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Guy Raz

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2020-09-10
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2020-09-10
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  1. And I became the host of all things considered on the weekend. And so that really was a real turning point for me. But in the time before that, I really did kind of return to that dark place, trying to kind of figure out my life and trying to wrestle with the demons in my head. And, you know, eventually it passed again.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  2. That's when I first took a class at the business school and we got the case studies and I was just fastest. I said, this is how they teach business school through stories. This is incredible. I mean, that planted the seed in my mind for how I built this. I started to host shows on WBUR in Boston that year. And that really was a transformational year. So then when I finished that year, I came out of the Nieman Fellowship with a child. We had a child who was born, my oldest son now. Definitely.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  3. Case it was applying for the Nieman Fellowship. I applied for a bunch of different fellowships and I got the Nieman Fellowship. It's a journalism fellowship at Harvard where they bring in, you go there for a year and they give you free tuition and you get a stipend for housing and you can do whatever you want. And that was a transformational year. You know, that's really, that's when I first was exposed to the case study method, which inspired how I built those notes.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  4. But I was told that I just didn't have the right personality for that. And I don't think that was an unfair assessment at the time. I think that I wish that the person who told me that, who was pretty important at the time, would have given me a shot to prove myself. But I don't think it was an unfair assessment based on the work I was doing. So really at that time I began to think about what else could I do with my life. I was married, still am. We did not yet have a child, but we knew we wanted one. And I started to just kind of flail and look around. And that was also a very tough period. What kind of saved me was, and what has saved me throughout my career was always trying to figure out how to regain control of the situation. And in that...

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  5. That was my reputation, and I was seen as a very serious and an NPR host had to be a vaudeville actor. And I didn't have, you know, whatever it was, whatever the perception was.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  6. I was Much of a military war correspondent. If you can believe that. Nobody who hears how I built this today even knows that I did that. But that was how I was perceived. And I think this is very common in a lot of, you know, for a lot of people that they work somewhere and there's a perception that's developed around them or about them. And it's hard to shake that. You know, sometimes the only way to shake that is to leave. And in my case.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  7. Awarded, I mean, the Pulitzers have committees and some of these bigger rewards have lots of committees where the people really do carefully read. Most awards are kind of handed out. Yes, I have those awards. And I'm thank you for the people giving them to me, but take them with a grain of salt. So that being said, I really wanted to I felt like I wanted to have bigger conversations like this one. You know, I wanted to be able to talk to a wide range of people and I really wanted to host programs. And at the time, I was told that I was not, I did not have the right personality to be a radio host.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  8. For somebody who wasn't very good at it. Yeah, but you know this thing about awards awards are nonsense. I mean, I'm being totally, I mean, awards are people who get awards are people who submit their work, right? So that's the first thing. You got to submit your work. The second thing is, you know, very few awards are really

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  9. Kind of trying to figure out what I was going to do at NPR. And then I started to cover the Pentagon for a while and it was really hard and dull and challenging for me personally. And, you know, there was a moment in that time period Where it was about 2007, where I really thought, okay, I'm kind of done with this profession, that this is really not, I don't really have a future here, in part because I really wanted to transition from being a reporter, which I wasn't happy doing. And I didn't think I was very good at it. I was fine. I was perfectly fine. I just, I wasn't

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  10. Right. I mean, I was constantly on the move, which I think also probably had a huge impact on my ability to cope because I was racing and racing and racing around a lot. And it was really just a kind of. Let me try this out, and it was fine. I will say that when that ended, when I stopped being a foreign correspondent, I came back to the United States and I came back to NPR because I left NPR, went to CNN, and then I went back to NPR. I went right back into a depression very quickly. I mean, it was sometimes more intense. And part of that was because I think I wasn't racing around. I wasn't hopping on planes all the time. I was back in Washington, D.C.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  11. It wasn't really a momentous decision. It wasn't like a moment where I smashed a champagne bottle against the side of a ship. It was very, it was just sort of like, you know, I think I'm going to try this. And, you know, I wasn't seeing a therapist. I mean, at the time, you know, this five-year period when I was taking antidepressants, I mean, this was when I covered the Iraq War. I covered the war in Afghanistan. I became the CNN correspondent covering Palestine and Israel. I was in and out of Iraq and embedding with the military.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  12. It's going to come back, but I find that as I've gotten older, it becomes immensely more manageable. That's the difference you learn to accept that it will happen, it will pop up. And as I have gotten older and have been able to reflect on it more, I've also learned how to manage and cope and kind of self-heal. And that's been, I think that's really an important thing that I try and talk to younger people because I try to make myself available to interns at NPR or younger people that I come across who are scared to talk about it or embarrassed. And I'm just like, I've been there, you know, but I want you to know that as you get older, it will become more manageable. And you will get it. It will happen again. But it's not going to be quite as intense or quite as difficult if you start to work through it now.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  13. And, you know, the five years that I used antidepressants helped me immensely because whether they, it was a prophylactic effect or not, it helped. And it enabled me to kind of live a relatively normal life. And what I think has really been remarkable is for me is that it doesn't leave. You know, if you've

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  14. Were effective. I hope I don't sound like Tom Cruise, but the jury is out on whether SSRIs are actually effective. And right, this is a real legitimate debate in psychiatry. But I will say that knowing that I was actually, I think that the knowledge that I was trying to regain control over myself helped a lot.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  15. I remember feeling that so acutely that it would just be so great if I didn't wake up, you know. And I was very fortunate at that time to have a very important mentor who to this day is my closest friend. And she had experienced her own mental health issues. And so she came to check in on me and my apartment in Washington, D.C. She knew something wasn't wrong. And she made an appointment for me with a doctor to go see a doctor, a psychologist, a psychiatrist, forgive me. And I began to talk to him for several sessions and spend about five years on antidepressants. Now, I will say this. I don't know if the antidepressants

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  16. Lunacy, that you know that didn't, there was no such thing as mental illness. I think a lot of people can relate to that. Now, of course, we talk about it a bit more, but back then, you know, when I was growing up in the 80s and 90s, people had mental health issues were seen as crazy and you just didn't talk about it. And for me, you know, it really began to culminate in just not getting out of bed and not coming to work. calling in sick and making excuses for not going in and you know my around age 24 i was in really really just bad desperate shape i didn't know what to do i i felt trapped in my body and also immobilized and i i couldn't talk to anybody about it because i was embarrassed also i was really embarrassed and ashamed um and just really wanted To just die. You know I really

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  17. I couldn't explain it to myself. I couldn't understand what was happening. And I couldn't talk about it with anybody because I grew up in a house where that was mental health was not seen as a real thing, that it was.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  18. Know that the human brain, the executive functions of the human brain continue to develop until our late twenties, early thirties, that the brain is not fully formed. There's a lot sloshing around in there. And you combine that with, you know, these circumstances of entering life without a net all of a sudden, and it's not surprising that a lot of young people experience anxiety depression. And in my case, it hit me like a train. Outwardly, you know, things seemed okay. I was starting my career at NPR and just pounding the pavement and writing for the Washington City paper and trying to get my articles published. But inside I was a mess.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  19. Doing some interesting things. You might be on the student newspaper, you might organize a club, or you might have belonged to an activist group and you have an identity. People know you, oh, there's Tim. He's the social justice activist or there's guy. He's the newspaper writer. And then you finish and you're expected to be an adult. You're 22 in a lot of cases and your whole life has kind of been mapped out. But then that safety net's gone. I think when you combine that with all of the changes that are probably happening, not probably that are happening in our brains between the ages of 18 and 29, it's a recipe for depression, anxiety. When we were in our 20s, we didn't know as much about how the human brain develops as we do now.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  20. And I remember when I was, I mean, when I was in my early 20s, I was sort of Think like a lot of young people wasn't quite sure how to navigate my life. I think it's much, much more acute today even. I mean, I'm 45. I think it's much more acute today among young people than even when we were in our 20s. When I think about it now, what I realize is that throughout our lives, most of us have a safety net. We're lucky enough to have that. We have school. elementary school and middle school and high school and then we go on to college and there are people cheering us on and there's always a safety net you always know what's going to happen the next year you're going to go to grade 11 or become a sophomore or junior and people are cheering you on and you're you know you're in college and

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  21. First thing I would say about it, Tim, is that, and I know you've talked about it too, that it's not for me, it doesn't feel courageous to talk about it now because I have... Know I'm in a privileged position. I have these shows and I have a platform. So I don't think that talking about depression from my perspective is courageous. I talk about it because I want younger people and even people who aren't younger to understand that it is not strange. You are not broken. You're not, you know, there are all these things that I think people who are under experiencing depression think about and go through. And I remember feeling selfish. Like how could you feel this way? How could you be so self-absorbed? I would say things to myself that I remembered just feeling horrible about feeling horrible, you know.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  22. Purity when they pursue these ideals of purity, it can really lead to disaster. And that's why I love those books, because as a reporter, as an interviewer, as a person, I'm always looking to have my views changed. I'm always open to it. I want to learn from people. That's why you do what you do. We do this because for free, we get to learn from other people. And what a gift that is, you know, to know that on any given day, my whole world can be blown apart. And how exciting is that?

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  23. By Arthur Kessler, also written around that time in 1941, I believe. And it was about the Soviet trials, the Stalinist trials of the 1930s. And, you know, you read that book and you realize that the Soviet Union really wasn't ever, very for just a very brief period of time, was it truly a socialist country in the ideals of what socialism were meant to be. It was a dictatorship. I mean, there were very few differences between Stalinism, the fascism of Stalinism, and the fascism of any other fascist state. I mean, it was a police state. It was filled with terror. It was filled with paranoia. So, you know, unfortunately, it gets kind of conflated with socialism, but you read that book and you realize that when humans pursue

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  24. May knows a lot about a topic or subject or an issue and can really convince me that the way I think about it is wrong or that maybe I should rethink it. And that to me is what that book speaks to. There's another version of that book which I've recently reread and really recommend that people read called Darkness at Noon.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  25. And I have respect for George Bush as a human being, not super supportive of his politics. But I don't believe in certitude. I actually really believe that, at least for me, that I'm open to having my views changed. I welcome that. I'm constantly interrogating how I feel about the world and the things I think about the world. I was reading about like Bayesian analysis, you know, that this idea that, you know, the last thing you think that you've read or you know about becomes sort of in your mind, it naturally becomes like the thing that you believe or it was the most present. And Bayesian and analysts are constantly interrogating what they believe to come to a fuller understanding of a subject, you know, epidemiologists talk about this a lot. And I love that idea. I love the idea that I can talk to somebody who

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  26. And it's full of contradictions. And to me, that is what it means to be human. I mean, I admire people and respect people who have strong held views. Do you remember George Bush used to talk about his certitude

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  27. Not exactly the right way to describe it, but essentially Orwell got there and he discovered that there was an internecine war between these two left-wing movements, you know, which was that one left-wing movement wasn't pure and left enough for the extreme left movement, the communist movement. He came there with this idealism to fight against fascism and to unite all of these groups on the left to defeat this incredibly evil force and became so disillusioned at the cynicism that he saw on his own side, not to turn him into a right winger. He was a leftist his whole life, but it's just a story about purity and the false promises of purity and that the world is full of nuance.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  28. But George Orwell was a leftist. He was a committed leftist who went to fight in Spain with the Republicans to fight against the fascists. And the rough outline of the story is that the Republicans were basically social socialists, right? Like social Democrats, who wanted who had this utopian vision for Spain that was free and fair and equitable and progressive, a light unto the world, right? But they were facing this very powerful foe in the fascists, led by Franco, backed by the Nazis in the mid-30s. And the Republicans were backed by the communists, by the Soviet communists. And what happened very rapidly was a split between the communists and the Republicans. Split is

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  29. I mean, George Orwell is a really complicated figure, I should say, at the outset. You know, there are writings of his that are certainly racist and anti-Semitic and are problematic. But by the time he died, he was sort of seen as a champion against imperialism and anti-racism and so on and so forth. Putting that to one side for a moment, George Orwell, who I think in some ways is some things about him are overrated and I think sometimes he tends to be over venerated in part because the late great incredible Christopher Hitchens wrote so much about George Orwell. And Hitchens was such an important public intellectual in the United States and really around the world. And people had so much respect and admiration for him that, you know, that he really elevated George Orwell.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  30. Especially in our country, is getting more polarized. You know, I felt like people were angry and angrier. It's even worse today. That was 2012. And so, you know, it was a kind of a culmination of things in my mind where I thought I need to figure out how to do what I originally wanted to do with my life and my career, but in a different way. And that's really what kind of led me to leap at the chance to collaborate with Ted to produce the TED radio hour and create that show, which is how I kind of left the newsworld.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  31. Works and whatever. And they very methodically kind of organized this so-called movement that eventually resulted in the election that we had in 2016. But, you know, it's just a small example of how we, me and my colleagues in the news media really just bent over backwards to be so objective that you don't call things out when they need to be called out. And I think that there are long-term consequences for doing that. So in my view, I felt like if I was going to make a difference, if I really got into this profession to make a difference in the world, it wasn't going to be through telling the news. You know, I had spent at that point, by the time I left in 2012, 15 years as a reporter. And I didn't feel like the world was getting any better.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  32. When I was the host of All Things Considered by the time I became the host of that show in 2009, I had a hard time delivering the news in a way that needed to be delivered because there were just so many stories that on the face of it just seemed totally absurd and wrong and false. I mean, and the way, even the way news organizations covered the rise of the Tea Party, for example, as if it was this grassroots, populist anti-government movement of people who wanted no deficits and no debt. I mean, that was nonsense. We know that today. We know that so much of that was propped up and influenced by huge multibillionaire mega donors to these organizations with names like Freedom.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  33. It's more likely that that will make that person more empathetic. And I always thought if I went overseas and I lived overseas and was a reporter for many years, if I went overseas and told those stories about people who were living in war zones or conflict zones or who had no control over the process or the conflict happening around them, if I could tell those stories, then I could make a contribution to better human understanding. I was not going to do that on my own, obviously. I was not personally going to change the world, but I think many people want to do something that will have an impact on the world in a small way. And for me, my small way was to be a reporter and to tell stories.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  34. That's my job. But I never thought that that was my job. That's not why I wanted to be a journalist. I wanted to be a journalist because I probably naively believed and still believe that the more knowledge people have about other people, the more people know about other people's stories.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  35. Because I've got kids, and I just think about those parents. And that was sort of the end for me. I mean, it was really building up for a while. I was getting tired of how news organizations do news. I'm still tired of it. I think most news organizations forever and ever thought that there was something called objectivity and that they determined what that was. And it was usually older white men. Nothing wrong with older white men. I'm just saying it was just that determined what objectivity was and that we were basically, we needed to think of ourselves as robots, as automatons who had no feelings or views or thoughts about the world. We were just there to deliver the news. And if you asked most reporters, and even to this day, if you ask a lot of reporters in Washington, they will say, look, all I do is call balls and strike.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  36. Talk about Newtown first because it's the hardest thing for me to talk about, and then I'll come back to the other part. I'm a parent, I've got an 11-year-old and a 9-year-old. And that the day that shooting happened, I was asked to host our national live coverage. And it was one of the hardest things I've done in my life. Now, I've covered five wars. I've seen human beings dead. I saw humans die before my eyes. I never got near Newtown. I never went there. I never saw it, but it was so difficult for me. This intense feeling of sadness and despair. I remember reading an interview with President Obama after he left office, and he said, that was actually the hardest day of his presidency. And I still think about that day. Heart, you know, because

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  37. So back to the drawing board, I said, all right, how I built this, which actually was one of the names I thought of, but I thought it was kind of a boring name. But I mean, it turned out to be the right name because imagine if me, who is like, you know, had this show called The Hustle, it just is so not me and so not what the show is and how I built this was really kind of like the boring sort of okay, we'll do that one, but it turned out to be the right decision. And so sometimes things happen for a reason. So how I built this simple, you know what the show is about. Although in the beginning, some people did wonder whether it was a show about like a home depot show, like building things.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  38. So, you know, it was really, very different from the morning edition theme, right? Very kind of propulsive and almost in your face. And so I thought the hustle, you know, it's the hustle. And I just thought it was a great title. I thought it was going to be so, you know, that's the, and I was really wanted a title so bad. And then we did some legal check and determined that it was not a good idea, that we would run into some challenges with other shows, this hustle, that hustle.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  39. The counter to what NPR sounds like. I wanted the theme song to be like the theme song of the show. In fact, Ramtin Arabui, who wrote the theme song and was my first producer, now has his own show on NPR, a wonderful show called Throughline. He was a DJ. I had met him, and I was looking for freelance producer to help me launch this show. He had knew nothing about radio. And I just loved him. He was just the nicest person I ever met. So anyway, he came in and did a temp gig with me, and that's how we launched the show. And then he became my first producer. But I said to him, he's also a composer. So I said, I want the theme song to sound like this song by Beck. It's the first song off the album I'm blinking now. I'll have to look it up. But it's a song by Beck. And I said, I want this propulsive sound to inspire what you write. And so he wrote this song. And it's very like.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  40. You know, it's like this is NPR. But the thing is that a lot of NPR programs don't sound like that. And you might not hear them because they might just be podcasts. You know, like Code Switch or Planet Money or the shows that I do. And I wanted this to be almost.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  41. The hustle, okay Because I thought in 2015 when I started working on this that that was more propulsive. You know, I wanted how I built this to be kind of like the anti-NPR. You know, NPR has this reputation, right? This kind of almost ASMR kind of way of sounding, right? You know, like people say, oh, the dulcet tones of NPR, you know, like this is NPR. The reality is there is some of that, right? But the reality is there's a lot of NPR that doesn't sound like that, you know.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  42. Yeah, he likes that kid who was going to the hobby shop and building his own kits. And I think people hear these stories and they think, or they hear Stacey Brown of chicken salad chick who started a restaurant empire of chicken salad, you know, selling chicken salad door to door. They hear these stories and they think they're not superheroes. They're not any different at a certain point in their life. Nobody would take their call. Everyone will take Stuart Butterfield's call today, but not at the beginning. You know, even Howard Schultz, not at the beginning. And that's what I'm trying to convey. And I think that's also how people connect with this idea. And by the way, the name how I built this originally, I actually never talked about this, not to keep it a secret, but I've no one's asked me about it. I never, I just, you just reminded me of it. But originally, I was going to call the show.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  43. I think people hear those stories and they think that's me. I'm just like that person like Jamie Siminoff who founded a ring. He was the kid who used to take apart radios and televisions and build his own radio controlled cars and had a frog. Do you remember the frog, that radio-controlled car?

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  44. You know, just said, let's see what happens. And I think like a lot of things that become successful, our great success was word of mouth. I mean, obviously, there's some built-in advantages, which is the show is distributed by NPR, which is a huge podcast company and platform. But I think it's a combination of hearing really deep dramatic stories and hearing them told in a cinematic way. You know, the show really, we design the show to be very visual, that it's a journey. And I think people just started to connect with those stories, even people who were not into business, people who are just kind of needed to shot in the arm that day or that week. And that's really how it started to get popular. And here we are today. So, I mean, I'm not trying to sound falsely modest here, but I really, I...

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  45. But I just thought business would be interesting. But I didn't, you know, we didn't, like when you started your show probably, like we didn't test market it. We didn't do a bunch of advanced research. We just put it out there and kind of.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  46. Okay, so George Lucas used this to make Star Wars. And it's an amazing concept that every story has roughly the same narrative arc. It's whether it's Gilgamesh or The Odyssey or Harry Potter and Joseph Campbell kind of codifies this. And I felt like with business and brands and the building of something big, you can kind of trace elements of that journey. There's the abyss, the trough of sorrow, whatever people call it, you know, the slant you slay the dragon, you almost die, you find a mentor. I mean, you return to the village. It's all bits of those archetypes are found in stories about business. And so I really wanted to figure out a way to tell her's journey stories. And by the way, I could do that. I think you could do that with athletes. You know, you could do that with other in other categories.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  47. But I mean, you are kind of a model for a lot of entrepreneurs. And for most of my career as a journalist, and there are entrepreneurial things you have to be and do to be journalists. But that was what I did for most of my career. Me, how I built this was really an extension of what I was doing, which was telling stories. And to me, the idea of like a great story, like great film has just a clear arc, right? You've probably read Joseph Campbell's work when you were in college and know about, you know, the hero's journey, right?

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  48. I, and I should say, I should add the caveat that I'm not, you know, I am an entrepreneur. I've started businesses, but I'm not Richard Branson. I'm not Tim Ferris. For most of my career. Thank God.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  49. Really, just an amazing experience to be able to develop that show. I got very lucky, Tim. I rode the podcast wave very early. So Ted Radio Hour was launched in twenty thirteen. And podcasting really started to take off with serial, with that show serial. You know, your podcast probably even saw a rise, right? All podcasts that were around saw a rise. And so all of a sudden, Ted Radio Hour, you know, with the combination of the TED brand, the NPR brand, and then just podcasting rising. And look, I think we made a really high quality show. It's still a terrific show. We got a big audience. We all of a sudden had millions of people listening to the show every month. And sort of on the strength of that, how I built this was a side project. It was never intended to be what it became, really. It was, let me put this out into the world and see if there's interest.

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT

  50. I'll take a crack at it on her behalf. Probably my perspective will come into it. Think it became here's what I would say. I had a show called The Ted Radio Hour, which is still around. It's a terrific show. And you were on it. Actually, I've interviewed, I had you on it. And that was...

    2020-09-10 · The Tim Ferriss Show · #462: Guy Raz — Traits of Successful Entrepreneurs, The Story of 'How I Built This,' Overcoming Anxiety and Depression, and More · IDENTIFIED FROM THE TRANSCRIPT