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Gary Zenkel

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2016-07-04

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2016-07-04

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1. “So again, wildly excited about that, and just really excited about Brazil and Rio. It's stunning. It's a very, very spirited population who, yes, are going through some hard times, but have shown enormous resilience. And we expect will again celebrate wildly alongside these athletes as they get there once every four-year chance to perform.”

   2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

2. “The indoor volleyball teams Brazil is probably second biggest sport is volleyball after soccer and they have both super strong, if not world best teams in men and women. The Americans are pretty good on both the men and women side. That's a venue that'll be wild home turf again, but the American volleyball team should give the Brazilians a run, so we're excited about that. And then you have Hussein Bolt, and you have a distance runner named Galen Rupp, who's an American who not only will race in the 10,000, but has qualified in the marathon. I'm not sure anybody's done the 10,000 a few days later run a marathon in the Olympics. You got the women's soccer team, the women's water polo team. You have these incredible women's teams that did so well in London, really, really a big part of the story in London was the success of the U.S. women, among others.”

   2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

3. “Did not compete in London, came on the scene and has won the three World Championship individual gold in a row since the London Games. So she's a fantastic athlete. There's Carrie Walsh, who is the beach volleyball three-time gold medal winner, comes back again, family, older, perhaps not quite in the physical shape. I mean, in the physical shape she was, but just older, has a new partner is competing on Brazil's sand, on Copacabana Beach against the Brazilian chief rivals of hers and is going for that fourth consecutive gold medal. And I can't wait to see hopefully a final at midnight on Copacabana Beach, Carrie Walsh going for that fourth gold medal, probably really fighting her way to the finish.”

   2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

4. “American swimmers of all time lived a little bit in Michael's shadow. They swim against each other. I know in one particular discipline maybe more. It'll be great to see him back and that rivalry play out. There's a young woman named Katie Lidecki who was very young back in London won a medal then, has been dominant in distance swimming. Fantastic young woman who if she performs at the level that we've been watching her perform at is going to be a phenom there as well. Gabby Douglas, who is the American female gymnast who won the individual gold in London, she comes back again very competitive, very unusual for an Olympian in gymnastics to repeat, I think it's been done since Nadia Komenic, but there's a new women's gymnast named Simone Biles, who”

   2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

5. “Well, there's some great stories Michael Phelps comes back had announced he was going to retire, has got married, has a child on the way, has recommitted himself to swimming, has had some great results. And he's just a tremendous individual. He is a great ambassador for the Olympics and what it stands for. And so we look forward to him getting back in an Olympic pool and again competing to beat only his own records, 18 goals and 22 total medals. He has rivals, Brian Lochte, a great American swimmer who has gone through some of his own changes since London is maybe one of the, if not one of the best...”

   2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

6. “So we've talked about some of the clouds. There's always clouds, as you point out. What are you most looking forward to? What do you think, I imagine golf for you, but I mean, in general, what are some of the things that you're most excited about?”

   2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

7. “The back of that integrity, and we are, of course, encouraged and expect that the IOC and the International Federations that do govern the Olympic competition take very, very seriously doping, which of course is unfortunate for the vast majority of those competing who are clean. So it will continue to unfold. We want clean athletes to compete. We want the best in the world to compete fairly. And we think these games are going to be fantastic.”

   2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

8. “Well, I think you want the best of the best, and I think the athletes in every one of these sport disciplines wants the best of the best to be competing in the Olympics. It's early to react completely to what's happening, the IAAF made their ruling that the Russian track team governed by track, the IOC today has essentially validated that ruling has acknowledged that if the Russian Olympic Committee wants to take that ruling to the court of arbitration sport, that they will certainly recognize any ruling. But the key here is that the integrity of the competition is paramount. This franchise, which is a century plus old rides on”

   2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

9. “And the last of those concerns that I think has come up a bunch recently is around doping and the Russian team, the track and field team appears not going to be headed to the Olympics, perhaps broader issues with the Russian team. As somebody that likes telling good stories, is it always a bummer if a certain country isn't there or some of the competitors aren't there? How do you guys think about that?”

   2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

10. “Absolutely. I mean, anybody who has indicated we've made this very clear anybody who has concerns, we fully understand it.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

11. “And obviously, there are some on our workforce are not going to go. Those who are not and feel comfortable about the circumstances I just described are going to go. And that is virtually everybody so far, but for a handful.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

12. “The connection between Zika and birth defects has been established. If you're not, you take precautions, and if you're very, very, very unlucky, you contract Zika and it's a few bad days. But the information that's flowing most recently that some of us knew, but we're hoping it would take over some of the conversation is that the mosquito population in Rio during their winter months of July and August is significant, significantly diminished. And so the actual risk, especially if you're a traveler in an air-conditioned building, hotel, workspace, or out on a field to play, of contracting the virus, encountering a mosquito is very, very, very slim. I think that that message is circulating. And again, those who are pregnant and”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

13. “Yeah. Well, welcome to the world and the world that I have had the good fortune to travel around and work at now will be my 11th Olympics. It's hard to remember a location or an Olympics where there wasn't issues that concerned us, that concerned those who might travel and work in the local city. Zika is a scary, infectious disease. There are questions that haven't been fully answered. We know a few things. We know a lot, actually, because there's been so much work done over the course of the last five or six months as it has emerged as a large concern through the CDC, World Health Organization, and others, which is, yes, if you're pregnant, the recommendation is you don't go because”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

14. “From an infrastructure perspective, not the toughest situation you guys have faced by a long stretch? Obviously Zika is not something anyone's dealt with in the past. Can you talk a little bit about what it's meant both from a NBC convincing its own talent? Obviously, you have some on-air and off-air people that are pregnant that aren't going to be making the trip. Talk about what that's meant, how you guys have approached it. Certainly there have been some people calling for the games to be postponed, saying it's a bad idea to have that many people in a place with a disease we don't understand that well.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

15. “So, fingers crossed because the world can change on a dime, but we believe it's going to be a fantastic Olympics in a fantastic, stunning location with people who are going to welcome the 500,000 visitors and 10,000 athletes with open arms and celebrate alongside them.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

16. “On the back of both private money and a plan designed to enhance the quality of life of the citizens of Rio, that that city has remained very much committed to the success of the Olympics and these projects designed to create a successful Olympics, but also a better lifestyle in Rio. And I think for that reason, the people of Rio and Brazil have never wavered from their commitment to delivering a successful Olympics. And as a result of that, we've done incredibly well there. We've had more difficult times preparing in a home city or a host city for an Olympics than we're having in Rio. In fact, we're having a really solid time moving in our equipment, our people building out our broadcast space.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

17. “Brazil is a wonderful country. The IOC seven years ago decided to move the Olympics for the first time to South America to a country that at that moment in time was seeing tremendous economic growth. And since about 2013, they struggled on the backs of falling oil prices, a corruption scandal at their largest oil and gas company now some corruption and scandal around some of their politicians. And so an economic struggle to a country that was emerging has created some challenges. But because the city of Rio had architected a plan when they convinced the IOC to award them the rights, which was built”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

18. “And what has been the toughest part for the Rio Games? Every Olympics comes with its own challenges. I was covering the tech of the 2010 Winter Games in Vancouver, and I remember there wasn't enough snow at some of the venues. That's a really tough problem. Obviously, we've heard some about some tough challenges for Rio, certainly Zika comes to mind. What have been the real challenges thus far?”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

19. “In virtual reality, yeah, an entire event. So two or three hours a day is about 85 hours roughly of virtual reality coverage that we'll make available to a Samsung mobile phone owner.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

20. “Around, spend a few days at a particular venue, and then move to another. And of course, we'll start with the opening ceremony and finish with the closing ceremony. And it's a today's virtual reality experience, which I have sampled have been blown away by and very curious to see how the audience reacts around what's made available.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

21. “It is. And again, same comment I just made, which is the Olympics does offer always presents the opportunity to experiment with new television media technologies. HD was an experiment back in 02. Virtual reality is something we are beginning to work with at NBC Sports, as are many of our peers, and we will work with OBS, again, the host broadcaster, who's keenly interested in also advancing the Olympic viewing experience through the adoption of evolving technology. In this case, it's a partnership with them and Samsung, who is an Olympic sponsor and an advertiser on NBC's Olympic coverage, to invest in a daily VR offering of a single event. So we will move.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

22. “Other sport where it goes frame by frame by frame. There are probably 10 other sports in which the host broadcaster will deploy different kinds of virtual technology. So the quality of the storytelling by using advances in technology gets better every time and the Olympics has always been an opportunity because of its profile for companies with new leading edge technology to work with. So we're excited about that. Data, of course, is deeper, gets richer, and for the first time on our digital platform, we will have access provided to the viewer to dig into deeper data while they're viewing a live stream so they can call up. Intermediate results, rankings, and then some additional layers of data. I think that continues to evolve as we move into the future of this long Olympic contract, more access to data.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

23. “There's a lot of new technology that the viewer doesn't experience, which simply gives us the ability to distribute more content, higher quality, more searchable. There are, though, those technology additions that enhance the ability of our producers and our commentators to storytell. There's a technology company called Piero that will give us a tool that will enable us to show on replay a three-dimensional 360 view of a performance, whether it be in gymnastics. There's a technology called Strow Motion. This has been used by us and others in chronicling a great sport event. And this will break down a performance perhaps again in gymnastics or”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

24. “Set another record and win in a third or a gold medal in a third consecutive Olympics will be on NBC and it will be that incredibly well produced big screen coverage with great informative commentary and interesting graphics and great storytelling that they will gather together to watch.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

25. “Well, I think the recognition is that to reach an important segment of the audience requires effectively creating and distributing and putting in front of those people and creating conversation around amongst those people content that is relatable and compelling to them with a sensibility designed to again inspire and attract interest. I do believe and we do believe that at the end of the day the way in which the American viewer will watch Michael Phelps and will watch the U.S. women's volleyball team or will watch Hussein Bolt when he gets in the starting blocks or as he prepares to”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

26. “And that's fairly new. I mean, in general, NBC has widely used its own in-house networks and expertise and stuff, but traditionally other broadcasters, other mediums to the degree that you guys used, a Twitter or Facebook, you would be producing stuff for a Twitter or Facebook and pushing it out, really bringing in other people. I mean, is it a recognition that there's a whole generation of people that don't consume content the way that NBC is traditionally delivered it or what's the thinking?”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

27. “12, 13 BuzzFeed producers living side by side and working side by side with us in Rio, providing access, the access that we have athletes, talent, content. A little bit of guidance on what we think the audience might deem the most engaging and in some cases where we're leading the audience, but never dictating the sensibility and the style with which they produce those stories.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

28. “To produce and distribute content that is going to inspire, one, make people aware, but two, inspire an interest, a curiosity in the stories, in the athletes, in the rivalries, and a partnership that we're very excited about, mentioned both is with BuzzFeed and with Snapchat, somewhat related. We will work with Snapchat on the production of a discover channel, if you're familiar with their platform. BuzzFeed, who is a company, we NBC Universal have an interest in a very clear expert in producing content for the Discover platform as well as, of course, out into other social media destinations. We will have”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

29. “Well, just to clarify, the human stories are not always about human tragedy and overcoming all kinds of obstacles. Sometimes they are, and that is something that an audience can find a way to relate to. But many of those stories are also about just ways in which characteristics of these incredible individuals that people can relate to, whether it's about the music or who inspired them, etc. In any event, yes. That is one way in which we will work with the social media companies is to connect with athletes. But what we won't do is impose on a company like BuzzFeed or partner like BuzzFeed or Snapchat our production sensibility, but rather use their expertise and their ability to connect with the audience that they speak to so effectively.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

30. “So the kinds of segments that we've seen in the past, the up close and personal, where in the primetime segment, they cut us away and take us back into their backstory. Often, you know, people overcoming great odds, a lot of tragedy to be on the Olympic stage. Is that the kind of thing we'll see on Snapchat and social media?”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

31. “Consume the Olympics. Our strategy has never changed. It has always been about connecting our audience with the athletes and their stories, giving them a reason to care. These are athletes and individuals who are incredibly relatable and yet participate in sports and endeavors that the audience is typically not that familiar with.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

32. “That's correct. And so we certainly have learned that in order to engage and reach and connect with the potential massive Olympic audience, it's not what it was two decades ago. When promotion on NBC and some of the other channels and some paid media and some radio, and you'd pretty much have alerted your audience that the Olympics was coming and why they should watch. Today, the attention of the audience is far more fragmented. The influences of some of the platforms that people spend a lot of their media consumption time on are important. And so we have for a long time been working with those influencers, in this case social media companies, to inspire their audiences to watch.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

33. “So, if somebody wants, if they know they want to tune in, no shortage of ways, you're not going to miss a minute of content if you know what you want. One of the ways you guys are looking at social is how do we get people interested in things that they don't know they want, but that their friends are interested. You have some deals with Snapchat and BuzzFeed. Talk about those specifics and then how you guys think about social media playing a role and obviously your goal is to have me watch as many hours of program as I can keep my eyes open for.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

34. “Yes, well, that was back in'92 when we typically try to avoid talking about that. Yes, but that was an effort back in 92 because there was always this massive content that was available from the host broadcast back in the day when we were one channel there was a lot of content that was not being made available. The triple cast was an effort. To make that available, but the decision was made to charge a fee, which proved not to be the prudent one. The better decision was made to go to the cable industry and partner with the cable industry. And we have continued, as I've just discussed, to distribute more and more content in more and more ways making it accessible so”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

35. “Well, it covers the largest, the most distributed of our cable channels. So basically anybody with a cable satellite telco subscription can view this digital package of content. And so we evolved in the cable ecosystem with the cable satellite and telco companies as our partners.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

36. “On the web and on our mobile platforms, could be up to 40 simultaneous feeds because there are some venues like tennis where there are three or four courts going on at one time. There isn't a second of competition coverage that an American consumer can't watch. We will lay down commentary against all of these and for the core fan of any one of those sports or fans of any one of those athletes or fans of nations that perhaps are nations of origin for them, there's an opportunity to view. We take the mobile app which has every second of that competition coverage plus opportunities to replay events plus the opportunity to watch simultaneously with a linear broadcast those linear broadcast feeds and we make them available on connected TV devices.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

37. “Sure. Well, let me start with the digital foundation, which is our website, nbclympics.com and our mobile apps, the NBC Sports app and NBC Olympics app. We've had these products offered to the American viewer since 2000. In their infancy, they were a companion to linear television coverage. It was schedules. It was results. As technology allowed, it was an occasional highlight. And then eventually we began to offer coverage of live events. As you mentioned before, in 2012, we began to live stream every second of competition coverage. And that's 3,000 plus hours. In any one day, we're taking in about 100 different live event streams and pushing them out again.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

38. “Track and field live gymnastics diving, many other sports, but those tend to be the marquee. And then if you're still hungry, Ryan Seacrest hosts our late night show, which picks up after late local news at 12.30 back on Copic Abena Beach, 1.30 in the morning Rio Time where we expect the beach to be very much alive. And he will no doubt talk about some of the big events that day have some athletes have some others and lead us into 7 a.m. the next morning when the Today Show starts again.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

39. “Way back when? It was a century ago, before my time, but yes, it was an Olympic sport. In any event, just to continue with the day, if you're a tennis fan, the entire tennis tournament is on Bravo. That's through the afternoon and into the evening. If you want to watch Spanish language coverage, whether you're Spanish, dominant, Hispanic, or otherwise, Telemundo picks it up in the morning into the afternoon and NBC Universo, which is our Spanish language cable network, picks it up until 8 o'clock at night. There'll be a few big soccer games in the evening that Universal will stay with. And then you're into the primetime show, and that's 8 to midnight. That's Bob Costas hosting. That is some of the marquee events that have historically drawn the biggest U.S. audiences, whether it's swimming live, beach volleyball live.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

40. “I am. I believe that though the Olympics will not be obviously deemed a golf major, those are the big four every year. It'll be an event that the world's best care deeply about.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

41. “Water polo and many other sports. If you have a keen interest in other sports USA network picks up during the course of the afternoon, MSNBC also during the course of the afternoon and CNBC comes on when the market closes at 5 and runs up to the primetime show at 8 o'clock. If you're a golf fan and it happens to be the final four days of the first week or the final four days of the second week, you're going to tune in to the golf channel and you're going to watch the first Olympic golf tournament 120 years or 100 years.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

42. “Culture, the people, the topography, which is amazing. They'll talk a lot about what's happening that day and that will lead the person who has time to continue to sit in front of a television either to NBC network, which will continue with a daytime show, anchored from the other end of Copacabana Beach, again right on the beach with a few of our hosts moving the audience around from the probably some of the most compelling events that's happening at that moment late morning into the afternoon. NBC Sports Network, which is NBC's sports linear home, starts at 8 o'clock every morning, goes till midnight. So the entire broadcast day is on NBC Sports Network, and you'll see a lot of the Team USA team competition, soccer, basketball, volleyball.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

43. “Well, everybody behaves differently, but here would be a somewhat typical linear television Olympic day, which would start with the today show most likely 7 a.m. broadcast that will originate from one end of Copacabana Beach, building a very sophisticated set out there to pick up really the energy that Rio has so much of, especially no doubt around the period of the Olympics. And so the Today Show in its traditional Olympic fashion will bring people up to date on what perhaps was really moving them the day before athletes will join the today's show crew interviews and they will no doubt move around Rio and offer their audience an opportunity to experience the”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

44. “We're going to get a ton into the new technologies and new social platforms that really are making this Olympics different from some of the ones in the past. But I want to start with the basics. How is the average American that watches most of their content on their TV, linear TV? How are they going to be able to see the Olympics? You mentioned that many hours couldn't possibly do it with one channel. I know you guys are doing it with a lot of channels. Obviously NBC will be the home for, I imagine, the marquee events. How are you looking at the other channels?”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

45. “And especially when the stories are good ones, when there is American victories or other great stories, great rivalries that have been developed either by us or otherwise,”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

46. “I think it's the difference really highlights the difference between the Olympics, which is as much a cultural event as it is a sports event. And the audience that comes to the Olympics, which is massive and very diverse demographically in every aspect, they're coming for the stories and to share in those incredible epic moments that happen only during the Olympics every couple of years. And so the information that gets circulated during the course of an Olympic day, whether since London it's in the form of a live stream or a highlight before London, it was tremendous amount of results information that was made available when the internet started publishing that type of content. We have found that that has really fueled the conversation. It has fueled the interest.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

47. “And what's some of the psychology behind that? Because I imagine the thinking initially was oh, if they're watching it, then they don't want to see it again. I imagine what you guys found is actually watching highlights or getting scores on your mobile devices, not really an ideal experience for really seeing it and that people want to see the actual event on their biggest screen. Is that generally what you think is going on?”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

48. “We found it had the opposite effect. The more content that was consumed on the more devices yielded more actual television viewing time from those consumers.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

49. “Connected television. We're pushing out content to some of the social media networks out of home health clubs and taxi cabs and gas stations. Circulation of content is something that we're very serious about and have found that the more content we make available, the more accessible it is, the more viewing that we're seeing in our television broadcast.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT

50. “Only former athletes in Stanford, Connecticut. So, yes, we will have roughly 1,100 people that will operate out of our broadcast facility in Stanford, NBC sports groups, home international broadcast center. We'll do it out of about seven control rooms and eight different studios, 60 different edit rooms, a highlights factory where we take in all of the feeds and all of the content and slice it up in different forms, about 280 feature pieces a day, so that's sort of the craft edit content and then the rest were cutting those highlights of virtually everything that's going on. There's a very sophisticated logging system and we take all that content and we code it for the platform that we're distributing to whether it's mobile, web, whether it's set top VOD.”

    2016-07-04 · Decoder with Nilay Patel · Recode Decode: Gary Zenkel, President, NBC Olympics · IDENTIFIED FROM THE TRANSCRIPT