YouSaid · the spoken record

Hank Green

lines on the record: 100
first: 2022-08-02
most recent: 2022-08-02
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“So, I try to talk about it in those terms, but also that there has to, like, if you go all in, you have to be able to come some out. And whether that's like six months later or whether it's every day, I think it's better for it to be every day, where you have pieces of why you think you matter and your identity that are not connected to 100,000 people loving you who you've never met. So what are the things that you're diversifying into that's still bring you joy and still make you feel valued? And I think that in part, like I'm lucky to have lived in Montana this whole time where my friends don't care that much. And what we talk about is like I whine about work and then they whine about work. And it also puts into perspective, you know, that like I got a lot of cool things going on. So I've”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, it's all of those things. One of the hard parts of being a creative entrepreneur is that you have to both be ambitious but also balance it with like something healthy. So I don't know. Like ambition can be healthy, but ambition is usually early in a career. It comes from, there's like a little bit of a chip on your shoulder. There's like trying to prove yourself. There's trying to be more successful than this person you think sucks. There's a lot of kind of dirty fuels that burn pretty hot. And that's drives a lot of people. And I've certainly used them”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“So, when you're talking about dealing with success, is it there's going to be a flood of weird agents and lawyers who come to you? Is it suddenly strangers are going to dissect the background of every video and be weird about you? Or is it still going to feel lonely? Because that to me is the weirdest part of this entire moment.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“One of the things that I've noticed in the pandemic just on that note is like these jobs have become very public but very lonely. And you're like in Montana. So you've always been somewhat isolated. But three years ago, someone in the Virgin Newsroom would like publish a hit, like a big scoop, and they would get to like walk into the newsroom. Like people would know it. And there was like a little bit of a feedback loop, even though all the attention was really happening online. Now it's like you're alone, like you're just alone at home. Like many people in these industries, creative industries are just kind of like alone at home. Famous online, and then you like close your laptop lid, and you're still alone. It's a weird thing that is happening right now.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Your brain tries to figure it out. And so it's like creates false narratives. And so the main thing, though, is how do you select great topics? And then it's also how do you deal with success, which is something that is easier to talk about because it's more transferable from person to person, whereas success is so different 10 years ago than it is now. I don't have experience. I don't know what it would be like to try and start right now.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“So the main thing there is like, you know, it's got to be obsession and it sort of sucks that it has to be obsession. But you're obsessed with the difference between a 3.9% click-through rate and a 4.0 click-through rate. Like you're just thinking about that. You're thinking about you're viewed alike ratios on TikTok. You're thinking about what was different about this video. Why did this one pick up? And it often, like on TikTok, it can straight be magic. Like I think that I think that TikTok almost intentionally introduces randomness into how it promotes content because it like gets people more addicted. Randomness is.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“It is very yes but no. And I think that it's, you know, it can be very hard when the problem isn't the algorithm, which is often the case. Like it's, you know, it's just that the hook isn't hooky enough or the hosting isn't snappy enough or something. And it's extremely crowded out there. So that's tough. But usually when I'm like having long conversations with creators, it's because I think their content is very good.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Maybe the third time you've mentioned the algorithm is sort of like an external force that will make a decision. I'm picking up on that because I know you mentor a lot of creators. You make a lot of videos about the platforms and the nature of the platforms. When younger creators come to you for guidance and mentorship, when I talk to folks like that, they really do see the algorithm as some external force that might bless them or not. And I'm always kind of like, yes, but no, right? Like there's a part of it that's in your control. How do you give that advice?”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“And everybody's way is slightly different, but we get together and play board games and are dumb and have for the last 10 years. And when there's new people who come up, invariably, if the test is, does your content inspire and amaze and delight and is accurate? And if that's the case, there seems to be very little barrier once the algorithm decides that people are going to see it. That's the hard part. But once people start seeing it and other YouTubers start thinking, oh my gosh, that's interesting. It seems to be like quite an open place as long as you're not being manipulative or misinforming people.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“We don't, we're all friends The only people that we don't like are the ones who are lying a little bit or cheating a little bit in some way. So they might make headlines that are kind of cheaty or they might like make their videos by doing copyright infringement that we couldn't get away with or their videos just like shoddily researched. And so they're like, it's not good information. So they're the only people that we don't like. In the sort of educational YouTuber community, there is some drama. There's also a tendency that it's very hard to get them to work together. So it's very impressive to me when people do get them to work together because they're just so smart that everybody thinks they know the right way to do everything.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“One of the worst aspects of journalism for me on that note is that sometimes it feels like a zero sum game. Like everyone's going to publish an iPhone review and I got to make sure they pick mine. The reality is like real people who are really interested. I haven't read all the reviews, but like sometimes it feels very zero sum.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And sometimes it's fine to make videos that are only going to get 100,000 views. The way that I can talk about marketing content is I will do it and then I'll do a case study or I'll look at somebody else and I'll be like, hey, like to an editorial team or something. I was like, look how this person solved this problem. This is a really complicated idea to get across in a title and a thumbnail. Like what's actually interesting about this topic? And they did it by X strategy. And I love that stuff. Like that's like my one of my favorite parts of being a YouTuber is trying to figure out how to get people to click on your videos without being a bad person. So I'm always into doing that.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So we don't want every person in the company to have to be worrying about that. Now, we do want writers to be thinking about how to market the videos when they're writing the script or in the pitch, at least. Like, is this pitch marketable? And I like to be in pitch meetings sometimes so that I can be like, how? That's cool. That's cool thing about the universe. But who cares?”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Be like, here's what's in the video. Here's what you're going to get. And I'm like, well, now they don't need the video, or they don't feel like they need the video because they feel like, oh, yeah, okay, I got that information now. I under, like through the headline, and this is the problem in all headlines. Through the headline, I now got enough information where I don't need to consume the content inside of the headline. So trying to figure out the way to get people's people a little confused almost without making them believe something that's not true. That's another big problem. Like a headline can be true, but it can make somebody believe something that's not true. So that's like a line that we have internally at the company, that if people are being misled by a headline, then because far more people are going to read the headline than are going to watch the video or the title, I guess is what it's called.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“It's hard, and like, also, it's important to not think that that's everybody's job. We actually have an easier time writing a great episode of SciShow than we do marketing a great episode of Sci Show. And it's like the title is, you know, you got a 700-word script and the title is five to seven words. And it's like by far the most important words in the script. The interplay between a thumbnail and a title where you can have them sort of talking to each other or like oftentimes my editorial team, they'll want to tell people what's in the video, in the title.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“It seems like all of this, right? You have to have this pretty analytical, logistical, somewhat ruthless brain, right? You know what the algorithms want. You know what the platforms want. You know what the economics of the platform are. Like the end of the day, you're still trying to get paid, I assume. And then you have to be a creative. But then you particularly have to manage 50 people through that process How do you communicate out? Here's all the stuff I know about the platform and how it should inform the content to 50 people.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“And it's harder for you to because they get way fewer data points than TikTok, which you probably watch 20 TikToks in the amount of time you spend watching one YouTube video. So that's just more data.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Account, which is like click through rates and watch through time is almost all of it on YouTube. And then you have to create content that will actually inspire those actions. But there's this second thing where if YouTube doesn't know what your stuff is, it can't figure out how to show it to to get the higher click-through rate because there are, you know, there are a lot of different kinds of people. And my science videos aren't being shown to everyone in order to get a 3% click-through rate. My science videos are being showed to people who are more likely to click on science videos. And that is what's getting that click-through rate higher than like 0.5%. But if youTube doesn't know how to find the people who will like your content, that's a failure of YouTube. That's a YouTube failure. It's not a content failure. It's a hard problem to solve. But like what it does is it reinforces existing audiences and making content for existing audiences. And then when things liked Amber heard Johnny Depp mess happen, the algorithm will identify a new group of people. But you really need a pretty big critical mass to create that or you need a lot of time or you need it to spin off from some other group.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Feels like you need to figure out how to disentangle yourself from the algorithm to some extent. So you have to have, like, it's great to have deeper relationships with the individual people. It feels also feels like there's two things at work. One is the decisions of human beings, which is the only input that algorithms get. And so you get a higher click-through rate. Your video will do better. And that click-through rate is not being determined by the algorithm. It's being determined by a bunch of human beings making decisions. And so as with all content creators forever, like it's not like magazine covers aren't like this. You know, you have to market your content somehow and you do it on YouTube with title and thumbnail. On TikTok, you do it with figuring out how to hook people so that they will watch for a little while and then give them enough of a reward that they'll cook the like button or at least finish the video without swiping. So like you have to be aware of the things that the algorithm is probably taking into account.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“But what we can say is that things won't get made if they don't succeed. And if they do, it doesn't matter because no one's seeing it. So what gets created and the vast difference between what a television show is, what a Facebook video is, what a YouTube video is, what a tweet is, what a TikTok is, what an Instagram reel is. Like these things are very different from each other. What succeeds on those platforms is different. Even in the case of like vertical swipeable video, which is it seems like the same medium on these different platforms, like very small changes, you know, have huge impacts. And so I think the difference between a YouTube video and a Facebook video is as different as the different TV show and a YouTube video.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“It's better to imagine instead of like a change happening within YouTube, and so you see a shift. But it's easier to imagine when you look at two different platforms that have different algorithms, they have different form factors, they have different start dates. Like they came around at different moments in time. And all that stuff tremendously impacts what kind of stuff gets made, what the culture of the platform is, how the creators behave, what the creator's incentives are. So like it goes back to McLuhan, right? It's just like the medium is the message. And like in this case, the algorithm is a really important part of the medium. So the thing that gets created is going to be the thing that succeeds. Like that's just that we can't say that for sure because there are some things that people won't make even if it's successful. Some of the things. Not very much anymore.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“To leave a town. So I try and understand the gravity, the significance of that relationship, which I think is bigger than most people think it is, both in terms of business and in terms of our attention, which is the only thing that we have.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“So it's just like Kim Kardashian is an oligarch of Instagram, basically, who has enough power to influence. And so it's all power structures. And of course, there are many ways in which YouTube is not a country. For example, I can leave, whereas citizens of countries can't leave them easily anyway. But I do try and recognize that in myself. And also almost a little bit indulge in it, where it's just like, I have to accept that I live a lot of my life and this is, you know, I'm more this way than most people, but like this is the case for a lot of people. We live a lot of our lives in these places that are corporate autocracies. And like, that is our choice. And the fact that it is our choice is the thing that gives us freedom from the feeling of being in an actual autocracy, because we can choose to leave. But like my businesses can't choose to leave, but that's kind of also okay. You know, in the same way that like my business couldn't choose to leave my town or like many people's business couldn't choose.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“It with Instagram. I don't know when this is going to come out, but Instagram getting a tremendous amount of pushback over sort of like having the app Just straight up TikTok”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“I think that it's impossible to disentangle them. I think that a lot of YouTubers think of themselves as part of the YouTube community and not of YouTube the company. You can do that in your head. You can have that be a separation that you make in your head. I don't think that it's a separation exists in the real world, though. YouTube community is based on the YouTube's algorithms, which is based on YouTube's business model. I wouldn't be the first person to live in a place where I don't get to vote for the leader, probably the vast majority of societies where pre-democracy or in some way. And also, there are levers, which is why when I'm thinking about it like this, it's, you know, you say, okay, I don't get to vote out, Susan Wajitsky, but what are the levers that people have? And like people who work for YouTube have a lot of power over Susan, people who make content on YouTube have some power. Advertisers have power over Susan. Like there are levers that people pull and have pulled that, and we just want.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“No, both culturally and economically, I could not walk away from YouTube. It's a little bit like saying, would you walk away from America for me? It's like there's things I very much don't like about it, but I, you know, I feel a little like a citizen and that would be such a big decision to make for me culturally. But in terms of money, no, also no. Monetization, like just AdSense is really quite powerful. And we get a lot of views and a lot of money comes in from those views. And there aren't platforms that share revenue like that. And there's also a lot of our traffic comes from the YouTube recommendation system. A lot of our traffic comes from search. And there aren't a lot of platforms that are driving a lot of traffic to video with search outside of YouTube. So the 55% is a big deal.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Oh gosh, no. But it's a huge piece. I think probably maybe up to a third of our money comes straight from YouTube. But we are, you know, we have channels that are mostly supported by merchandise. We have channels that are mostly supported by crowdfunding. We have channels that are mostly supported by Crash Course, for example, is crowdfunding, YouTube money, direct ad sales that we sell in grants. And like there is no piece of that that could go away and we could still make the show. And Crash Course, I think probably the biggest piece is crowdfunding.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“The family, because there's the Mafia bus of all educational YouTubers, and if we don't report correctly to the family, You get whacked. Like, I don't know if you've seen.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Money involved at that point. And so to have the audience be a primary stakeholder and just have my brother be kind of the most important member of the audience was that feels right. Oftentimes I will be in a meeting and people will be confused about what we should do and it will be extraordinarily obvious to me because like I'm thinking, well, you know, it doesn't matter what that person wants or what that advertiser wants or whatever like if it's not if like the audience is if we're going to lose credibility with those people if we're going to like not have their support and respect if we're going to have less of their support and respect after this than before it's costs way more than anything, any mistake we could possibly make or any relationship with an advertiser. So that is always sort of the primary touch point for decisions unless it's family, you know.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“I mean, there's a bunch of different kinds of decisions. I mean, you've got to balance your stakeholders. And for me, I'm really lucky in that the first stakeholder I had, there were two. There's my brother. So we're making this vlog together in like 2007. And then the people who were watching it. And that was it. You know, I wasn't even really one because there wasn't”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and then I have there are several other periods of my week where usually there's like four hour blocks. And then right now, actually next week, I don't have that because there's a bunch of stuff going on.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, actually, like Thursday, which is wild. I don't schedule anything on Thursday unless something's bad. And then I have Friday afternoons, which you're a little bit cutting into, I have to be honest.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“You know, that video actually I did while my wife was out of town and I was like with my son and he was on a, you know, he was eating his lunch watching YouTube videos.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Don't suffer much in switching. I find that once I'm in a meeting, I'm in the meeting, and then if I can keep my fingers off of Twitter, then I stay in the meeting. And then once I'm out of the meeting, and I might unscheduled time, then I just sort of slip into creative mode. And, you know, and that might be unproductive creative mode where I'm trying not to yell at somebody on Twitter. I've switched over to that, by the way. I used to that time used to be yelling at people on Twitter. Now it's trying not to. Yeah. Which is great. I think that that's a huge step forward for me.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Complexity, I think five. So head of content, head of production, the COO HR, I guess HR reports the COO, and then my assistant and the chief of staff.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Contract people. And then there's a production team that is in charge of actually turning it into something pretty and at Crash Course, the graphics are actually outsourced to another company called Thought Cafe in Canada, who are amazing. So we don't have to figure out how to do all of that. So it's a lot like, you know, we look at our pie chart and the second biggest piece of the pie is contractors after employees. And then we have like a person who is in charge of the content for the whole company. And then a person who's in charge of the editorial for the whole company. So all of those editors who are on different shows report to a person who's in charge of editorial and then all the production people report up to the content head. And it's pretty clodged together. I didn't think hard about how org structure works. I didn't listen to enough decoder, honestly, before I started running a business.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“A lot of our editorials, so the words that come out of people's mouths is contract-based. So with Crash Course specifically, we'll be teaching a course on chemistry. And so if you're going to be making a course over the course of a year on chemistry, you don't need to hire a chemistry writer who you're going to have to fire at the end of that year. So it's a lot of expert contractors doing fact-checking, syllabus stuff, course design, and the actual writing of the thing. And then we have sort of an editorial team that knows how to turn smart people's words into crash courses. And that's similar to how it works over on SciShow, similar to how it works over on Eons, which is our like prehistoric world life podcast and YouTube show. And so those shows sort of like live in their worlds. They usually have a person who's in charge of editorial who's not necessarily writing most of the stuff, but who's doing the management of.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So go buy an emails t shirt. It'll help us both out. The promo code is decoder. It's the best shirt that we all make together. I gotta be honest with you. But let's focus on complexity. 50 people, you said most people are focused on individual shows. How is it structured overall?”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Print on demand shipping. How the heck did I? Why do I know so much about any of that? That was not my intent, but I do now.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“DFTBA, which is our company that helps creators create great products and sell those products to their communities, is about 50 and the majority of those are on the warehouse side. And then there's like support and then product development and client support. And then complexity is about 50 people too, which is spread across a bunch of different shows. People are mostly focused on individual shows at Complexity. There are some people who sort of jump between teams.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“So ugly. Yeah, I'm a worker and I like to do stuff now. There's oftentimes I have feelings where I wish I had time to do other work that I don't currently have time to do. So I do think about that and I think about like how do I create these businesses so that they have great leadership and am I doing enough of that mentoring or enough of the systematizing my own brain instead of being like it's all much easier if I just do the work and I don't have to help other people do the work. But I really like what both of my companies are doing right now and I feel really good about them and it's hard, but I certainly don't think about acquisition for those companies. I think about how do I get great leadership to support me.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And that seemed like a way better outcome than having somebody trying to squeeze every penny instead trying to create a really cool event where they look good and they make connections and they get to put their executive stuff on the stage. But ultimately you have to make the conference really good in order for it to do the, is that your actual objective is a good conference rather than profit?”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“I mean, weirdly, it was the second company I sold. The first one was subable, which we sold to Patreon. It was basically did the exact same thing Patreon did, except we had no tech. To sign up, you had to email someone and be like, can I be on your platform? And that was wonderful, a wonderful, easy project to.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“And that's the majority of what we do. I'm also some other social media stuff. It's 10 years on now and it's making it work. There are definitely days when I feel like somebody should just come out of the woodwork and give me $10 million so I don't have to worry all the time. But that's not business, I guess.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Complexity is an educational media company that is focused on making things through the internet and making them available through the internet and thus also available to everyone and available for free and making that media as good as what you might see on television or being sold to schools by bigger educational media companies. And that's tough and there's certainly stuff that those big companies do that we don't do. But the only way that it felt like we could compete in that world was kind of to just like make it, put it out there. And if students like it, if teachers like it, they'll use it. And if they don't, then they won't. And that's the whole thing. And it's a tricky business to put together and it has a like, it's very diversified is the nice way of saying we can't make it work without trying like eight different things at the same time. But, you know, it's got a couple of few really big YouTube channels and then there are podcasts.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, the promo code is Decoder. We'll see you next week. All right. I want to talk about all that stuff, but you are a business person and you've built a long standing business, a stable business on the shifting sands of the creator internet over like 15 years. So I want to talk about that too. Start with complexity. What is complexity? What are your goals with a company like complexity?”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Don't mind if I do. So we had interviewed Neil Mohan, who's the chief product officer of YouTube. He had talked about his creator fund for YouTube Shorts. TikTok has a creator fund. You are very opinionated about creator funds.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“The whole history It was a friend of mine who was like, Hank, why haven't you been on decoder? And I was like, please. And”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“And welcome to Decoder. I'm Nehli Patel, editor in chief of the Verge, and Decoder is my show about big ideas and other problems. Today I'm talking to Hank Green, who, you know, Hank doesn't need an introduction. In fact, he invited himself on Decoder. Let's do some history instead. In October 2006, Google bought YouTube for $1.65 billion. On January 1st, 2007, the brothers Hank and John Green started making videos for each other and shared them publicly on YouTube. That's the same year YouTube rolled out its partner program, which shares ad revenue between YouTube and the people who make videos. The split is $55.45 in favor of the creators. The partner program basically launched the Creator Economy as we know it today, and there are tons of businesses that have sprung up on YouTube. We've talked to a number of YouTubers on the show. They will tell you that being a YouTuber is a very specific kind of job.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT
“Upground payment of $45 for three months, $90 for six months, or $180 for 12 month plan required, $15 per month equivalent taxes and fees extra, initial planned term only greater than 50 GBR.”
2022-08-02 · Decoder with Nilay Patel · Why Hank Green can’t quit YouTube for TikTok · IDENTIFIED FROM THE TRANSCRIPT