YouSaid · the spoken record

Guillaume Moubeche

lines on the record: 71
first: 2024-12-13
most recent: 2024-12-13
sittings or episodes: 1
sources: podcast

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“Hard work doesn't always pay off, but you should enjoy working hard for yourself. Because like my mom typically, like she grew up on a farm, like she had to take care of her brother and sister or dad tried to kill himself many times. Her mom died. She has like the toughest life ever. They immigrated from Italy to France, like had lots of shit happening. And she couldn't study. Yet, you know, like she worked super hard. She was the first in the office working for tax office, but not making a lot of money. She was really, really working hard, but not being rewarded for it because she was potentially doing too much work for others, etc. But eventually.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“There is no nuance anymore. In the attention where we live in, it's all about being as polarized as possible. You know, it's either black or white. Gray doesn't exist. So it's like you either pro x or pro y. You're either against that person or pro that person. And I think humanity right now because of social media and the fact that, you know, like super short-form content are the one that works the best. We lack of depth, we lack of nuance, and we keep taking, you know, like bits and bits of content out of the context. I just feel like it's killing slowly. Humanity in general. It's like that scares me a lot, the fact that everyone needs enemies.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Like most people, I think I would say OpenAI just so I know what they're cooking at the moment, like where they're at in terms of new models, knowing I would go there and I would say, okay, like what's actual, what's the actual plan that Sam told you? Because this guy is like so, like, I don't trust him like a second. He's been changing his mind like so many times. He's such a, you know, like he came to the Senate and started saying like, I don't make money out of OpenAI. I've made enough money in the past. This is a nonprofit. And then just after it's like, now it's for profit. Actually, you were paid by Microsoft in the meantime where you were like CEO, but through another company structure. And now your entire team is gone out of nowhere because they tried to fire you. There are some shits happening there and I want to know what's happening. I want to know the truth.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Apple, I think what they're doing is just insane. I love this graph where you see AirPods revenue versus any software company and you see that just the AirPods are making more revenues than any software currently on the market.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, of course I have like a relationship with Spain that is very uncommon, I would say. But some people, like when they feel pain, they believe that it's the moment to stop. And for me, I feel like this is a moment, you know, I'm growing. And there is this quote I like, which is pain is weakness leaving the body. And this is how I perceive it. You know, every time it hurts, I feel like, yeah, I'm getting stronger. So it's positive in my mind.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, you need to train slowly to go fast. This is important because typically I've always been like, I've done sports my entire life. I've always been very competitive. I've done a lot of basketball at like a good level, et cetera. When I started training for endurance, the training, you know, it's like you train and after that you need to build the foundation and the power of your heart and to build the power of your heart, you know, you have different heart rate zone and you need to spend a lot of time in a low heart rate zone, which doesn't feel like you're actually exercising. So it's like you run basically like slowly. But for me, when I was doing this, I was like, this is not training. If I don't feel sore, if I don't go faster, like it doesn't feel like training. But because you're doing so much volume down the line, this build up a lot of strength and a lot of speed.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“This is something about school in general. Because I feel like schools, we never ask ourselves why exactly like schools have been built because we believe, you know, like that in the middle age, people had the exact same school, et cetera. When you look at movies, this is how they represent it, you know, like everyone's learning. You have teachers, et cetera. But it's totally untrue. Like schools, they were truly built in the 1900s. And for a reason that was simple, we needed to have little robots that were employees for big corporations and we need people to fit in a box. So if I knew I couldn't fail, I would build like a totally new education system that pushes people towards finding their true passion and what they're good at and not just fit in a box where we want to take them, you know.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“It's something that I identified like very early. For some reason, I felt like, yeah, this is definitely the future. I understood how money works, like what was money, like the essence of money, the essence of trust, inflation, and all these kind of things. Everything made sense, but I didn't invest because I wasn't investing in anything and I didn't have money, but it's not an excuse. You know, even if I had bought like 100 bucks.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“It's very clear, and I've got like nightmares just thinking about it, but it's buying Bitcoin in 2008, 2009, to be honest. I should have done it. This is a decision I should have made.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I believe that traditional media are totally manipulating the way we think. Yeah, very few people realize it because we were all raised with, I think, our parents watching TV and this kind of things. And eventually we feel that this is the only truth. But down the line, I just feel like, and especially in the US, like recently with the election and everything, I think we've realized a lot of things can be manipulated. We should be careful with media.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Think when I reflected on everything, I feel like I'm so intentional about my life. I really love it and I really love it. You know, it's like I work with a team I love. I'm always learning new things.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“It's a good question. I think I am really happy in my life. I feel like I have an intentional life. I've been forced to ask myself questions about life that few people are forced to ask themselves because I think we still live in a world where money is kind of like chains to freedom because you have to work, you have to make money to, I don't know, just live simply. And I broke this chain, you know, when I kind of like became financially independent and took like a lot of cash. But at that time, you know, you ask yourself, what's the meaning of life? What's your mission? Where are you put on earth? And you go more towards spirituality. And it's something, you know, that I struggled with. I was, you know, asking myself, like, why do I do what I do? Do I really love it? Am I in the right place, et cetera?”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“At lunchtime, I eat very often like poke balls. So it's like rice, edamame, so like little beans. Then it's like carrots, tomatoes, and then a protein. It can be like chicken or like salmon or anything. So this is basically like what I eat daily and I'm happy with it. And then I also eat a lot of pasta and meat, like pasta and meatballs, like this is for me. I cook this myself, but I really love it. And it's easy. It gets me all the calories, proteins, and carbohydrates that I need for training. So it's, yeah.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm not sure if it's an issue or not because I train a lot, but I love sweets and I love dessert. I know sugar is not something that I should eat as much, but I do eat shit tons of sugar. Like I love dessert. Like I'm really, really bad at it. Like if I don't eat a dessert after each meal, I'm sad. Like I'm literally”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, that's insane. I agree. I think it's just like sometimes people, they love to have this very complacent version of you need to be chill, you need to be caring, et cetera. And yes, it's good, but growth by definition is uncomfortable.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“It's also so easy to build an online business. And for me, the ones who train their muscles for discipline are the ones who are going to really crush the game. We're definitely like, I don't like too much talking about weak and strong, et cetera, but I definitely feel that there are so many weak minds out there, like so many people who just like.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I would do a simple exercise. Let's assume they all have iPhone. You open your phone settings and you go in screen time and then you tell me whether or not you have time, you know, like it's that. Everyone's, if you look at your phone, you're spending like two, three, four, sometimes five hours on your phone every day. And then people tell you that they don't have time. It's about like the discipline. It's about self-love. Because, you know, like there is a definition of discipline that says it's the purest form of self-love. And I love it because it's basically like sacrificing a current state for the future self. And life, you know, is all about that. It's all about what decision are you making right now that can help you build like a better lifestyle, having like live longer and all of these things, you know, like they take energy and it's a battle. We live in an era where it's so easy to get distracted.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Take a real job, like why don't you? And this conversation, you know, I had them with myself also, I should stop, I should do something else. And then, you know, it's about how do you find the strengths and the discipline to just work on something step by step, look for your progress, focus on the things you can control. You know, it's like stoicism is similar to this.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I want to say yes because I'm an entrepreneur who do a lot of sports. I think endurance training and entrepreneurship has a lot of things in common because as you said, you know, it's like it's a mind game, you know, like endurance, it's from the Latin, I think like Indurare, which is like harden. And I think this is what happens. You know, it's like you get harder and harder as you train because you have all these battles with your mind telling you, you know, that you can't do more, that you should stop, that it's not worth continuing. And these discussions I have with my brain when I train for many hours are exactly the ones that I had back in the days when I had failed like two businesses before Lemlist. I had like no money left. My girlfriend at the time was paying the rent. We were living in like 28 meter square. It was really like a shitty environment and everyone was telling me, why don't you?”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I really wanted to do an Iron Man in 2024. So I started training in January. Lots of ups and downs of the Iron Man training, but I was really aiming for an actual, a really good time during the Iron Man. And one week before the race, I was doing my last bike training. And eventually like a car came just smashed my bike. And yeah, my bike was like cut in half. The car was also like really broken because it felt like a deer went on the side of the car, but the deer was me. I broke my ribs. I had like ligaments in my shoulder that were torn away. And obviously I couldn't race. But I finished an Iron Man recently in California. So it took me like a bit more than four months to recover. But having a race in mind was really like the driver for me to recover a lot faster.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“So by just focusing on the output, I was like, okay, now I'm going to go for 100 days. And no matter what happens, I don't even look at the follower account. And you just do it. Whenever you disease for 100 days, once you realize that you are getting better each day, which basically helps you build also a bit more confidence. Second, you start liking it because at first you suck and now you suck a bit less. So you start enjoying it a bit more. And then in the long run, you will see some results. It doesn't mean that you're going to become a superstar straight away, but you will start seeing some results and you start having some conversation. Something I've done also with my head of sales is I've been writing all his LinkedIn posts for I basically wrote around two months worth of content and it generated really good meetings, really good deals step by step. So it's like”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I think what I wish I knew when I got started is that it takes time because usually people want instant virality. And I think right now everyone who spent a bit of time on TikTok had luck eventually and got one reels that got like millions, et cetera. But if you want to build something in the long term, you need consistency and you need time. I got discouraged several times on Instagram reels like where I stopped eventually, et cetera, like in the early days. And I shouldn't. I came back at it with another strategy that was based on output and not outcome. So this is an approach that I like. I call it like the 100 day rule, but essentially it's like the output is what you control because you can control that you're going to post one video per day or that you're going to post one LinkedIn post per day, but you can't control the outcome, meaning like how many followers you're going to get, how many views you're going to get.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Why is that a problem? Because while they are building their brands, they bring also a lot of positive leads to the business. Right now, just to give you an example, we reach about 10 million people every quarter on LinkedIn without spending a single dollar on ads, just through our networks. And that's like millions of dollars in revenue every year. Technically, I'm happy that I have trained everyone in the team to build a personal brand. I'm happy, you know, that I've created all this trainings and coaching program just to explain to people how to do it. And some of them have left. And when people go to their LinkedIn profile, the thing they will see is that they were at Lampire eventually, you know. And this is still good for the brand, good for what we do.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I think this is like a two-sided problem. One, people who worry about it usually have trust issue. It's the same thing that if they date someone that is like a higher number than they are, that they're going to say, oh, she's going to dump me or whatever. This is a trust issue. It's not something, you know, like you can deal with unless you go to a therapist and you start working on it. But the reason why people leave a company, you know, it's not because they just get like a better salary elsewhere. multitude of different factors and your role as a founder is to make sure that the person in your team are maximizing their potential, learning new things, and also are in the right place. And sometimes the right place means that they need to be elsewhere and in another company. And you should always cheer for them when they decide to move on. And then the second thing is maybe they're leveraging your company to build a brand and then do something else. Yes, but.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I think as long as you are happy with the content you're making, it's fine. Like, I don't think that all my content is great, but my perception is that I'm getting better. I'm always getting better. I don't aim for perfection. I always aim for progress. And the only way I'm going to be great at something is by sucking at it at first. I've came across all the haters in the world. And for me, it's like extremely, you know, like it's super hard, like from a confidence perspective when you have people shitting on you. Like it's super hard. But I think it's also builds your character and it builds that down the line, you should do things for yourself. And content, I think it's the best investment you can make because it's an investment on yourself. Or Mozi, who says like SN me 500 instead of SNP 500, you know, and it's true.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Then let's chat. And this is the easiest way to have a window at someone's brain. And right now, when I do sales prospecting or when I just outbound someone for an intro, for a message, for just a networking call, the reply rate is huge, which means that every single year I'm meeting smarter, more interesting people, and so on and so forth, which helps me grow, which helps me become a better version of myself. And this is unique. So as a founder, creating content helps you become a better founder.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“More room for us. No, in full transparency, it's like, I think putting yourself out there and creating content will help your business 100%. It will help your business because it will help you build trust. With more trust, it means slower sales, like faster cell cycle, more leads and more revenue down the line. As a founder, it's also a great way to meet a lot of interesting people because the truth is there are millions of businesses who have great stories to tell, but you've never heard about them because they don't document anything. They don't write anything. And when these businesses reach out, you're like, who are you? And I think content is the easiest way to show, hey, this is what I'm doing. If you think that I'm interesting, if you think that I'm someone worth talking after you watch my videos or my content,”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Then it became kind of like this, of course, like you have the fun aspect of meeting new people, but I think you're always learning things and it's exciting. And for me, you know, like this is a thing. It's like content creators because they are learning always new things. They're usually afraid to reuse content that worked well. But if it works well, it's for a reason. So when something works well, I usually like even my LinkedIn post, sometimes I take the same post and I just rewrite it. And again and again and again and again. And I'm going to post it multiple times and every time it's going to be a hit. And then, you know, you can do it like on a reel or a TikTok and see whether or not it's working well. And step by step like this, you can repurpose what's working, reusing it and learning more and more about your audience.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I think it's super important to repurpose your content. When you're a content creator, you usually create content because you like to teach and you like to learn. You started your podcast because you love to learn new things and no.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“For people where people like focus, but as I say, I'm Mr. Kaos. Let's say I want to write a LinkedIn post. Whenever I'm writing a LinkedIn post, I can write maybe like, I don't know, 15 or 20 posts in an hour. And the way I'm going to do it is I'm not going to write one post at a time. I'm going to write like three or four posts at the same time. So I can write one sentence for one that gives me an idea for the third one and the fourth one at the same time. And then which is quite weird. But I think this is how my brain works in general. It's like I like to do like multiple things at the same time. And I always switch and go back to one and everything builds up in parallel. But I like it, especially when it comes to creating and writing and whether it's video or writing content. Because while I wrote something, I feel like it gives me time to assess the idea a little bit later. And I'm not just, you know, like smashing my head against the wall on one single.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“If you want inspiration, read. If you want clarity, writes. So my goal is to always have an easy way to capture ideas, whether it's recording, taking notes, and all these kind of things. And then after that, I just put all my ideas in one place. And then I rank them. And I think an idea is kind of like a plant and a little seed before it becomes like a tree or a plant. It needs time. You know, it needs like the right soil. It needs like the right condition, the right environment. So for me, like all ideas are great are all my seeds, but sometimes, you know, like I will decide to put more focus and attention on one and sometimes I need time to develop them. So the way I do it is I would write just ideas all over the place. And sometimes I just spend time on my ideas and I start writing about them and get the inspiration. And I do something that's typically pretty weird for.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“This is not the plan because, okay, I think people see chairman as, and in most cases, this is a case like someone who just like lay back and don't do shit and just like come to the board meeting and it's just like giving his vision on strategy and the calls he had. On my end is just that I need to focus on the things that I feel I'm the best at. And for me, this is like the top up funnel. So it's, you know, like the conferences, it's like the creating contents, whether it's webinars, whether it's like attracting a different type of audience. And I think the CEO is more like the person who's going to operate on the day-to-day and needs to be in the trenches. And because I hired someone who's extremely talented and skilled at that role for 18 months now, I feel like this is a time for him to have that role because it's definitely better than me. So it's really, you know, not about like.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so the company was worth 150 million. My two co-founder left, and we each took like 10 million. So now I own about like 70% of the business. I cashed out $10 million personally. And I'm like the solo founder left since around like four years now”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I think it's difficult, you know, like to predict because your mistakes are a light that only lights your own past. I don't know if this is the quote, but you know what I mean? Your learnings are your own. So sometimes you just gotta go through the mistakes and having someone else give you insight might not really like you have to choose, you have to pick your battles. So for us, what we believe was like, it's not a personal issue, it's a product issue. And we have a strong roadmap to fix it. So let's go, let's iterate. And then we realize that it was not the case, you know.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I used to. No, I'm not so much in the operational anymore. This is kind of actually you come at a moment where this is a transition phase for me. But yeah.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“One thing that I think would have helped me is after an interview asking myself, do I see myself working for 10 years with that person? Like, do I like their energy or like this kind of things? I think it's super important. And sometimes it's not even that people don't have the right skills. It's not even that they're not going to be great at their job. If you don't get on well with someone, your job is not going to be as fun. And to be honest, it's so tedious. You shouldn't make desires.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Maybe that's my relationship with money, but it's like everyone, you know, like you're in a company, so it's basically a capitalistic model where every person needs to bring something to the table. And if they don't deliver and if they can't give a certain ROI on their salary, then it's easy, you know, like to just say it's not an investment anymore. It's a cost. And it's a cost that can be, you know, like just should be different. It should be an investment and not a cost.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Something that everyone you know wants to scorecard and try to make it as an engineer, like, okay, how many points do they have for this key, et cetera? This is bullshit. Hiring, you know, it's like, it's the same, you know, at school, we teach you that there are only like five cents. It's like a touch, sight, taste, hearing, and taste or whatever. But actually intuition is the sense that everyone should build your intuition, your gut feeling, this is like the strongest moment, the strongest things, you know, and in hiring, you should always trust it. So for me, whenever you have someone with a really good package that you are paying extremely well, the reason it's helpful is because if they don't deliver, it's super easy for you to let them go fast and find someone who could. And really like paying someone maybe like 20% more than what they are offered usually help you find the 10x profile.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“One, you should hire people who have done it already literally, like, because bootstrap mindset, you know, it gives kind of the underdog vibe. So from the start, I kept this underdog mindset. Like I'm going to only find underdogs, the talent that no one knew they existed and I'm going to show them that where the avengers and we're going to like, you know, like be the fucking rock stars. No resume, no schools. a lot of greet, a lot of talent. And that works to a certain extent. But when you really want to scale your company and scale it faster, having people who have done it in other companies, who have seen what rapid scale is really, really helpful. Second thing, pay people and create a package where people are extremely well paid for their role, et cetera. And the reason you should do it is because hiring is extremely emotional. You get attached to people, you get, you know, like you have, it's.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“The only thing I know once we started making a lot of profits before we acquired another business. So we had like some cash in the bank that we used for M&A, but we use it for a different purpose. We started spending more on hiring. And I remember in six months at the time, we doubled the team almost. And we were like maybe like from 30 to 60 people. I realized how bad hiring could really kill your company. And for me, you know, I have this feeling where when you feel the pressure to hire more, to spend faster, et cetera, if you're not skilled enough, it's going to be like really, really bad for your company and it can kill it. And in full transparency, I wasn't good enough at hiring for me to be able to handle a fundraising.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“It wasn't the right timing. So I had another investor approaching us and talking about cash out and secondary. And in that end, I was like, okay, tell me more. And it's basically when the money goes directly to the founder. And I think this is really awesome.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so I always receive because the thing is, I've been building in public since day one. So I share like revenue, metrics, et cetera. And obviously that attracts some investors. But when you're high in EBDA, I had to learn about what secondary meant and what cash out meant because for me, at the time, the only thing I saw was like fundraising, meaning you take money and you put it in your company's bank account and then you spend it to hire more people, et cetera. But I felt like it was not the solution for us. I don't think that hiring more is always the answer to growing faster. And actually, I think sometimes it's the opposite. I've seen too many times, you know, like you hire too quickly, you hire the wrong people, you can't keep like a high level, you know, like and a high talent density. And eventually, but in some cases, it's really helpful. But in our case,”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I 100% agree. I think the best companies for me are the ones who have a very specific use case. And that's where we're heading right now. It's like we know that from, let's say, 40.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Obviously, these guys by definition sometimes their business doesn't work, sometimes they can't find customers, sometimes XYZ reason happen.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“In the problem that they are trying to solve. And if the answer is yes, then we continue to do it. So when you have this mindset, obviously when something is not working anymore, it's very, very hard because you're kind of like shooting in the dark. You don't know what's working, what's not working. And for us, that was very tricky. And what we had to do at the time was start understanding the core metrics for us. And that's why I mentioned churn a bit earlier. It was understanding what is the persona that is not churning, meaning what is the persona we're bringing the most value to. And that persona were actually like sales team over like four people. So when a sales team has more than four people, we realize that the net retention was over 100% monthly. Whereas when it's like a founder or a marketer or like the first employee of a startup, the churn can be up to like 15% monthly because”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Is the same for VC back companies when you go and you are at a board meeting, obviously you have to show that your marketing efforts are bringing revenue. So what do most VCBAC companies do? They spend money and marketing money on ads, SEO where you can track like the conversion of articles, even though that's inaccurate. You try to build a model that gives you like the attribution that is also inaccurate, but everyone is fine with it because it looks good on slide. All of that, what we don't realize is the amount of money it requires to build that tracking team, to build that data team, to have like all this conversation with people on what should we do, should we continue, should we do X, Y, Z. And my approach to business is much more simple. For me, it's like, it has always been about are we proud of the content that we deliver? Is this bringing enough value for our users to be helpful?”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“What happens is your company from a day to another starts plateauing. You don't see this two-digit month over month growth rates. You don't understand why. You're like thinking that you're doing something wrong. You're trying to find what's not working and you don't understand. You don't understand no matter what you do because when you are very driven by inbound, by content, by all of these things, you don't track. You don't track what brings what. Because there is a quote by Gary Viz that I like that says, what's the ROI of your mom? And what it means, you know, it's like obviously your mom, she gave everything for you, you know, like she was, maybe she gave you like the extra confidence. My mom is Italian, so obviously like she loves me a lot, etc. So it's like she gave me like extra confidence. She gave me love. She gave me like a lot of things. And how exactly do you measure that ROI in your life? It's almost impossible for me marketing.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I think I got cokey eventually or too confident. What hit me hard was growth is not exponential. When you have like an exponential growth, it's actually not mathematically. It's never truly an exponential. It's always an S-curve. And the companies that maintain and that made it look like an exponential are the ones that were smart enough to plan for the next X curve. And we weren't. And we weren't because eventually I got too cokey and I was so confident that everything we would do, that our top-up funnel and that our market was so big that no matter the core problem we had from the wrong targeting and the high churn of certain segments, no matter what we would do, we would always find more and more customers. Like the bucket can be leaking. But if your top of funnel is always bigger, there is no issue. And this is when I got cokey. This is when it hurt us. And this is where we faced.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“I don't think it has something really bad, to be honest. Because if you had say that in 2018, in a market where you have sales of outreach who are around for three, four years, and then hundreds of other competitors who have raised like tens of millions that a French company out of Paris would have like thousands of customers in the US be international, grow to like 28 million in AR and 10 million in EBDA in like six and a half years. Yes, this is totally unrealistic. It's again the odds. So I think sometimes you truly need to dream big and be irrealistic if you want to achieve something that's very few have done in the past.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, that's a very good question. Focus is my enemy. I'm more like Mr. Chaos, but it took me years of psychotherapy to realize it.”
2024-12-13 · The Twenty Minute VC · 20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire · IDENTIFIED FROM THE TRANSCRIPT · source