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Gerard Adams

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45
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2018-04-16
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2018-04-16
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1
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  1. Hey, absolutely, I appreciate it. And your work is unbelievable. So I look forward, like I said, I look forward to seeing how we can come together. And build some great things, impact some people around the world. I mean, it seems like you've created an unblew the UK and you just moved to New York, right?

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  2. The principles of entrepreneurship. It's not that everyone needs to become an entrepreneur, but the principles of entrepreneurship and emotional intelligence and these things that are not being taught in school, I think I want founders to be an anchor in actually having the education system evolve and teaching entrepreneurship and emotional intelligence because I believe that We should be instilling that type of education at a younger age because it 100% I think saved my life. I believe that the school system is outdated. So I want what I think it must become is something that helps evolve the education system for a younger generation so that they can go out and grow up and want to create solutions that bring people together, that heal the world. That's what I wanted to. To go

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  3. So I think this is part of the reason why I'm okay with death, because I feel like I've done work with founders and built a brand that, you know, if I were to die today would continue to live on because of the meaning behind it is more Then more than a business model. We've touched 200 kids' lives this past year. Inner city kids, middle school, and high school students. And I think when it needs to become as a social enterprise is, you know, it has to, on one side, I want it to be a community of this generation of leaders that are out there that want to also make an impact in the world and that are entrepreneurs that are trying to create real problems, real solutions to problems in the world. But on the nonprofit side, I really want to see us, I want to say improve the education system. I think entrepreneurship.

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  4. You know what I mean? So I think for me, having someone that there's that absolute trust and just like you love each other's company and spend all that time. But at the same time, you allow that independence. And support that for whatever it is that each other want to do, I think is really important to me.

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  5. I mean, I'm a Sagittarius, and I think from what I hear, yeah, I 100% that is something that I value. I think that's part of being an entrepreneur, right? Like that independence. Freedom, anything that tries to confine me, I like break away, right? Like, I guess why I couldn't be in a classroom.

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  6. And I think that's a really, really big one for me. I want someone completely is okay with themselves. They're okay with being alone. You know what I mean? They're okay with completely independent.

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  7. I mean, I really like the intellectually stimulating. I would definitely agree with that. I agree with all three of those, right? I mean, obviously you need to be sexually attracted and I think you need to naturally have that kind of attraction. I mean, I want someone who is independent. You know that I both have our own lives, but we support each other's lives. You know what I mean? It's not that we depend on each other, we just absolutely have that love for each other, but we also know that we're both our own individuals.

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  8. Such like a safety net for her, so I wanted to make her life alone uncomfortable. I absolutely love her to death, we still talk with friends, but she's out there and she's growing.

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  9. So, the reason why it didn't really work is because it almost became I felt a codependent. And I was providing and doing everything, and although she was completely supporting me, I noticed that she wasn't actually. Fulfilling what was her destiny. I felt like she didn't yet figure out her own independence and her own passions. And I wanted that for her. And every time I would try to inspire her and say, like, what is it that you want to do? I want to support you. And I felt that she really wasn't doing that. And she started to, she started to open up to me about like certain things that I felt the only way that she would really grow is if I actually just let her go a little bit and let her go and like find herself. What is it that she really wanted without me kind of being?

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  10. I have. I've had relationships. My last relationship basically almost attached by the hip. Yeah, I mean, she was really supportive. She traveled with me everywhere. She was there for me.

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  11. I just every day I'm just trying to live the most fulfilled life that I could live, inspiring others, spreading my message, spreading my voice, continuing to grow myself every single day, and also be more present, like get outside, travel more, go on more adventures, meet new people, have new friends, be more present for my family.

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  12. No, no. I mean, it's something that I know is coming, but I've already died. I went through a spiritual journey where, like, literally, I went through death. And that's what kind of made me awakened as to knowing that at the end of it all, it doesn't really matter. Like having an exit, not having an exit, money, like closed watches, materialistic things, it really doesn't really matter. It's really how you make people feel. It's how you live your life and like the character that you have. And I think a lot of us don't really even recognize the opportunity that we really genuinely have while we are alive and we don't really have a lot of time. And I feel, you know, for me, I embrace it. I think that's why now it's different for me. Like I'm not after another huge exit or anything like that.

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  13. Understand that you have your own path, your own journey, your own story that you're writing. So trust in that intuition.

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  14. Would agree with that 100%. I mean, maybe if it's not at the core of what an entrepreneur really genuinely creates. And I think that's why it's important to ask those questions as to like, what is it that you really want to bring to the world and what must you bring to the world? Because it has to be so freaking innate inside you that you're willing to do whatever it takes because that plan that you set out to get there is never the plan that it ends up being. Yeah, so I would say that and I would also say the fact that A lot of entrepreneurs now because of social media, you look at Gary Vaynerchuk, you look at your Instagram page or my Instagram page and you have these aspirations to be to get to where maybe a certain entrepreneur really is. And I think recognizing that everybody has their own path and being like, and having the patience of knowing that don't compare yourself to anyone else, like really...

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  15. Bounce right, they quit because why? Because they have bills, they got to pay for they got to figure things, you know, instead of becoming resourceful and figuring out, sticking it through and adapting as hard as it may get, instead of just saying, okay, let me quit on this and try something new. They give up too easily. And I would say see it through, continue to adapt, be a little bit more resourceful.

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  16. I think the biggest thing I mean, it's a few things. One of them is it's a personal development situation. I think it's a lot of the aspiring entrepreneurs, two things. I think Really have the perseverance to really see it through long term. They're excited. They want to launch the company. They want to be that entrepreneur. They don't really recognize what it's like and the perseverance that they need to have. And I want them to really gain that perseverance when times get really tough because it will get tough. You have to learn how to adapt to the market. And a lot of them I see when things don't go as planned

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  17. Yeah, I think you're right. I think social media has brainwashed us to not even know what we want, what our values are. It's like a vicious cycle of like consumption and never actually separating yourself from all of that. Who are you and what do you want?

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  18. For sure. I mean, like, one of the biggest things, it really is. It's like a gift and a curse at the same time because it's allowed us to connect on such a level. You can just shoot a DM and network and you can build relationships. But at the same time, people are every single day addicted to the scroll and look at what everybody else is doing. What I try to tell a lot of, you know, the mentees that I work with, it's like, you know, take some time. I do FaceTime Fridays. Like people who comment on my post, I pick, I give my time away on Fridays and FaceTime people from all over the world. And one of them on this past Friday, I was like, do me a favor. And this weekend, like completely put your phone away. Get outside and really just think through what is it that you want to bring to the world? What do you want to bring to the world and what must you really bring to the world? Because I think we get so caught up in that and like scrolling and looking at what everybody else is doing, we don't ever figure out what the hell we want. What do we want and what do we want? And like, what do we want to bring to the world?

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  19. To me, it meant I could eat that day. You see what I mean? It's hard when you're broke and you're like hustling. It's hard not to obviously think about money. I always say it's like an entrepreneur's purpose meets profit. I did a whole little podcast series on this. You do need to learn how to turn a profit in order to impact more people's lives. But I would say that you don't need to have that exit. You can choose right now to re-evaluate what your values really are. And I think that that was something I didn't do until after the exit. And I would say if you're listening and you don't have an exit, you're building a big company. I would say really sit back and like re-evaluate like what are your values and are you truly living to those standards of your values? How are you treating people around you? How are you making sure that the company culture that you're creating is living up to those values?

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  20. Where am I really going? I guess for me, I think I've gotten really comfortable with the process and the journey at this point, whereas in the past, I had these big ambitions, whether it was like monetarily or the different types of companies I was launching. And I think now where I'm going is every single day I'm more so just like working on how to become a better leader for myself, okay with the fact that like I don't know how much time I really have. And I want to do everything I can every single day to just inspire my team, inspire the people that follow me to ask themselves those questions. I really carried a lot of weight that I had to save people through entrepreneurship and now I realize it's not my duty to save anyone. It's my duty to just live my best life, continue to work on myself. And through that be selflessness and inspiring others to do the same, to really make sure that they're questioning everything.

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  21. Found myself, yeah. Like, I didn't really ever think about legacy. I didn't really ever think about what my purpose was. I think deep, deep, deep down inside at that point, I was the mentor of my co-founders and I've been mentoring people. I've been investing in people, but it really started to clear why I'm doing what I'm doing.

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  22. No, I don't regret it. I don't regret it. I mean, for sure, I went through being depressed, but if I didn't sell, I don't think I would have.

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  23. One of my other investment portfolio companies. And I had my elite daily shirt on. And people stopped me in the street and were like, yo, I like really daily every day. Like it's the one thing that pushes me every day for me that just meant something. I felt the elite daily name. Was invaluable. It was like almost like priceless in a way for me.

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  24. I was like the lone wolf in that board meeting trying to convince a whole room of investors and the two co-founders that I started this company with to not sell. I did everything. I raised $5 million within 10 days just to keep us going and I made a speech in front of the whole room and I genuinely was like, I'm okay with if Facebook changed their algorithms. We'll get through it. We'll adapt and we'll keep going. We have a brand. We have something that stands for something. It's different in like if we just, I felt we had built like just, you know, we had just built something with a lot of traffic and we were like really good at creating, I felt like we had a brand. I remember going to Italy.

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  25. That's exactly what I've done after the exit. I came back to Nork, 33% of the population here is below poverty. I didn't touch the money. I basically sent it to a trust and I basically was like, I'm going to start from complete scratch and revaluate what I'm meant to do, how I want to pursue being an entrepreneur going forward.

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  26. And then, like, when you do, you just can't wait to wake up because you're gonna get back at it again. It's an adrenaline. It's like you have to be a certain kind of individual to get comfortable with uncertainty. It's just that simple. Some people need security. They need to know that everything's okay. And then entrepreneurs are the ones that are completely comfortable. There are no rules. They're just completely okay with doing the most the hard thing, the most uncertain thing, the most uncomfortable thing.

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  27. If you feel like you can't go to sleep, but you can't wait to wake up. It's that kind of passion. It's like you just don't even want to go to sleep because you're just that excited to keep it going.

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  28. I think my co founders have never been through that kind of failure. So I think the fear of failure, the opportunity of like, no, this could be a win. And I don't want to be that failure. I don't want to have it and it's working and then lose it. I can't speak for them, to be honest. But ultimately, it is one of the most stressful things you will do. Is it for every

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  29. It is the best and worst thing that ever happened to you. Is the best and worst thing that ever happened to you. It's the utmost freedom. I wouldn't change anything. I would never, ever do it. Entrepreneurship is, I feel so grateful for the fact that every day I get to go out and create and have the ability to shape and create my reality. It's amazing, but at the same time it is definitely the hardest thing in the world. Those moments when you don't know if you're going to be able to pay for your rent, if you can eat, I've been completely bootstrapped to the point where like I've had to sacrifice making anything for myself in honor of my team and everyone around me. I was the big brother of the co-founders. So I was like, we got this. I have faith. I was a little bit older at this time. I had been through some failures.

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  30. Because for me, the one thing my mentor told me, he was like rule of thumb, man, if both your other co-founders are out and it's a win for everyone, then you should go with your co-founders and replace them

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  31. So I think the stress of having to make payroll, but we had this acquisition, 200 people's lives you're responsible for. They're all young and like believing in you. And the biggest thing was Facebook was changing their algorithms. And this is the reason why we sold. And I'll never forget the day of that board meeting, I raised $5 million to give us the option to not sell, to keep going. But both of my co-founders, I pulled them out to another room and looked them in the eyes like, look, I got the $5 million. Let's do this. You know, let's stick this thing out. And they were like, gee, we did it. Like, it may not be the big exit that, you know, but it's not about the money. But like, this gives security to everybody who believed in us, the daily mails, this amazing organization I don't like. Keep the journey going. And they were like sold on it. And they were like, what we do after this is really what matters, how we can take this and really moving on to doing something that's more purposeful. So when we went back into that room, man, it was very emotional.

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  32. At that time, he had 200 employees. We went from like the three of us having a lean and mean team of eventually like 10 people to like 200 people. And we had to make payroll. That's why we're raising money.

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  33. Physical letter. And I remember getting that and like, dang, this is like interesting. And at the same time, my co-founders were like, no, like, this is the right decision to make. We're going to sell. And I remember taking a walk with my co-founder. We used to always go for walks in the park to talk about big decisions, kind of old school. We'd sit on the bench. And I'll never forget one of the last times we did that. You know, he was just like really had all this weight on his shoulders. Every investor's talking to him. He was just like Gerard, like, you know, I'm done. He was like, I'm done. I think this is the right decision, and I'm stressed, and I think that this is the right move.

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  34. Well, so when that day came, my co-founders, we were scaling at such a high pace. And believe it or not, we were doing, we got that offer of acquisition during our raise of our second round. The venture capitalists started to like work against us and they were trying to get the valuation lower. When that offer came in, our lead investor, which is one of the biggest venture capital funds in the country, basically they care about wins. They care about numbers, they care about wins. So I actually got a letter in the mail that was like, this is the best decision and take it. Almost like a threatening letter.

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  35. It was like that validation of yes. Like now we have the credibility because prior to that, we didn't feel like we had credibility. People didn't believe it was real. I'll never forget bigger publications actually started to write negative articles about us. And they were like, these aren't real journalists. Like this publication is like a bunch of garbage. A lot of people didn't even really believe that the traffic was real. We were always kind of these underdogs in the media space, especially here in the United States. And, you know, for us, we crave that. We're like, no, like we're the underdogs, but we're real. We are a threat. We are someone who out there who's not going to stop. We're for our generation, by our generation, nothing stopping us. This is bigger than us. And we're creating a voice of our generation, whether you like it or not.

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  36. Oh, yeah. So it was really, really exciting because it wasn't the fact that when we got the offer, I was ready to sell. It was just that what you just said, it was like that validation, that like, okay, we've created something here. Like, you know, when we started Elite Daily, it was in my apartment. It was an idea. David that you mentioned was 18 years old. I mentored him. His father was away. And he became just like a friend of mine, like a little brother to me. My little brother, my other co-founder, Jonathan San Pedro, which was a friend of David's as well, was us three. And to go from like this, ideally we had buying a domain name on GoDaddy for $9.99 in an apartment to now 80 million unique visitors and have that offer. It was like, yes, like we validated. But I was like, we're not selling, but this is great. Like, let's keep going because that's only going to grow. We're only going to get more and more offers. We're only going to attract more and more. We finally, for me.

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  37. And that was the beginning of when I knew I was on to something When I finally had people signing up and communicating on there, and then I had one company call me and say, hey, I want to advertise on your platform. I want to get in front of all those people. And that's when I realized I was like, wait a second, I can actually make money doing this.

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  38. Figure this out. And for me, it was like, I don't care what it takes, I'm going to make this work. I'm going to figure it out. I'm going to learn it. And I'm going to, and I was just obsessed with learning about business. And that led me to that first online community that I built to learn from other stock traders. Basically, that's what I wanted to do. I wanted to learn about stocks. So I created a forum. That forum was called StockSpot. And basically every member had a rating similar to eBay one to five stars color coordinated. And I built it because I just was trying to create a solution to my own problem, which is how do I find a like-minded community of people that are trading stocks, investing into companies so that I can learn from them? That ended up becoming the first platform I built with $5,000, basically getting that off. I stayed up till four in the morning. I would go on every message board online and basically be like, go to Stock Spot to talk about stocks, you know, spamming everything, you know.

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  39. That semester, when I put that pencil down and I walked out of that classroom and I had a mentor that I had met and I would drive to his house and I became an apprentice. That's when it started to change for me because I started to learn about building online communities. I started to learn about digital marketing. I started seeing how he was investing into stocks That's when I was like, okay, and I can do this. Like, here's a guy who's in his 20s

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  40. Having good parenting, I know a lot of people, unfortunately, don't have that. And for me, my mother and father hearing the stories when my grandparents immigrated to this country and what they went through with nothing to be able to build a family here just impacted me on a whole nother level. And basically they just always pushed me that like no matter what, I may not be the smartest kid. I wasn't a great student, but they believed in me. Like I wanted to go to art school. It was really because of them. To be honest, it wasn't like I had all the belief. In fact, it was like the opposite. I'll never forget, like, I actually cried during my last year of high school because all my friends were getting into these good colleges and things and I had gone through hustling and I was just like was lost and I didn't think that I was destined for much. I didn't know where to go, what I was going to do in life.

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  41. My first startup was an online publication known as Stock Spot. So when I met that first mentor when I decided to drop out my first semester, I was literally doing finals week and I just was like looked around and I was like, Isn't for me. What am I doing here? I literally just walked out, walked out of finals, and I could have gotten like credits for going through the whole semester for at least one semester, you know, but I knew I was like, all right, if I'm going to do this, I need to go all in. I just felt that intuition. And I've always been a person that is impulsive. I follow intuition cliff jumping, jumping out of a plane, like I'm willing to take that leap of faith. If there's one thing I grew up with, it's strong faith. I was named after a saint. And my church was really big for me, like growing up.

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  42. Make my parents proud, and I end up going to college. I dropped out my first semester, but what changed the game for me was mentorship. It started at my mother and father, but then I was able to seek out another mentor in my life. And now I have many, many mentors. But through working with mentors throughout my entire journey of 15 years as an entrepreneur, it's allowed me to continue to really grow and become a real entrepreneur. And I've failed many, many, many times, but I've continued my entire life to just surround myself with quality individuals and be humble enough to not want to be the smartest person in the room and continue to learn and just get comfortable with doing the things that are risky and uncertain. I've gotten through a lot of it and I'm continuing to be a student at the game of life.

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  43. Okay, well, I would say I grew up, so my whole family grew up right here in Nork, New Jersey, and I went to a school near Nork. For me, my mom and dad were really the anchor of my entire life. I was blessed to have really great parents that guided me. They were my first mentors. My mother, I saw her work seven days a week at a local supermarket. That was my first job. My father taught me leadership. But I ended up starting going down the wrong path. I ended up getting into a gang when I was in high school, hustling drugs, and I had an instance where everything was about to completely take me down the path of like either dead or jail. And I ended up getting pulled over by police officers. Long story short, I had a second chance and I was able to get out of that. And I realized that for me, I really wanted to channel that hustle mentality into business. But I didn't know really how to do it. Similar to you, I ended up wanting.

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  44. Yeah, and I'm grateful that you've taken the time to come over to Nork, New Jersey, you know, near where I grew up to do this interview, and I admire your work. I really do. Just sitting before we went live and like really looking at the growth of what you've created at such a young age and being in a similar space, in similar generation, building a monstrous media company, I look forward to learning from you. I love this. I love meeting new people that I feel are on a similar journey. And I feel like no matter what, you know, we all have a different story and we all can learn from each other. So I look forward to building our relationship. You know, you're somebody that I feel like I can really relate to, both not just in business, but your character. Obviously, you must be a great leader in everything around me is really creating and working with some of the greatest leaders of our generation. And you seem to be on that path and really doing that and executing on it. So, you know, I look forward to building our friendship.

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