set up a body shop down here in Miami

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  27. It was awful, awful. So we made a decision, you know, we're going to do some cutting edge stuff, not only inside the box, but outside the box. We're going to give this machine a personality like a car, like a Ferrari, like a Porsche. So we started doing that with the PC.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  28. You know, and there's another component to this. Aside from the gaming and the customization and all the good stuff, we poured a lot of personality into the PC. The only guys that were really doing something interesting with the PC that gave it a design, gave it a life was Apple

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  29. It was a bit of a golden age because as we were coming up as a hardware provider to gamers, some of the greatest games ever created were also coming up. You had obviously John Carmack at Id developing the Doom series and the Quake series. You had Tim Sweeney and Mark Raine at Epic creating Unreal. And then at the same time, you had Microsoft taking notice of all of this and saying they're going to get into the gaming space with the Xbox.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  30. There was quite a bit of pressure back then for them, but they didn't understand our market. They had no idea. That this market would grow so fast and that there were so many people that were closet gamers, if you will. There were moms and dads and kids of all ages and college grads. And we were appealing to a lot of people.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  31. As a business grew, and Nelson Audick started hiring more employees, we would outgrow every single space. And then what ended up happening is by the time they were able to find the next parcel of real estate to keep up with our growth, and we would build it out and move in, we were never able to move out of the last building that we were in because the business just kept growing so fast. So it was always an idea of we're going to move from this old building to the new building, but by the time the new building was ready to move into, we were so big we could never leave the old buildings. And that basically happened forever.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  32. Yeah, I think the inflection point was when we evolved the website so that customers could actually order it on the website instead of just configuring it. And that is when things started going from 20, 30 computers a month to fifty, then 70, then 100. The challenge is the numbers still sound small, but you have to understand it's exponential growth. You're like doubling like one month to the next. W

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  33. Yes, we did. There was one banker that we spoke to that got it. She got it. She was an older lady. We explained the circumstances. She came to the office. She saw what we were doing. She saw we were busy. And we couldn't, I mean, we were pulling our hairs. And she goes, You know what? Tomorrow you get the loan. She came. She drew up a check for $50,000. We signed the documents and we needed that money for the operational part of the business. So she was a godsend. She was the only one, really.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  34. But keep in mind, what we were doing was providing the customer with the service that the big companies really couldn't do. They were so configured for no customization or low personalization, let's call it that, and high rate of manufacturing. What we were, we were configured completely opposite of that from day one. And that ultimately was, I think, one of the biggest competitive advantages that we had. And there was a lot of secret sauce in that. Like, you know, because we were smaller, we had access to certain components and ultra high tech and emerging technologies that weren't ready for mass scale and mass adoption. So we used our size to our advantage.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  35. Exactly what we were doing was selling four PCs in one. They were fascinated by the fact that we were commanding that much money from those PCs.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  36. It's interesting. What you were able to do despite being tiny, a drop in the bucket early on, which was the big PC companies, they could make cheap PCs. You guys couldn't. You were not able to make cheap PCs. You didn't have the connections. You didn't have the supply chains. You didn't have the capital to scale that. But you could make expensive PCs because that was possible to do and to charge a lot of money for expensive PCs, which the big PC makers, they were looking to reduce their prices.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  37. Nelson or Alex came up with the idea just buy a bunch of gateways that have the processor in it will take out the one gigahertz processor, we'll put a cheaper 200 or $300 processor that we can get, and then we'll put that 1 gigahertz processor inside our systems. I mean, we did crazy things like that.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  38. Used to do some pretty insane things to get parts. I remember a new graphics card had just launched and we couldn't get any of them. And we sent every employee with their credit card to every electronics boutique in Miami and in North Broward. And we asked them to go buy the maximum amount of graphics cards that the retailer would sell them. And then we'd reimburse them on their credit card after they, you know, they brought the graphics cards back. But, you know, we were small. We were really small. We were arguably insignificant. These parts were in high demand in many cases, and sometimes you'd be competing against the big companies like Adele or MHP for something like memory or for a motherboard or for a processor. We have an incredible story about when AMD launched the first one GHz processor, we couldn't get our hands on it.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  39. But I mean, the model, if it did work, if you did get the money right away, was great because you got the money to buy, you didn't have to hold inventory, right? Correct. You just get an order in and then you'd go get the parts you needed and then make the machine.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  40. So imagine that one day you're not getting deposits in your checking account for your business and you call the credit card companies and you ask them, why aren't you sending us the money? And they'd be like, oh, we have to hold it for 60 days to make sure this is legitimate. And we're trying to run a business. You have to buy parts. You have to pay yourselves, pay rent, you have to pay services. And yeah, they would hold the money for however long they wanted to hold it for because they thought the business wasn't legitimate.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  41. Yes, so they would, oh no, we have to keep the monies in reserve because there's fraud. What fraud? There's no fraud. I mean, we were fraud was insignificant at our level because everybody was, I mean, they were seriously ordering the machines and we would do diligence with the sale. But we also had the difficulties of dealing in Miami because nobody knew what was, you know, they didn't understand the business model.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  42. But one of the things that made life really interesting for us was we were a small company in Miami. Taking orders that we would, you know, we'd at least book 50% of the order on the credit card and then the remaining balance when it shipped out. So, of course, the banks were all freaking out. What is this company doing during Miami? Oh God, the world's coming to an end

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  43. This 16 year old kid would walk down the stairs carrying this fifty sixty pound computer, and then we would package it on the first floor, so we would put it in a box and then put foam and all that and then package it again. Well, Alex would be on the phone trying to sell computers, and Nelson would be on the other phone next to him trying to do tech support for customers, right? And then Fabian and I would be trying to package the computer, but the tape gun would make so much noise as you were putting the tape on the boxes that We had to wait until the two of them were off the phone so we could tape the boxes. And so we'd just be sitting on the couch waiting for the phone calls to end. Then we'd tape them and then we'd, yeah, we'd ship them out every day.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  44. These decisions predated me, but somebody decided it must have been Elsa did that we are going to build the computers on the second floor and then we are going to walk them down the stairs. Keep in mind these computers weighed 50, 60 pounds.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  45. So, Fabian would build them. And then when I joined, Nelson built a checklist of everything he wanted me to check on the computer to make sure that it was built correctly. And then I would load all the drivers on the computer.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  46. Yeah. And it was funny because Nelson talks about confidence, right? And I don't know where all that confidence came. But the confidence to walk through that door and to sit down, even though they were kind of pushing me out the door, it was just something that I had at the time. And I think I got him when I offered to work for free. That was the killer line. But it worked out. And they called me the next day and asked me to join.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  47. Yeah, and they look at me like I'm a criminal or something that just walked through the door. And Alex would admit to me later that that was the moment he realized they needed to start locking the front door. Weird strangers wouldn't walk in. And I said, hey, Frank, and I think Max talked to you about me. And they're like, oh, no, no, you're too young for this. We want somebody with a lot more experience. And I said, well, actually, I'm here already and I'm willing to work for free. So why don't you at least talk to me?

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  48. And he told me that he was working with a few guys that started a computer company. And I go, oh man, that sounds incredible. I'd love to get to meet them. And he's like, actually, they're hiring. So he handed me like a post-it note with the name of the company, AlienWarePC. And Alex Agla's phone number on it. And I still have that sticky note till today. And then I called, and we set up an interview for, I don't know, someday during the week. And they asked me to be there like at 12 or 1. I'm like, actually, can I show up at three? Yeah.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  49. So, a mutual friend that we didn't know was a mutual friend was a friend of my sister and her husband, my brother in law And one day I'm at their house. Again, I'm in high school. I'm a junior in high school. And he was there. I tell him I'm building computers now, almost exactly the same story as Nelson and Alex. I was building it for friends and family.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT

  50. I was not, but my father ran an experiment, my parents ran an experiment on me in high school, and they said if you get straight A's we'll buy you a car. And suddenly I realized that I could be a phenomenal student and I can get straight A's. And that's when I realized how coin operated I am.

    2022-12-12 · How I Built This with Guy Raz · Alienware: Frank Azor and Nelson Gonzalez · IDENTIFIED FROM THE TRANSCRIPT