YouSaid · the spoken record

Giselle Navarro

lines on the record: 19
first: 2024-11-21
most recent: 2024-11-21
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“It'd be great if the traffic comes back, but that's not going to change my mind, which is I'm not going to make business decisions on the possibility of traffic continuing to flow when I know that you can close the gate tomorrow.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“Rely on this value of the ecosystem, right? Over time on an aggregate, the website donors don't see value coming back from Google. I think we'll pay a price. So we have the right incentive structure. But obviously we are careful about. There are a lot of individual variations and some of it is users choosing which way to go. I think that part is hard to sort out. But I do think we are committed at an aggregate level to do the right thing.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“We are also planning on looking at certain features we can add to the site that could perhaps be gated because there are people who actually come to our site a lot and we know they have supported us. We added a bias a coffee thing and we actually started getting so much support. We feel like perhaps there are people who would like to help us on a monthly basis, on a yearly basis to be able to access certain things that we know we have that we were going to give out for free and now we're going to have to put behind some sort of paywall.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“Don't buy this thing, and that's how we also build trust. And that's why we also do have a community of people who know who we are. You would see these Google highlights small publishers and success stories and these things. And you're like, oh, one day that's going to be us, right? We're going to be one of those. The good thing is now this happened and it made us on the one hand just jump. All these plants we kept thinking, well, wait until we get to this point with Google, until we get to that point with traffic, until we get to this point. And now it's like, well, you know, we're in minus now. Let's just try it. So we could be that actually that pushes us to become something way bigger than we ever thought that we could be.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“We are engaging a lot more publicly with our community, which we have, but I think we didn't put enough time into, for example, growing our social media. We are doing that now. We're going into video. We can see now immediately within a couple of months of starting into it how video makes so much sense for what we're doing. We are publishing two videos a week plus short form video. We don't want to give up. There is a big part of what we want to do, which is just keep pushing to find really bad products, which is not good for business. We're not very smart. We're clearly not very smart because we're spending time trying to find what's wrong. But we think it's so, so important to be able to say, okay, you know,”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“I would love to see some data for this, which we keep hearing about and how this internal metrics show and this data they have show because at least in the experience that I have and just based on talking to site donors whose content is being used for these AI overviews, the whole intent of it seems to be just to keep people in search, which it's something that Google has been doing systematically for a decade. I don't believe that people are going to just jump out into the open web from something that gives them the answer. I just don't think that's the case. And if it were to be the case, they are just showing you two, three. Like if you're on mobile, in the space that you would before perhaps be able to see five different results to assess in your mind before you click, you are now giving one to something that you had to click and maybe there's something that opens.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“Disconnect between what Google has said, just make great content, don't worry about search, and what it's doing is really starting to get too big to ignore. Search itself feels like it's getting significantly worse because it's overrun with spam. Google's added features like AI overviews that are supposed to fix it. They're supposed to streamline the experience and make it faster and more efficient. But that means the creator relationship with the platform is changing. Not only are we website owners no longer getting traffic as Google tweaks its ranking algorithms and hangs on to all those views for itself, but also a whole lot of folks feel like they're having a harder time finding the real information they want to read amid the sea of sludge. That bias towards Reddit and real people that Giselle mentioned earlier is also causing Google's AI overuse to return some questionable results, because it can't tell the difference between good advice and frankly shit posts. When AI overreach first launch, you can ask it how many rocks you should eat, and it would give you an answer drawing on a 2021 article in the onion. If you asked it how to”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“Future and it's all about search and searches and content and good experience and because they've been saying the same thing they're consistent in their it's all about the experience and you know the user and so maybe there was a level of entitlement thinking we're doing good work we are following their main advice people who come on our website they're happy they email us about it they message us about it they're obviously finding what they need so of course this is just going to continue and also looking around and seeing everybody else and thinking yeah that's not good enough”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“A part of me, I think, felt like we were doing what Google said, right? I don't think we felt entitled, we felt safe, we felt that Google is looking for sites to actually care. And we care and we were slowly growing. We knew we couldn't just skyrocket. But we were slowly, consistently growing. We didn't feel entitled, but we felt that it made sense. Google was seeing the value in our content. Readers come to our site and they spend five, six minutes on average on the site and they end the search in the site. We have been brought to believe that was the point. Provide value and good content and human as well and listen to your interview with Google CEO and he's saying all these things and I could be nodding along and saying yeah they mean all these things and it's all about the future.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“But from Google's point of view, nobody's entitled to all the traffic that can come from search. A lot of times when I talk to folks at Google, they ask me this question. And I think it's a fair one. Why do people feel entitled to Google traffic? And I got to say, I definitely don't. The whole reason I keep talking about Google Zero is that I've been completely paranoid about it for such a long time. Refers on the internet come and go. That's just the way it works. The Verge's first big refer when we launched in 2011 was Yahoo watching our Yahoo traffic slowly disappear taught me to never trust any of these platforms ever again and to think much more deeply about building an audience instead of just trying to traffic. When I talk to other media people, they are deeply skeptical of platforms like Facebook, which has burned all of us in the past. But until recently, they've all trusted Google because it's been so stable for so long. It felt safe.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“Obviously, there are search engines. We do get traffic from other search engines, but it's negligible because still Google is 80%, 87% used to be for us. Now it's 70% still. And we are getting 200, 300 people a day, which is nothing. But the other search engines have even less people using them. So even though we rank at the top, there's very few users that use, I don't know, ECOSIA or the braves of the world.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“We knew that Google was an existential threat whenever we had done a SWOT analysis and what are the threats and the threats are Google turns around tomorrow and changes completely or something terrible happens with Google. That was always on our board as something terrible could happen to Google when six months losing 96% of the traffic, we thought it could happen that something bad might be in their horizon with Google. We didn't think it would be this bad and we wouldn't think it would be this fast. The way I see it is like it's a road that you'll be able to get on your car and go on the road and go somewhere and the road is there. It's been there for 15 years, 20 years. It just seems to get better. At least it seems to be somebody taking care of it, making sure it's better. And then we wake up one day and the road is gone.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“Witchell and everyone else is describing is something that I've been calling Google Zero. My name for the moment when Google search simply stops sending traffic to your website. Like I keep saying, building on platforms is risky and Google search is a platform. If you can't describe what remains of your business when your Google traffic goes to zero, I'm not sure you have much of a business at all. If you're a regular decoder listener, you've heard me talk about Google Zero a lot in this past year or so. I ask Google CO Sindhar Pachai about it directly last month. I've also asked big media executives like the New York Times Meredith Copit Levyian and Fandoms Perkins Miller how it would affect their companies. I gotta say, no one's really given me a good answer and it seems like the media industry thinks it can just deal with it when it happens. But for a lot of small businesses in the web, like House Fresh and the others that you've heard from, Google Zero is now. It's here. It's happening and it feels insurmountable. And the thing that's really shaken up a lot of people is until recently maneuvering the sometimes”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“Today, I got an email from a tool that we used to keep track of traffic and things like that. And it said, you know, warning, in the last six months, you've lost 96% of your traffic. And I'm like, thanks for letting me know. I know that.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“Ironic about all of this is that despite my organic traffic pretty much being nuked and tanked, a lot of my content is still being used and populated and summarized in Google's AI search results. So while you're not seeing me organically, you are still seeing that Fitfrin content being summarized above the fold. It doesn't make a lot of sense to me”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“My name is Jake Bowley and I run the workout shoot and apparel review website that fit friend. Since September of twenty twenty three, my traffic has been on a steady decline. It was relatively stable and growing slowly over the last three years, but since September it has been straight crashing. In March twenty twenty four, my traffic is now down over ninety five percent. And again, there hasn't really been an explanation as to why”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“My name is Erasmus, and I run eRideHero.com, which is a micro mobility website where I test products based on cold hard performance data. I spent the last half decade building e-Rad Hero from scratch on my own, and until the September update last year, I was serving around one hundred thousand visitors per month. Overnight that halved, it's been on a steady decline ever since. Today I'm getting around four thousand visitors a month, so more than a ninety-five percent drop.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“Hello, my name is Annie, and I'm an editor at televisions dot org an independent entertainment website. Traffic had bidden a growth pattern since I joined the site in twenty seventeen, and we were seeing steady growth from month to month until twenty twenty three. Since the march ninth Google update, our traffic has slowly collapsed about seventy five percent at this point and falling.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT
“My name is Mike. I'm the creator and publisher of the Mountain Weekly News, a 20-year-old outdoor gear review site that has been completely wiped off the map in the latest Google updates. We've lost 91% of our traffic have gone from outdoor industry leaders in both summer and winter sports to essentially not existing. The thing is, if you head over to Bing, all of our reviews are still number one and number two, but in Google we no longer exist.”
2024-11-21 · Decoder with Nilay Patel · Remix: Google Zero is here — now what? · IDENTIFIED FROM THE TRANSCRIPT