YouSaid · the spoken record

Gary Erickson

lines on the record: 74
first: 2024-12-05
most recent: 2024-12-05
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“We'll put all of this in the podcast description on your smartphone. Thanks again. We will see you back here next time. This episode was produced by Sam Paulson with music composed by Ramtin Era Bluey. It was edited by John Isabella and our audio engineer was James Willettz. Our production staff also includes Alex Chung, Carla Estevez, Chris Massini, Elaine Coates, JC Howard, Neva Grant, Devin Schwartz, Catherine Ceypher, and Carrie Thompson. I'm Guy Raz, and you've been listening to the advice line here on how I built this lab.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“By the way, since we first ran this episode, a few cool things have happened for the startup entrepreneurs we talk to. James's company actually collaborated with an eyewear brand on a pair of snow goggles made entirely with stoked plastics, and it's now available at REI. And Elsie, well, back in May she underwent surgery to correct her tremor, and it was a success. Slowly, but surely she is regaining control of her hand and voice against awesome news. Congrats, Elsie. Thank you everybody for listening to the show this week. If you are working on a business and you would like to be on this show, please send us a one-minute message that tells us about your business and the issues or questions or problems that you would like help with. And please make sure to tell us how to reach you. You can send us that voice memo at hibt at id.wondry.com or you can call us 1-800-433-1298 and leave a message there.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I remember setting up a little table and standing out there in the aisle with a tray of cut up bars and as people walked by and say try this new energy bar and they were like no no I've had energy bars I don't want to try oh come on just try it And they try it, and then they would walk along, and they wouldn't want to look back. It's like, because they were going to, you know, didn't want to embarrass me. And then they would be chewing it and they would turn around and go, come right back and go, what is that?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“It's Gary Erickson, founder of Cliff Bar. And by the way, if you haven't heard Gary's original How I Built This episode, you've got to go back and check it out. It's so fun. You can find a link to it in the podcast description. And here is one of my favorite moments from that interview.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, they're everywhere. Okay. All right. Gary, thank you so much for coming back on the show. It's awesome to meet you.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“What's all the packages coming to our house? We're getting ski goggles. I got a brush, and now I've got all this crafts. What's going on?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I'm Elsie. We're going to be following you and Lily Brush. And good luck. Thank you for calling in. I think you've got something there. And I think in about six months time from now, if we check in on you again, you will have hired somebody to take the load off and hopefully to start to really do some of that business expansion that you're not able to do because of the other stuff you have to focus on.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“It's super impressive. And for the record, I think if you can do it self-funded, then you control your destiny. Kitt and I never took a dime from anybody over our 30 years of running cliff bar. We never brought on an equity partner.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“So I just have to figure out I'm really into giving people a shot, you know. Show me what you got and do your best and let's see so I get, you know, marketing people from University of Denver and it was cool, you know, two, three years watching someone develop, but I think it's time that we go and we find someone who really knows what the heck they're doing. And we do have the money to do that. I just Honestly, I've done this whole thing. I've flown by the seat of my pants. Yeah. This whole time”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Four people's pretty lean. Yeah. So I love guy's idea of the retail thing, like at the counter. I mean, we've all bought stuff that when we're in a store like, ah, never, I mean, what's that? Oh, okay. I'll buy that. And you may have to bring on a sales person that you've never thought of needing before that can go to the... No, car wash and the Walgreens and the. Fridays, whatever”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I feel like it's a matter of time in some ways. This is the kind of product that if you could get it into the hands of a couple of celebrities who just have, you know, who post with their pet all the time. I don't know if Chrissy Teagan has pets, but I just think of somebody like that. Chrissy Tegan, who's associated with cooking and a beautiful house, and you can just imagine her, oh my God, this, like, you know, here I am brushing this off with this thing. I think to get to some of those really high-end ones, you've got to incentivize them. You know, you've got to say something like, look, we're trying to scale this. And we'd love to partner with you in some way. I don't know what that would look like. But to me, it's just a matter of getting it to a place where somebody like that, who's a real lifestyle influencer gets”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“First off, don't give up Because I think you've got you have something here. I wouldn't even I'm embarrassed that I didn't know your brand before this because we've had, I've got these sort of sayings about innovation. You've solved a problem. Cliff Bart to me solved a problem with a better taste and energy bar. And it's inventive. It's totally original. I mean, how can you get more original than using toothbrushes to make your first product? And it's transformative. For people that have this issue, everybody has a dog and a cat pretty much has this issue. And we all want to solve it, but we just are lazy and we just, you know, and it's hard. And you try to vacuum, vacuum doesn't work and the roly thing doesn't work. So there's that.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“That would be ideal and I do go to the car wash trait show. And the first year I went, I thought it was, I'd made a terrible mistake because I had this little 10-foot booth and I'm in this hall with all these spinning brushes and bright lights. And I sort of timidly went. And started doing demos. And the next thing I knew my booth was three people deep just mobbed for three days. So that's when Gary talks about going and giving away product at bike events. That resonates with me because I knew I'd hit something that But we're still just a little tiny brand. We're still, you know, they talk on shark tank, they talk about the cockroach that people can stomp on. We're still that little guy. And it makes me nervous. It's fourteen years in. You know, we're trying so hard and we're still that little guy.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, especially a product like bissell or a brand like that that's not probably a little easier to get to the right person there. It's not an Adidas where there's a bazillion people pitching them. I don't think a lot of people are pitching Bissell for collaborations, but it could be kind of cool, right? This to me seems like, you know how Slim Jim is slim gym is at the checkout counter of every convenience store, right? And like That's basically how Slim Jim and now five hour energy is there too. I see this as a product that's at the checkout of every car wash, right?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I wonder whether I think about partnerships increasingly you're seeing collaborations with brands. I'm certainly in apparel. Adidas and Gucci or Liquid Death, that's not apparel, but they're doing partnerships with different kinds of brands like grooming, men's grooming, for example. I wonder if there's a way for you to partner with a product that is associated with cleaning cars or carpets, something like that where they get it with that product.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“It's a tough one, guy, because when I first started talking of buyers, they used to kind of laugh at me because they're like, why would you make something that last for years and years? We don't want that. We want the repurchase, but the fact that these things last so long has been kind of one of our problems.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I mean, that's the competitive advantage. Gary makes me think of Episode we did on TRX straps with Randy Hetricks several years ago because that happened right away. All of a sudden, all these copycats and they were poor quality. But he spent and still spends a lot of money suing them. And I know you don't have those kinds of resources and time, and it's a pain. But I feel like a simple fix is to emphasize what you just said. The original and best, because I feel like that is the brand is your advantage here, right?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so Elsie obviously is coming with question of how can she scale this? How can she get the word out? How can she grow this thing? She's been doing it for since 2010. Gary, what's your take?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I love your website. It's really clear. It pops. I like the logo lily brush, the red, it pops. How did you invent this thing”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I mean, it's an amazing story because you have this, of course, near-death experience with the heart attack, and it completely changes your trajectory. I mean, you're a painter, you need still hands, but you develop a tremor. And you have to pivot. But it's like those weird things. It's like, that happened, and that is a result of that you started this thing. None of this would have happened without that horrible tragedy, but it's an amazing kind of turn of events.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“No. How did you tell me how you started this business? Because I see you started in 2010. Did you have a different job? Were you doing something different in your life at that point?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Right. Okay, so before we, so you're looking to figure out how to scale up to get more people to find you, how to do it efficiently. Before we get there, let me ask you a couple questions. Lily Brush is the, so this is a pet hair remover for furniture and whatever pet hair. I'm a beloved pet. I've got two cats and a dog. So this is a big problem in my house. We have a lot of pet hair. I have a one cat that is particularly bushy hair. Morty's great cat, but he sheds everywhere. How does your, like, how is it different than, I don't know, a roller or other pet brush removers?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“It over the helmet, yeah, all right, we're gonna take another quick break Gary, but when we come back, an inventor who's fluffy dog gave her a great idea. Stay with us, I'm Guy Ros, and you're listening to the advice line here on how I built this lab. Hello and welcome back to the advice line here on how I built this lab. I'm Guy Ross. Gary, what do you say? Should we go ahead and bring in our last caller?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“By the way, they've been on the show, big fans too, so no Sheatsy. Valerie Franklin, Artisans Cooperative, thanks for calling in. Good luck. We'll be watching.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“It's the way, I mean, if you push GIF, you might find something for yourself too. You know, like you go in for like. I go to wherever, wherever, and buy a gift for my family or my wife or something. And then I ended up like, well, this looks, I think I want to get this for myself.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“That's a great question. I would say so far more purchases have been personal and yet that contradicts my own experience with my own business that when you make these niche things that are perfect for that one person you know more, a higher percentage of them is gifts. I also know that Etsy is pushing gifts hard right now. Okay, that's interesting. That was their super bowl ad. Is that right?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I'm telling you, I agree. I'm just spitballing here, but maybe think of a different way of categorizing what you offer and you focus on the things that people love or might be attracted to.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I like that a lot. And I like also that you're Try to move toward something that Etsy isn't doing on their website or with their product line or whatever is available. I mean, there, okay, you could go if you want to differentiate, you know, it could be your headline. You may not find this on Etsy. You may not want to say you won't find this because maybe you will, but you could say you may not find this on Etsy. That would give them like, well, maybe there's other stuff on here I won't find in Etsy. And because you've got to create, you can't be an Etsy with better values. You got to be Etsy with a different product.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Telling you in your group to really kind of think a bit more intentionally about the design of the website, to make it pop a little bit more. You know what I mean, Gary?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“You know, one of yeah, one of the things that I've noticed, I'm going to give you some feedback on this. Another sites early, it's still in beta form, but there's too much. There's too much stuff. Join the member, four artisans, handmade, this. There's all these drop-down things. And what I think Etsy does well and what I think you could do really well is they just have pictures of different categories and you have some of that, but Gary, you know, I know Gary is a cyclist. And is there a world where you've got like people who love cycling or you've got clothing and accessories, arts and craft, but could you break that down even further like beanies or games instead of like personal care and leisure, like domino lovers? I mean, you don't have to get super, super micro niche, but you could get kind of niche. And I understand you guys don't have massive budgets, but you're working with artists. I mean, I know you have a lot of...”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I think we've had repeat customers already. Yeah. I mean, in our six months of operating, I think one of the ways that we try to encourage that is, you know, through email campaigns and trying to make people aware of the variety of things on our platform, everything from wooden coasters to hand-woven silk shawls. There is such a wide variety of products and that's sort of the treasure hunt of it.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I think our members are not only committed, they're literally invested Their co-op member owners, they've invested in this company, and we're all equal owners of it together. So it brings up an interesting point that I hadn't fully thought through, which is that, you know, artisans have, we have people who are just starting their careers, people who are doing it just for fun, and then people like me and my partner who do this full-time for a living. And so everybody comes with it with a different set of skills and a different background and, you know, using everybody's strengths where they are makes a lot of sense.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“That's right. But for you to control the narrative, you've got to give your members the tools. You've got to make it easy for them, right? I mean, you've got 300 members. Each of those members is on social media. I mean, they may not have hundreds of thousands of followers, but they might have hundreds or thousands on their social media. And I wonder whether you can leverage your community in a better way to have them promote what you're doing.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“That's a really good question. I absolutely think that we could come up with such an offer if we could find the right audience and the right moment to share it. But I do think one of the things we've had a challenge with being on a platform is that we don't have a lot of ways to connect with other artisans other than at craft fairs and things like that because places like Etsy control the narrative and control.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Radical where that kind of message spreads among crafters because there are craft fairs all over the country, crafters talk to each other. You guys have a Discord channel, I see. Is there some kind of incentive that you are able to offer to bring this critical mass in?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“And I think about it, it's really interesting because we've done a whole series on the show recently about content creators and the business of content creation. And 10 years ago was in order to reach mass scale in media, you had to be on CNN or be at a major media organization. Today, you can be some dude with a YouTube channel and reach 50 million subscribers. What's interesting about how social media platforms work now is that they want to attract all these creators. For a long time it was YouTube, they were trying to get onto because YouTube paid the most and then they went to TikTok and now a lot of people are migrating to Snapchat. Now they all use all of them but these different platforms offer different incentives and now it's getting me to my question for you which is is there a world where you could offer an incentive that is so good you know like no fees for the first year or something”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“That's a great question. And I think that's one of the special challenges we have in trying to build a marketplace is that we're in a bit of a chicken or an egg situation. We need enough artisans to provide good consumer choice for the shoppers who are coming on so they have things to sort through and to define what they're looking for. But we need enough customers to make it worthwhile for artisans to want to sign up. And so I hope that we're growing both in step with each other in a balanced way. We're not there yet. We just started. We launched our beta marketplace with existing tech in October of this year, so six months ago. And I would say we're probably, you know, at least half of where I'd want to be to start feeling like we were getting there.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“So, the answer is yes, there's your competitor. You just don't want to say it So yeah, we used to say that at the beginning when we were at Cliff Bar like, if we could just get, oh man, 10% of their business, 20% of their business, I'll be set for life, you know, and that would be like we'd be revenue of a million dollars. And little did we know that we far surpass that. But so yeah, so you could target that. Don't be don't be shy about that. Is there a place where you would feel like if we got here, then we've got momentum and we're able to sustain our business for long haul? Like how far are you from there right now?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Yes, although we're not necessarily trying to replace Etsy, if we could get the 1% of artisans who are looking for alternatives and the consumers who are looking for ethical options, I think that's a great starting place.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Okay, so Valerie, you brought us this question about you've got, say, almost no funds, but you've got a strong bottom-up community. How do you break into a marketplace kind of dominated by Amazon, Etsy, eBay, and other massive retailers? Gary, you want to take the first crack at this one?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“And so it kind of spontaneously organized into a protest online through social media, which is how I got involved. It was called the Etsy Strike and thousands of shops took their listings off of the site for a week in protest. And it actually caught some pretty good mainstream attention, but didn't change the fact that the fees were going up again. It's at the point where a sales commission might vary anywhere from 10% to 40% per sale. And you won't really know what that is until the sale happens.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I'm looking at the website now. And so, first of all, what's the problem with Etsy? Why did you, because it seems like you are really, it is competing with Etsy, but what prompted you to start this?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Those are giants. Okay, we've certainly told the Etsy story on the show. First of all, tell us a little bit about your business, about Artisans Cooperative. What is it? What do you do?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Okay, let's get another call in. What do you think? What do you say? Another one. Okay. Fallery is on the line. Hello, Valerie. Hello, hello. Welcome to the show. Please introduce yourself. Tell us your first and last name, what the name of your business is, and where you live.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“I would argue that we were built through grassroots marketing. We did some print ads at the beginning, which did put us on the map. Kit and I would fly all over the country and be cutting up bars and thousands of pieces of bars just at these marathons. It's so hard. And then we started hiring people to do that for us. We had a team of 25 people around the country and then they had local people that they would hire for the weekend events. And I really think that's what put us on the map. But where our product was inexpensive enough where we could actually give out whole bars and they could experience that. And then the next thing you know, they're buying 12, 24, and hundreds. And we built a lot of loyal, I mean, we have such loyalty with a small group of people that by the majority of our product.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Brad, thanks so much for sharing your story, and thanks so much for listening to the show. Let's get back to the episode. Welcome back to the advice line here on how I built this lab. I'm Guy Ros, and I'm with Gary Erickson. So, Gary, market share is obviously super important, right? Especially in a crowded space. And as more and more competitors started to get into the energy bar space, how are you able to fend off the competition and stay ahead? What were some of the strategies that worked?”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, totally. Gary, we're going to take a quick break, but when we come back, a co-op of artisans competing with giants like Etsy, stay with us. I'm Guy Ross and you're listening to the advice line right here on how I built this lab. Hey, before we get back to the show, we want to share this call that we got from a listener about a pretty funny encounter with Cliff Barr and a competitor”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Gary, I mean, this is a complex business, but I think the idea of producing the material and turning into a product is kind of a cool idea. It's super innovative. I mean, he's gone from zero to vertically integrating his business right away.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“James, thank you so much for calling in. Good luck. We're going to be following your progress and we'll catch up with you. Maybe you'll be back on the show.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT
“Hey, Gary Erickson wearing opolis. That's a big deal. That's a huge deal. That's a lot of people are going to be like, what is Gary wearing? Okay.”
2024-12-05 · How I Built This with Guy Raz · Advice Line with Gary Erickson of Clif Bar (May 2024) · IDENTIFIED FROM THE TRANSCRIPT