YouSaid · the spoken record

Heather Hasson

lines on the record: 27
first: 2021-03-04
most recent: 2021-03-04
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“What is not at stake, right? Everything's at stake. I mean, every day you're thinking about how to be better, how to be more innovative, how to make your team happy, how to inspire your team, how to keep the motivated. I think everything is always at stake and you can't live like it's not. You have to live like something's at stake or you can't be complacent in life. You really have to always live on the edge a little bit. As far as the business, I think that we're going to continue to take risks. We're going to continue to face challenging times. We're going to continue to be there for our healthcare professionals. We're going to continue to design thoughtful, innovative, technical product. We have a very cool innovation lab here. That's actually where the facial came from. And we're going to continue to as a business just knock it out of the park and do it with heart too.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“I think that if you don't take a stance as a brand, you'll be lost in the shuffle. I think it's very important for brands to take a stance. The number one thing that we do believe is taking care of our healthcare professionals are awesome humans. So we will do anything in our power to make their lives easier. Whether it's donation for tuition, whether it's donation for underprivileged students that can't afford medical school or nursing school. So I think that's how we take a stance.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“New York City buses. So normally we go underground. So we cover the subways. This is our first year that we decided to be above ground. When we do advertise, we will cover everything because that's how we roll. We don't do little pieces here and there. We literally will saturate everything. So we actually covered over 73% of New York City buses because we wanted lay people and also other healthcare professionals to always be clapping for our people, for our awesome humans and to recognize them. And we do it in a very cool way. It's not your standard ad. But yeah, this is our first year going above ground.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Come together but stay six feet apart. Yeah, I think it was extremely important for this time because of COVID more than ever healthcare professionals are having really hard days. And we need to be there to support them and they need to be able to support each other. So it was a message of let's all come together, meaning healthcare professionals, lay people, let's support each other. We're all human beings. We're on this planet together. Let's all come together and fight this battle of COVID.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Well, we did have, we had a couple pop ups back in 2019. We had one in Los Angeles and we had one in New York City. They were always half a mile away from a hospital. That is our rule. We have to be within walking distance of a hospital. So it's easy and convenient for our healthcare professionals. It was so much fun. We had lines out the door, actually, here in Los Angeles, and it was so special and so cool to see because that was our first retail experience. And we were right next to Theater Sinai. We actually had these bicycles that would pick people up from Cedar Sinai and bring them to the store. Like these little taxi cabs.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“I believe in physical space. I really do. I think people need to touch and feel and smell things they do because we don't live in a two-dimensional world. And eventually, we will have retail stores. I do think it's important. It's very, very important. We were actually about to do a little bit of retail in 2020, but COVID, you know, we shifted gears and we really just focus completely on digital just so we can have a little more impact than retail stores.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Think that it's important to both be heard, but at the end of the day, like I said, we have the same outcome and she trusts me. I trust her and her decisions and her part of the Oregon. She trust me in my part of the Oregon. So I think it's being pragmatic, listening to one another. I think it's being both level-headed human beings that we can hear each other's perspective and we come to a decision as intelligent human beings. And then we also, in terms of our team too, our team, we listen to them as well. So it's not just us two.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think at the end of the day, if you share the same values and you have the same vision, because we want to both win, we both have the same vision. We come at it a little differently. But at the end of the day, if you just share that, we're going to get to the same place. I would say how I think about things. I handle most of the creative. I would say I'm about kind of the hyper growth. And she's our EBITDA. So I think when you're so focused on these two areas and you have two heads, two brains, the results are what we have today.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“I think it's about listening to our customers. I mean, facials are facials, right? So they're like, we need facials. Amazon makes these really cheap, not price-wise, but the actual plastic and the way it feels in your head and your bridge over your nose. We see them wearing all these. We hear them when you need face masks. We need face shields, facials, facials. It's like, okay, we heard you, but now let's up your expectations. Let's make it better. Let's make it more premium. Let's make it more conducive to your environment and make something that you didn't even know you really wanted. So I think it's a combination.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Sure. So I think going into these specific countries first was from their English-speaking countries, right? So from a business standpoint, that's the easiest to do in terms of expansion. But it was also, we saw a lot of demand coming from those countries. So we thought we have to open up in those countries, especially during COVID, even if we're not really ready. We still have to do that because we have to supply uniforms. So we did our best to get out to these specific countries during COVID. And in terms of product, yeah, there is different product for different countries. And we do think about that. We do think about the seasonality, the colors, what they need in the UK. The styling is different than what we were here in the United States. But yeah, to your point, it is different. We're going to go really deep this year in expanding our product to these countries, even more so than we do today.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Awesome humans are extraordinary people and healthcare professionals are extraordinary. They're the most awesome people in the world. They are working 16 hour shifts. They're creating COVID vaccines that nobody's ever heard of this disease before, right? They're pushing the limits of what a human is. I mean, when you're in residency, you're working 32 hour shifts sometimes. This is almost the impossible, but these people are so dedicated. They're so dedicated to making an impact on this world. They're so dedicated to saving lives that they're awesome. There's nobody better than healthcare professionals. Like, I can't even think of a better human than these people.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Our healthcare community together because they didn't even know each other, and we just put together this group to go solve some on-the-ground issue that this one community doesn't have access to healthcare. So I think we've done a lot of great things to bring our community together.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“In order to build connection, yes, one, it is product, two, community is everything to us. We have an ambassador program, but in order for us to understand our community, we have to connect to them. So we connect with them every single day, whether it's focus groups, we have pre-COVID we had retreats, health and wellness retreats. And before us, I would say it's very segmented. So like Dennis would stick together, oncologists would stick together. We've built kind of a, I guess, a forum, if you will, for everybody to just come and talk and talk about their experiences. And I think it's just another way how we support them. We also do actually something very cool, pre-COVID as well. We used to go on these giving trips. So we take maybe 10 healthcare professionals and we go to resource per country. We solve for something, whether it's Cleft Pallet, whether it's women issues. But that also brings.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Yes, that was the intention. So day one, you see healthcare professionals, you see they have really terrible scrubs. So that was number one to fix. But if you look at what they're wearing, the two in the from, we got a design for that. We have to make clothes specifically for that person. So yes, it's outerwear, but it's outerwear that can hold different types of pagers and stethoscopes and anything they need that a normal layperson doesn't necessarily need to hold to go to work. So yes, from the beginning of time, it was always a lifestyle brand. And how do we outfit the customer from head to toe? And how do we give them everything they need? And how do we design from a technical lens and a functional lens and something beautiful as well? Because I think design has to also be beautiful.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“So we brought in industrial designers to help us refine all the details and really focus on the polymers, really focus on all the little pieces that will make the best possible facial out there. And we started this actually in March, and we just launched it today because it takes a very long time to perfect. But I do believe it is best in the world. I mean, you can wear all the masks and glasses and you're fine. But the whole vision behind it was to protect our healthcare professionals.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Product standpoint, we did create different gear than what we would have created if COVID did not exist. We have these high deaf face shields that are anti-fog, all this stuff that we would not have done. But yeah, our trajectory stayed the same”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Makes figs truly differentiated and very special, which is our e commerce business model. We had long felt that e commerce was a much better way to serve healthcare professionals. In our view, those benefits are more important in our business than virtually anyone else's. It's great if people like myself or you, Bob, we can go and buy clothes online rather than a store, but it's just a matter for convenience for us, right? It's just easy. But for healthcare professionals, this is a matter of necessity. Our community, they're working 12-hour shifts with their families if they're not working, and they're not able to go on a hunt to go find medical apparel at odd hours or at odd retail locations that are very far away from their offices or hospitals. And more than anyone else that I can think of, the buying process needs to be streamlined, convenient, and tailored to their specific needs. It was a very similar trajectory than what we had planned from a revenue standpoint, obviously from a”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“It has been a good year for the business, but in terms of our trajectory, in terms of growth, it was all planned, right? So we've been growing sustainably year over year since inception. So the healthcare and medical industries are some of the largest in the world. Our pre-COVID 2020 growth plans were locked in several months in advance of the first reported case in the United States. So meaning our core product inventory decisions as well as our new 2020 styles and color unit counts, everything was determined at such an early time relative to the pandemic. And a lot of digitally native consumer brands and their respective and prospective investors are struggling with this whole concept of COVID bump, which largely was a shift from retail to e-commerce driven by the choice or lack of choice. But before COVID, Figs was already rolling. We had significant and consistent growth year over year since we started in 2013. But I would say COVID really shined a light on one of the things.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“That's when I call my business partner and I say, hey, Trina, we're going to do all these things. We're going to spend all this money because we got to protect our healthcare professionals. And she's like, okay, let's do it. I think there was no limit on this because this company doesn't exist without healthcare professionals. So there is no amount of money that was too much. And for a business, I know that sounds, oh, that's crazy because you need to take into consideration your shareholders and stakeholder value and all that business stuff. But we won't have a business if we don't have healthcare professionals. And there's no amount of money that was too much to donate and no amount of isolation gowns that was too much. We did what we could afford. We did what was right. And we're going to keep giving and we're going to keep giving them everything we possibly can so they are always protected and”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“They weren't giving out the PPE. So I said, we have to distribute these to our health care professionals. What do we do? So we put them online and we were just giving them for free. So they would just add to cart and then they would have a mask. And they were so thankful. Of course, we all have masks now today. But at the time, they did not have proper protection and they would just carry one in a plastic bag like it was gold. It was because that's all they had. But it was unfathomable for me to think that the people that we support had to face COVID head on with no protection. So yeah, we really shifted. I mean, it was very emotional for our team, for our community. And I think we got it together. We gave them KN95 masks actually. Hazmat suits. We donated over 70,000 units of figs. So jackets, lab coats, isolation gowns.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So last spring, Changed. So I was hearing a little bit about it, but then on March 12th, everything closed in Los Angeles. And it was a real shock, I would say, to the world. And immediately, I thought, oh my God, what does this mean for us? What does it mean for figs? And then I started to get a lot of phone calls from a lot of my healthcare professionals, all my friends, right? Literally calling me, text me, hey, Heather, do you have extra PPE? Do you have any masks? Do you have any gowns? Do you have anything? I'm thinking, oh my God, we don't. How do we not have this? And we're prepared for everything. We really are, except obviously we didn't have masks and isolation gowns and PPE. I thought we have to protect our people. We have to get them the proper gear. And we are up all hours of the night trying to shift our supply chain and make isolation gowns, make masks. And hospitals.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“So, I didn't do very well in premed. I respect people who actually go through it. In the beginning, though, making these scrubs were a lot of fun. I changed the silhouettes. I was in a hospital for about at least a year watching every movement, watching how they drank coffee. I was in the cafeterias of hospitals, right? I watched every single movement on how they use their cell phones where they put things, where they put their iPods, where they put their rings. And that's how the first designs came about.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Going to make the best product possible for you. And that's kind of when the light bulb went off. We wanted, one, make the most exceptional product for the most exceptional people in the world. And two, let's get them product so they can order it at two o'clock in the morning, three o'clock in the morning, so they can have their uniform the next day”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“So, you can go to work. And she's like, Heather, this is what we have. So I literally said to her, I said, I'm probably one of the best shoppers in the world. And I will find something. And she's like, okay. So she sent me to a store in Westwood Boulevard and I walked into the store. And I'll never forget this. There were literally bedpans on the wall. There are boxes. All the scrubs were squished together and the store closed at 5 o'clock. And I'm thinking, okay, RT's walking here. Dentists, NPs, neurologists, oncologists, the whole gamut of healthcare professionals. And I was like, okay, everybody's master's degrees. They're walking in this depressing experience. And it closed at five. What is this? And I go back to her. I was like,”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Sure. But to answer your question about why focus in 2013 on healthcare professionals, I'm just going to take you back to how this company started. So I was having coffee with a friend of mine, nurse practitioner, and she was wearing these big boxy scrubs with the size on the back of her neck and it was bright orange, literally like the size, right? And I was just thinking, how is this still possible that people are still wearing these types of scrubs? And then I said, why do you think the entire world is focused on the athlete or the weekend warrior, the Nikes, the Lulemons, all the multi-billion dollar companies, they're all focused on the athlete, which is athletes are amazing and I'm so respectful of them. But I didn't understand why nobody was focused on millions of people who save lives every single day. I didn't get that. And I even asked her, I said, how come nobody's focused on you? Where's your technical problem?”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“Isolation gowns, it was too much. We did what we could afford. We did what was right. And we're going to keep giving. We're going to keep giving them everything we possibly can so they are always protected and always celebrated and always feel empowered.”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT
“So last spring, the world really changed. And immediately I thought, oh my God, what does this mean for us? What does this mean for figs? And then I started to get a lot of phone calls from a lot of my healthcare professionals, all my friends literally calling me, texting me, hey, Heather, do you have extra PPE? Do you have any masks? Do you have any gowns? Do you have anything? I'm thinking, oh my God, we don't. How do we not have this? So we really shifted. We gave them KN95 masks actually, hazmat suits, we donated over 70,000 units of fig, so jackets, lab coats, isolation gowns. There was no limit on this because this company doesn't exist without healthcare professionals. We won't have a business if we don't have healthcare professionals. And there's no amount of money that was too much to donate and no amount of”
2021-03-04 · Masters of Scale · Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson · IDENTIFIED FROM THE TRANSCRIPT