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Hans Vestberg

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2015-10-14
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2015-10-14
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  1. Now I own my own team, my son's Hamble team. I'm training that. So no sports has been my whole career. That's how I've been trained. So if I would do something else, I would be.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  2. Yeah, coach, my whole life has been sport. I would be administration, a big club, big, something like that, Olympic committee.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  3. Yes, they understand it, then of course different levels of maturity of the discussion. But I feel that we have a huge responsibility. I'm in 180 countries. There are very few other companies that are in these networks in 180 countries. I take the debate wherever I am, trying to understand how we can do it better, enlighten people. But one thing is clear. All this connectivity is leading to a better life for people all around the world. We just need to fight the bad things about it that doesn't really help us.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  4. Yeah, I expanded. We came to China 1892. Oh, yeah. So you can expand if you want to, but I've been there for a long time. But I think that...

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  5. Absolutely. I think that in any technology revolution, you get a great lot of efficiencies, growth and fantastic. And that you get with the broader mobility and cloud. There are coming challenges with these technology revolution as well. I think you already mentioned them, security. Privacy and resilience, resilience of data, because the data is so unique if you lose your data, you can lose your whole life. So all these three things, we need to constantly work with to see that we have the best solution for privacy, security, and resilience of data. And that, I think, the industry is understanding better and better in day, but it's not one company that's going to solve it. It's not one country. It's sort of a multilateral discussion.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  6. So on the other side, though, people are worried about cybersecurity. They're worried about privacy. They're worried about the constant surveillance of the government. Is there a worry on that side for you with this? connected world.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  7. This planet will not be sustainable because if we continue with this development and everybody should be included and have equally rights which they should have, if we don't use ICT, it's not going to be livable this planet.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  8. Yeah, but think about connected trash bin, which is going to tell you when the guys coming up and pulling it up. Instead of coming to you when you have only 20% used on the trash bin, that will happen. Secondly, when you're going to put on your laundry or anything device that needs a lot of electricity, the network will tell you this is the best time. It's cheap right now. That is things that's going to happen in your house. When you go out on the street, you're going to be connected to things. The car is going to be autonomous, connected to the parking meters, connected to the cyclist in order to have a much more livable city. All that I see in front of me when all these devices are connected to each other or connected to people. And we have only seen a small start to it. And to be honest, we need to have it. If we don't do it,

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  9. I think that my most forward vision is, of course, that, first of all, if you are in your home, you're going to have a lot of connectivity that's going to actually make you much more sustainable living. Everything from your waste will be connected in order for you to know when it's time to empty the waste. You're going to have an information.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  10. Around it, but it creates. We're going to see more of that, you know, so clear and carriers, if we talk about carriers. We have never segmented our customers. They are a carrier's carrier. They do the same. Today, I have three different type of carriers, some very much focused on the network. They stay where they have been, fine. Some is going into many new industries, healthcare, connected cars, security, and using their leverage all the way at the consumers. And the model is not right for any of them. They have chosen what they believe they can be successful in. So we're going to see more of that. And then you can think about the internet companies going into all these services as well.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  11. I think it's not one model, you know. The interesting thing is that the basis of the decision has to be based on the assets you have, the brand name you had, and the competence you have. And some of the guys buying content, they have them. Some doesn't. So it's much more based on that what genes do you have in a company if you're going to succeed.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  12. I think we're past the inflection point in this industry. All those companies see multiple opportunities than never saw before. I mean, if you're a mobile carrier today, for example, you can go into home surveillance, healthcare solution, TV and media. So it's obvious they see a growth going into this. However, there are other competitors there as well. And when it can be over the top going in there as well, so this is a very different, but it's very much a sign that on the other side of this technological revolution in the second phase, companies have new challenges and new opportunities. We have taken our choices, carriers will take in their choices, cable operators will take the choices, and one choice can be that, hey, I'm going to also have content right now because that's going to optimize my flow, make me more growing more, better. I think that's a good idea.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  13. But several tech companies have bought up content comes, and people think that's going to happen more in the future. Obviously, Verizon bought AOL, Comcast bought NBC. You know, there's questions of what Apple would buy and Amazon's producing content. How do you look at that?

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  14. No, because they have the content, they have the journalist, and they are focusing on that. We are focusing on transforming the technology so they can get their conversation. But several times.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  15. Absolutely. And that is really exciting. At the same time, we can provide that to a broadcaster, a traditional public broadcaster, a cable company, or a telecom operator. All of them will be into optimizing the video flows and bringing them out to any type of device. So that is really exciting. I would say... Even broadcasters that nowadays are outsourcing their broadcasting networks to us. So I would run all the channels for BBC. I have 1,400 people, 24 by 7, running everything for BBC.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  16. Tell me about that. The majority of everything in the network is going to be media, TV, video. I mean, that's because it consumes a lot of data and we get so many devices that can handle some sort of live TV. So of course that excites me and that's why we also decided to invest in all software from ingestion from content to the playout to any type of device. So we have all the software's compression, caching, digital right management in between.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  17. It's nothing. I think that what excites me is lately has, of course, been industries that want to transform using mobility broadband and cloud and companies that change business models based on it and everything from tracking companies that try to do something different, agriculture companies that we're meeting.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  18. Now, I think that historically it's been fairly simple our industry. I've talked to a carrier and the carrier sort of, we have decided that this is the type of technology we need because consumers has been our focus. Today, we talk still to carriers a lot. I would talk to any industrial leader in any sector if it's healthcare, if it's engines or if it's cars. We would talk to them all to understand them. So innovation comes from them. And then, of course, the ecosystem and all the guys in Silicon Valley, we speak to all of them. We work with all of them in order to understand what type of application we're going to use, what type of access do they need to the next one.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  19. Where loose my new business. Right. And when you think of innovation, what companies do you look to that you think are interesting or areas? That's totally non-intelecom. I mean, food technology, climate technology, what is interesting to you right now?

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  20. No, I think that the biggest challenge I have is the resource and capital allocation. I mean, it's very simple to go into new areas. You have a core area that you need to nurture. We are number one in the world on mobile networks and on telecom services. It's easy to forget that when you're going into TV media solution, building systems. So I think that a holistic cap and resource allocation is the most complex you have as a leader for this type of company. And that because it's easy to say I have 5 billion US dollar in research and development. I give 1 billion to them, 1 billion to them, but then I need to educate my staff in sales. I need to dedicate people in the services that can handle the products. I need to move incentives to succeed. And when you do that holistically, then you realize, wow, I cannot do too many of these because I lose my core business or I lose my new business.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  21. And mobility, I mean, we are doing our own hardware. Of course, we're designing and processes with large companies in the Silicon Valley. But I would say it's us and maybe one Chinese vendor doing their own hardware. Everybody else is trying to go on standard technology and radio. So we're a few. We strong believe in that the hardware will make superior performance and you can handle processing in a much better way with the software.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  22. Yeah, it will. We do still our hardware in the radio side, but of course, you need to have scale there. And especially scale if we want to have superior performance.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  23. I think that the hardware business in certain segments, we are keeping it. In the radio business, definitely hardware will continue because to get the performance on a 2D, 3D, 4G network and 5G network, you need to put the hardware and software together. Virtualization is really not getting any improvements, just deteriorating. On the other sides, if you look at applications in the higher up in the building system or a TV solution or digital right management, you can run the software on basically any hardware. And that we have sort of designed our products for since 2010.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  24. But it's how the market is moving. We need to have system integration and software for our customers when we go into different type of solutions.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  25. No, I think that to be relevant in his word, of course, software is so much more dominant. And of course, our hardware is so much smaller today. I mean, I remember 10 years ago we had only in Sweden probably five production facilities in the world, 30-40. We had two production facilities really in the world right now because the hardware is so small. And in R&D, 90% of my R&D is basically software. So that's why we're transforming. And then the service piece, which is a big bet for us where we are running networks, outsourced to us, we're doing system integration. That's, of course, people intensive and, of course, very different from a hardware business as well. That has grown from 3 billion US dollars to roughly 15 billion US dollars in 10 years.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  26. I would say that we are sort of an IT telecom company. We are now down to only one third of our revenue is hardware. Right. For 10 years ago, it was 75%. So we are dramatically quick to transform into software and services.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  27. I think that an end and the disruption and the transformation are into you need to dare to sort of challenge your core business and actually invest in new areas. I mean, I can only look at my company. Last year we employed 19,000 people. And 15,000 was let go. And that is the only way for me to be relevant on the second phase. I was the incumbent doing voice communication systems. I mean to IT right now. I'm into TV in media. For me, we just need to be on that side to be relevant to talk to these guys. It's going to be the same for the ones that dare to transform themselves using the digital age from mobility broadband and cloud. They will succeed to the other side. The ones not they're going to be lost in these translations.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  28. This I will never give away. All others are going to be co development with all the great companies of the world. But certain things where I have my customer with me, that's going to be mine.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  29. I think the Uber is, of course, on the other side of the Technology Revolution, they are riding on the intelligence of cars and then doing business models. I think that they all... Think about how to do that smarter. And I think the most important is going to be for the incumbents to think, what do I need to keep to myself?

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  30. And of course, it's going to be the same for the car industry when you move over that edge, when you make a connected car, which suddenly you're not going to sell the car, you're going to rent out your transport in it. It's a totally different rent.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  31. Who runs the core manufacturer, if they disrupt them, think about the music industry, how they disrupted themselves from buying the record. And then you digital records which you're downloading, and then you can advise which is the best music, and subscribe to the music. Enormous transformation for the music industry. Basically disruption.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  32. I think so. I mean, what we're seeing in California of connected cars and transport together, of course things are going to happen because everyone

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  33. It could be at the end of it, if every person on earth want a car, it will not work. I think we finally or ultimately you're not going to own your car. Going to buy transport Of course, in markets like US, people love to harm the cars. They're probably going to do that in the future as well. But of course, in a country where you don't have a car, you never can afford a car. Of course, a transport system instead that the connected cars will be transformative. Different legacies will enable you to do things and others will make you more disruptive.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  34. Exactly. I work with many of them, so of course they are all in different stages. But this is really showing also the technology evolution. You have the first phase where you solve the problem by people going on the car and going to roads. The second phase is actually to have a connected car, which is a large smartphone and transforming how we travel. So of course they're coming in guys at the second phase here that didn't have the legacy of the first phase. Very much like Ericsson. We solved the problem of people communicating, calling each other. A lot of guys solving a problem that we never thought about the network could do. That's the same thing with the auto industry. That's why we see the Teslas of the world. They are just disrupting the whole thing with a connected car doing it in different ways. So I think there are many innovative car manufacturers. Many of the legacies they're going to be challenged. If they don't change, they're going to be enormously challenged.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  35. Because then you can start either you steer the traffic, you get information how you can autonomously steer them, or you can actually see that you avoid hazards, things like that that is very important for our society. And when you city in New York, of course, that type of things connecting parking meters, so you don't need those. Go around looking for the parking meter, all that will be important. But that's the next step. After connecting things, you connect the things to each other. And then you have a transformative way of the society

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  36. Five, ten years. I think that all cars will be connected. I mean, all cars coming out right now is already connected. And that's a great thing. You can do a lot of things in the car. On music and messaging and things like that. But what is really going to transform the car industry is when you connect the car to each other.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  37. No, not at all. Why not? No, I think that you need to find a competitive advantage. Our competitive advantage is to handle all the technology, all the IT, all the software is behind. And I think that's our role.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  38. That's two different use cases in 5G, then you can just have healthcare solutions that need certain characteristics. And again, so far, we've only worked with sort of throughput and speed. Now we're going to have different characteristics of different industries, and that's what we're working on. And that's what's sort of going to transform industries. And that's sort of the industrial internet is going to use the 5G.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  39. So that censor cannot change the battery more than once every ten years. So Daniel need to send a very long signal, maybe two hundred, three hundred kilometers, and it has to waken up the sensor now and then. And then it has to go. Very low power. Then you can see that that sensor doesn't need to change battery in 10 years. That's a use case in 5G. You need to have a very low power rate. Another use case is, of course, a connected car. If you want to have a driverless car, you need an enormously low latency because that's what... The throughput is irrelevant. The speed is irrelevant, the latency is important.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  40. Yeah, the design principle. The 5G, think about a sliced network, different slices for different use cases requires different type of characteristic. I will give you two examples just to understand how we build a network. So let's think about the sensor sitting in the heart of Amazonas. There's no power, no electricity. That sensor is listening to if somebody's logging, taking down trees, or if they are hunting species that they cannot do, or it could be that it feels how the irrigation when it's needed to have that.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  41. It's not the marketing, it's far more serious than that. The 2G, 3D, and 4G has been developed for consumers, higher speed and better throughput. I mean, 3D is so much better than 2D, et cetera. That has been the design. Presumably.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  42. I tend not agree with you. I was sitting in 2010. I became a commissioner of broadband commission. I think it was 20 countries in the world that had a broadband plan. Now one hundred and forty four countries of the 193 have a broadband plan. That's only the beginning. That's an enabler. Right now, we need next step is that you put ICT platforms that are going to serve your citizens, make your more efficient, including people. That's the next step. And that's what I'm working on. I mean, the broadband plan for me was that everybody need the basics. And that we have in 144 countries.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  43. I think that that's one aspect, and of course, it's entertainment and all of that. But what we're debating this week in the EU one is, of course, that by 2020 all people on earth except 300 million will have mobile phone coverage. Just amazing. Out of those, it's still going to be over a billion that doesn't use the service. They are illiterate, they don't have content, they don't have the knowledge to use the ICT, and in some cases also the infrastructure still needs to come down in price. But what we see is, of course, So the problem is for governments, and that has been my discussion with them, you need to understand how to use it. You need to have education on ICT, how to make a...

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  44. Not anything else. So you address it. What we now see in the developed world, which we're going to be very important, because of the mobility broadband and cloud, you will see the next stage, industries, any industry, if it's a transport industry, if it's a healthcare industry, everyone looks into how can they transform by using mobility broadband and cloud. And of course, that's where we see all these connected devices. But that's only the beginning of the connected devices, you connect the devices together and then you change business models. And that we're going to see in all industries. And that's happening. And that you can bring them to the society aspects of it of a city like New York or Urbanization is just happening. This city will not be livable in 10 years from now if we don't have sustainable solutions in it.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  45. No, it's pretty high, but we're soon 2 billion smartphones in the world. So we're coming in many of the countries. I think that, of course, I see this technology revolution impacting in three dimensions. People, industries, and society. In a developed world, you and I are already impacted. We have our smartphone, everything is connected.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  46. Because everyone talks about this We still have climate control issues. Yeah, I think that simple things like that, I was used with a customer from Afghanistan that came out with a public service to pay the public servants through mobile money. It took him two weeks. He was threatened to death by people and he didn't understand why. So I asked him and he said, no, no, it was after a while this was obvious because they were paying money and they were paying to their employees. So there was middlemen's all the way. And the money never received the employees or at least was much less. And of course with the mobile money, there were no middlemen's taking money away. It was transparency through the payment of course. They lost all their money in the process. That type of things is of course changing whole society, bringing equality to people and having a chance that everybody can be part of it. Very simple example. That is happening all around the world when people get the mobile phone.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  47. The majority of Earth population coming onto Internet, they start with a connected device, probably a smartphone. That phone is not for calling someone, it's actually to be part of the word. They get healthcare information, they get education, they can search, they can get their mobile account on it. For them, that is being part of our society. Totally different ways of thinking how you use this device. And I think I've seen it on the ground in Africa, Asia and places. We see innovation that we never thought about by using

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  48. It's a totally different. There's a leap probing of technologies from this country. I'm from Sweden. We have gone through the black and white TV and all this progression.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  49. This is the biggest scalable industry in the world. I mean, I sail same equipment to the operation in New York City as I do in Africa because we have decided on standards. That means also you can bring down the price for the handsets enormously. I usually say that if you lower the average price for a smartphone with $10,000 on earth can afford it.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT

  50. So, in our mobility report that we give out every six months, by 2020, our estimates and our forecast is that we're going to have almost 8 billion mobile broadband subscriptions. That means that we're going to have twice amount of people on this earth having access to internet in five years. And it took us 25 years. And we're also going to have 90% of the earth population have 3G or 4G coverage. So it's a dramatic exponential growth the next five years compared to 25. The reason be that the networks is deployed and the handsets comes down in enormous in price. But still, today, out of the 7.2 billion mobile subscriptions in the world, four and a half billion on 2G GSM. But that transformation, that is now transforming the next five years enormously quickly.

    2015-10-14 · Decoder with Nilay Patel · Recode Decode: Ericsson CEO Hans Vestberg · IDENTIFIED FROM THE TRANSCRIPT