YouSaid · the spoken record

Guy Kawasaki

lines on the record: 24
first: 2024-04-02
most recent: 2024-04-02
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Bigger than the Industrial Revolution. I seriously think so. I feel so lucky to have been born and, you know, been living when this happened. Is humong”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“You just have to figure that this is going to happen. And I think it's the most exciting time. To me, AI is a bigger deal than personal computers, chips, social media, internet, all combined. I cannot believe how much has happened in one year.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“I'm a glass half full kind of guy, and I would say if I were running these companies, I would say, oh my God, this is the best thing ever for us to innovate. And we're going to embrace AI before our competition does. And we're going to embrace AI before two guys in a garage do. And we're going to take those two guys and two gals in a garage who are innovative. And if we can't out-innovate them, we're going to buy them. And even if they're close to us, then we have to use our other strengths, such as brand awareness, scalability. What a concept. There should be a podcast about that. So we can scale, you know, Apple has significant advantages. make anything over any two guys two gals in a garage so i i think that”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“And when I looked at plans and pitches, I kind of made the assumption that, yes, they can deliver on the technology. Yes, they can do this. And now let's assume they can do this. How do they differentiate from everybody else? And I'll tell you something, the irony of this is that that's going to occur in LLMs. Like today, if I had to explain to someone when to use ChatGPT, when to use BARD, when to use perplexity, when to use Claude, when to use all this, I can't. I mean, I use all five kind of at random. In the car business, if somebody says, well, I want the car that's the safest, okay, Volvo. I want the car that's the sexiest. Okay, Ferrari. You know, I want the car that gets the furthest on a charge. Okay, I understand that. I don't know how LLMs are gonna create unique positioning in people's minds.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“And I would say that that's a very good use of AI for writers. And it's a very good use for investors to make decisions. At the very least, you could stick in a business plan and ask ChatGPT, are there any other similar ideas that are floating around the world? Because I don't know about you, but I've met many entrepreneurs and they always say that no one else is doing what we're doing. No one else is capable of doing what we're doing. And I'll tell you that my initial reaction to anyone who says that is, do you not know how to use Google? I mean, how stupid are you At the end of the day, there's only going to be one, two, or three winners. So, what's your unfair advantage? And I think that is the most difficult question an entrepreneur will face.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“GPT makes crap up. So then my co-author, I just read this about Julia Child, go verify that it's true that she worked for the OSS. And I can tell you with total certainty that Julia Child would not be an example in my book were it not for ChatGPT. And I would make the case that at least state of the art today, generative AI, you still have to make sure that the message is right. So it is the world's greatest assistant, but it is not a replacement for you.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“Being remarkable is you have to be able to hold two conflicting ideas in your head. One is be like Jane Goodall, stick to the path and grow on that path. Another is change horses in the stream. And so I love the theory of people making great changes. So I need examples. So I go to ChatGPT and I said give me five or six examples of people who have made radical shifts in their career and achieved great success. 30 seconds later, ChatGPT says, Jeff Beasles, Jeff Beasles started as a private equity person and he moved to selling books and e-commerce. And the second example it provides is Julia Child. And I say Julia Child, how is Julia Child an example switching careers? And that's how I learned she worked for the OS now.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“And I noticed this book comes from interviewing 250 remarkable people, like Jane Goodall, Stacey Abrams, Wozniak. And what I notice is that every remarkable person had a growth mindset. To be remarkable, you have to have a growth mindset. Now, there are two kinds of paths for many of these remarkable people. Some people like Jane Goodall, they fall in love with animals at age six. And for the next 84 years, they're focused on animals. Then there's people like Julia Child. Julia Child, until her mid-30s, was a spook working for the OSS. The OSS is the organization that became the CIA. And in her mid-30s, she moved to France, fell in love with French food, and that's why Julia Child is the French chef. There's these two theories.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. I use AI as a research assistant. I don't just go to chat GPT and say, give me a $50,000 on how to think remarkable and be a remarkable person. I use it as a research assistant to help me write the book. Writing a nonfiction book today with ChatGPT is so much easier than before. Because before you had to depend on reading extensively and knowing a lot of people who could give you ideas.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“And you show them MAC paint and you show them Mac right. Now, these are people who are used to select your correctible typewriters or at best Daisy Wheel printers. And you show them Mac Paint and MacWrighta bang. They either get it in 10 seconds or they never get it. I think the same is true with Canva. I can build an Instagram graphic faster than most people can boot Photoshop. And you immediately get it. So I'm telling you, if there's a skill that is necessary for entrepreneurs to succeed, it is you have to do a great demo, a demo counts for a thousand slides.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“So, 10 years ago, it was me than a handful of people looking like fools when everybody was using Photoshop and Illustrator. And people were saying, if you truly want to be a designer, you have to learn Photoshop. You have to be an Adobe customer. And same thing with Macintosh, when everybody was using MS-DOS. And I guess what I learned, at least in my life, is that Demo is worth a thousand slides. So you can have all the slides you want and talk about your differentiation and your key selling points and everybody makes a chart. And there's these features in your competition and your competition's column is all empty, but your column is all check, check, check, check, check. Everybody does that. It's all BS. So I think the rubber hits the road when you back then in 1983, you pull your Macintosh out of a bag.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“It has to do with the fact that many venture capitalists have to report to limited partners and limited partners are fund managers and fund managers are spreadsheet jocks. And that's part of the game they play. But truly sophisticated investors and sophisticated entrepreneurs know that it is a game. And so it's kind of a litmus test on how they feel about your business as opposed to really what they're trying to do is due diligence.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“Who among us five years ago said there was going to be a day when there's large language models that are sentient and smarter than most people and they can write your essays, they can create your PowerPoints, they can generate images. Nobody said that. It's part of a game that you have to play, that you have to pretend like you know what's going to happen in five years because if you took the opposite approach and somebody asked you for a forecast and you said, listen, I have no freaking idea. I don't know what's going to happen. I'm just making it up as it goes, which is the truth. I would not say that is an optimal answer for receiving investment. And I think that the sophisticated entrepreneur realizes it is part of the game.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“Second thing you need is a separate physical building. I don't think you can do entrepreneurship inside physically a company that is already existing and if you are sharing resources physically inside a building You're never going to be top priority. You want people who are going to live and die with your idea, not people who are matrix managed and giving a slight part of their perspective and a slight part of their bandwidth to one thing and they're doing mostly the existing thing. I think that separate buildings should be at least a mile away from headquarters. You want something that's close enough or you can come back and steal resources, but far enough so that when In my car, gotta drive, I gotta find parking, I'll just leave them alone”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“And Kodak is a particularly good example because in 1975 Steve Sasson, an engineer at Kodak, invented the digital camera. Now, if you invent these digital camera and you go to your boss and you say, guess what, boss? I figured out a way. People don't have to buy film anymore. Am I not a remarkable engineer? You would have been probably fired because they were geared towards making film. And so the lesson is, do you want to be the next Kodak? Or do you want to be like Apple that went from personal computer to handheld devices to app stores to continuously reinventing itself?”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“Well, I've thought about this a lot, and I'll give you some factors that I believe would help entrepreneurs. So first of all, You will need an Eagle Maniac leader because this Eagle Maniac leader has to withstand a lot of pressure from the existing infrastructure of the company. And the negativity that this leader is going to face is that the sales force is going to say, we're not interested in this product. Just give us better, faster, cheaper status quo. If you don't make the company jump to the next curve, the company will die.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“So, you are talking to a person who quit Apple twice and turned down Steve for a third position. So, you know, the receipts indicate that I obviously did not think that Apple was going to be the most valuable company in the world because I left there twice and turned down the chance to come back.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“Far be it from me to correct the record. But let me more accurately describe this. So people think of sales today as should I make the border blue or should I make it yellow? And let's do A-B testing and see if we get more than 1% click-through rate increase. This jewelry business is hand-to-hand combat. You called on jewelry store owners and you beg them for business. They kept you waiting in the lobby. Sometimes the end of the day came and they said, sorry, I don't have time to see you anymore. And they stick your designs on a scale and they want to pay you slightly over what the scrap value of your ring is. And all that really taught me how to sell. And that skill has stayed with me the rest of my life. Believe it or not, working in the jewelry business prepared me. To be a tech evangelist.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“While I was at UCLA, I worked for all things a small family owned jewelry manufacturer. So I literally slept golden diamonds and we sold to retailers. And from there, I sort of jumped the curve from jewelry to software in the Macintosh division. And the only explanation I can give you for that is nepotism. My Stanford classmate and buddy hired me. And on paper, you wouldn't need AI to reject me as a candidate to be software evangelist for the Macintosh division.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“Law school was basically saying, yeah, you may be bright, but we're going to tear down your mind and build it back up again. Maybe that's the last time I wimped out. Of course, you could make the case that guy, you wimped out and you ended up working for Steve Jobs, which is quite the contrast.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“Intel and these people are creating international companies, not just one great department store or one great hotel. And so it just totally broadened my horizon.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“Growing up in Hawaii, you learned about family, the Hawaiian word for family is Ohana, but Ohana extends beyond your blood relatives. You know, there's this sort of honorary title that you give to people who are like family but not blood related. I think that the sort of horizons in Hawaii, if you were successful, you ran Sears Robach at the Alamoana Shopping Center, you ran Hilton, Hawaii and Village, you work for dole pineapple. That was the sort of spectrum of opportunities there, if you were very successful. And then I get off this airplane and I land in California. And it was as if the scales were removed from my eyes because there's Hewlett, Packard, there's National Semiconductor, there's”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“Don't worry about what motivates you. Just worry about that you got motivated and you made a difference. Lesson that I took away from the story is that now one of my motivations in life is that someday Jackie Chan is in Hong Kong, in his Bentley or his S-class or his Panamera, and he pulls up to a stop sign and there's four teenagers in this car next to him and they roll down the window and they say to Jackie Chan Are you Gai Kawasaki? One of my goals in life.”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT
“So I pull up to this stop sign. And I look to my left. And there's a car with four teenagers in it. And they're smiling. They're laughing. They're making eye contact with me. And the girl in the front seat, she makes this motion roll down your window. Press the button, the window goes down She sticks out her head, and like in my mind, I'm saying to myself, Guy, you have truly arrived. Even teenage girls know who you are. It's because of your work at Apple. It's your startup garage.com. It's your writing. It's your speaking. It's your TEDx, you know. Everybody knows who you are. This is the thought going through my head as I'm sitting in my 9-11. So she sticks her head out and she says to me. Are you, Jackie Chad?”
2024-04-02 · Masters of Scale · Be an evangelist for authenticity, with tech veteran Guy Kawasaki · IDENTIFIED FROM THE TRANSCRIPT