YouSaid · the spoken record

Gary Vaynerchuk

lines on the record: 97
first: 2021-08-02
most recent: 2021-08-02
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, that's the next part the insular industry had a real problem because my friends would call me and they're like, what are you doing? You know, you've been buying wine for me for 15 years. We're friends. You stayed at my couch in Napa. I'm like, John, I love you. I can't lie. It's over if I do. I remember that being the first two years, just the sheer, why are you doing this? And I remember thinking, how do people not understand why I'm doing this if I'm chilling up here or not telling my truth, I'm one moment away from being finished? I always thought, guy, that if somebody showed up to a dinner or an event, gave me a glass of wine without me knowing what was in it, tell me what I thought. And if I didn't say good or bad.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“I was saying things like how in the world does this winery believe that they can pass this wine on us for $55 when on a blind tasting it's a $13 wine and they're hosing us because they have the word Napa in their wine? And there were three reasons why that blew people away. A, everybody in my company, from my dad down in the first year or two, thought I'd lost my mind.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Very elegant, very structured, almost like a hot dog flavor in the mid-palate. I know stick with me. I'm sorry, but a little hot doggy, a little gaminess, meatiness. And all the people that thought I was downgrading wine, not holding it up to the standard that it deserved, they didn't realize that I was creating wine drinkers and interest at scale. And what first initially shook the wine world was not only the fact that I was out of control and talking about wrestling and football and all the things the wine world would never want to be done, especially fifteen years ago. But what was happening was I was also showing that I actually knew what I was talking about, which really confused a lot of people. And then most of all, the one that completely was the big one. I was panning wines that we sold.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Hello everybody and welcome to Wine Library TV. I am your host, Gary Vay, Nur, Shock, and this, my friends, is the Thunder Show, aka the Internet, most passionate wine pro. I feel like I do wrestling promo videos in perpetuity, but I had the ambition to make it possible for people that were more casual. To be influential voices in the wine world because I thought it would be good for the wine world.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“My friends became my employees. By the way, that's my life now. My friend group always circles around what I'm doing because I enjoy it too much.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I worked, you know, it was a retail store. Saturday was the biggest day by a country mile. So Saturday was seven to eleven because I had to get there early, 7 to 11. Those are insane hours.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“I never had a goal to this day, I've never had a goal of like, we're gonna do this, don't even think that way. In my 20s, I was chasing one feeling, God, you gave me the best parents in the world. You also gave me this talent. I have this incredible relationship with time. I'm patient. I am going to give everything I've got for this next decade to my parents who brought me to this country, who loved me, who gave me self-esteem, who gave me work ethic and accountability. I was so emotionally intelligently charged that I knew it. And I said, you know what I'm going to do? I'm going to give my prime youth years fully to my parents. And then I'm going to go and do my own thing.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“What I was chasing, you know, it's really funny, the numbers thing made me laugh that we just talked about earlier. It was definitely not a number. Numbers are just like a very quick way to tell a story.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but to my dad's credit, he was making big money, but you know what he decided to do? He decided to buy the Burger King next door, which just went out of business, which is unheard of. And then he decided to build a 40,000 square foot store as if he was building the Taj Mahal made out of mahogany and stone. My dad had the opportunity to make a lot of money and take it off the table what he chose to do was to pour it back into the business. Something that is still to this day one of the great life lessons for me. I think the reason I have such a big business is I was born in an ecosystem that says don't take the money out and buy a boat, put the money back in to build a bigger business.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“We went to 10 million and 99 and 17.5 in 2000 and 28.3. I mean, it was, we went from four to 65 to 65 in a blink. That was the first. Culture shock of my life because everything changes when something like that happens.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yes, but that was not only because of how I was running the business, it was because that's what was happening in America. The average 49-year-old woman that lives in a high network neighborhood in 1977 has a cocktail at night The cliche 49 year old woman in a high net worth neighborhood in 1999 and 2002 has a bottle of wine.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“And I'm mapping in my little brain, and so now I can see where I want to play in between and how I can attack them on pricing and selection. And it just was that.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“From Long Island's like, get the fuck out of here. I'm paying 95 bucks in Long Island. I'll take six. I'll take six. And they start, and then I'm getting emails saying, can you add my friend Bert to the list? And so we are now in a viral loop and the world... Doesn't know it. Sherry Lehman's doesn't know it. K&L doesn't know it. Morels doesn't know it. Zachie's doesn't know it. Sam's in Chicago doesn't know it. Spex doesn't know it. Crossroads doesn't know it. But I do. I'm now spending six years mapping all the stores that I just mentioned to you, reading every single Wednesday, the dining section of the New York Times. And I'm memorizing the ads that all the stores are pricing what their mix is. Are they Bordeaux heavy? Are they Napa heavy?”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Rick Thompson comes in from Shorthills, buys six bottles of duckhorn Sauvignon Blanc for me. I get him on the email newsletter. He now gets an email while he's on the floor for Opus at $62.99. He yells, guys, Opus at $62.99.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that was the hottest wine. Super hottest wine at the time. So I send it to Wall Street. Now think about the psyche of a Wall Street guy, let's call him.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yes, comma in two thousand we opened it up a little more aesthetics and UPS became more progressive. So yes, 98.99 was very New Jersey. And then we built a big reputation because Wall Street, a lot of people live in the Jersey suburbs. And Wall Street was very viral at that time because people now have email for the first time. So think about it. This is going to make so much sense to everybody. I'm sending an email for Opus One at the lowest price in the country.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“It was, but to your point, 90% of the people didn't know what the hell you were saying. Nobody trusts putting a credit card in a computer. Nobody really even knows how to buy on a website. Most people don't even know how to look at an email newsletter yet. And look how well my dad's business is going. This is it. This is where I was wrong. Wait till the year 2000 when everybody in America buys everything on the internet. In my youth, I did not understand yet because I didn't have the pattern recognition or experience to know the things that I saw would take a decade to happen, not a year.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think the store was a big enough store that we had enough customers, that 10,000, like it was easy to get to that base. What ended up happening was that worked so well driving people to the website and buying on email that it gave us our first level of profit. You know, the first year I ran the business, we went from $4 million to a $10 million business.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Over the course of the first year, yeah. I would say the first year, we probably had about 13,000. We did a little direct mail. But I would argue, I mean, you know what's funny? I'm such an extreme character that I think when people hear my stories, they don't believe them. They're like there's the level of embellishment there. He's trying to make a point. And I'm like, no, no, no. I'm telling you right now, every human being that walked into the liquor store for an entire year, I would not let them leave to the best of my ability, which is very high, without giving me their email address.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“A lot of people didn't even know they had an email, just got it from work. My favorite stories, because I can see them in my brain, are people say things like, oh yeah, I got one. It's aol at yahoo.com. I'm like, no, no, no, no, no. You probably have an AOL and a Yahoo. And so what I did was I built a very powerful 10,000, then 20,000, then 30,000.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“By the way, even the way you just said that, you nailed the Gary Vader chick you see on the internet was that boy. How are you? What can I help you? Like, just pure, pure enthusiasm, and I will not let you leave my store. I will make you a hostage unless you give me your email address. Now, this is 1996, 7, 8, and it was really 97 right before I graduated and then 98 full-time.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I knew everything on paper, but the first year of me tasting wine heavily in the store, it all just tasted like wine. And I was starting to worry about this imposter syndrome of shoot, what are these people talking about? I don't taste poisonberry. The hell is leechy fruit. I would literally after work a 12-hour day, go to the king's supermarket and buy all these weird fruits and vegetables and spices and go home at 11 p.m. This is how obsessed I was. I'm a 22-year-old boy on a Friday night at 11 p.m. instead of going out. Sitting and biting cinnamon sticks so that I could really capture the nuance of cinnamon to see if I would pick that up on barolos. Like God, I was obsessed.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“I've learned wines through books, through books, and really Robert Parker's wine spectator. And there was a bulletin board on Prodigy called Mark Squire's wine bulletin board. And so I lived on that community board.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Correct. I wanted to not be part of that because I wanted to build the biggest wine company in the world. So, I strategically bought winelibrary.com because I already had bet the farm that the internet was going to be the future. And I knew that if I did this, because my dad was not looking to give up the shopper's name it, he came up with it. That was his baby. And he was not listening. That was a place he was fighting me on. I wanted to change the store name. He was petrified of that. But I knew that if I changed the dot com to that, that eventually it would tip, and that's exactly what happened.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“My dad was part of a co op. So there were 40 stores named Shoppers Discount Lickers in New Jersey. They were all independently owned, but they all wanted to run a full page ad in the Star Legend.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Because the business was turning. Everybody kept calling their wine cellars their wine library. This is our library. And so my dad actually came up with the name wine library. I just knew he liked the name. He wanted to use it as a catalog or as like a thing. I was the one who says, this is what we'll call our dot-com, but that's how the name wine library was come up with.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“And I want to say this publicly. The greatest thing that was ever done for me in my life professionally was my father making an enormous bet on spending the $15,000 to build winelibrary.com, which was like a gadillion dollars.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yes, in Mao at a college for a semester I hear the internet for the first time? And I decide, oh my God, I'm not going to launch 800 Toys R Us of wines, which is what my plan was at that time. I'm going to launch a website, even though I did not own a computer, even though I wasn't techie. And a year later, I launched winelibrary.com, one of the first e-commerce wine business”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“No, I planned on not going to college. My parents didn't know anything. My mom was very insular. She didn't go to my parent teacher conferences. She had no idea. My mom had no, this is a true story. My mom asks me February of my senior year of high school. So what are we doing about college? I laugh. I go, what do you mean? It's over. I'm going to go right into the business. She rolls up on me, stares me down, and scares the shit out of me, points her finger directly in my face. And my mom's an angel, by the way, and goes, you're going to college, figure it out, turns around, turns back around, and says, and don't make it a community college.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“He was listening to me, which I, you know, this gets me emotional. My dad really gave me a lot of freedom. Now, I know for fact it was earned. I know my pops. He would be quick to shut everything down. He very quickly realized probably, he tells me, and I believe him because he doesn't bullshit. He basically knew right away first weekend because I was a 14-year-old supposed to be downstairs finagling myself upstairs trying to sell people stuff. It was just in me, right? And he knew that. He knew what that was.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Where you put cards, what signage you use, where is your table? And by the time I got to my dad's store, the first thing I did for my dad was merchandise the store. I would make signs and I would move around cases. I would say, dad, you want to sell this wine, right? And he was like, yeah. I was like, why is it here? I'm like, look, and this is a 15-year-old. Dad, look how people walk in the store and they walk that way first because of the way you've set up the store. That's opposite of this thing. You've got the thing we don't want to sell there, but this is the profitable. And so I started merchandise. I was a merchandiser first.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Not only do I think that's fair, that's exactly what happened. I learned a lot from the ages of Nine to the ages of fifteen in doing baseball card shows. I was a child setting up tables with grown men and doing business. And by the time I got to my dad's store, I was a little seasoned for a 15-year-old, 14-year-old. And then I got to listen. I educated myself in class, took advantage of every minute, started to really know wine, understood human behavior, understood collecting, and took everything. That would be the word I would use everything from the... By the way, let me give you one. When you're setting up a table at a baseball card show, you start realizing by if you're talented like I was and you had the gifts that I was given that the way you set up your table will be a huge variable of how much money you make.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“What I thought was this stinks. Like, why am I here? Like, I could be at the mall or the JCC or the fire station right now in Hillsboro, New Jersey selling my Eric Davis rookie cards that I bought this week in school and he's hot he had three home runs last night and they're up to six bucks apiece right now he bought them for two but I can't do anything about it because my parents are making me be here And by the way, there was no doubt that I was going to work every weekend and every holiday and every summer vacation in high school. And that was non-debatable.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I remember at 12 or 13, my mom saying to me, well, you're not going to Harvard, so you better mentally get prepared because you're going to be working to the store every day of your life soon. There was no conversation. I was the son of a merchant of a first generation family I was the only child born in the old country. I was the oldest. This was my destiny. Now, I don't think there was, I didn't feel pressure that I had to take it over one day.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yes, my dad's store was in Springfield, New Jersey on the slightly, slightly wrong side of the tracks of a very affluent area because it literally my dad's parking lot of his liquor store was in Milburn. And Milburn was attached to Shorthills and Summit and Livingston and money. And by the way, I didn't like my dad's liquor store at first. I was selling baseball cards making a lot of money as a kid. And now I was in this liquor store making two, three bucks an hour. And I didn't like beer and liquor, but I realized that people collected wine.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Not bringing a report card home, you'll love this. Still, to this day, like on November 6th, the breeze of the fall winter thing hits me and I can feel sixth grade me saying, uh-oh, it's time for me to check the mailbox for the report card, because if I can get it before my mom gets it, I'm going to flush it down the toilet, which will buy me two weeks before she grounds me.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“My father had no idea what was going on. He spent 150% of his time on the business. And, you know, I didn't see my dad until I started working in the store at 14. My mother. God, she's so smart. She grounded me every single report card. For two weeks no TV, no video games, no friends. It was when I tell you the anxiety I still have to this day”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“But you know what's funny? I have incredible focus, guys. Like, I'm outrageously focused. I wasn't willing to compromise my interests to appease what seemed to be required. And that is who I am still to this day. Now, I didn't understand it at the time. I got F's in science, but I got B's in history because I was very interested and it was very easy to focus. I think I am a true byproduct of the vulnerability of a rigid system because if you would have taught me why New Coke failed in high school, I would have got an A++ because I would have been fascinated.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“School was incredibly easy to me until third grade. I got straight A's. And then I don't think I got another A except for Jim for the rest of my life. As a matter of fact, my interest level. And my capacity to sit and be bored was zero.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“It's a good business that it doesn't go bad. It's better than food that way. It was a good business that people drink when things are good and when things are bad. It's not a good business in the part that my dad's store was called Shoppers. And let me hit it now. Discount liquors. Yeah. Product everybody bought for the same price because that's the regulation of the liquor industry. He was selling everything low and running ads. That's how he maintained growth top line. But it wasn't a lot of profit. And then we kept his expenses low because my dad surely didn't love the idea of paying employees too, too, too much. So he kept his overhead down, very good operator that way, knew how to not lose money, but it wasn't a profitable business. And what I realized was, right, my dad ran a business where he valued the business more than the money he took out of it. He cared so much about the business. He didn't care that it wasn't profit. He just wanted to keep being the best store in town and keep his position.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Thank you for doing the homework. Shoppers' discount liquors. I'm sitting in my office in New York right now. His second store was not much bigger than my office. It was literally a tiny home. But it was his. Was huge”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yes, because my dad's boss was his great uncle, his second cousin removed. Yeah. So my dad, obviously, giving me a lot of this donate, was an entrepreneur, was a hard worker. And so this gentleman recognized that. And at some point in the mid 80s, this gentleman allowed my father to buy half the business. You know, going from zero, not having a language to four or five, six, seven years later to own a piece of a business, it's an incredible accomplishment. And I admire my father so much for that. And so he became half owner of that store and then only 10 years after he came to this country, he opened a very small store in Springfield, New Jersey, which later was called.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Was a liquor store they owned, and my dad gets a job there, which was very nice. And there was this mass exodus at one point at the liquor store, and my dad basically got propelled to manager. Literally, my dad's first American words were things like Budweiser and Carlo Rossing and Boone's Farm. Like literally later in my career when I met some of the salesmen that called on my dad when he was just a stockboy, not the owner, they would tell me stories about my dad, like literally, literally did not speak English. And so, you know, my dad became the manager, got paid more, and we moved to Edison, New Jersey, where really this story of my life starts to truly form.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it was 1978 New York. My parents were like, wait a minute, we heard propaganda of streets of gold. Grandma just got mugged. Like, you know, like it was like, it was hard. And so my dad was fortunate. He had a great uncle who was extremely well off. And so we came to the US thinking we had a little bit of this kind of like, you know, genie got to take care of us. Now he's past the credit of his children, Bob Siegelman and Arlene Newman. They did do a nice job on my dad. And one of the nice things they did was they gave him a job as a stock boy in a liquor store in Clark, New Jersey.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“Of course. Yeah, I mean, this is the beauty of being only 20 years younger than your parents. You remember a lot of stuff. First, the family was very big on picking garbage and selling it at flea markets and things of that nature, real rugged stuff. It was really hard. The US was not flourishing.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“I remember random things like my great grandfather. I actually remember him quite a bit. I remember a lot of one-on-one time with him. He would walk me to the park. I remember riding a beat up big wheels that we found in the trash. I remember that he occasionally would buy me vanilla ice cream and that blew my mind because even at that young of an age, I kind of knew that we didn't spend money on most things besides food and clothes. So we were a poor ass family. Yeah.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT
“This wine store, I have this wine show. I'm a wine guy. When I started putting out a little business content in 2009 and every comment said stay in your lane wine guy, what do you know about business? That's when I was like, wait a minute, these people don't realize you can be a wine guy and a businessman. Couldn't wrap my head around it. I was like, why are they telling me to stay in my lane? I was a business guy before I was this wine guy they know. Of course I can talk about business. I'm a businessman.”
2021-08-02 · How I Built This with Guy Raz · Serial Entrepreneur: Gary Vaynerchuk · IDENTIFIED FROM THE TRANSCRIPT