YouSaid · the spoken record

Hanneke Faber

lines on the record: 78
first: 2024-07-29
most recent: 2024-07-29
sittings or episodes: 1
sources: podcast

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“What's the stuff Figured it out. Yeah, well, we got a great bunch of innovations coming up. I could tell you, but I'd have to kill you as we go towards the end of your holidays. So I think we have a really bright fiscal year ahead and then we'll continue to extend human potential in work and play.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but again, there's still going to be a technology and whether that's an AI button or something else. I think Logitech did a really fine job surviving the shift from PC to phone and still being fabulous interface. So I'm pretty sure that with the fabulous engineers and designers we have will also be an interface to whatever's next.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“No, I think as we're at the beginning of AI and it will become multimodal and we won't hopefully even need to build prompts because it will know what prompts we need. So things will evolve exactly how that will evolve. Who knows? But I think the human is going to be a limiting factor. The human's hands, the human's brains. So I suspect we'll still need human technology interfaces. And they may not look exactly like what Logitech sells today, but I think the future for human technology interface is really, really bright.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“This idea that Logitech sits at machine human interface right now is expressed in options plus your software that has AI in it is essentially prompt engineering you're guiding people through the process of making a prompt which is for better or worse how we are all talking to AI right now is that it is that the vision is there a different vision is that just the sort of stopping point we're at right now”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Productive with shortcuts to the large language models and all kinds of other things. The guy that I met at this barbecue over the weekend who had programmed 120 shortcuts on his mouth.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“That thought of being the human technology interface, we've always been that. And I think there was always people who said, well, Google and Microsoft won't want you to be. In fact, they often come to us and say we want an interface. So that MX Inc. It's not that we were pushing Meta really hard. It was a joint meta saying, ah, we'd love for you to do something like this and us saying, well, we think we can. the big players will continue to want to work with players like us who have the luxury of focus. You know, for us, a 40 million dollar idea is a 1% growth. Whereas for Microsoft or Google, that's nothing. So that luxury of focus is important. And I think will continue to be a human technology interface in that way. Should DeMouse do more than just move the cursor? Absolutely. And it does that today. And I think this thought of being more”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“I think on the second piece, this company has been a human technology interface for its entire existence. And while the mouse built this house, and maybe there won't be mice forever, although I think there will be mice for a long time to come.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Forever mouse, then the forever mouse could be the mouse that you keep, and we just sent your software updates, but it could also be the mouse that you turn in at Best Buy and we get it back or Best Buy takes it back and refurbs it and resells it, which is another business model. And we're starting to do that, but not yet at the scale that we need to do it.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Big part of our footprint as well and very carbon intensive. So we know what the four pillars are. We got a scale, we got a use renewable energy. We have to innovate and we have to go for circularity. And then we, I think we have a fighting chance to actually be minus 50% and again grow the business because that's the tricky thing here. And that's what Google and Microsoft are really struggling with right now.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we should be able to get very, very close. So that's actually the first priority for us on our glide path to minus 50% emissions by 2030 is to expand what we already know what to do. So I'm really proud that Logitech is already at 75% of products using recycled plastic. That is huge. Unilever, Nestlight, Procter& Gamble, they're like a 20. So this is huge on a large number of products every year. We also know what to do in terms of low carbon aluminum, low carbon, some other things. So we got to scale what we already know how to do. And I think we can get very close to 100%. Then we have to use renewable energy wherever we can because that is a big part of our footprint. And then third and fourth, we have to innovate and we have to drive circularity. The last one is probably the hardest innovation will come. PCBs are a big focus for innovation because they're”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“I mean, clearly, we're not building LLMs ourselves so that the impact is very modest of our stuff. It's on the edge. In the context of our total footprint, we don't expect that to have a significant impact. Our impact sits in materials and components, in PCBs, in plastics. And it sits in the circularity or the lack thereof, because we sell stuff, hardware. That's a huge part of our footprint. So that is not where I'm concerned. But clearly as an industry, we should be super concerned about the fact that we have pretty much every player has goals to, you know, be carbon neutral by 2040 or 2050. But right now, the numbers are only going up and up and up. So that is very concerning. And I hope we're relatively small player, but I hope we can be a pioneer and showed a way.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“What would be super interesting is if we could get to an industry standard for carbon labeling so that consumers can actually make a choice and corporate customers can make a choice on a product that's lower emissions. So that's one of the things we're trying to work with some industry associations and groups as well. But in general standardization is important for the industry and we'll push that as hard as we can.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Really active in all of the industry forums and associations that talk about standards because it is really important for us, not just for the platform. And I would say the most important thing is that there is a standard because when there isn't that just creates complexity and cost for everyone. So we're active and always trying to go for a standard. I think we have to go to some new standards as well. One of the things I'm quite proud of at Logitech is that we carbon label our products with a really solid methodology. So it shows that your mouse is one and a half in terms of emissions and your keyboard is 15 and your video conference, I don't know by heart, but it's a lot more.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“No, I think from what I've seen in my first again seven months, this may change. But from what I've seen, we can talk about everything, including with the very big boys. So I love that, and I think that will lead to some really great innovation going forward.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“You're right that they don't in that way. I do think, you know, again, if I use video conferencing as an example, there is competition. Microsoft is obviously very, very large, but there is Google and there is Zoom. And we do work really well with all three of them. And we value all three of them. And we put significant resources against all three of them. And they do the same with us. You know, it's not like there's only one. And that's true, you know, when it comes to virtual reality as well beyond the PC. So I think it's a real competitive advantage for Logitech to have this range of partnerships and not just be embed with any one of them.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“The fact that this company was born as an American and Swiss company, the Swissness of that neutrality of working with all these partners, I think that's where it comes. The Swissness comes to life best.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“But the fact that we work with them, we just came out with a combo touch for the new iPads, which is a beautiful product. And we work with them with Berlin walls around it. So kind of funny my team in Taiwan who works on that, they were wearing t-shirts when I came that said, my work is so secretive, I don't even know what I'm working on. That's pretty good. But that's a really close collaboration with a fabulous company, Apple. MX Inc. is an example of Meta and obviously Microsoft, Google, and Zoom were very, very close to in our video conferencing business and beyond. So I think it's a unique set of partnerships.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“An area where I'm actually very impressed. Logitech, I think, has the best set of partnerships in the industry, and it's proud of it and it nurtures those partnerships. So whether it's Microsoft, whether it's Alphabet, whether it's Meta, whether it's Apple, whether it's Zoom, we work closely with all of them and we're able to develop products with and for them, including Apple, who is fantastic, but a little secretive at times, which is their right, they're amazing.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“One thing that's really difficult about going beyond the PC is that there are vastly more gatekeepers once you leave the realm of Mac and Windows. It's Apple and Google in particular. There are things that they will simply not allow you to do with their devices. There's software.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Like this example a lot, the MX Inc. stylus for meta because it's beyond the PC, but also it helps us think about work beyond the office, you know, who's going to use that stylus. It's creative people, it's doctors. It's not your traditional office worker.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, definitely a permanent prediction as I onboarded in the company. I had a few history lessons. I went through historical documents and this same thing came up 20 years ago and 25 years ago. You know, the PC is imminently disappearing. That has not happened, but that doesn't mean we shouldn't be absolutely paranoid. So one of our innovation streams is called Beyond the PC. And we're dedicating significant resources to innovating Beyond the PC. Of course, some of what we sell today, quite a good amount of what we sell today, video conferencing, is already beyond the PC. So that's important. If you look at one of our recent innovations, I think we announced two weeks ago, the MX Inc., which is a stylus for the metaoculus. That's definitely beyond the PC. So, you know, hopefully you get a sense of we'll need to do a lot more into space, but we know how to do it. And I...”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. It's funny. It's an and so. In some cases, you're absolutely right. Things are blurring. So in China, we're seeing a lot of people working with our gaming stuff. But then there's also complete bifurcation. So our top top of the line gaming mouse is the pro light, which is the most simplistic looking from the outside. Super light, thin thing. A lot of exciting software inside. Whereas our top of the line MX mouse for advanced users is not at all minimalistic because it has 18 buttons and scrollers and whatever. You will see the same guy who's a software engineer by day and a gamer by night use both of those. It's a yes and. And again, it's really important we understand all those users and that we built fabulous products for them.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“That differentiation between gaming and professional and lifestyle, you can pull them apart. I think a lot of companies try to pull them apart. But I think from my view, they're kind of getting mashed together. Like the needs of a gamer and the needs of the Excel macro fanatic, they are more the same than different in some cases. And then the like high design lifestyle category and gaming is a lifestyle are also kind of the same and in very important ways. How do you pull those apart? What's your, what's your approach to that? Especially because you have a view from the outside.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“I'm like, what? I'm like proud I have four. Anyway, but these are super advanced users and we make MX products for them. Then you have people who have some wellness issues because they're also typing all day but they're sitting at the kitchen table or on an airplane like me and they're screwing up their arms. So the ergo line also very premium, very beautiful, is really made for them. I use an ergo keyboard. It's fantastic. Really helps on the shoulder and the arm. And then you have more lifestyle, you know, younger people, especially in China who want the pink mouse or who want the mouse who goes with the latest game. So really different groups. And I think we have opportunities to go even deeper on those consumer needs to build exactly the right products for them.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Definitely think it's an important lifestyle product, obviously, on the gaming side. It's a really important lifestyle product, again, a real growth opportunity for us for many years to come. On the work side, what I'm intrigued by is the needs of different people are very different when it comes to keyboards and mice. have done a nice job growing this business by really targeting different groups. So you have advanced users, a software engineer, a financial analyst who's in Excel all day. They need our MX line where you can do tons of shortcuts. I met someone over the weekend who I don't even know if this is possible, had done 120 shortcuts on one of our mice.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Now, now a 5-0. But the thing that shocked me was the average spend on that, you know, and some only have a mouse or only a keyboard, but many of them have both, the average spend on that globally is $26. You know, that is so low. And this is stuff you use every day that sits on your desk every day that you look at every day. I mean, you know, that's like the price of four coffees at Starbucks. So, or less than a Nike running shirt. So there is so much room to create more value in that space as we make people more productive, extend human potential.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“And actually, sorry, Neil, I'm going to give you, I am going to give you just a little piece. So the mouse built this house. Is that a traditional category? Will it go away? Is it old and tired? Well, we don't believe so because only about 50%.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Pay a subscription for software updates, and you never have to worry about it again, which is not unlike our video conferencing services today”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“No, the third way is the traditional model of we innovate and we have you upgrade. That's the current model. And we're pretty damn good at that model because we have pretty damn good innovators around the company who do come up with fabulous products. So that is definitely the model today. It's not a bad model at all, especially since we're continuing to design for more sustainable products. We're continuing to recycle and refurbish products. So all of that is good. But that said, I am intrigued by a forever mouse or forever video conferencing solution that you just update with software and you create a business model around that.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and it certainly will help us sustainability. There are two ways people have traditionally proposed monetizing hardware over time. It's subscription fees and it's advertising. Is there a third way that I don't know about that you're thinking of?”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“No, no, but the artifact is like your Rolex. And then given that we know the technology that we attach to changes, it's not going to be like your Rolex and that it doesn't have to ever change. Our stuff will have to change. But does the hardware have to change? I'm not so sure. But we'll have to obviously figure out what that business model is. We're not at the forever mouse today, but I'm intrigued by the thought.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“No, and the business model, obviously, is the challenge there. So then software really is even more important when you think about it. Can you come up with a service model? And in our video conferencing business, that is now a very important part of the model, the services and critical for corporate customers.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“It was a little heavier, had great software and services that you'd constantly update and it was beautiful. So I don't think we necessarily be super far away from that.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, absolutely. We're baking that in, and I'm not particularly worried about that. What I'm actually hoping is that this will contribute to the longevity of our products. More premium products, but products that last longer because they're more superior and because we can continue to update them over time. And again, I talked about doubling to business and reducing to carbon footprint by half. The longevity piece is really important. Very intrigued. One of our team showed me the other day. We're in Ireland in our innovation center there, a forever mouse. The comparison is a watch. This is a nice watch, not a super expensive watch, but I'm not planning to throw that watch away ever. So why would I be throwing my mouse or my keyboard away if it's a fantastic quality?”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Exactly, exactly. So again, this is a space that's somewhat newer for Logitech, but incredibly strategic. So again, we don't do just pure hardware. We do design led software-enabled hardware, and that software component in the age of AI is more important every day. The services that we provide to our corporate customers are actually a nicely growing part of the business, didn't exist a few years ago because Logitech was new to B2B and wasn't charging for its services. Very interesting. Now we are. I think we deliver great software services to our B2B customers. We're learning. And again, on the consumer side as well, through Logitech Options Plus, the software, very important to deliver superior products for our users. So we now have more software engineers and hardware engineers, actually, which is a big milestone.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“People didn't buy shampoo and worry that you were going to stop selling the shampoo. Yeah, that's so true. And such an interesting topic, actually. We did get a Proctor& Gamble lots of people calling when you took their lipstick shade out. But that's a little different from there's no software inside. Yeah, you weren't.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“You're gonna leave smart home. No, these are tiny. Yeah, I need to double check, but I'm not even sure those are still being sold. So it's really, it's personal workspace. It's video conferencing, and then it's gaming.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“They really liked is, you know, to continue I think what surprised me was actually the passion for sustainability, huge passion around the world of, you know, what can we do to lead in tech on reducing the carbon footprint where there's a lot of greenwashing and a lot of actually increasing carbon footprint, unfortunately, in the age of AI. So more passion for that topic than I had expected. So again, important in our strategy going forward.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“No, so again, this is listening co-creating, and then, of course, engaging with the board deeply on, you know, does this make sense? These goals, this vision, and then these where to play and how to win choices, do they make sense? And the board, you know, was a really important stakeholder, obviously, in finalizing that. But so were the people of Logitech. I'm a big believer in co-creation, and that's not just co-creation with the leadership team. We actually asked all, we invited all 7,000 employees to come to co-creation sessions around the world where we shared them like an MVP of our strategy. But then we said, you know, tell us three things you like and three things you want to add or change. And then we had great feedback on that. And that really shaped the final strategy.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“I would say, first of all, on the process to get this role, the kudos to the board of Logitech. I thought they did a really great job in the interviewing process. They asked each of the candidates to do like a 15-20 minute presentation on what they thought the company should be. Now, of course, as an external candidate, you do that not knowing a whole lot. Well, some of the themes I talked about just now have come back in my actual strategy. Some of the things have changed because obviously I know a lot more now than I did before I joined. But that was helpful because I think it allows the board to kind of see where the candidate wants to take the company, which is super helpful. But you'd be surprised not all boards do that.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“This is a product and innovation company at its heart. That's the way we grow with great, fantastic products that our users love. But that's the what and the how in terms of the outcome, yes, it's about growth. So we've said we want to double the business by 2031 and reduce our carbon footprint because that's something actually the company committed to well before I got here, which is not so easy to do when you double your business because each one of those mice and keyboards emits more carbon. And then of course you want to create great value for investors. Gross margins and operating income margins are important and we've guided for some really attractive levels.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“The results that we got last quarter, which we're actually pleased with because we were back to growth and we had really good margins, are the results of the structure that we had then. Now I'm a big believer that if you want to get in our case even better results, you know, a little faster growth with the same margins and not unimportantly again reduce that carbon footprint by 50%, you have to make a few changes because if you expect the same results, then you're fine to stay with that same organization. If you expect results that are a little different, you need to make some tweaks. And again, I don't think Logitech is a disaster turnaround story at all. This is a good to great story. But if we want to be great, then we have to make some tweaks.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“One of the other things you said in that investor call, which is also just pure decoder bait, and I thank you for it, is that one of your core beliefs is that companies are perfectly designed to get the results that they are getting. That whatever result you get is you can just run right back to the structure of the company. Like I said, this is pure decoder bait. Explain that more in depth.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Think the framework is a framework of growth. So if we want to double the business by 2031, then you work back and you say, okay, what do we need to do? Well, we need to grow organically mid-single digits, and we want to do some M&A. What are the spaces that we'll play in? It will be work and play, and it will be B2B and B2C. Okay, then when you look at the building blocks into big chunks, we'll be in B2B video conferencing and personal workspace projects, in gaming and in PWS products. So underneath that, yes, you have to fit in some of these smaller pieces, and that's totally fine. I've always found throughout my career, it's actually fun to work on some of these smaller pieces because you have a little more freedom. If you do well, people think you're fantastic. If you don't do well, it doesn't really matter. So that's a nice place to be in.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“When you were going through and saying, okay, I got to fold some into the three big buckets and I'm going to leave some of these alone. What was the framework there? What was the marker for you to say, okay, we're going to set blue aside, but this one we got to fold into the main consumer logite brand.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, absolutely. And, you know, we retain a small ultimate ears team who are doing great stuff. They just launched a new Wonder Boom, which is just a super cool product. The same is true for Blue. Absolutely. Those little teams, again, were super sufficient scrappy on those, but they're great products and they'll stay in place. They're as loved as the big dogs.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Inside of that structure, which feels like a go to market structure, right? You've got the three big consumer segments and you've got products that might move between them. You do still have some brands that people love. Ultimate Ear is a brand that I love. That was my first fancy pair of headphones. Blue microphones half the podcast in the world are a quarter on blue. Fancy blue microphones are a fixture of all the studios. Are you going to leave some of those to their high-end customers?”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“I'm already down to, I think, 12 direct reports, so I may have forgotten one or two, but significantly less than 23 already. And I think running the company along the lines of three big businesses, personal workspace, gaming, and Logitech for enterprise is a really important way going forward. And that's what we'll be doing. Again, historically, we're very much a consumer company. across PWS and gaming will be focused on the end user to consumer, the customer, Amazon, Walmart, NeedyByte, MediaMark, et cetera, and B2B is a different kettle of fish where we still have to build significant capability, but which is a huge opportunity, because again, we've got fabulous, fabulous products for corporate customers. And our penetration is still very, very low. So I'm really excited about the growth potential of our B2B business.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“Kind of tailwagging the dog, right? It's very, very small, and some of it has been folded in successfully already under the Logitech brand. So if you look at Astro, which was a really good acquisition, it's now part of Logitech. So that makes a lot of sense. And it absolutely doesn't mean we won't do acquisitions in the future. Again, when they can be folded in, they probably should be. There's much, much bigger companies with much bigger brands that don't rely on a whole stable of brands. So I'm excited about that. And then you also mentioned actually product development and engineering, which of course is the hard, hard, heart of this company. Again, there's probably room for a little bit more synergy.”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT
“A lot of the other brands you're describing are the results of acquisitions. There's ultimate ears and JBird and Blue microphones and Streamlabs. The list goes on. There's a lot of acquisitions and there's a lot of new products. Then there's attempts to be more consumer with like the Logi brand. Is all that stuff going to come in under Logitech? Are you going to leave those alone?”
2024-07-29 · Decoder with Nilay Patel · Logitech CEO Hanneke Faber wants your next mouse to last forever · IDENTIFIED FROM THE TRANSCRIPT